International buyers deserve the same seamless shopping experience as local buyers and if you wish for your brand to succeed, you need to start making everyone’s user experience on your website a priority. Localizing your content is probably one of the easiest and fastest ways for you to start providing the best services for your audience.

The easier it is for your audience to understand what you are selling, the more trust they will be able to put into your brand. Increasing your international sales heavily relies on such practices and in order to help you get a better understanding of this process, here are some ways through which localization can help you achieve that goal.

1. Attract international audience by adjusting your product offer

A big part of becoming successful within a new international audience has to do with how much you can make your products and services fit in with the local customs of the target audience. The easier your product is able to introduce something new without it being disrespectful of the local customs, the easier it will be accepted by the local population.

Apart from making sure you follow certain parameters such as words and phrases many people often use, you need to be sure that you are respectful of the local religion, cultural traditions which involve styling, clothing items, colors, and other things which some parts of the world might not consider attractive or in some cases even respectful.

Showing understanding and respect for beliefs, language, and culture will make your brand more appealing to an international audience. While there are many brands that will try to make their original products become popular with any population, no matter how popular they might be with their local audience, they will never be able to replicate that success if they don’t localize their products.

2. Build trust by making reviews and testimonials available for everyone

The point of having reviews and testimonials of other customers available on your website is for your potential customers to get some questions to their answers and to put their trust into trying your products. If you don’t think about localizing these reviews, it is most likely that a big portion of your international audience will not be able to read the ones in their original language.

If you wish to make this process easier, you can simply create a section on your website where you can include the reviews and testimonials only, so that everyone can have access to all the reviews they wish to read in every language your website has available. This way they can draw their own conclusions without you having to include them below every single product on your store.

Reading reviews and testimonials about your brand in their native language will help build your brand’s credibility and can enable you to turn a visitor into a buyer. Localizing them instead of simply translating them will help them keep their original tone and way of expression of each customer and this will heavily impact the decision of other potential customers in the future.

3. Help international customers relate to your brand’s message

Localization helps you establish a closer connection with your buyers because you’ll adapt the brand’s messages to them. Even if your brand has a good slogan in English, you need to make sure that even your non-English speaking customers are able to understand it and relate to it.

The one thing you need to keep in mind is that in order to localize your brand’s message, you might need to slightly alter the way the original message is written so that it makes sense to your targeted local population. Sometimes, certain phrases and words cannot be translated easily from one language to another, so you will need to work with a native translator who will be able to complete this process correctly for you.

There are different translation platforms and services that can help you get in touch with a native professional translator who will be able to help you make sure that your brand’s message is translated in a correct way that is understandable by all your customers. This way, your message will be able to be delivered unaltered to everyone that visits your company’s website.

4. Increase your credibility by adapting your business’s practices

When it comes to localizing your entire website for a new client base, there are all sorts of different things you need to remember to adjust in order for the result to be uniform and excellent. There are some simple aspects of an eCommerce website that need to be localized but which many business owners might not think about initially.

Adapting product recommendations, different currencies for each part of the world, explaining shipping details, fees, and costs will make your brand more trustworthy in the eyes of consumers. Even simple things such as the way dates are written on your emails and receipts the customers receive will help your business look more professional and collected.

These things might seem simple but can easily be overlooked and you need to be able to fix them all so you create a uniform and professional result. The more attention you pay to detail, the easier it will be for your new customers to put their trust in what you have to offer and make a purchase off of your eCommerce website.

5. Win over new customers with the right audiovisual content

One of the things that every customer will enjoy seeing is audiovisual content. In most cases, not only is it cheap and relatively easy to create but it can also significantly change the way your customers view your products and business.

Angela Baker, a content manager at TopEssayWriting says: “By modifying multimedia content and images to an international audience, you’ll make your brand more attractive since the visual part of the brand plays a huge role in winning over new customers. Whether you have created videos or images which explain things about your brand or your individual products or you have flashcards that show off new sales or promotions, localizing them will help every visitor on your website understand exactly what they stand for”.

This will also help keep them focused on these new things that happen on your website and by catching their eye, you will be most likely to achieve a sale. If your website has a huge promotional sale going on, it will most likely not be a success if the image promoting it is not localized, as your international audience will not be able to understand it.

Increasing your sales easily through simple alterations

The process of localization might sometimes take time, especially if your business has been running for a while, but it can be very rewarding if done correctly. Working with a native, professional translator will help you achieve a uniform result which will help you attract more local customers quickly and without a lot of effort.

Paying attention to certain important details and using localization instead of a simple, generic translation system will help you achieve all of the benefits that were listed above. Achieving international sales might be a dream for some brands, but localization can help you achieve your goals easily, while still showing respect to other people’s cultures and habits.

Whether you are running an eCommerce or affiliate marketing website, it is imperative to have web traffic. One of the most popular and easiest ways to get visitors to your website is through paid traffic.

So yes, buying website traffic is a good idea. This is the type of traffic that you have to pay in order to get it.

Since the web is filled with millions of websites, making it quite competitive for you to rank and get traffic, buying web visitors to market your products and services can give you an edge over your competition.

Many websites struggle to get enough traffic, and SEO tactics may take months before you start seeing some positive results. You can use several paid website traffic sources to drive thousands of visitors to your site without having to wait for days or months. 

Some of these paid traffic sources perform better than others. However, the results you get ultimately depend on how competitive your niche is and the amount of money you decide to invest in buying visitors.

Types of Paid Traffic Sources

As we’ve mentioned above, there are various types of paid traffic sources and we are going to discuss them below.

1.   Pay Per Click Traffic (PPC)

Pay per click is a popular method used by marketers to drive visitors to the products or services on their websites. Here you’re charged for every click on your website ad appearing on search engine result pages, for example.

It is an excellent way to get more eyeballs to your website because you only pay for potential clients’ clicks. This gives you control over your traffic budget and a good ROI if the price per click is not too high or competitive.

2.   Paid Ad Traffic

For paid ads, banners, videos, and pop-ups are used to generate traffic. You don’t pay per click if you choose this option. You’ll be charged for every one thousand views. This is known as Cost Per Mille (CPM), and it doesn’t guarantee any traffic or clicks to your website.

Because you’re not guaranteed traffic or clicks, you pay less for paid ads. For instance, you can buy paid ad traffic from $0.5 – $1 per one thousand impressions. This means if no one clicks on your ad, but it gets 1000 views, you pay the stipulated amount.

So the best way to make sure your ads are clicked on is to make them catchy.

1.   Get Traffic from Reputable Web Traffic Sellers

There are various websites that provide traffic services to business owners. A good example is Etsy Geeks, a website that offers to rank products on the Etsy marketplace for sellers who operate on the platform.

One thing you need to know when it comes to purchasing visitors from websites selling traffic is that not all can be trusted. Some of the sites claim to provide human web visitors but deliver useless bot traffic.

So be cautious if you’re considering this option, or you could end up losing your money. Here are some good websites to consider buying traffic from:

Max Visits

Max visits offer website traffic for 400 niches. Some of their features include:

• Targeted traffic – You get to choose the kind of visitors you want to receive on your website. You can also optimize your campaigns using their Traffic Wizard tool.
• Affordable rates – They charge reasonable rates from $1.5 per 1,000 visits.
• Real human traffic – You don’t have to worry about bot traffic being delivered to your website.
• Live statistics 24/7 – You can monitor your traffic campaign on a private dashboard they give you access to.

Ultimate Web Traffic

UltimatewebTraffic is another option to consider when you want cheap and targeted website traffic. They have more than 9,000 websites which they use to generate the traffic they sell to you. Their traffic is 99% safe for Adsense and Google.

Some of their features include:

• They deliver 100 percent real human traffic
• They don’t use proxies or any software
• They don’t sell bot traffic
• They also don’t promote illegal stuff

Benefits of Paid Traffic Sources

When you want to advertise your online business, there are many benefits to using paid traffic sources. These sources can help you boost your business in terms of exposure and sales. What makes paid traffic ideal is the fact that it’s instant and can bring great results faster.

For example, setting up a PPC campaign takes minutes, and once done, you can immediately start receiving traffic to your site. This is highly unlikely with other forms of online advertising.

What’s even better is the fact that paid traffic enables you to target the right users – people who you thought you would never be able to reach. Most PPC networks tend to offer massive third-party display networks, allowing your ads to be shown on millions of websites on the internet.

When your website receives that much exposure, you are bound to see positive results, provided you offer top-notch products and services.

Disadvantages of Using Paid Traffic

Judging by the way we’ve discussed paid traffic in this post so far, it is easier to conclude that it is an excellent option to consider. However, it also has some of its disadvantages that are essential to know.

One notable drawdown of paid traffic is that it requires money to get. Therefore, if you don’t have the money to invest, it may not be a good option for you.

Another disadvantage is that if you don’t know what you are doing, it’s easy for you to lose a lot of money trying to get traffic. You might still lose thousands of dollars if you know what you are doing because there is no guarantee that you will receive the traffic you want.

In the past few years, we’ve experienced a massive increase in ad fraud on the web, which cost advertisers billions of dollars. Regardless of the type of ad campaign you run, it has affected everyone.

Since paid ad traffic is charged per one thousand impressions, imagine getting plenty of views without any clicks? That can be quite devastating, but most of these views might be bot views.

These kinds of malicious tactics have cost many businesses millions of dollars in losses, but the good news is that advertisers have started to fight back. Most advertisers now utilize Artificial Intelligence (AI) as well as improved security to detect fraud in their campaigns to reduce losses.

Organic vs. Paid Traffic – Which Is Better?

Unfortunately, there is no precise answer to this question. Both of these options can produce positive results depending on your niche and how competitive the market is in your industry.

There are companies that utilize both of these methods and have seen tremendous growth and excellent results. When running an online business, it is good to try out different tactics to determine what works best and then scale it to achieve even better results.

As a recommendation, it is ideal to use both of these methods because even though organic traffic takes time to build up when it does, you’ll see good traffic coming to your site in the long run. On the other hand, paid traffic is a good way to boost your business’s exposure or when you want to test new products in the market.

Is It Good to Buy Website Traffic?

Definitely, it’s good to buy website traffic, provided you do it right and only work with reputable options or companies available in the market. But, as the saying goes, “Don’t put all your eggs into one basket.”

It is highly recommended to consider implementing both organic and paid traffic methods to drive visitors to your website. SEO plays a significant role on the web for most businesses because it helps search engines to understand what your website is all about and send the right visitors.

When you buy traffic, you do it because there are specific clients you’re targeting – mostly visitors interested in products or services in your niche market.

Conclusion

Building an online brand requires effort, similar to running an offline business. Therefore, whether you decide to buy traffic or not, you still have to consider reliable ways that you can use to create awareness for your brand and land customers to help keep your business running.