Personal - WP Freeware

Best CV and Resume Templates That Will Get You Hired

June 11, 2019/0 Comments/in design, Personal /by TemplateMonster

Let us be honest from the very beginning. It is impossible to get a position of your dream if you do not provide your potential boss with a marvelous resume and cover letter. Anyway, we are sure that spending lots of time working on these two things is not how you want everything to be done.

When you are surfing the Internet, you can come across multiple pieces of advice. Some of them may seem pretty obvious, while others provide you with something new and useful. There are so many online-resources that you can visit and take advantage of. In such a way, after reading different articles, you can become stuck.

Yes, you can sit and think about where you should start. Do not worry. We are here to provide you with some help in terms of different aspects. The first one is simple.

We combined various pieces of advice in one single list that allows landing the necessary job. Let us look through them here and now.

Pieces of Advice

It is important for a recruiter to reach out to you. For this reason, do not to forget to present your contact information.
Highlight the most important skills of yours. Tell your potential employer why you can be considered to be the best candidate for this job. You can also include some additional skills.
List your experience in the relevant field. In addition to this, make sure to describe your main accomplishments.
If you have worked in the same position, do not be afraid to present the related work experience.
Just keep it simple and short.

Now, you are probably wondering how it is possible to include all of these points in one single resume. How is it possible to impress your recruiters? Do not worry. We are ready to present your best CV templates and resume ready-made solutions that are capable of making everyone agape with wonder. What features make them stand out from the crowd? Take a glance at them:

well-organized and interesting designs;
amazing editing capabilities (you are free to choose colors, edit fonts, and so on and so forth);
availability of multiple formats;
print-ready templates;
two design options (with and without a photo);
free business cards as a small bonus.

Actually, it is completely possible to continue this list. Anyway, as you can understand, by means of these templates, you are free to create an effective resume and cover letter. It does not matter what industry you are working at or want to get a position in.

These variants can be used by photographers, designers, consultants, journalists, lawyers, and many other professions. Below, you can find a selection of best CV and resume templates. They target at presenting your skills, experience, education, and personality in the best possible light. Get ready to get the most out of your resume and win the heart of your recruiter.

Grab the most stunning resume and CV template and start making steps to your dream job right now…

Minimal White Brenner Resume Template

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Albart Robat Resume Template

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Robert Anthoni Clean Resume Template

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Gariel Masarena Resume Template

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Resume/CV-Paul Hoffman Resume Template

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Johnson Graphic Designer Resume Template

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Benjamin Thompson – Multipurpose Elegant Resume Template Resume Template

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Nicolas Dumas Resume Template

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Creative Resume Template

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Amity Peter – CV Resume Template

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Mike Daniels – Engineering Manager Resume Template

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Markin William Minimal Resume Template

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Anderson Resume Template

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Camila Hintz Resume Template

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Kevin Willams – Resume Template

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Best WordPress Themes for a Business with a Female Target Audience

November 12, 2019/0 Comments/in Blogging, design, Personal, WordPress Themes /by TemplateMonster

Are you running/going to run a website/blog targeted for a female audience? The point is that men and women have different likes and dislikes. That’s why you should take this into account during website creation.

Please take a look at the infographic here to get to know more about gender preferences. Why is it necessary to consider them when designing for women? Because of the popularity of the female audience is immense. It is not going to decrease. On the contrary, the female audience grows stronger with time.

Cosmetics, fashion blogs, girlish websites, and mummy web pages will stay on the net forever. This fact vividly demonstrates that the choice of your feminine WordPress theme is really important.

By the way, users tastes change over time. That’s why you must know what is currently in trend when you choose among
Elementor themes, travel WP themes, or any other WordPress templates to launch a successful website or blog.

What Have I Cooked Here for You?

In this article, we’ll try to take the most important decision. What is it? You are right, choosing the right design for your feminine site. My usable tips and tricks also showcase 15 premium feminine WordPress themes that can become excellent options for giving your website an outstanding look and feel.

How To Choose Your Ideal Feminine Style

There are multiple ways to make your website unique and recognizable. For instance, you can opt for the time-tested classical pastel designs. Or you can go for a luxurious elegant approach. The main thing that matters is that the design you choose should match your idea of what you want to create as well as your personality.

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Well, let’s share some premium WordPress themes ideas for a business with a female target audience. You will see the way where to start.

Let’s Start with Minimalism

You can tell more with fewer elements, that’s why minimalism is always in trend. If you want to give your female visitors the feel of freedom, lightness, and air, choose feminine templates with uncluttered, minimal UIs. Such designs provide great UX and are always in line with the latest web design trends.

Meltony – Minimal Multipurpose Elementor WordPress Theme

Meltony is a clean multipurpose Elementor WordPress theme that will perfectly fit any kind of project you are running/going to run. The fact that the theme is built with the help of Elementor Page Builder gives you a complete package of widgets for free. Advanced widgets like Carousel, Google maps, and many others are included in the package.

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The theme comes loaded with JetElements for Elementor. You will be able to get all the benefits of developers’ vast experience in building websites. Creating websites with JetElements is easy and effective. The great news is that you even don’t need coding skills to put your website on the rails. Use JetMenu, it is astonishing how easy you can get perfect results without effort.

Insightis – Creative Minimal Elementor WordPress Theme

One more theme for minimalism lovers. Main menu solution is rather unusual here and as you know everything out-of-the-common sparks interest. Bright color accents highlight the important information.

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The theme was built with Elementor Page Builder. It includes JetElements which will make working with the theme a breeze. Mega Menu plugin will help you structure the navigation of your website. What’s more, Insightis is delivered to you well-documented, so you will have the possibility to take a look at the neatly packed docs in case of an issue.

Imagity – Creative Minimal Elementor WordPress Theme

This is another minimalist theme for artistic design agencies. The developer makes a powerful accent on bright colors and tiles, which impart the layout of a fresh modern look. The designer uses white space wisely, so the user has the place for the eyes to rest and can focus on the offered products/services.

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Imagity will help you create an attractive site that will make you popular. You will structure the content in smart tabs and accordion blocks using JetTabs plugin. Add blog posts on relevant topics and display them in the most stylishly manner with JetBlog plugin. Showcasing your clients’ reviews via JetReviews plugin will be easy. Your site will become competitive.

Magnifix – Creative Minimal Elementor WordPress Theme

Magnifix is a template that boasts a minimalistic yet astonishingly beautiful design. If you run a creative agency, this theme is the right fit for you.

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Its already perfect layout is enriched with the powerful Elementor Page Builder that allows you to customize details you see on the page. The builder’s functionality is further extended by the package of brand-new Jet Family plugins, including JetElements. Create spectacular menus to make navigation not only straightforward but also immersive with the help of JetMenu.

Use one of four outstanding blog layouts or create your own to communicate with your visitors and tell them about the latest of your agency’s news. Pick out from the hundreds of available Google Fonts to add that extra little bit of creativity to your content. Magnifix is also fully responsive, Retina-ready and SEO optimized, making it easily accessible from any known device all across the world.

Camila – Minimal Blog WordPress Theme

Camila’s modern, minimalistic and sleek design that focuses completely on your content. Flashy design tricks and beautiful galleries are at your disposal to help you show off your talents and best works in front of your visitors.

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Its theme options panel makes tweaking your pages style simple and convenient. Camila has been designed specifically alongside the Revolution Slider plugin, which is included in the package. With it, you can enjoy extended page building functionality and build outstanding sliders that will surely stun your visitors and captivate their attention. Camila makes clever use of white space without over saturating your page with it, which adds to the elegance of the theme’s layout. It has been optimized for lightning-fast performance and the fully responsive, Retina-ready layout will look equally amazing on each existing screen resolution and device. The package also includes three blog post types, six gallery types, the entire Google Font library as well as countless CSS3 features and animations.

Feminine/Girly Designs

Some women are quite happy with minimalist designs, but some take it as rather impersonal and unrelatable. For instance, unicorns and millennial pink are the latest obsession, so why not to use it to your favor. You can jump on this trend to have your finger in the pie and go for a girly blog look. Some examples are found below.

Faminine – Woman Blog Elementor WordPress Theme

Faminine is the perfect template to start a female blog with. Its combination of pastel coloring, elegant fonts and clever use of white space will give your site a delicate appearance.

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It is supplied with a variety of pages that you can use to quickly swap around and customize the look of your site. The integration of the Elementor Page Builder enables you to go extremely deep with the editing process and change up everything you deem necessary while being extremely simple to use. Its functionality is further extended by the JetElements plugin. Faminine was designed with the mobile-first philosophy in mind, so it is fully responsive and Retina ready. Another impressive feature of this template if that it lets you use parallax animations on your background. The theme is WPML ready, allowing you to translate it into multiple languages and create a truly multilingual site.

Elegant/Luxury

This style is frequently used by style & fashion websites. It allows you to capture users’ attention with the help of spectacular visuals. Elegant and luxury feminine templates, their irreproachable style and intricate color play will spark visitors’ desire to explore your website further.

Julie Bernerro – Photographer Portfolio Responsive WordPress Theme

We save our sweetest memories in the photographs. That is why they are so important for every user. We are trying to find the best photographer for making these shots. We surely view the photographer’s portfolio before hiring them. This means that a photographer should have a stunning portfolio to get hired.

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With this theme, the layout of your portfolio will look sleek and modern with each design element carefully crafted and corresponding with the latest web design trends. The theme is shipped with 7 header layouts. You will be able to customize your site with multiple theme options. With Live Customizer adjusting the design of your theme is as simple as it gets.

Tomi Solas WordPress Theme

This WordPress theme is designed in elegant chocolate hues. Font solution upholds the general style of the layout. Polygons in the background make the web page unusual and attention-grabbing. Of course, the best photos are featured on the home page. Transparent top menu imparts the theme a modern look.

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The theme comes to you with a variety of nice pages for all occasions. It is built with Elementor page builder, which allows building your content with the latest drag-n-drop page builder equipped with a bulk of well-designed modules. The theme was created with mobile philosophy in mind. It will make your website a perfect piece for the smaller screens as well for the larger ones.

Vintage Glamour

You can use the pull of retro design to make your audience come back to your site every now and again. Retro/vintage design elements have a magical effect over the ambiance and overall feel of your website. It makes it look extremely comfortable and fine-tuned.

Would you like your content to stay in people’s minds for a long time? Choose this kind of design and you will invoke thinking about your info and fully absorb it.

Soulym – Photography Multipurpose Modern Elementor WordPress Theme

Soulym is an elegant multipurpose Elementor WordPress theme that can be used for any kinds of photography sites. It comes with a bunch of elements for easy website customization – Home Page, About, Team, Projects, Blog, and Contacts pages.

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The theme is carefully built with Elementor Page Builder. It allows you building your content with the latest drag-n-drop page builder equipped with a bulk of well-designed modules. The theme was developed with mobile first philosophy in mind. This will make your website a perfect piece both for the smaller screens as well as larger ones. Accurate documentation, as well as 24/7 lifetime support, are included in the template’s package. With their help, you will quickly resolve all the questions you might have.

Geraldine – Vintage & Retro Blog WordPress Theme

Would you prefer a vintage design style for your blog? Take a look at this one, it is adorable. We are sure it will draw the attention of many users who honor traditions and tend to classical canons. Vintage doesn’t equal outdated. On the contrary, each element of this theme design is carefully crafted and corresponds with the latest web design trends.

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The theme can boast beautiful imagery. All 15 topical pics are included in the package as a special bonus. The theme is simplified to its core, the setup wizard will help you install it, plugins, and sample data in a few clicks. The whole process will take no more than 5 minutes.

Show Social Media Icons

Today most of your target audience spends a lot of time on social media such as Instagram, Pinterest, and other platforms.

You need to connect with them and your website must help you with that.

Sometimes placing social media buttons on your site may not be enough. You can consider adding custom social media widgets to the site’s sidebar and main page areas. For instance, you may show selected posts or a feed of your recent posts on the page.

Demonstrate your awesomeness. This helps you get new customers more effectively.

Tourizto – Travel Company Elementor WordPress Theme

Where do people go when they feel that they are on the verge of the burnout? They want to escape from the whole world and spend as much time as they can afford at some peaceful place. So, they start to search for a reliable travel company to buy the career/life-saving journey from them. Are you in the travel business? Then read on.

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With this theme, you are going to provide your users with an exquisite experience. It has a fully responsive design, so you don’t need to worry about the responsiveness of your website’s menu. With JetMenu it will look great on all types of screens.

SEO Optimized

Every business invest in SEO optimization of their websites. This is necessary, otherwise, a website will be impossible to find on the web. However, you may have a tight budget not allowing you to invest heavily. But that does not mean that you shouldn’t take care of your website’s SEO optimization. Your site should be easy to find both for search engines and your target audience.

If you are not ready to invest lots of money in SEO optimization, I recommend you to opt for an SEO optimized WordPress theme. As a rule, the navigation and content structure of such templates are already polished to perfection. You can simply stick to them and enjoy the benefits of your SEO optimized theme.

Feminine SEO-friendly WP themes give you the possibilities to work with post metadata to enhance the website’s exposure on SERPs. You can see the examples of such themes below.

Momex – Business Elementor WordPress Theme

Momex has a business-like layout. It is laconic and elegant, suitable for different types of businesses. This theme was crafted for Elementor page builder, allowing to create a custom content layout without any coding skills.

Details | Demo

With an intuitive drag and drop functionality of Elementor Page Builder you can embed any modules and style them up according to your requirements. Momex theme is also delivered with powerful bulk of premium Jet Plugins, specially developed as Elementor addons with extended functionality: JetElements, JetBlog, JetBlocks, JetTabs, JetTricks and JetThemeCore. These plugins let you build amazing website content by using highly functional and user-friendly widgets and their settings. Your visitors and customers will appreciate your appealing design and great functionality.

Responsive

Many people prefer to use handheld devices for browsing the internet. Don’t disappoint them. Your website should be fully responsive and adapt to the different screen resolution. It should deliver information beautifully on small (mobile), medium (tablet) and large (PC) screens. I’ll give you another good reason to make your site responsive – Google ranks the responsive websites higher in search results.

The template you use determines whether your site will be responsive or not.

So, you’d better choose the one that sticks to Bootstrap grid and seamlessly adapts to viewport changes. Below you can see a few examples of the responsive templates.

Fusion – WordPress Blog Theme

This responsive theme WP will perfectly match a personal blog. It has a sleek, modern design. Each element of this ready-made design is thoroughly crafted and meets all the latest web design trends. Do you like the images that you see? Great news, all images are included in the package. You’ll get 15 topical images that will perfectly suit your theme as a special bonus.

Details | Demo

The theme is easy to install. You’ll need 5 minutes only. The theme is simplified to its core. The setup wizard will help you to install your theme, plugins and sample data in just a few clicks. Fusion is an Ecwid ready theme, which will allow adding an online store for free in 5 minutes.

Use Grids

Grid structure ensures a sleek look and responsiveness of your site. You can experiment with the grid to create a new web presence that will be noticed and remembered by the audience.

Why don’t you feature creative layouts on your website and get your website guests excited by this?

You don’t have to learn Bootstrap or HTML coding to create a nice grid. Just opt for female themes with uncommon layouts. It’s great if the design of your choice is enhanced with a visual builder. In this case, all you will have to do is create a unique website layout simply dragging and dropping elements.

Journeo – Travel Agency Elementor WordPress Theme

Here is one more travel agency Elementor WordPress theme with spectacular imagery. It is a perfect fit for featuring your exotic tours. The theme includes appealing pages for all occasions – Home Page, About, Service, Tours, and Single Tours. It also includes special giveaways for you.

Details | Demo

All images come to you for free. You get tons of high-quality images for different business topics. Jet Elements plugin is also included. This amazing plugin is full of rich functionality and useful features for your website. Jet Theme Core plugin will empower your website at once.

OnVacation – Travel Company Elementor WordPress Theme

This theme for travel companies looks ordered and structured thanks to the grid containing the best agency offers. Photos of wonderful places make the users stop and stare. Call-to-action buttons have rounded corners. Their soft, eye-pleasing color makes a positive effect on the visitor.

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OnVacation has not only an awesome design but a great bulk of technical features. It will be perfectly displayed on any device because of cross-browser compatibility and responsive nature. The theme comes with JetElements plugin which adds dozens of unique modules and elements. It also includes adaptive design, extra widgets, Google fonts, SEO-friendly code, and much more. The valid and clean HTML code will make it easy to customize the theme the way you wish and will provide its flawless operation.

Over To You

That’s it for now. You have just viewed 15 WordPress business themes designed specifically for a female target audience. I sincerely hope that you liked the collection and maybe even picked out one or more items for your projects.

Will you share your choice with us?

What features did you take into consideration and why do you consider them crucial?

Need a List of PowerPoint Ideas to Improve Your Presentation?

February 19, 2020/0 Comments/in Business, Personal /by TemplateMonster

In modern days presentation made with PowerPoint is a really valuable and effective thing. It allows you to create attractive visual content to support your speech. Moreover, you can insert some diagrams and schedules to make presentation easy-to-understand for your audience. In the same way, you can play with structure and make presentation informative.

After all, it is the main purpose of any presentation – to be informative and support your speech. At least, I believe so.

Types of presentations

Financial reports, business plans, education courses, technical projects and so on. Each of them needs its design style to suit the theme and purpose of creation. Diagrams may be redundant in primary school, meanwhile, colorful design with cartoons can ruin your business presentation.

I also did such mistakes while developing a PowerPoint presentation. My presentations still were not that good due to many small things. And it took time until I found out how to make them better. It came to my mind, that I can make a post and share with you some PowerPoint design ideas that can improve your presentation.

Especially I can share my experience and support them with examples. You may think that my ideas are basic, but they still are valuable and it is wise to follow them.

A list of the Most Important PowerPoint Design Ideas

1. Use PowerPoint Templates

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It takes a lot of time to develop a good PowerPoint presentation. Besides, it will be nice if you have designer skills and some inspiration. PowerPoint presentation templates can solve this problem. In most cases, they are professionally developed and unique. And you can change them as you wish. It really can save your time and, in most cases, they cost a fair price. But if you want to develop your own and unique PowerPoint product, then you can check these templates to find new PowerPoint design ideas and solutions. Like a creative color scheme here.

2. Design Elements Have to Highlight Information

Forex - Multipurpose Infographic PowerPoint Template

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For some newbies, it looks like a great idea to fill a presentation with as much as possible visuals, graphics, and diagrams. And sometimes the presentation theme or audience requires such an attitude. But even if you have a lot of design elements there must be a few clean parts. Do not fill your slides with redundant elements. If you have to show many visuals, then simply create more slides. Or compile elements in the most compact way. This template will be a great example of a compact insert of elements.

3. Know Your Audience

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For example, if you need something for a financial report or business plan then it will be wise to use something corporative and strict. Like this example. Your audience is the main reason why you create a presentation and this is why your presentation design must come up to audiences’ expectations. I doubt that your financial director will appreciate colorful presentations with cartoons instead of numbers. But if you work in Pixar than it is cool.

Unlimited access to 3500+ Powerpoint, Keynote, Google Slides templates.

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4. Sometimes it is Good to be Modest

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As I mentioned previously it is a bad idea to fill your presentation with redundant elements. And you should consider is it really necessary to include them. For example, in my first presentations, I included a lot of text. At that time I thought it is a great idea. But it looked like subtitles for my speech and did not affect the audience. Moreover, since I knew the topic I wasn’t using them either. At that point, I could decorate my presentation with the minimalistic approach, add less text and few images.

5. Bright and Eye-catchy

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The presentation as any visual product has to impress your audience to get more attention. And sometimes bright PowerPoint presentation allows you to highlight yourself. For example, if you check out this presentation you will find many contrast images that attract the audience. But, pay attention that not all of the included images and elements are bright. After all, eye-catchy and bright images must highlight your presentation and not to make it simply extremely bright.

6. Background is Important

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For some it is obvious, but some of us do not pay attention to such elements as a background. However, a background can change a lot. Just take a look at the Edge PowerPoint product page. This product comes in white and black background styles. And you can see how the white background allows you to highlight information. And how black background makes the presentation more elegant and stylish.

7. Visualize Your Numbers

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When you work with a big amount of data or numbers than you have to work on its presentation. If you put together numbers in one huge mess it will be hard for the audience to read and understand your presentation. This is why it will be a great idea to use infographics. Sometimes, especially in statistics, you can create a presentation made only with diagrams and infographics. As I told you in the second topic it all depends on your audience. If your audience wants to hear numbers – give them numbers.

8. Black and White Images

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There always was some charm in black and white photos. Depending on the presentation, the may look vintage, stylish or both. And if you want to decorate your website then you may consider using such images. This tip is a great way to make your presentation more elegant. Black and white style is also more neutral than colorful images. And most importantly it is multipurpose. You can see it yourself in the Pitch Pro presentation template.

9. Even Financial Presentation can be Creative

Sales Dashboard Presentation PowerPoint Template

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Creativity leads us to the original view. And the eye-catchy design is always good. So even if you work with charts and diagrams filled with numbers it is still possible to make everything colorful and attractive. Just keep in mind, that you will need more than a few colors to make your diagram colorful and informative. And if you need an example you can click here.

10. The More Icons You have, the Better Presentation you Create

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Icons are small design elements. But they can be a great addition to your presentation design. You can even make a combination of icons or highlight specific topics. And if you often create PowerPoint presentations than I advise you to make a collection of icons. You can find them online and there tons of them. Good presentation templates always have an icon. Some have even more than 4900 icons.

11. Calendar

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I am already tired to remind every that audience hate dates. They do not like to read and memorize them. This is why I recommend you to highlight dates, and calendar icons will be in a great aid here. If you need to announce the date of the upcoming even – use calendar date. It may look like a simple idea, but it is really useful. And good presentation developers know about this idea. Like Complete Business developers.

12. Make A Collection Of Slides

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This PowerPoint idea sounds like this: the more slide templates you have the better it is for you. Titles, diagrams or slides with the specific background may be useful once more. And instead of the redevelopment of a whole slide, you can simply use the pre-developed product one more time. You can gather such a collection yourself or purchase a ready-made pack.

13. Collect Specific Presentations

MaxPro - Business Plan PowerPoint Template

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It is always good to have a multipurpose presentation template. But if you have an important event coming it may be wise to create a presentation specifically for this occasion. For example, a business plan. Images, graphics, related to some specific thematic are more informative and do not distract the audience from your presentation. And you can use it over and over again to match a specific theme.

14. Keep Practice

Business Infographic Presentation - PowerPoint Template

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The more presentations you create the more skills you have. And that means you can make better products. Especially if you learn new PowerPoint tools. After some time you will be able to create high-quality presentations with many creative elements. Images, diagrams, schemes, backgrounds and other design elements can add more things to your presentation. As an example, you can check the Business Infographic Presentation PowerPoint template. It has a combination of corporative style, colorful design and includes a lot of infographics for data presentation.

15. 3D images

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Another thing from my personal opinion is that people like 3D images. And I recommend you to use them in your presentations. Of course, if you search for 3D images online it may be a good idea to customize images according to your theme. However, do not include too many images or you can simply distract the audience to form your presentation, text or infographics. If you want to see how presentations with 3D images look like, then follow this link.

16. Use Not More Than Six Words per Every Slide

People create their presentation design to deliver some necessary pieces of information. Do not make people read your presentation because they should pay more attention to you talking. For this reason, many professionals are sure that you need to include not more than six words on the slide. It is better to engage using some eye-catching visuals, as you can see in Every.

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17. Make Sure to Match Your Design with the Chosen Topic

Without a doubt, your topic dictates the choice of the presentation design. As an example, it would be not right to speak about your business and include a romantic color scheme. It is better to work with your brand colors and focus on the serious approach. You can take a look at this Business Pack that might help you in such a task.

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18. Work with Your Brand Colors and Logo

We have already started talking about brand colors. Together with them, it is effortless to distinguish your presentation from others. People can also memorize it if you decide to include your logo on every slide. It is the right decision to add your branding to stand out from the crowd. You can get familiar with 30 pre-made logos in a minimalist style to get some inspiration.

Details | Download in ONE Membership

19. Take Advantage of Outline Illustrations to Present Your Ideas

Many people are looking for methods to present some concepts. To highlight some basic ideas, you can turn to different illustrations. Sometimes they are more remarkable than ordinary stock photos that everyone has already seen. There are also many flat images perfect for simplifying the necessary concepts and catching more attention. As an example, you can take a look at 68 stationary, school, and art illustrations that might suit your needs.

68 Stationery, School and Art Supply Illustration

Details | Download in ONE Membership

20. Do Not Limit Your Imagination

If you want to be creative, you always have the freedom to do this. Do you feel that your audience wants something special from you? In this case, you can combine different styles, gradients, colors, illustrations, and other components to impress. Shift is a mix of vibrant color variations and elements crafted for those who are ready to be distinct.

Details | Download in ONE Membership

21. Your First Slide Should Be the Most Attention-Grabbing One

It is crucial to raise interest in your audience from the very beginning. In such a way, it gets easier to hold their attention during the whole presentation. Work on the first slide to make it look original. As an example, it is possible to surprise people with some pieces of information. In addition to this, you can make people laugh by telling a joke and using a relevant font like Kalled.

Details | Download in ONE Membership

22. Think About Implementing Video

A large number of viewers perceive videos better than any other content type. To convey your message directly without causing some misunderstandings, you are free to add short videos. Together with them, it can be quick to present your point. For the reason that interactive elements always manage to engage the audience. It is easy to edit some managed infographic elements in After Effects to showcase numbers at their best.

Managed Infographic Elements After Effects Intro

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23. Only High-Quality Images to Increase Engagement

As you remember, we have mentioned the importance of choosing different outline images. However, it does not mean that you cannot use some photos that you have taken by yourself. There are also various unique illustrations drawn by professionals. You can always choose something relevant to your topic. Remember that you are not obliged to limit yourself if you want to show your creativity. Explore this decoration toolkit if you think that your presentation needs some exciting components.

Details | Download in ONE Membership

24. Take Advantage of Various Shapes

PowerPoint enables creating a large number of shapes. You can come up with multiple diagrams, charts, and other infographics on the base of them. You are free to choose from many traditional shapes. Yet, it is always possible to use ready-made infographics that can save you lots of time. Furthermore, they have some unique shapes (like this Tree Bundle) that your audience can find impressive.

Details | Download in ONE Membership

25. Change Layouts of Your Slides During the Presentation

Looking at multiple slides that follow the same structure is not very fun. You can try to keep the same theme during the whole presentation but modify your slides. One slide may have a horizontal orientation. The next one may have a vertical orientation. Thanks to such a thing, you are free to differentiate your ideas and topics. First Goal is an eye-catching PowerPoint template that can provide you with some ideas.

Details | Download in ONE Membership

26. Printed Materials as Your Reliable Assistant

Unfortunately, people are not able to take your presentation home. However, many of your viewers may want to have access to the most important things you have mentioned. In this case, the best way to make your presentation more professional is to print some essential materials. Keep in mind that your brochure is better to include a color scheme, icons, and other brand elements from your presentation. Creativesio is a suitable variant for creating an advertisement that suits your vision.

Creativesio Business Brochure Design: Pages Corporate Identity Template

Details | Download in ONE Membership

27. You Can Use White Fonts on Your Images

In our opinion, there is no need to speak a lot about this idea. There are many cases when you do not know what color to choose for your title presented on the image. Yet, white fonts work in an impressive number of situations and make your texts more comfortable to read. You can check out Wallington and start using it to highlight your titles.

Wallington | Hand Lettering Brush Script Font

Details | Download in ONE Membership

28. Use Icons to Stop Your Text Float on the Slide

It is not very good-looking when your text floats on the slide. When you have an appropriate icon that sticks to your text, it is easier to draw the attention. These ten flat animated icons can help you in focusing the attention on the essential points.

Details | Download in ONE Membership

29. Emphasize Key Data, Including Numbers, Percentages, and Other

Numbers, percentages, and other elements can excite your audience. To have the highest impact on people, it will be excellent to choose a different color or font for these crucial components. Dirten is a marvelous font to surprise your audience.

Details | Download in ONE Membership

30. More Than Simple Screenshots?

Screenshots of the app or website are widely-used components of the presentation. However, they do not look very visually-attractive without proper mockup. There are multi-devices mockups for showcasing your digital products in the presentation.

Multi Devices Responsive Screen Pack Product Mockup

Details | Download in ONE Membership

Conclusion

I like PowerPoint for its customization features and tools. And I hope that a list of my PowerPoint design ideas can help you avoid my mistakes and improve your presentations. And if you have some additional ideas then leave a comment and exchange your thoughts. After all, creativity is one of the most important designer skills. And we have to learn from each other.

Why WordPress is the Best CMS for SEO?

March 3, 2020/0 Comments/in articles, Personal /by Hazel H

In this day and age, with more than a dozen content management systems available, why WordPress is still the best choice for SEO?

WordPress has been around for a while. As a result, today:

WordPress powers over 35% of all websites on the Internet
among all sites built with CMS, 60% of them were made with WordPress
over 600 WordPress websites are created daily

Among the reasons why both individual creators and business owners trust WordPress with creating the website is its SEO-friendliness.

As companies keep competing for brand visibility and brand recognition, SEO now plays a crucial role in ranking your company’s website. And, it’s essential to build your website with a content management system that offers all the tools to make your website SEO-friendly.

In this regard, WordPress is the best CMS choice.

Here’s why.

1. Mobile Optimization Is a Priority

Today, you can’t ignore the fact that more than half of your traffic will come from mobile devices.

In fact, in 2019, only 45% of all traffic came from the desktop, while 52% came from smartphones and tablets. Apart from that, people are using Google from their mobile devices more often, as the number of mobile queries has grown by more than 200% over the past two years.

Thus, mobile optimization should be a priority when choosing a CMS platform to create your website.

Why is WordPress a champion of mobile optimization?

You can check out the mobile version of your website whenever you make changes to it.

Also, WordPress offers you a preview of what your website will look like just after you’ve finished your registration:

WordPress allows you to control website load time, which matters a lot for mobile optimization.

Mobile search results depend a lot on how fast your website loads. If it takes too long, you might lose mobile traffic, which may be catastrophic for your website’s performance.

On WordPress, you can easily control website speed, which should be between 2-4 seconds on average. You also get a report on which elements of your website might slow it down.

On WordPress, you get quick access to Accelerated Mobile Pages.

A free AMP plugin on WordPress is the fastest way to optimize your website, make it load faster, and easier to browse.

As Google prioritizes websites with mobile-friendly experience, WordPress provides you with everything you need to end up at the top of Google search results.

2. You’re in Control of the On-Page SEO

To win at SEO game, it is important for you as a website owner to be in control of on-page SEO. With WordPress, you can start working on on-page SEO right after you finish the registration process.

Right at the start, you get to choose a domain name for your website. On WordPress, you can choose between many domain name extensions:

How does your choice of the domain name affect SEO?

Your domain name represents your brand. But it doesn’t only matter for your customers. When ranking your website, Google analyzes your domain name and whether it correlates with the content on your website.

So, WordPress allows you to pick an optimal domain name for your website right after you register it. The length of your domain name doesn’t matter, while the choice of the domain name extension can affect your SEO results.

What are other on-page SEO elements that you can control with WordPress?

Metadata editor. Metadata plays an important role in search engine optimization. WordPress editor allows users to edit snippets of the page to make them more SEO-friendly.

Optimized permalinks. In WordPress, you’re completely in control of creating “pretty permalinks” – page links that you can customize and put keywords in them to improve search results.

Image optimization. Besides adding images and editing them, WordPress allows you to add ALT tags, image descriptions, and edit the format of the image to make it faster to load.

Apart from that, in WordPress editor, you can optimize your pages by using tags, headings, and structure your text to make it more SEO-friendly.

3. Your Website is Secure

First, let’s clarify – no website is 100% secure.

It means that, no matter which CMS you choose or how you build your website, there is always a chance that your website will get hacked.

However, as the research by Kinsta shows, WordPress websites usually get hacked because of reasons that can totally be prevented.

According to Kinsta:

of all hacked WordPress websites, 39.3% were operating an outdated WordPress core software
60% of website owners on WordPress claim that they were hacked through outdated plugins or themes
around 16% of websites on WordPress were hacked because of compromised login credentials

What is WordPress doing to prevent hacker attacks from happening?

Regular updates. The owners of websites built with WordPress frequently receive messages about software updates with enhanced website security features.
Plugin audit. WordPress offers its users a variety of tools to audit plugins they use and delete outdated or compromised plugins.

Google has a very strict policy when it comes to website security, which is why you will not find websites of suspicious quality on the first page of search results (of course, if you’re not looking for them deliberately). But while WordPress provides you with all the tools to secure your website, a lot depends on how well you manage your website security yourself.

4. Access to a Variety of SEO-Friendly Themes

We already briefly mentioned WordPress themes above.

WordPress has a variety of both free and paid themes for every purpose, from corporate business websites to freelance portfolios.

How do website themes impact SEO?

The importance of user experience. Google prefers structured and optimized website themes that make website content readable and website scannable.
Page load time. A theme with too many elements will affect page load time, which negatively impacts SEO results.
Impact on on-page SEO. The choice of the website theme has a considerable impact on URL structure, as well as metadata and content structure.

Thus, the choice of WordPress theme will depend on a variety of factors, including:

The visual structure of the theme. Choose one that doesn’t have too many elements and doesn’t look cluttered. This may affect the user interface and user experience.
Browser compatibility. Run the theme in a test mode to see if it’s compatible with all the browsers and works well from both desktop and mobile devices.
Theme design. This factor shouldn’t have a negative impact on the readability of your content. Make sure that the theme contains colors and readable fonts (Open Sans, Arvo, etc.) that make the content on your website easy to perceive.

By now, all themes that users can access to WordPress directly are optimized. Through WordPress, you can purchase or download for free any theme that fits your website’s profile and check the theme’s characteristics in terms of search engine optimization.

Over to You

We won’t argue with the fact that there are many good CMS platforms out there.

However, WordPress is the best open-source platform that offers more flexibility and customization options.

WordPress allows you to create websites with SEO in mind, keeping search engine optimization the main priority. This, and other reasons that we mentioned today, is what makes almost 40% of website owners trust WordPress.

Author Bio

Elisa Abbott is a professional writer and editor at PickWriters. For several years, she also has been a confident WordPress user, running her personal blog, and helping others create professional-looking websites with WordPress.

Website Builder vs Web Developer – Which Option Is Best for Your Business?

April 1, 2020/0 Comments/in articles, Blogging, Personal /by Hazel H

As a business owner, you’ll already understand the importance of which your website has in terms of your success. Any customers or clients who are interested in your business and working with you will visit your website, so whether you’re a brick and mortar company or an online retailer or service, getting your website right should be a top priority.

However, when it actually comes to how to build a website from scratch, you’ll soon notice there are two approaches you can choose between; using a website builder vs web developer. The question is, which one is right for you?

In today’s guide, we’re going to explore everything you need to know when it comes to figuring out the winner of the website builder vs web developer fight, and which you should choose for your business.

Who Actually Needs a Website?

Just so we’re on the same page, everyone in the modern age who wants to succeed will need to have their own website. Think about your own life and how you approach using new businesses, companies, or services.

Do you dive straight in and make a purchase, or go into town and look around? The chances are, like many people, you probably don’t. Instead, you’ll take to Google, you’ll have a little look around, you’ll get some ideas of what you’re looking for, where to go, and then you’ll make your decision and spend your money.

This is what the vast majority of people will do, and if they access your website during the research stage and it’s not ticking the boxes of what they’re looking for, they’ll go elsewhere.

It doesn’t matter whether you’re an online store, a retail business, a service website, a freelancer, a restaurant, a sports gear shop, or even a charity organisation, there’s no denying that getting your website right is essential.

Building Your Website

All websites need to be built, and once they’re built, they need to stay updated, fresh, and looking their best. Just like your business itself, having a website is all about giving your customers the very best experience you possibly can.

The two approaches we’ve mentioned above is the classic website builder vs web developer. One approach is where you can build the website yourself, whereas the other is hiring a professional to do the job for you.

Both have their advantages and disadvantages, and it’s important to ensure you’re taking your time as a business to make sure you’re spending your money, time, and other resources in the right places, so let’s dive into both.

What is a Website Builder?

A website builder, also commonly referred to as a CMS (Content Management System), is a platform that aims to take the stress out of building websites yourself. Whereas in the past you would have had to code your website from scratch using HTML coding, something that would take years to learn properly, you can now just drop your content into the boxes however you like, rearrange your boxes based on themes and templates (or create your own), making it easier than ever for anybody, even people with limited technology skills, to create great looking websites.

Typically, using a CMS platform will take you three to five days to create a website from scratch, and you’ll simply need to follow the process it provides you. You’ll be creating a homepage, several sales pages, a contact page, and then you’ll usually have a space to upload things like store items you want to sell, or for writing your own blog posts.

Of course, while this may seem basic, you’ll always have the opportunity to take things as far and as advanced as you would like. This includes investing in more advanced templates that add more functionality to your website, adding an online store where you can make sales or make bookings, or just create sales pages as you please.

What makes using a website builder so special is the fact that the entire website creation and launching processes are handled, and you’ve taken step by step from start to finish. All you need to do is fill in the boxes, add your own content, optimise your website, so it ranks highly in the search engines, and then launch.

The Dos and Donts of Using a Website Builder

When it comes to creating and launching websites, generally speaking, using a website builder is the most affordable approach. Since you’ll be doing most of the work yourself and you’re simply using the resources and assets that the website builder provides, the cost is minimal.

In fact, the only things you’ll really need to pay for is the hosting for the website, in which prices can start around the $3.50 per month mark, and then the price of the assets you use. Some assets are free, whereas others can cost several hundred dollars, depending on how professional and how many features these templates offer you.

The truth is that you can always start with a free template and then build it up and invest more and more as you grow over time, which is another advantage since the cost of your website can be spread out over time, and you can invest as you grow steadily, rather than paying one risky lump sum.

Of course, there are some downsides to be aware, the most obvious of these being that you need to do everything yourself. From setting up the accounts and hosting to writing your website content and filling out all the space, you need to have the patience and time to carry out these tasks.

It can easily take a week to get everything how you want it, especially if you have a large website and you want to make edits and perfect your content, and if you don’t really know what you’re doing, this can take much longer. What’s more, if you’re trying to run a business at the same time, you may not have a ton of time to invest, which may make it take even longer.

What is a Web Developer?

A web developer is a professional person or company who has the ability to create your website from scratch. Typically, web developers will be fluent in programming languages, such as HTML, and will have the experience to know what works with a website and what doesn’t.

By far the biggest benefit of using a web developer is the fact you can have whatever you want. Whereas with a website builder, you’re somewhat restricted to the templates you have access too, especially if you have limited know-how on how they work, a web developer can create whatever you ask for.

Whether that means having a basic website with a few pages or a fully integrated online store where you can manage everything from shipping and inventory to blogs and marketing, a web developer can create it all.

Another benefit a web developer has in the website builder vs web developer conversation is that everything is handled on your behalf. This means that you don’t need to do anything except telling the developer what you want and what you want things to look like.

They’ll come back to you time to time with a plan for you to approve, and asking you if everything is okay, but this will just involve you looking over your project to choose what you like and whether you’re happy with the final outcome.

This gives you more time to focus on all the other aspects of your business, and the website will take care of itself. Moreover, web developers tend to be much faster at delivering you a fully operational website in a couple of days, making this approach great if you’re in a rush for a website fast.

The Details of Using a Web Developer

While beneficial in many ways, this doesn’t mean that using a web developer doesn’t come without its disadvantages. Perhaps the most important you’ll need to think about is how much hiring a web developer is going to cost. Even for a basic website with hosting, several pages, and perhaps some kind of custom functionality, such as a manageable online store, this could end up costing thousands of dollars.

What’s more, once the website is built, web developers tend to close the contracts stating the job is complete. This means that if you want to update the website or make changes in the future, you’ll need to pay to have it changed. However, more commonly, you’ll still be able to edit website content, add blog content, and change basic information yourself whenever you want, and a web developer should tell you how to do this.

You’ll also need to think about how you’re marketing your website and gaining traffic. There are plenty of ways to do this. Still, while a CMS platform like MOTOCMS will help you with certain techniques, if you use a web developer, this is all in your hands, unless you hire a marketing company, which is easily going to cost you another couple of thousand dollars.

When you consider that using a website builder is probably going to cost you a maximum of $400 for a pretty standard website with a lot of functionality opportunities (a really basic website of just pages of content costing around $200), this is definitely the most expensive approach.

Defining Your Approach for the Future

It’s important to think about your approach to your website. So far, we’ve focused on building your website from scratch, from zero to a fully functional website. However, if you’re not building from the ground up but rather updating your website, you’ll need to think about what you’re doing and how you’re approaching this in the context of website builder vs web developer.

If you’re completely overhauling your website and you’ve used a web developer, you’ll need to pay for a completely new website to be designed, which is going to be very expensive. Of course, if you’re just updating certain aspects, such as content and images used, you’ll be able to do this yourself or pay a small fee for the edits.

However, if you’ve used a website builder platform, completely overhauling your website to get it a fresh new look has never been easier. Especially if all your content is in set places, you can simply pay for and upload a new theme or design template, and all the changes will be made automatically, with perhaps only a few small edits needed to tidy things up.

When you’re looking into the long-term for your website, this is such an important point to consider, especially when you consider the fact this is something you’re going to want to do at some point.

Website Builder vs Web Developer; Which is Better?

All in all, the approach you take in the website builder vs web developer comparison really depends on what kind of website you’re after and how many resources you’re able to invest.

If you’re ready to invest thousands of dollars on a custom website, you know exactly what you’re after, and you need the website delivered quickly, then go for a web developer. This is ideal if you’re an established business looking to rebrand or update their website, or you have the investment ready to go, and a website is a core part of your business.

However, if you’re a smaller business, a freelancer or you lack investment and want to grow steadily over time, always use a website builder. Website builders like MOTOCMS have come a long way over the last few years, and never before have they offered so much variation and customisability in such an easy and affordable way.

It doesn’t matter what kind of business you have, or for what kind of purpose you’re creating your website for, a website builder can help you achieve it. This is also such a great approach because you can learn the process of what goes into making a website and what people like and don’t like, which is an ideal business skill to have when it comes to running businesses in the 21st Century.

Final Thoughts

At the end of the day, narrowing down your website creation options to just the website builder vs web developer approach is the best way to move forward, but it’s important to take your time to see what works best for you. Choose what your priorities are and make the best decision that maximizes your investment and gets you the best result.

Molly Crockett is a marketing blogger for Ukwritings and Boomessays, who focuses on how businesses can protect themselves from industry, advancement and legal threats. She is always seeking ways to help develop writing and research skills in young people, and contributes to the Essayroo.

4 Questions to Ask Yourself when you buy stamps online

April 29, 2020/1 Comment/in articles, Personal /by Hazel H

In this new age of technology, it is a rare find to come across a philatelist. Now, you might be wondering what a philatelist is? Well, in layman terms, a philatelist is basically a stamp collector.

Even though this may be surprising to you, philatelists still exist in these modern times and are often deeply in love with their hobby. It is a general phenomenon that alternative hobbies such as stamp collecting improves focus, and develops expertise.

So, if you are looking to pass your time, why not indulge in a hobby that may even help you make some money in the future?

However, stamp collecting is not randomly done. You need to be precise about the collection you want to keep.

Hence, there are a few questions you need to ask yourself before taking up this pastime.

What kind of stamps do you want to collect?

When you buy stamps online one can choose from essentially three different types:

Commemorative – Large and colorful, printed in small quantities only once, often to honor a person, event, or subject.
Definitive – Smaller, printed in large quantities more than once.
Special – Christmas, International rate, Express mail, etc.

Also, you may want to focus on some specific type of collecting.

Worldwide – Almost 10,000 stamps issued per year, making the collection universal.
By country – Focusing on a specific place that interests you.
By topic – Choosing topics that interest you.
Mint vs. used – Mint stamps have never been used and cost more. Used stamps are cheaper, easily collected, and may even be collected for the cancellations on them.

The next question to think about is, where will you get your stamps?

Stamps can be bought everywhere and found everywhere. If you plan on collecting new ones then you may have to go directly to the local post office or order them online.

However, if you are into collecting used stamps, then the venues for you to find stamps are limited only by your imagination. You can ask friends and family to help you out.

Swap with fellow stamp collectors, even become a member of stamp collecting clubs to acquire more stamps.

There are stamp shows that you can attend, and even get in touch with stamp dealers to find the rarer stamps you’ve been trying to add to your collection.

Another question to ask yourself is, what equipment do you need?

If you happen to be a novice and only interested in collecting used stamps, equipment is hardly necessary.

On the other hand, if you are a serious collector, then you may need the following:

Magnifying glass – to examine the condition of stamps closely
Tongs – move the stamps without causing damage
Perforation gauge – to measure the perforation along the edges
Watermark detector fluid – to enhance a watermark, or design

You also need to be extra careful when it comes to storing these tiny treasures, so you may wonder how do I store them?

There are special albums available in the market to cater to your stamp collecting needs. You may also use stamp mounts, glassine strips with gum on one side, stamp hinges, or transparent glassine envelopes.

In conclusion, these tips will assist you in developing a rather refined habit, that is stamp collecting. It can’t be said that it is a joy for everyone, but there are a few who truly relish this hobby.

And, if you are finding it difficult to complete your collection because of a few missing items, we suggest you buy stamps online as the internet does expand the proverbial market.

How To Build A Kick-Ass Resume Website

April 30, 2020/1 Comment/in articles, Blogging, Personal, Tools /by Hazel H

Every professional regardless of his level of qualification needs to have an effective resume so that other people know that he exists.

Today, paper resumes are a thing of the past, being replaced by modern, 24/7 accessible resume websites. It’s a perfect tool to significantly increase your online presence, create an image, and impress any employer!

1. Benefits of a resume website

A decent resume website allows you to:

• become more accessible to recruiters;

• get a significant competitive advantage over many other applicants;

• get a lot more chances to get the desired job;

• freely express creativity and get a chance to demonstrate your personality in comparison with a paper resume;

• show that you have some special skills;

• get a more dynamic tool for your promotion.

2. Ideas for creating your effective resume website

When creating your online resume, add the following:

• links to any articles about you or your work;

• your presentation video;

• cool, professional headshot;

• easy infographics, that are illustrating statistics of your achievements and other multimedia (for example, interactive timelines to show your professional achievements over time);

• feedback and recommendations from your past and current employers;

• links to your social profiles.

Also:

• create a page for each section of the resume website (and make it fully searchable!);

• get a personal, memorable domain name for your site.

3. How to build a good resume website

If you don’t want to spend too much money or time on creating a efficient resume website, then you have two ways to do it:

1. Use an online resume creator: such a platform allows you to build quick & smooth online resume suitable for most non-creative specialties. But they have a few drawbacks:

• if you have some specific vision of the layout of your website, you hardly find a suitable template that will fit your needs. And you won’t find enough options to modify the design yourself;

• in most cases, these platforms lack some handy features (like contact forms or the ability to download files).

2.Use a website builder: this is next-level professional tool for creating a unique resume website using the professionally-made templates and wider design customization options, including integrated AI.

However, most of the website builders have one big problem: it is difficult to use these opportunities because the editor is too complicated, not to mention the website templates look too similar.

If you need to make a cool resume website but you’re not willing to spend a month or two on that, try using Weblium, a free website builder that offers some crucial innovations.

Firstly, it is the most easy-to-understand and easy-to-use drag-n-drop editor, which allows you to create a modern resume website in just a couple of days.

Secondly, Weblium offers the deepest template editing options available today: you can fully customize the design of the blocks or the tiniest individual elements as you like. This feature easily solves the problem of all other website builders: you can create a unique website that will look like no other!

Add to this professionally-made templates designed to meet current design trends and created based on in-depth analysis of top resume websites from around the world – and you will get the perfect (and completely free!) online tool to create your resume website.

What are the different types of databases that are now available?

May 16, 2020/0 Comments/in articles, Blogging, Personal /by Hazel H

Any activity that people undertake on the internet, whether it is for recreation, entertainment, or business leads to data generation. All business processes from finance and accounts to human relations to materials management, manufacturing, and sales and distribution generates data. Similarly, when you are running a digital content management system or recording any transactional information, it results in data generation. Since data contains information that is vital for recording the history of business, aids decision making, and helps to understand the process performance, it is necessary to store data in databases for future use. Therefore, it is only natural that every digital application makes use of databases.

Databases have been in use since the early days of computer applications, and depending on the requirements of collecting and disseminating data, the primary choice is between centralized databases and distributed databases. Although databases have evolved through the years, the broad classification still holds good.

Centralized databases

Centralized databases are centralized systems that store data gathered from multiple data sources and applications stored at a single place. The applications depend on some authentication processes that allow users to access data safely and securely. The Central Library in a college or university that acts as a central database for all other libraries of the college or university is an example of a centralized database.

It is easier to manage data in a centralized database without affecting the core data while maintaining data consistency. Centralized databases provide better data quality, but maintaining the database is costly because it requires the services of database administrators of RemoteDBA.com to manage the database efficiently. However, centralized databases have slower speeds due to their large size, and updating the system is not easy.

Distributed databases

As the name implies, data remains distributed within several databases in the system that stay connected via communication links. Distributed databases may be homogenous databases if it uses the same application process and hardware and even the same operating system. Heterogenous distributed databases make use of different operating systems and hardware and different application procedures.

Distributed databases allow modular development, which is an advantage, and a single server failure will not affect the entire database.

We will now discuss the types of databases from the application perspective. Depending on the data type and structure, data model, and the manner of use of data, there are two types of databases that you can consider – relational databases and non-relational databases. During database selection, you must also consider the querying mechanism or schema required, latency and consistency requirements as well as transactional speed.

Relational database management systems (RDBMS) / SQL

RDBMS is the most widely used database system as compared to NoSQL database systems. Relational databases that were introduced during the 1970s store data in a way so that it can be displayed in the form of a table containing columns and rows. It appears like a collection of tables with each table having a schema that represents the data types and fixed attributes that the items in the table will have. The database systems have the functionalities for creating, reading, updating, and deleting data with the help of SQL or Structured Query Language statements.

Relational databases have tables that store only key-value pairs and providekeys associated with it that are useful for identifying specific rows or columns of a table for faster access to any specific table, column, or row of interest. To address the concerns about data integrity in relational databases, RDBMS uses several constraints to ensure the reliability and accuracy of the data contained in the table.

Oracle, My SQL, Microsoft SQL Server, PostgreSQL, and DB2 are some of the most popular relational database systems.

Advantages of RDBMS

Relational databases are mature technologies, well documented, and several established corporations sell and maintain it. A large pool of qualified developers has experience in RDBMS and SQL, and the systems satisfy the requirements of Atomicity, Consistency, Isolation, and Durability (ACID).

Disadvantages of RDBMS

The schema type of RDBMS does not work at all with unstructured and semi-structured data and unsuitable for IoT event loads and extensive analytics. One-to-one mapping of the tables with a class or object representing the same data is not possible. Complex data sets or data with variable-length records are not easy to handle in RDBMS.

Non-relational databases / NoSQL

As web applications became more complex, NoSQL databases started gaining popularity as an alternative to relational databases. The most glaring difference between NoSQL and RDBMS is that the schemas of RDBMS rigidly define how to type and compose data for inserting it in the database. Still, NoSQL databases are flexible and allow storing and manipulation of unstructured data as well as semi-structured data.

Types of NoSQL databases

There are many types of NoSQL databases, but some can be a hybrid type and belong to more than one category. A typical example is the Couchbase, which is a hybrid of a document database and key-value store.

Key-value stores – Databases like the Amazon Dynamo DB and Redis are simple DBMS that store key-value pairs only and provide the basic functionality for retrieving the value attached to a known key. These databases suit the embedded databases due to the simplicity of the key-value stores because the data is simple, and operations are speedy.

Wide Column Stores – HBase, Scylla and Cassandra are systems that are independent of schema that enables users to store data in tables or column families, a single row that represents a record which is a multi-dimensional key-value store. These databases are highly scalable for managing petabytes of data across thousands of commodity servers in a massively distributed system.

Document Stores – Couchbase and Mongo DB are schema-less systems capable of storing data as JSON documents. Document stores are like Wide Column Stores and Key-value Stores, but the document name is the key, and the contents of the document are the value.

Graph databases – Graph databases like Datastax Enterprise Graph and Neo4J represent data in the form of a network of related objects or nodes to visualize data and graph analytics. Free form data contained in a node or object is connected by relationships and grouped according to the labels.

The way you want to utilize the database will influence your choice.

Author bio –

Kristen Smith is a web developer and experienced professional in database management and administration. She says you must deploy credible companies like database administrators of RemoteDBA.com to help you maintain and secure any database system with success!

Social Media Keeps On Changing To Improve Traffic To Your Site – Learn About It In Details

May 31, 2020/0 Comments/in articles, Blogging, Personal, Tools /by Hazel H

Nothing is constant, and the same goes for social media. The social marketing professionals are the ones to bear all the constant challenges coming up their alley because of the flexible nature. A social media strategy surely works as a map to help guide marketing plans for future campaigns. It is more like planning a sensible trip to reach your goals in the end. But, such good news won’t last long because of the changes in social media features, standards, and other algorithms. It means the map that you have worked so hard on, won’t matter anymore, leaving you all confused and unsure.

But it isn’t the end of it all as marketers can now stay prepared for all the social platform changes. They can walk through everything that you might need to know about the best social channel changes taking place and plan your strategic plans accordingly. Staying prepared beforehand is always the most beautiful thing to do. But, before you plan for the changes, you need to know about those. It helps you to strategize your plans well.

Changes with the COVID pandemic:

With the COVID pandemic taking the front seat, many changes that social media platform has to witness. Few changes would be an understatement. This crisis has changed the digital landscape dramatically. Nowadays, billions of people are heading towards this online platform, to cope with their monotonous life and work under this current lockdown phase. So, social media managers and other online businesses need to get the most recent global digital state data. Checking out for the updated version of the 2020 report is your one-stop solution.

There has been a dramatic increase in the use of social media for the past couple of months, right from the time lockdown became active. It even covered 1:1 messaging within the lot.
Even the consumers’ attitude during lockdown has changed towards online advertising. With e-commerce stores working in full swing, people are spending more time online to meet their daily needs.
For harnessing future growth, audiences are coming up with evolving habits and behavior. If this phase continues like its present situation, the chances are high that audiences can move towards online sessions and social media sites, more than ever!

Recent changes come with video content:

Video content has been dominating the social media channel or quite some time now, not something new. The only difference lies with the surge of it. Checking out some of the features and statistical counts can help you understand its current standing well.

Around 92% of the users are now spending time watching videos on mobile devices. Not only that, but they are also sharing those entertaining videos even more now with others on social media platforms.
Recent studies have shown that social video can generate around 1200% additional shares compared to image content and text.
Another exciting fact portrays that around 72% of the customers can learn about any service or product by way of the videos.
More and more people are now forcing brands in on the way to upload video content. Around 54% of the consumers would like to see more video content from not only their favorite brands but from some new names as well.
Right now, with lockdown in full effect, users can easily spend 88% of extra time on the websites with video contents within.
HubSpot has recently reported that around 85% of the businesses are using video as the primary marketing tool. So, by the time 2022 comes, around 82% of the entire Internet traffic gets to run on video content.

So, video content is nothing but the main future of social media channels. Brands sitting on the sidelines and not focusing on video content are moving towards a big mistake. They can find it rather difficult to catch up with others later on, if they fail to focus on video content soon. Get to learn about it more from https://blastup.com.

Social media marketing relies on AR and VR modules too:

Virtual reality and augmented reality are not associated with the entertainment realm only. Thanks to 5G, AR and VR now have two separate entities to work with. The technological advancements in these fields are not proficiently integrated into some more apps. So, marketers might not have new opportunities to work with. Furthermore, business owners get to work on creative strategies and campaigns that can easily integrate with AR and VR technologies. The ultimate goal here is to improve the real-time experience of customers across multiple brands.

AI and its necessary form as of now:

Over the last decade, AI has a new meaning to it. But, that doesn’t stop Artificial Intelligence from moving way ahead of the list. In the year 2020, people can quickly stop doubting this technology and add it to their daily lives. No, AI won’t take up your jobs. In its place, businesses get to see some more opportunities coming up towards them.

AI cannot allow PR experts and marketing professionals to work smarter, faster, and work with some of the data-based insights.
AI technologies might also add to video analytics, which forms a significant part of the AR and VR sector.
Experts think brands shouldn’t waste time and must invest in AI tools currently available in the market. In no time, Ai can solve the entire content marketing based conundrum.

Lesser emphasis on the vanity metrics:

Instagram is working hard to hide its “like” button. It is one broader trend for de-emphasizing vanity metric usage on social media. Follower counts are now becoming meaningless on Twitter. So, the social media influencers and marketers must start working deeper into actionable forms like user engagement quality and rate on social media. People start exploring the field of relevant data and user demographics for understanding potential customers better.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit https://blastup.com for more information.

Frame Your Social Space: Best Social Media Templates to Take Advantage of

June 3, 2020/0 Comments/in design, Personal, Tools /by TemplateMonster

In our modern world, communication is something that cannot be taken away from people. It has successfully migrated to the online-space. You are not going to be too surprised if we say that forums and social networks are dominating these ways. This kind of resources always catches the attention of various people. First of all, they are interesting for young people. They want to stand out from the crowd by means of various posts.

Anyway, you can use social networks not only by those users who want to post different photos and share their thoughts. However, they allow collecting information about your core audience and catching the attention of multiple potential customers. For this reason, we want you to get familiar with the best social media templates.

Main Features

affordable ready-made solution for making everyone interested in your company;
if you are interested in getting more and more visitors every single day, you need something special;
it is possible to choose from social media templates that can be used in order to impress fans of different topics. Fashion, web-development, business, and so on and so forth… Actually, it is not the whole list of possible realizations.

If you have ever managed a profile in the social network before, you know that it can turn out to be difficult to keep track of the content. You should be aware of everything, post different posts, engage your followers, and solve many other problems. From now on, you do not need to worry. Everything can become easy if you possess a few social media templates.

Lots of people are already using them. You should think of doing this too. Below, you will find some variants to manage your posts. They will provide you with some inspiration that will make your profile better. Just imagine having a chance to get your work done in the smallest amount of time. When you need to work with several tasks, it is amazing to have something to save your valuable time.

Browse Social Media Templates

If you are ready to browse this collection of social media templates, feel free to do it here and now. We tried to include only the greatest variants that will have a huge impact on your audience. In general, you can find different bundles that include designs for creating animated and impressive Instagram posts. Moreover, you will find various social media kits that allow creating the most stunning Facebook and Youtube covers. All you need to do is to customize them, add your text, and start drawing the attention to your unique content.

In our opinion, you will be impressed with the results, while your visitors will adore your posts. So, let us look through them right now in order to choose the most appropriate ones…

Fashion Promotional Instagram Social Media

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10 Fashion Instagram Template PSD Designs Social Media

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Modern Social Media Kit (Vol. 6) Social Media

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SINBAD Social Media Pack Social Media

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Clean Style Instagram Story Package Social Media

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Pastel – Instagram Stories & Posts Social Media

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10 Cover Photos For Facebook Timeline Bundle

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Instagram Colorful Banner Social Media

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200 Ready-to-Use Entrepreneurial Quotes Social Media

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Facebook Cover Photo Design Social Media

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Animated – Instagram Video Templates for Photoshop Social Media

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Colorful Instagram Banner Pack Social Media

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Electronics Cover Photo For Facebook Timeline Social Media

Download

Minimal Instagram Puzzle Grid Social Media

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Business Facebook Cover Social Media

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Social Media WordPress Themes

Monstroid2

A multi-functional theme can realize all your ideas at their best. The package has 48 skins that provide a distinct appearance for your brand-new website. Using a powerful Elementor Page Builder, you can add all the necessary content to them. In addition to this, there are some engaging options as a commenting system, background options, and Google Fonts.

Main Features:

mega-menu;
contact form;
newsletter subscription;
cross-browser compatible design;
audio and video integration.

DEMO + THEME -> GET IT HERE

Tourizto

One of the most exciting travel-related themes that impress with its flexible nature. You are free to control the look of your online-project, thanks to a user-friendly Elementor Page Builder. There is no need to be an expert in programming to build your content. There are different header variations included in the package. You can also pay attention to four blog layouts that are perfect for adding original elements to your website.

Main Features:

mega-menu;
Google Fonts;
fully-responsive design;
booking form;
Google Map.

Download

ProHealth

This modern and beautiful theme should meet your needs. It has many benefits that your potential visitors will be happy with. Many pre-designed pages that are waiting for you to add your unique content to them. You can encourage people to receive your messages by providing them with a newsletter subscription. It is also possible to work with some background options.

Main Features:

social options;
commenting system;
cross-browser compatible design;
bonus images;
WPML-support.

Download

Fury

An eye-catching and remarkable theme is one of the most effective ways to spread your message. Various tools that will attract more visitors. You can choose from several pre-designed pages to give your online-project a distinct look. An advanced Elementor Page Builder allows implementing your ideas into life and adding all the necessary content. There are also different relevant images you can take advantage of.

Main Features:

contact form;
WPML-support;
commenting system;
Google Fonts;
Google Map.

Download

Events Company

A minimalist-looking theme can grow your audience and make your online-project accessible. It has many unique opportunities you can implement. As an example, you can add reliability by adding testimonials. In such a way, it can be more comfortable for your potential visitors to make the right choice. Moreover, several animation effects that should make it more exciting to browse your website.

Main Features:

Google Maps;
contact form;
social options;
background options;
cross-browser compatible design.

Download

24.Storycle

This all-in-one theme can help you in working with different purposes you have in mind. There are many demos designed for the most popular topics. You can also choose from ten single post layouts. In addition to this, you can translate your online-project into many languages using a WPML-support. The package also provides users with a newsletter subscription.

Main Features:

mega-menu;
drop-down menu;
Google Fonts;
seven blog layouts;
social options.

Download

FunCare

A vibrant and impressive theme that quickly assures people of choosing exactly your online-project. The package has many pre-made pages you can work with and add your original content. There are also some extra options you should be happy with. These include a contact form that makes it possible to find out more by asking different questions. You can also save time and take advantage of eye-catching bonus images.

Main Features:

commenting system;
Elementor Page Builder;
background options;
team members and testimonials;
drop-down menu.

Download

WPBase

Discover this incredible theme that has everything to showcase your content expressively. It has a well-structured design that highlights the most crucial information. People can always get messages about your updates if they take advantage of the newsletter subscription. An online-project adapts to all the modern browsers. Do not forget about using superb relevant pictures that should suit your needs.

Main Features:

social options;
Google Fonts;
Google Maps;
one-click installation;
background options.

Download

Safeguard Your Online Chats and Calls with a Good VPN

June 8, 2020/0 Comments/in articles, Personal, Tools /by Hazel H

The COVID-19 outbreak has changed lives across the world. With almost the whole globe in home quarantine, it is obvious that online activities are at its peak. The pandemic outbreakcalls for a boost in privacy and security when it comes to surfing the Internet and working from home. This is where you should invest in a good quality Virtual Private Network or VPN to ensure no ISP can track your online activities and steal sensitive personal information.

VPNs protect you and your online activities while working from home

VPN technology is not only a “nice” thing to have now. In fact, it is a “must-have” for you as there are so many people online, and you do not know whether the intentions of all of them are genuine or not. This is why there is so much advice on the Internet when it comes to the subject of cybersecurity and protecting your basic rights. Take a look around the world, and you will find several regulations and legislations cropping up. For instance, in the UK, you have the Investigatory Powers Act, and, in the USA, you have legislation passed that allows the ISPs of the nation to sell their user data. Now, would you like your data and information to be given to another? If no, do you have a VPN? If you don’t, there are a few compelling reasons why you should get one now!

When it comes to the question as to why you need this technology for your online activities, check out the following two reasons to do so-

Keep your messaging safe and secure – Look at online communication today and see its evolution from a simple text email to robust messaging services that are cross-platform in nature. Common examples are Snapchat, WhatsApp and Skype to name the popular ones across the globe. Now, the problem with all of the above platforms is they are not at all encrypted, and there are risks of all your messages to be read at any time. When you ensure that your messages go through a VPN, you get a higher level of safety with encryption that means all your conversations are and stay private.
VoIP- VoIP stands for Voice Over Internet Protocol, and it is one of the most revolutionary technological advances in the digital world of communications today. It is cheaper than a phone call as all the calls are successfully routed via the Internet. However, there is a downside that these calls are acquired and later analyzed together in bulk. When you send them through the VPN, they are encrypted, and acquiring them becomes challenging for cyber hackers and other users with malicious intent.
VPN Hides Your Conversation Data From Hackers These days, programmers will attempt any adventure that they can discover so as to take the delicate data from their casualties. One of the most well-known adventures is to take your online discussion from different applications. On the off chance that you don’t make sure about your association during your discussion, for example, when you are calling your companions or sending writings, at that point the discussion information can be taken by programmers. Some applications or programming has almost no security to the online discussion of their clients, so it can undoubtedly be spilled to the outsiders if the clients are not cautious with the manner in which they utilize the product. The VPN will conceal all your discussion information from programmers.

Therefore, if you commonly use the Internet and wonder why should you install VPN for online browsing, remote work, chatting or making calls to friends and family, it is high time you install a good VPN that protects you from the dark web so that all your activities are private and free from the prying eyes of ISPs and cybersecurity hackers with success!

Author bio –

Ariya Stark has been working on the importance of social media in marketing field. In this article, she explains some impact of pandemic outbreak also she recommended why should you install VPN for better online chats.

Top E-Commerce Website Development Trends to Watch for in 2020

June 16, 2020/0 Comments/in articles, Blogging, Personal, Tools /by Hazel H

We have entered the digital era, where everything, from sales to purchases could be done with the use of mobile devices. There is only one well-grounded conclusion we could draw on this: eCommerce and eCommerce development is here to stay. eCommerce is a big platform growing at an unrivaled rate all throughout the world.

People from all walks of life, from every age do their shopping from the various electronic and web stores. Online shopping offers more happiness than doing shopping in brick-and-mortar shopping establishments. As more and more apps and websites are focusing on eCommerce, finding anything on an e-store is simple and fast.

In the years to come the growth of electronic commerce and eCommerce website development would escalate like never before with all the current technologies and the continuous evolvement of the industry. The online shopping rate is growing beyond measure, driving business owners and entrepreneurs’ crazy in keeping their robust place in the online dash.

Acing the eCommerce game however does not only mean building a website, stocking products and selling. Electronic commerce is one of the most dynamic industries to have emerged, thus you must catch up with the ever-evolving trends.

We’re already halfway through 2020, and despite the global pandemic, we still have to do our daily tasks, including keeping businesses afloat. There are so many trends when it comes to web and app development, also so many shopping cart solutions and platforms, such as for instance the very popular Shopify platform. Should you wish to hire the services of a Shopify development company like eTatvaSoft, you should take a look first at the emerging trends in the eCommerce realm this year.

Top Trends in eCommerce Web Development

1. Artificial Intelligence, AI. Without doubt the first because it has thoroughly revolutionized the business space altogether. Digitally mature companies have a well-defined Artificial Intelligence strategy. Expect that more and more establishments would embrace the technology to bring change in several functionalities.

Majority of organizations already are leveraging AI to identify customer segmentation and market patterns based on the browsing history of people. Retailers as a matter of fact have realized a significant increase in sales after they implemented personalization techniques that are AI-based. Personalization after all holds the key to better customer relationships and a reinforced brand identity ultimately.

2. Voice Search. Alexa, Google Assistant and Siri no longer are secrets. They’re very much around, creating a difference in how people look for information or search their favorite song. The driving force behind these elements is the power of voice command, something that allows you to make the change from ‘typing’ to ‘speaking’.

Google has revealed that 72 percent of people with voice-activated speaker say they use it as part of their day-to-day lives. It therefore means people would be uttering longer sentences to find something out. This is where using long-tail, relevant keywords in the product page should be smarter so that it appears on the queries of users.

3. AR, Augmented Reality. Definitely, the in-thing these days is online shopping. It brings more convenience to shopping. Nevertheless, a big portion of customers still do the old-school way, opting to purchase a product when they experience it.

This is where AR, or Augmented Reality plays. It whisks customers away into a simulation experience, giving them a complete idea of how a product would feel and look in real life. It would be of the best interest of any business today to integrate an AR feature so customers will be more inclined to purchase.

4. Intensified Shipping Options. The retail field in the past few years witnessed logistics and shipping languish. Several enhancements, such as free shipping were done left and right. Yet, nothing came up until 2013, the year when the same-day delivery became a mainstream wonder.

Since then, things started to gain momentum, such as for instance the testing drone deliveries made by Amazon. By incorporating with Google Maps, the specialized drones could determine the briefest route to the destination.

Today, this trend is likely to escalate as major technology enhancements are coming along. Soon, drones would be a viable element of most retailers.

5. Automated Marketing. In the eCommerce space, marketing automation is not new. Some organizations in fact have achieved 17 percent higher CTR already utilizing custom automation workflows. Now, businesses have to fold it more than the usual.

Aside from automating email marketing and social media posts, marketing automation now has become more on shopping carts that are easy to access, and customized landing pages as well.

With the right marketing automation strategy, you could send out personalized emails to customers and your prospects, use the shopping history of people to showcase new products and promotions, and re-target customers. It’s a superb way off influencing the perception of buyers and attracting them to purchase from your brand.

6. Social Payments. The shopping experience of consumers this year is getting more streamlined with the rises of social payments. Made popular by PayPal, the social payment options enable users to pay for their purchases via social media. Nearly all major social platforms nowadays have come up with their version.

Some notable platforms include WhatsApp Pay, GooglePay, ApplePay, Twitter Buy and Facebook payments. The payment methods work the same way as a digital bank account, only that it occurs on social media. On these platforms, users could purchase, or from online retailers offering social payment systems.

7. Subscription-Based Model. Companies that are subscription-based have gained a monumental grip recently. Much of it is due to the success that they deliver. For people in their 20’s, disposable incomes are higher than it was a couple of decades ago. The overall wealth however is lower, which indicates that the age group makes much less big one-off buys.

Today, the business industry could expect a momentous growth in the number of transition-based establishments more than ever. This eCommerce trend is noteworthy and has been growing steadily over the years.

Nevertheless, one of the most challenging areas for these brands, especially those that send product boxes monthly, is to sustain the sense of variety and value with every delivery. The generation idea for this should be robust enough and backed by a sturdy comprehension of the target market.

To Sum Up

The world constantly evolves, it’s changing. eCommerce would only get better and bigger this year and in the years to come. Evolving and new technologies help in achieving that.

Now, more than ever, eCommerce businesses should embrace the trends that suit their needs best. The better the user experience is, the better the sales will be.

Author Bio:

Olivia Diaz is working at eTatvaSoft, an Enterprise level Mobile Application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets. Follow me on Twitter.

How to Grab Guest Posting Opportunities in Seo

June 18, 2020/0 Comments/in articles, Blogging, Personal, Tools /by Hazel H

Guest posts are a sacred art to promote the content of your blog, especially in the world of search engine optimization (SEO).

Unfortunately, it can be difficult to find a way to post in blogs, and guest posting services can also be extremely intimidating. You have to join big blogs and you can even reveal your connections.

You probably have some free time and are probably interested in some of the most popular blogs in your area, such as Google, Facebook, Twitter, LinkedIn, etc.

Inevitably there will be a huge gap in the guestbook and you will be queuing up with people queuing up for big websites and blogs. So here’s the thing: I’m out – addicted to guest blogging, and I recently started a blog with very little value beyond my name.

It can be nerve-wracking to decide what kind of place to be, and there should be at least 10 posts on most blogging sites to accept one. Most places wouldn’t take you with them at first because of a lack of content, but it can be nerve-wracking to decide what kind of place to be.

If you don’t, immediately pay cash for a domain, find a way to get your online presence, and behave yourself at all times. Intimidation can also be an obstacle, but that can’t be a problem for you as long as you don’t let them intimidate you.

If you continue to target large, authoritative blogs from the outset, this can hamper the launch of your website. There may be moments when the page you open is actually great for your blog, but choosing intimidation might help you keep your foot down. Accept that you are not perceived as intimidating, and accept that it is not your fault.

Twitter seems to lack business interaction, but in my experience it’s a great place to blog. This also applies to budding freelance writers as well as professional bloggers and bloggers in the business world.

It just takes a lot of online presence for interaction to take place, and that is simply not true for most people, especially in the business world.

There was a time when I saw a new follower on Twitter, so I decided to go to my page and look at the content. A few months went by and I expected the worst, but why not try looking at my Twitter followers?

When I came back, it seemed like I had a ton of connections and tons of great content, and that was the place where I found my first opportunity to blog. Twitter can be a great place to find guest blogging opportunities, but it’s also one of the most popular social media platforms in the world.

You can even use the search bar to search for a nice post in your niche. People who follow me, as well as many other bloggers, are worth a visit, and I am always looking for new posts.

The great thing is that the people who make the comments have already built a kind of network with the owner of the site and other owners.

Chances are that you are a guest blogger and can join this society through your guest post. If you are able to connect people to your network, they will support you in the future. You are looking for guest posts on a page that is read within your niche, and there are probably guest bloggers like you.

There are several options, but keep in mind that if you want to find people in the same niche, go to people who write within your niche. You need to be aware of who is publishing your guest post, and have a good understanding of their niche and the nature of the content.

If you want to be an aggressive guest poster, there are some big blogs that take some time to publish, so you know other great places to post guest posts. Guest blogging is the secret to promoting your blog, but it is also one of the most important parts of your marketing strategy.

Author Bio

Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki.com, and Digital Junkies and explores new technologies to share his knowledge through writing.

Data Management Platforms in Digital Marketing

July 3, 2020/0 Comments/in articles, Blogging, Business, Personal, Tools /by Hazel H

Digital marketing, unlike conventional print and TV marketing, is very dynamic. As technology gets more sophisticated, digital marketers are tasked with making good use of it especially in the management of data to meet the demands of customers.

Most digital marketers have probably come across the concept of digital management platforms, which are commonly known as DMPs. They help in collecting, sorting, and analyzing customer-related data to give marketers an edge when making marketing strategies or advising the business on what products to make.

Fortunately, the platforms, which come in the form of software, are numerous, and choosing one that is appropriate for your business is easy. Here, we will go through invaluable insights about these platforms and why you should work closely with them as a digital marketer.

Top Data Management Platforms

SAS Data Management – Let’s get real! SAS has been doing well in the data management sector. Marketers, as well as other departments in a company, can comfortably rely on this platform to collect data and organize it from Hadoop and other approved sources. It is a paid DMP for larger businesses, although beginners can take advantage of the resources if they can afford it.
Google Audience 360 – This is a tool with numerous features that allows digital marketers to make media plans. So, if your team wants to make automated bidding or just have a creative work plan, this is the best DMP to try. If you want to make your collaboration even more innovative, combining it with Analytics 360 is a great idea. Ultimately, this is the tool for media marketing in any business or organization.
Adobe Audience Manager – The Adobe Experience Cloud is as dynamic as you can imagine. And this is just one platform that helps marketers to manage their audience in either offline or online mode. The tool has numerous features for collecting and analyzing data to make informed decisions about digital marketing campaigns.
Troparé Inc. – Over time, this resourceful platform has won the confidence of many marketers across the globe. The platform is a B2B data management studio created by for sales teams and marketers who aspire to make informed decisions. As soon as your team enrolls in this cloud-based platform, they have access to numerous data solutions.
Lotame – The list cannot be complete without mentioning Lotame. It is a popular software program for data management that gathers data from the web, social media platforms, emails, and many other sources. On top of this, it allows marketers to analyze relevant data before forming their digital strategies. In addition to being resourceful, it is user-friendly and affordable for beginners.

Benefits of Using Data Management Platforms in Marketing

The first benefit any company will get for making use of any of the above DMPs is making informed decisions. If you are a digital marketer, you can confirm how important it is to develop campaign strategies that are backed by accurate data. Luckily, many of these platforms are already using open resource databases with massive amounts of information. So, take advantage of this to understand your market sector and take care of your customers.

Another benefit is to increase the customer base and sales. It is a no-brainer that such an increase also adds to the profit margin for the company. If you are looking forward to growing your company, it is time that you take charge of digital marketing through the use of these platforms. Marketers are able to use effective marketing strategies when they have the right information to reach the right customers, increase conversion rates, and lock in loyal customers.

Saving on marketing costs is another advantage of using these technologies. Most of them bring more value to a company than the cost of the software. All you need to do is to have a proactive digital marketing team that will make good use of this software. Actually, you might be surprised to find one that is almost free or free.

Final Word

For any business, choosing the right DMP for the marketing department is crucial. Today, such moves are not optional if you dream of coping with the competition or becoming a market leader. Hence, the information that we have shared above will be invaluable to you. Use it well.

7 Things To Check Before Hiring A WordPress Developer

July 18, 2020/0 Comments/in articles, Personal, Tools /by Hazel H

It is not without compelling reasons that WordPress is preferred by thousands of web developers for making varying types of websites. This CMS platform is easy to use, immensely customizable and offers support for thousands of plug-ins and extensions. The user-friendly nature and customizability of WordPress often lure amateur users into site creation. While creating a website with this CMS tool is easy, the work required post creation can prove to be tedious. Optimizing site content, deploying SEO, and securing the site- these are best left to a skilled WordPress developer or agency!

Choosing A Suitable WordPress Developer – What You Need To Do

Hiring a WordPress site developer is the best option when you want your site to be developed using the CMS while focusing on usability, SEO, security, cross-platform compatibility, etc. However, it is also important that you hire the most suitable developer or agency for such needs.

Listed below are some factors to analyze when you look for a WordPress developer or agency offering WP development services:

Outlining What You Need

First of all, you need to figure out what type of website you want to be made using the CMS? The reality is WordPress can be used to build various types of sites. From regional boutique owners to serious bloggers to large-sized eCommerce companies choose this CMS for site building nowadays. This is something you need to consider before hiring a WP developer. You also need to know the features that will be required in your WP site. Examples may include online forms, shopping carts, integrated online payment processors, Comments box, social media sharing buttons or shortcuts, etc. When you interact with web development agencies or WP developers, discuss all these aspects.

Ways To Find WP Developers

As a matter of fact, you can try numerous ways to locate and hire WordPress developers nowadays. You may either hire a freelance WP developer or sign up for the services of a reputed WP development service provider. It depends on both your budget and site usage needs. Typically, hiring freelance WP developers will be lighter on the wallet. However, the dedicated WP development agencies offer better customer service.

Once you decide this, you have to look up the major online platforms for finding WP development agencies or freelancing WordPress developers. There are a few sites where you can find and contact the top freelancers such as Freelancer.com, Fiverr, and UpWork. Those websites typically have all sorts of freelancers from copywriters that specialize in writing a product description for your e-commerce store to developers. However, there are some networks that are specific for the website and WordPress developers like TopTal, Gun.io, and Codeable.io. All 3 of those test their developer’s skills before they can access the platform. You may also find some WP developers in professional networking sites like LinkedIn.

Of course, you can make use of professional references in this regard. Ask your colleagues or even friends about any reliable WP developer or agency they know well. You may also get some useful references in your social media circles.

Assessing Properly

Once you find and contact a few WordPress developers or agencies, take time to assess. A number of aspects need to be evaluated properly here and hurrying is not recommended. It is not just about the pricing that you should be concerned about. You have to check work samples of such agencies or developers. Checking their online portfolio is a must. Besides, you may also check out the online review sites such as Dribble and GitHub. Once again, social media sites can be useful for evaluation.

Analyzing The Response

When you interact with a WP developer or agency, the response should be analyzed well. You need to check out a few aspects here:

Is the agency/developer answering all your queries patiently?
Are they willing to showcase a portfolio of work and testimonials?
Are they clear about service terms and conditions?
Are they clear on the documentation related to pricing?
Has the developer the experience of working for clients belonging to your business niche?

Analyzing The Cost

The cost of developing a site in WP depends on a few factors. It is not just about hiring a freelancing developer or a reputed web development agency that you need to think of! The cost will vary on a number of factors like complexity of the site, the number of pages used, the number of plug-ins and extensions deployed, etc. However, you need to be clear on the final cost before signing up.

Mobile Optimized And Cross Platform Compatible Design

Developing an enticing looking and feature-rich website in WP is a great idea. However, you have to remember that your target buyers or site viewers will be using different types of devices. Some of them may use Mac-based PCs, others will use Windows desktops or laptops and there will be tablet users too. The number of mobile web users is something you can’t overlook in this regard. So, your WP website should run on multiple types of devices without issues. It also needs to be mobile optimized. The developer or agency you hire should be capable of ensuring these.

Other Aspects

There are some other aspects that you need to analyze when hiring a WordPress development agency or freelance developer. These are:

SEO – Whether your site is made using WP or any other web development framework/tool, SEO is something that should not be overlooked. So, you need to ask the developer or agency about SEO measures that will be used.
Plug-ins – You may have specific needs for your website. You should ask the developer/agency on the type of plug-ins that will be used to address such needs. WordPress supports myriads of plug-ins and these can be useful for using and controlling interactive media, enhancing SEO, including the payment processor, integrating social media channels, etc.
Security – Site safety is an aspect you can not overlook, these days. So, you need to ask the WP developer/agency about site safety measures that will be deployed. This is even more important if you are planning to sell services or products online.

Payment methods – WP supports various online payment provisions and these can be enhanced by incorporating plug-ins. You should ask the developer about supported payment options. If your brand caters to overseas buyers, offering maximum possible platforms for payment processing is necessary.

Conclusion

As you can see, picking the right WordPress developer for your project takes time and skills. It’s not an easy task to do and requires some experience. However, if you follow some of the best practices that have been outlined in this article – the chances of your project being a success will increase dramatically.

Author Bio

Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.

6 Reasons Your Business Should Switch to VoIP in the UK

August 11, 2020/0 Comments/in articles, Blogging, Personal /by Hazel H

Voice over Internet Protocol (VoIP) is one of the newest kids on the block in the business voice and multimedia communication space. The tech allows you to make phone calls and send information over the internet, marking a significant departure from the old-school landlines telephones. If you’re still skeptical about jumping ship, this article will show you exactly what you are missing.

Keep reading to find out why we believe that every business in the UK should switch to VoIP today!

Inexpensive installation and maintenance

One of the key benefits of VoIP technology is that there is minimal cost incurred in infrastructure and hardware installation as nearly everything is cloud-based. Unlike traditional phone systems where you need to spend big on servers, handsets, wiring, and installation fees, VoIP’s biggest expense is perhaps the cost of acquiring the handsets.

You will also need a reliable phone software system like RingCentral or Aircall, but these won’t cost you as much, and you can even start with their trials before committing your money. Maintenance is also minimal as there are fewer breakdowns and parts replacements to think about.

High flexibility and convenience

Unpredictability in business is one of the main challenges most entrepreneurs have to grapple with at all times. For example, it’s impossible to know the exact number of phone calls you will need to make in a year, and this could prove to be a challenge when setting your budget. The good news is with VoIP system is you can easily upscale or downscale to align with the increase or decrease in business or the number of employees and clients.

What’s more, placing or accepting VoIP calls isn’t limited by time or location. Whether you are running errands out of town or attending a meeting elsewhere, you’ll still be able to communicate with your employees or colleagues anytime, anywhere. And the best part? There are no extra charges for this!

BT switch-off plans

British Telecommunications, BT is planning to switch off all their phone lines and transfer its clients to VoIP by 2025. So if you’re still using traditional telephony, you have until then to make the adjustments.

But why wait until the last minute yet you can make the switch now when the prices are still considerably low? Besides, you will avoid the inconveniences that characterise last-minute rushes if you do it earlier than other businesses.

Scalability

There’s no denying that change is inevitable. When running your business, you might have to downsize or expand your team depending on how balanced (or not) your books are and market forces.

So, when this happens, will you need to build an entirely new phone system to keep up with the changes? Well, if you’re using the traditional phone lines, this will likely be inevitable, unfortunately. But when on VoIP, you can quickly add or remove phone lines to match the number of employees.

And that’s not even all! If your business deals with seasonal products, you can purchase additional phone capacity during those busy weeks or months and drop the extra lines when normalcy resumes during the off-peak season. This way, you spend only on what you need.

Constant software updates

Unlike the traditional phone systems where you’re required to finance the cost of maintaining the hardware, that responsibility lies on your provider when using the VoIP systems. What’s more, installing any new updates and features is quicker and faster, and the best part is you’ll rarely need to spend anything.

These regular updates also mean you won’t have to worry about missing a crucial opportunity to transform your business or using outdated technology that poses threats to your business.

Compatibility with multiple devices

You don’t have to be in the office to make VoIP calls using your desktop; all you have to do is download the mobile-friendly VoIP app and reach your employees and clients from anywhere. This will come in handy especially when travelling out of the country, to enable you stay in touch with your team. The same applies to the employees who are now working remotely for purposes of social distancing. VoIP can help them to communicate seamlessly and go about their duties.

Conclusion

VoIP is an incredible tool that every UK business should embrace to enhance communication. Think about the convenience and the cost savings you’ll be reaping annually by adopting this technology. To get started, look for a reputed VoIP company in your area, have access to a stable internet connection, and get the right tools and phone system.

6 Things You Should Know Before Starting Your WordPress Website

August 15, 2020/1 Comment/in articles, Blogging, Personal, Tutorial, WordPress Themes /by Hazel H

Any small business looking to move into the online sphere would be wise to consider WordPress. The web design platform allows those unfamiliar with designing home pages, blogs or contact forms to set them up with ease, increasing trade, improving engagement and reaching out to new customers.

However, before beginning, there are six important considerations to bear in mind. From deciding whether to do it yourself or to hire a developer, to knowing about widgets, WordPress might be straightforward, but it should not be entered into blind.

1. Choose your theme wisely

One of the wonders of WordPress are the many themes that come free with using it. Paying for premium subscriptions will unlock more, but even the ones that are given away are functional and good looking. Your theme should reflect your business, so browse through them before making a decision. If your website is aimed at children, using brighter colors with softer edges and less text boxes could be best, and you will have wasted your time if you spent hours creating a website on a theme that is harsh and word focused.

2. You could hire a developer

Something else which is important to know before embarking on building a WordPress website is that you could hire a developer to do it for you. They may or may not choose to use WordPress — they might be a full website designer — but either way they will more than likely know more about it than yourself. Expert help should never be frowned upon.

3. Themes can be optimized for smartphones

Recognize that smartphone use is absolutely vital to having a successful website. WordPress themes are usually optimized for smaller screens, moving objects and snapping images to the correct size for those browsing on their smartphone or tablet. Retail mobile commerce in the United States increased by over 100 billion dollars from 2018 to 2020, and this is an expanding market that you do not want to miss out on.

4. You may need multiple drafts

Do not expect to get everything correct the first time. Consider soft launching your site once you believe you are happy with it to better gauge how it looks and how it operates. Once you have done this, assess whether it is truly what you wanted. There is no shame in altering or tweaking your website following a soft launch, just ensure it is as perfect as it can be before you fully advertise it to the world.

5. You need an exceptional logo

To stand out online, you will need an exceptional logo. All of the best brand logos are stylish, timeless and work as effectively online as they do in person. You may need to alter your logo slightly if it is too large or out of date to suit the website.

6. Use widgets

Finally, learn about widgets. These can perform all sorts of tasks such as linking to social media accounts, showing a live feed of your tweets, allowing visitors to call or message you or embedding Google Maps.

7 Tips to Boost Your SEO Crawl Budget

August 19, 2020/0 Comments/in articles, Blogging, Personal, Tools /by Hazel H

Crawl budget is nothing but the regularity with which Google spiders or bots move over the web pages related to your domain. It is a crucial aspect of SEO but many marketers seem to overlook the same, putting it on the back burner. The optimization of the crawl budget is a sequence of steps that you can implement so that Google bots go over your pages frequently. The more often the bots move over your web pages, the fast they’re indexed, indicating that your website has been updated.

According to an article published on Search Engine Journal, with crawl budget, your SEO attempts will take little time to begin and affect your site rankings in the search engine results pages or SERPs.

There are many ways to optimize your crawl budget. Here is how:

1. Keep an eye on redirect chains

It is essential for ensuring the quality and health of your website and the most common thing to do. Usually, you will like to stay away from having even one redirect chain on your whole domain. The integrity that seems an unfeasible job for a huge website and therefore, 301 as well as 302 redirects are inevitable. You cannot help it.

However, when these chained mutually would certainly damage your crawl limit up to a point where Google or Bing’s crawler may just stop going over your web pages without accessing the page you want to index. Safari SEO Southampton suggests that redirect chains are not only detrimental for Google, but they are also detrimental for the user experience. With the Google page experience update rolling out in May 2021, these metrics will play an increasingly important role in how website rant. Remember that a couple of redirects may not hurt your website, but then it is one aspect that you need to care about, nevertheless. You cannot take page indexing for granted.

2. Letting crawling of your essential web pages in Robots.txt

Though this is obvious, its importance can’t be overlooked, as this is the natural and most important thing to do when it comes to SEO crawl budget. You can manage robots.txt via hand or with some website auditor tool. If you are not sure which tool, research online to learn more about them.

We recommend that you make the best use of a tool whenever feasible because these are easy to use and effectual. All you need to do is integrate your robots.txt to your preferred tool so that you can allow or obstruct the crawling process of any web page related to your domain in just seconds. Next, you can just upload a modified document, and you are set. Bravo!

One can perform this task easily by hand, but seasoned SEO Consulting experts assert that if you have a huge website, in which too many calibrations are required, it is convenient to use a tool to make your job easy and hassle-free.

3. Do not allow HTTP blunders ruin your crawl budget

To be honest, 404 as well as 410 pages damage your crawl budget because they ruin the user experience, which is too bad for your website. With poor experience, Google will push your site down in the SERPs; forget about ranking! That is the reason why you need to address all 4xx as well as 5xx status codes to give you a win-win scenario. The experts in the industry recommend the use of any tool for auditing your website.

You can use Screaming Frog and SE Ranking tools, which professionals use these days for the audit of their websites. Use it and you will benefit.

4. Make the most out of HTML when feasible

We are talking about SEO, crawl budget, and especially Google, whose crawler or bots have become more advanced in moving over JavaScript, and improved in crawling and as well as indexing XML and Flash. When it comes to the other search engines, they did not reach that far. That is the reason why you must opt for HTML and use it whenever feasible. There is no second thought about it.

5. Have you updated your sitemap?

There is nothing like updating and taking care of your XML sitemap. If you haven’t done it so far, do so now. You will benefit if you update your sitemap. Google spiders or bots will find it easy to understand where your site’s internal links direct, a win-win scenario for you. Then, you must use only those URLs, which are canonical for the sitemap, and ensure that it matches up with the latest uploaded edition of robots.txt.

6. Hreflang tags matter a lot

Toexamine your local web pages, Google botsuseHreflang tags. Moreover, you must be informing Google about such localized editions of your web pages with 100 percent clarity.

First things first, employ the <link rel= “alternate” hreflang= “lang code href= “url of page”/> in the header of your web page. Here lang code is that code for a supported language.

Additionally, you must also use the <loc>component for aprovided URL. So this way, you could easilyidentify the localized editions of any web page. If you are not sure, ask any technical SEO expert to do it for you.

7. Focus on URL parameters

It is important to remember that Google crawlers count isolated URLs as different web pages, thus wasting a very useful crawl budget. When you let the search engine giant Google know about such URLs, it would be a win-win scenario for you again, helping you to save your crawl budget, and avoid raising problems related to duplicate content. Therefore, make sure you add these to the Google Search Console account.

Conclusion

Now that you know about these tips to boost your crawl budget, your website needs to be indexed for rankings in the SERPs. It is an essential aspect for all SEO professionals. Ignoring it will damage your crawl budget. Focus on the tips mentioned and try implementing them. If you know about the nuances of SEO, you can work on these ideas yourself; else, you will need the assistance of an SEO professional. After all, your website should rank well in the SERPs so that prospective customers can find your site and visit your web pages to buy your products or services.

How To Use Graphics Accordingly In Your E-commerce Theme

August 20, 2020/0 Comments/in articles, Business, Personal, Tools, Tutorial /by Hazel H

E-commerce Theme Store is a gigantic thing, no matter how much it’s developed in the past years, there are still new things coming one after another simultaneously. However, there are so many factors to ma

ke your e-commerce store more precious, that can quickly become an eye-candy type of thing for your customers.

In the context of graphics designing, it plays essential roles in the success of your e-commerce store. Visuals are one of the most crucial parts to showcase your products, growing sales & keeping your users in the loop and well interested from the moment they enter your store. Moreover, 73% of businesses invest in design to help their brand stand out against the competition.

If you are willing to provide the best visual experience to your customers, then you have to offer a smooth journey from the beginning to the checkout process. However, we are here to provide you with some tips about how you use graphics accordingly in your e-commerce theme.

Before we begin with the tips, we have to understand first some of the basic facts or kinds of stuff regarding visuals.

Understand The Sequence Of Graphics

No matter who you are, a graphic designer or store owner, you have to understand that putting visuals in a sequence is a master key in graphic designing. This particular thing indicates at your page arrangements such as text, graphics, navigation bar etc. Moreover, most importantly, how these elements are aligning well on your web-page.

If you are a graphic designer and working on an e-commerce theme, then you must have created some visuals in your mind before you start working on an idea. If you consider Best Shopify Template, the designer took an idea and gave space it’s designed to breathe. Beginner designers are always in a rush of fulfilling the white space. This assumption is conjointly wrong. White space gives your images primacy. Influential photos often used on the home page, and these images are more significant, in the sense of these images, it could include lifestyle photos most of the time and also it includes banners that show promotional events and sales-related advertising etc.

In the context of product images, these are one of the most valuable assets to sell your products. Your product images should be reasonable and give a visual treat to your customers.

Sell Your Product With Graphics

-commerce theme design should be inspiring, but not severely filled with colour contrast and not the overloading of images and overviewed description. In this term, Responsive PrestaShop Themes are the best at using the proper amount of visuals and worthy readable content. Visitors usually desired to get navigated by the store. If you have accomplished it in the right way, then you will achieve higher sales in the product; conversely, if you have done it wrong, you might lose your existing customers too.

Casual use of elements such as colour & design often left a positive or negative impact on customers. It ought to be in your mind to balance it in the right way. Using and adjusting colours and moulding the shape of the design represent the behaviour of your brand. An embed theme built on the harmony of images and the use of colours. In a nutshell, the pictures of the product also leave the best impression on customers. Premium OpenCart themes have the perfect balance of colour, design and product images. That’s why web-store owners are likely to adopt the Opencart theme for their store.

SEO Of Visual Elements

We all have an idea about how important SEO is for web content. Now, the material has also reached to graphic elements. People love to share things on social media and especially photos of products or services etc. however, visual content can also have the original part, and it also affects your ranking on google.

Graphics such as photos, videos, GIFs and infographics can all be optimised for the search engine to boost your ability on google. However, it’s a kind of effortless job to maximise your visuals. All you have to do is to target primary keywords, in the title of images, file name, alt text and description.

Conclusion

There are a lot of factors in this term. But here we told you some of the important things. We hope that we have convinced you very well about how graphic designing can be used accordingly in an e-commerce theme. If you are a designer or shop owner, just choose your visuals wisely and make it optimise well for SEO to see boost hike on your store. Reading and learning are all good, but you now have to start doing practical on your own to know where you are standing in the competitive market.

Author BIO

Maruf Panwala is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative Content, Digital Marketing Ideas and helps e-Commerce stores for branding on the digital platform.

Steps To Configure SEO Smart Links In Your WordPress Website

September 12, 2020/0 Comments/in articles, Personal, Tools /by Hazel H

Are you looking for a way to promote higher ranking for your website? You can get the solution from SEO smart links. They will give you automatic SEO paybacks for your website. That is not all. You will also custom keyword lists.

Would you want to connect phrases and keywords on your post with matching pages and posts? You can use SEO smart links to achieve precisely that. It is also more comfortable for you to use it to set your matching URLs and keywords.

To open a link in a new window has become easy for you. All you need to do is use SEO smart links. You may like to have your blog posts interlinked. Just use SEO smart links, and you will have it done.

Have you got the benefits you can derive from SEO smart links? Here are the steps you can use to configure it into your WordPress website. Follow them. They will help you to set up and use quick links on your site.

Steps to configure SEO smart links

Go to your WordPress website settings. Are you there? You can choose to reduce the database load. All you need to do is to set SEO smart links to function on single pages and posts only. Just select the option below.

Process single pages and posts only

Have you selected the above choice? Go ahead and allow your website to process RSS feeds. Are you already done? The SEO smart links will insert links to every post within your RSS feed. Just allow the choice below.

Process RSS feeds

Proceed and configure if you would like the matching pages and posts to be case sensitive. Just select the option provided below.

Case sensitive matching

Would you want to prohibit automatic linking for some pages or posts? It is possible. Just separate them using a comma. There is an option to ignore pages and posts. Go ahead and make it your choice if you wish so.

Ignore pages and posts

There is also an option for you to ignore some phrases or keywords from automatic linking. All that is required for you is to separate them using a comma. Give those pages, names, slugs, or page IDs you would like to exclude. You will be required to select the option given below.

Ignore keywords

Are you done setting up the above? You can move to the next step. That is setting the limits.

Set limit of links

It will be suitable for your website to have restricted content that is linked to each page. That is why you need to ensure that the content linked is not too much. You need to set the limits per page.

Go to the limit section. Are you there? The SEO smart links generate links per post. You can choose to set the maximum number of various links to be generated at any given post. You are given the option below. Just make your choice.

Max links

If you do not want any limit. You can set it to zero

You are also provided with an option to limit the maximum number of links that SEO smart links can create with the same keyword. You need to select the option below and give the limit. If you decide no limit, you can set it at zero.

Max single

Have you set the maxim single to be above 1? Then you have an option to set a limit of the number of URLs the SEO smart links will link to.

You have now come to an end. But you need to hit the save button. Have you done that? You can go ahead to browse your WordPress website and see your new changes.

Conclusion

You do not have an excuse not to try it! Are they not simple steps? Just a few minutes, and you will have everything running. You will enjoy many benefits by configuring your WordPress website with SEO smart links. Do not waste time looking elsewhere. Just follow the above steps, and you will have everything in place.

Author Bio

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.

How To Mix And Serve Digital Signage And Content Marketing Using Mind Maps

September 17, 2020/0 Comments/in articles, Blogging, Personal /by Hazel H

Digital signage marketing and content marketing have been combined before, but not everyone knows that they can be used with mind mapping. Here is how to mix and serve digital signage and content marketing using mind maps.

What Is Digital Signage?

To put it simply, digital signage are the advertisements you see being displayed usually on the streets but also indoors that come in the form of digital installations. For example, these can be the running electronic sentences in public transport or over the shops. But these can also be other forms of displays that have advertisements on them.

Strategic digital signage and digital signage advertising are both considered to be digital signage marketing which is done on purpose. But there are also times when digital signage becomes unintentional marketing like when the news is reported in the electronic sentence running and a brand is mentioned in a positive context.

Digital signage technology has evolved over time, so your digital signage and marketing efforts will need to be coordinated in a way that fits current trends. In addition to that, you should also understand that digital signage is made up of three main parts that work together:

Content: This is what appears in your digital signage installation. For example, the text and images in the installation are considered to be content just like the audio and video compounds.
Hardware: This is the technology you use for your digital signage installation. For example, the screens on which the content is displayed and the speakers that the audio is played through are all considered hardware.
Software: This is the digital framework or the programs that allow your digital signage installation to come to life. The software helps you at all stages of your involvement with the installation from creation to deployment to management to analysis.

How Has the World of Content Marketing Changed?

First of all, content marketing has become a more extensive notion. Now, even an essay writing service review site can give you an idea about where to find a suitable writer to create your content because so many professionals are actually competent to write different kinds of content no matter what kind of texts they usually write.

Secondly, most of your audience is now constantly on the go. The world is a busy place and most people are always out of time. This is why content marketing is trying to adapt to these new circumstances by creating content that can be consumed quickly, accessed easily, and processed effectively.

Content marketing is now more focused on smaller pieces of content like short articles and blog posts or even social media posts. All three can be accessed online at any time from anywhere and don’t require a lot of attention or time from your audience. This is why content marketing has transformed this much.

Consequently, digital signage is now being integrated into content marketing. The difference is that content marketing is usually used online while digital signage marketing is used offline. This is exactly why their combination creates a unique mix that targets audiences both online and offline.

What Are the Benefits of Combining Digital Signage and Content Marketing?

So, how exactly is digital signage being combined with content marketing, and what are the benefits of this mix? Here are just some things you can consider as advantages of combining digital signage and content marketing:

Integration: Of course, the first thing you will notice is that you will be able to improve your integration. By integrating digital signage marketing with content marketing, you will learn how to combine different types of marketing and be able to improve your overall strategy. In addition to that, this kind of integration can actually strengthen your advertising campaign because all of its elements will now be working together towards a common aim.
Innovation: What could be more innovative than integrating digital signage marketing and content marketing? This is one of the more recent trends that hasn’t become very widespread yet but already has a lot of potential. This means that if you try integrating digital signage advertising with your content marketing, you will be one of the first to do so. In fact, you might even become one of the innovators in this sphere and one of the most respected experts in the long run.
Exposure: Because you are combining offline and online marketing tactics, you will be getting double the exposure you usually get when focusing solely on online or offline (traditional) advertising. For example, if you are a local business operating in a particular area, your content marketing strategy will probably rely greatly on local SEO. This also means that it is easier for you to decide where to place your digital signage installations within the area where you are located. As a result, the people who see your marketing online will also see your digital signage installations offline prompting them to engage with your business.

What Are the Best Practices of Combining Digital Signage and Content Marketing?

You could use a writing services review site to write the content for your digital signage installation, but you could also write it yourself. No matter what you choose though, a good digital signage and content marketing combination will need to be created by using some of the best practices to make it effective:

Bringing Awareness to Your Cause and Your Content: One interesting thing about digital signage installations is that they can actually become overbearing in places where they are too common. This means that attracting the attention of your audience becomes more difficult. Luckily, you can repurpose your digital signage strategy in a way that will still promote your business but will also bring awareness to your cause and your content. For example, if your business supports a non-profit organization helping homeless people, you could incorporate that into your content marketing and digital signage marketing.
Putting Forward Content That Is Socially Relevant: As mentioned above, you need to find something important to focus the attention of your audience on rather than only trying to market yourself and your business. Think about the content you can put forward that will be socially relevant to your audience. Are they concerned with the prices for the kinds of products you sell? Offer them a discount! Are they wondering whether there is animal abuse involved when making your products? Have your business tested and officially label your products as animal cruelty-free (then, promote this aspect in your marketing)!
Creating A More Professional Brand Profile: Proper marketing is actually the foundation of your brand identity and brand image. This is why it is so important to keep in mind that when you combine digital signage marketing and content marketing, you can actually create a more professional brand profile. Improving your reputation will impact the way your competitors and your audience see you making you a way more serious business on the market that is serious about what it does and wants to improve the world (while also selling its products or services).

How Can You Use Mind Mapping for Content Marketing?

Lastly, it is important to understand how to use mind mapping for content marketing which you will then use for digital signage. Here are some ways you can use mind mapping for content marketing:

For Brainstorming Ideas: The most obvious way how you can use mind mapping to improve your content marketing and digital signage marketing is by brainstorming ideas. You can take a general topic and then move out to more specific subtopics and themes that you want your digital signage installations and online content you publish to cover.
For Creating Outlines for Content: Next, you can also use mind mapping to create outlines for your content. For instance, once you have chosen a specific topic to cover, there are still different points within you will want to go through. By using a mind map, you will get a general idea about the outline or structure of your content.
For Creating Checklists and Templates for Various Processes: In addition to that, you can use mind mapping to create checklists and templates for various purposes. Imagine that you want to provide your audience with a free checklist of your products they need for their kitchen. You can then use a mind map to select all of these products one by one.
For Repurposing Old Content into New One: Lastly, you can use mind maps to repurpose old content into new one. You can do this just for your content marketing and you can do this for digital signage marketing. If you have an old article about how to complete a nighttime skincare routine with your products but you have released new products by this point, you can use a mind map to recycle the old article and add new products to it.

Final Thoughts

All in all, digital signage and content marketing can work hand in hand if you know how to use them correctly. Read this article carefully and take notes before deciding how you will mix the two my using mind maps.

Author Bio

Jamie Fry – Purposeful and promising author. Confidently goes to his goal. He has a talent for writing original content. The main conviction in his life: «To be the best in the field in which you are developing». Always in search of fresh ideas.

Why Would You Allocate Mobile Development Resources in Android?

September 25, 2020/0 Comments/in articles, Blogging, Personal, Tools /by Hazel H

Developing Android apps is not an easy endeavor. There are just so many aspects of the development that are hard to comprehend. The major hurdle is allocating resources. Any mobile app development company or a freelance developer would tell you this is the chief hindrance they meet in developing mobile apps.

There are indeed different resources needed to develop an app properly, and that’s mostly done by project managers. Let me talk about the hurdles in resources allocation, and how developers could do it in the best way possible.

But first, what is resource allocation?

Understanding Resource Allocation

It’s a combination of science and art development. It’s determining the best resources available for any project, designating the resources to the team of developers, like for instance in a React Native development company. And then, keeping tabs on the workload all throughout the process, as well as re-assigning resources when required.

Thus, if you would be needing writers, designers, construction workers or other people to work on a project, those are considered as your development resources. Tools and hardware could also be considered resources and of course time and money as well. From there, you need to assign all those to the tasks required to complete your mobile development project.

You do not only allocate properly, but you should also make certain that the resources are efficiently used. This is critical so that work happens in accordance to your plan and is accomplished in the fastest time possible. There are many instances when a mobile app development company is unable to use the allocated resources in the way they should and this increases the costs.

Resource Allocation Changes Faced by Android App Developers

When it comes to Android app development, there are so many things happening. Furthermore, project managers face many policy changes, in the work process and change in prospects. These are hurdles they have to face while allocating resources and due to these challenges, there are also several inaccuracies.

There are various things that commonly can be categories as challenges faced by the project managers. These are challenges that they have to face while they are allocating the resources and because of these challenges, there are numerous inaccuracies.

Project dependencies
Customer changes
Resources availability
Project uncertainties
Various organization projects

Allocate App Development Resources in Android

1. Early Risk Detection

This is directly related to uncertainty issues on a development project. If the project managers could detect risk early on, they would be able to find a way to handle them. In this way, all resources could be properly allocated and management would not be a huge problem.

Knowing the risks early means no need to suddenly alter all the management strategies that could even create anxiety in the development team. To make sure that everything will go smoothly, the project manager should ensure that all the possible risks to resources are detected in the soonest time possible.

2. Project and Team Knowledge

To use resources to their fullest, the manager should have proper knowledge of the project and the members of the team. It could be accomplished by making a high-level project plan, which could consist of detailed deliverables and requirements information. It gives an idea on individuals who are best fit to accomplish the work.

3. Project Analysis

Project analysis provides developers and the project manager an insight if the project developed is going as planned. This gives insight to the performance of resources, which help make better decisions later on and to allocate resources in a much better way.

Furthermore, an analysis is critical to boost work quality through resources allocation. Moreover, deallocating a few that are not making any difference but are only taking up the time of developers.

4. Continuous Project Tracking

Indeed, it’s critical to regularly keep tabs of all the activities that are done in the project, so a manager could ascertain that all resources possible are available. Furthermore, this would give them an idea if more resources are needed for more efficiency, or if some could be removed to cut on the expenditure while performance remains as expected. All these are not possible if the project processes are not monitored continuously.

Conclusion

Android app developers need to keep up with the evolving trends, not only in custom app development frameworks and languages, but in how resources are allocated as well. Resources are also changing and increasing, thus knowing how it could be done more efficiently and the changes that have to be faced is paramount.

The Best Way To Learn Swift By Building Applications

September 25, 2020/0 Comments/in articles, Personal, Tools /by Hazel H

Have you ever wondered if there is a more straightforward way to build applications? Do you think the app designers or programmers are aliens from outer space? What if you could develop your app without going through the huddle of running codes all over again?

If these questions ever crossed your mind, then you are about to learn how to build applications using the Swift programming language. This guide will show you how to begin if you want to learn Swift programming.

Programming isn’t a walk in the park. You must have some essential coding skills to navigate your way around the coding system.

Let’s get to the basics.

What Swift Programming Language is About

If you’ve been a programmer on the iOS and Mac OS platforms, you should be versatile with Objective – C, Apple’s flagship coding language. It’s still in active use and will be for a long time.

However, in 2014, Apple introduced the Swift programming language as an improved version of the Objective – C and the rest of its line of programming languages.

Since the introduction of Swift, it has gone through multiple upgrades. The latest version is Swift 5.2, released in 2020. However, Apple isn’t relapsing as we should be expecting more versions to be released as the need arises.

According to Apple, the Swift programming language is an alternative to the already existing Objective – C. Matter of factly, they said it is the Objective – C without the C.

Coding in Swift is quite seamlessly with all the user-friendly functionalities. Apps coded with Swift can run on any iOS, Mac OS, tvOS, iPadOS, or watchOS device.

The best way to learn Swift is by installing Xcode to a Mac. If you don’t have a MacBook, you can install Mac OS on your PC. With that, you can then run the Xcode software. You can download them through the Apple Developer Store.

If you have the Mac OS and Xcode installed, then you’re ready to learn and build apps on the go.

However, Swift is also available for Linux. Matter of fact, the linux based community is getting quite big nowadays. Additionally, linux will be released for Windows soon. That’s also a huge thing.

The beautiful thing about Xcode is the built-in playground that allows you to code Swift without building an entire app. It provides you with the best learning environment, especially if you’re new to programming or app building.

On the flip side, if you decide to code Swift on your iPad, then you need to get the Swift Playground for iPad. Though it’s a fun way to run your coding in Swift, it requires advanced skills. Additionally, the interface is very interactive as when you’re coding on a MacBook or PC. So, with constant practice, you’re sure to get the hang of it.

How to Learn Swift Programming

I know you desire to learn Swift fast and build your app or game as soon as possible. However, the best way for you to learn Swift programming is dependent on how you desire to learn it.

Here are four ways you can learn how to code using the Swift programming language.

1. Classroom or Bootcamp Learning

Some people learn better when they are in a classroom environment. I know folks during my high school days who only need to be present in class to have enough to ace their CAs. If you’re like that, there are Boot Camps where you learn the rudiments of Swift programming from different tutors.

The remarkable thing about learning at a Bootcamp is the opportunity to be exposed to a variety of ways to go about coding in Swift. You also have a great chance to be employed if you did well or get job recommendations as a professional Swift programmer. It’s typical of how writers are recommended for jobs at Best Writers Online .

The downside is that they can be expensive and controlled. While enrolled in the Bootcamp program, you don’t do other stuff. However, it pays off in the end.

2. Visual or On-Screen Learning

Visual learning is used the most for learning in our world today. We seem to have more visual learners as generations unfold. Frankly, visuals are very effective ways tutors use to teach essential topics in Swift programming.

The on-screen learning platform brings the classroom to the comfort of your living room. It provides you the luxury of learning at your own time and pace.

Meanwhile, it has a downside. You may have to deal with watching a video with poor quality. The learning sometimes can be interrupted as you may need to pause the video to code. The worst part is working with outdated video tutorials that will waste your time and resources.

On the bright side, YouTube gives you access to tons of videos where you can learn Swift programming. Be sure to check that the videos are updated and relevant. You can check out reviews of some video tutorial providers to see if they’re worth your time. It’s much like using Online Writers Rating to know if a writing service is worth it.

3. Tutorials, Guides, and Books

If you’re reading this, you probably learn better with guides, tutorials, or books. You’re an avid reader or you prefer the old-fashion read and learn method. And it isn’t a crazy thing at all.

In a world that has gone techy, reading books or guides as a learning style remains effective. Though not as effective as say visual learning, it’s still preferred choice to a good number of learners.

When it comes to learning Swift programming, books and guides come in handy. They provide uninterrupted means of learning and practicing. It’s easy to get a topic, read about it, follow the exercises at the end, and perfect it by practicing. This was, your practice and learning can go simultaneously.

Learning by reading books and guides also helps you learn at your own pace. You can chart a learning course that suits your schedule.

Much like video learning, there’s the risk of learning with outdated materials. However, you can fix this by always looking out for updated versions of the learning material of your choice.

4. Learning on the Go

One of the things I’ve noticed in the programming world is that most programmers are autodidactic. They prefer to learn by building apps or developing games. Self-learning or learning on the go should be an inherent ability of every programmer.

Swift programming language supports learning on the go. The software comes with pre-installed templates to make it easier for you. However, you must have a basic knowledge of programming or coding. That way, you can walk your way around any additional feature that comes with the software upgrade.

The thing about learning on the go is that it expedites your learning process. The more you spend time working on the Swift programming interface, the more you get better with your coding skills. Before long, with constant practice, you’ll be developing cool apps.

Where to Start?

As I bring this guide to a wrap, it’s essential to know the ideal place to start learning. If you’re a beginner, you can visit YouTube or Udemy. There are a plethora of courses absolute for you to get started with the Swift programming language.

Sunmaker Casino Review: Bonuses and Promotions

December 22, 2020/0 Comments/in articles, Personal /by Hazel H

Meta Description: Launched in 2004, Sunmaker casino has over the years retained consistency in providing a reliable gaming platform for players all across the world. They have a wide selection of slots, baccarat, roulette, blackjack, craps, and poker, among others.

About Sunmaker Casino

Sunmaker online betting site has been in the gambling industry since 2004. The casino is owned by PlayCherry Ltd, a firm that is registered with MGA located in Malta. When the company was launched, its initial plan was to serve the German market, but it has currently expanded and serves customers all over Europe.

It is well known mainly for its trendy game selection such as Merkur slots. All the games available in the casino are all safe and fair to play. This is an assured statement by the fact that the casino has been tested and audited by two separate authorities.

First, the initial Sunmaker company parent, PlayCherry Ltd is under Malta Gaming Authorities certification, while all the Merkur games featured in the casino are required to have been licensed under the Government of Curacao and approved to be fair and lawful. Essentially, every player on the Sunmaker casino site is assured of the legitimacy of the platform.

The job of the two regulatory bodies is to offer higher levels of lawfulness in the platform. Besides, players can find crucial information about the slot games RTP easily. The site publishes its payout rates for their client, which is always on the higher side going as high as 99.49%. In this casino, the sizes of the jackpots aren’t the same: some are more lucrative than others.

Sunmaker Casino Game Selection

Sunmaker is the first casino to embrace available no download Merkur games in a complete HD. All featured games are made using the modern HTML web software that enables instant gameplay without the need of downloading any app or software.

The variety of games at this casino is truly immense. It features over 400 slot machines plus loads of other games. Its games are from Microgaming and NetEnt providers, which are the two leading game developers in the betting industry. In additions, the casino has more games from other notable game providers such as Yggdrasil, Play N’ Go and Amaya. Sunmaker casino covers a long array of themes.

For the punters who prefer table slots, they have over 20 featured games from Play N’ Go to choose from including Roulette slots which include French, Roulette, American Roulette, and English Roulette. Players who prefer slots that aren’t involving can play Lotto and Bingo. Nevertheless, the casino features the most rewarding game section, which is the jackpot. It features eleven games that have enormous jackpot prize that awaits the lucky winners.

Slot Machines

Even though Merkur’s priority has been land-based slot machines from the beginning, online slots have come to claim a huge share of the company’s innovation over time. There are loads of funfilled slots to play at Sunmaker casino today courtesy of Merkur developers.

Meet the Knightâs Life, Magic Mirror, Tiara, Extra 10 Liner, Triple Chance, Honey Bee, Gold of Persia, Magic Mirror Deluxe, Double Triple Chance, Chinese Dragon, Amazonia, Cannon Thunder, Secrets of India, The Final Frontier, Dragon’s Treasure, and Hocus Pocus Deluxe on the reels. The list is endless.

Merkur online slots boast of a vintage look rather than the sophisticated 3D video slots. They may not come with the slickest graphics, but the high entertainment value thanks to the diversity of plots, and generous payouts gives them a special hold onto the online platforms.

Slots are based on a wide range of impressive topics. But Merkur’s best performance has been with the classic fruit machines. Get your hands on titles like the Blazing Star, the Super 7 Reels, the Double Triple Chance or the Candy and Fruits, and enjoy the classical fruit symbols like lemons and plums. Modern winning features wilds and scatters are featured too.

If you’re in for some complex slots, there is a whole list of magic-themed slot machines featuring animated graphics and more diverse symbols. To this end, you’ll be happy playing titles such as the Dragon’s Treasure, the Magic Mirror and Shiva Slot. Slots like Big Buck Bunny and Pimp It Up diverge from the norm to give you plenty of exciting play.

You will also enjoy a stunning collection of titles Sunmaker casino by renowned innovators like NetEnt, Yggdrasil and Blueprint. NetEnt titles like Gonzo’s Quest, Dazzle Me and Steam Tower will treat you to a good deal of old charm. Play Holmes and the Stolen Stones, Genie Jackpots, Joker Millions, Winstar and The Pig Wizard, which feature rolling progressive jackpots. Payouts keep growing and eventually become some life-changing wins.

Great slot machine from IGT – 7s wild slot machine

Live Casino Games

At Sunmaker casino, players enjoy live casino experience offered by Extreme Live Gaming and NetEnt. Live Roulette fans have access to exceptional roulette such as Lucky Lady’s Roulette, Sizzling Hot Roulette, Ra Roulette and Dolphin’s Roulette.

In Germany, there are live dealers who host casino games, meaning that Sunmaker has covered every aspect, including the language. The Sunmaker casino handpicked the most elite games and combined them in a single basket. The presence of the aforementioned Roulette tables and Dream Catcher speak volumes.

Blackjack

Blackjack is one of the loved card game among online enthusiasts, and it would be a shame if Sunmaker did not give its fans an opportunity to deal cards and win. You will have your chance at the casino to play the enjoyable Common Draw Blackjack and Live beyond Live Blackjack, among other variations.

Blackjack is available with VIP and regular tables. Compared to other average live casinos, Sunmaker has more diverse games in this category. The games are available on mobile devices. Both high rollers and average ones have equal chances of getting a taste of live casino experience since the bet limit is within the market standard.

Live Roulette

Sunmaker Live Roulette allows you to play on the go along with live-dealers and in the company of other gamers. It’s simple and fun. When playing live roulette game on the casino, you need to compete with a small ball that is unpredictably running on the wheel. Nevertheless, you get to play with a human dealer, which is an added advantage. As you play, use the chips placed on one side of the screen in the gambling box.

The dealer will throw the ball into the wheel, and you are required to follow the game using the other half of the live stream screen. One advantage of this game is that it is hard for the movement of the ball to be manipulated by the dealer since the live casino builds a game that deals with the conflict of interest.

Your Sunmaker Live Roulette mobile play should be as fluid as the PC version. Smartphones and tablets with larger screens will give you a good experience with live gaming since they offer enough room for game settings and the table.

Craps

Crap gaming took the virtual form immediately online casinos came into existence. It’s hands down and the most thrilling table game you’ll play. With a wide range of bets, variables and strategies, Crap games stand out to be among the most exciting titles to get your hands on. Sunmaker crap games are available in both free to play and real money options.

Poker

Poker is the most famous card game, even outside the casino walls. It largely entailed a player against another player before it moved on to involve casinos dealers. Most played games across many online casinos are Texas Hold’em and Omaha Poker.

You’re sure to enjoy these versions of Poker and more at Sunmaker Casino. The Video Poker titles you will find include the famous Jacks or Better, Deuces Wild, All American, and Joker Poker (Kings or Better). Other titles in this category are the Oasis Poker, 3 Card Poker, and Carribean Stud Poker.

Baccarat

Baccarat began as a game among players just like Poker before casinos came in. The aim of this game is to collect nine points, using the cardâs values. You can play different kinds of Baccarat on the Sunmaker website.

Other Games

The other category is as rich with stunning titles as the categories above. Browse through the list and rest assured you’re going to stumble on a variety of quality picks. Some of the titles you might want to check out include Pontoon, Red Dog, Double Exposure, Bonus Keno, Dream Catcher.

Dragon Tiger, Super Sic Bo, Football Studios, Let it Ride, Wheel of Dice, Casino war, Top Card, Lighting cards, and some scratch cards options. There are close to 100 offers under to go for this category.

Sunmaker Usability and Ease of Navigation on Website

Undoubtedly, the website is well designed and comfortable to use even to beginners. It’s easier for players to navigate around the casino as everything is laid well in an inviting and vibrant manner.

With over 400 games on the website, Sunmaker has made it easier for the players to trace their favourite slot with sections like:

Live Casino – in this grouping, you will find different categories of card games and roulette with a live dealer.
Jackpot Games – this segment displays games and slot machines that have progressive jackpots such as Super Diamond Deluxe, Joker Millions, Mega Fortune, Divine Fortune and The Pig Wizard.
Made in Germany – all the game produced by German developer Merkur are all available in this section including Merkur Magnus 7, Dragon’s Treasure, Fruitinator, Blazing Star, and Crystal Heart.
Table Games â This section displays European roulette, French roulette, joker poker, bingo classic, Deuces Wild, lotto, among other games.
Slot Games â this section consists of various slots such as Moon Princess, Knock Wins, Fire N’Fortune, Rainbow Ryan, and others.
All Games – this section has every game featured in this casino.

The games can be categorized according to their popularity and their alphabetical order. To find a particular slot or software effortlessly, you can use a specialized search field using a specific developer. You can launch any game from your mobile device or PC browser, no other additional application is required. The launching speed of the game depends on its developer. The software runs efficiently with no hick-ups.

Sunmaker is restricted in some countries including, Denmark, Spain, United Kingdom, Netherlands, France, Austria, Turkey, Hungary, Canada, Belgium and the United States. Currently, players in these countries can’t sign up at the Sunmaker site.

Sunmaker Mobile Casino App

Enjoy the most excellent game collection wherever you are through your mobile device, including the premium Merkur games. You only need your casino account, tablet or smartphone, to enjoy mobile gaming while on the go.

Whether you are using Blackberry, Windows, iOS or Android, this casino will roll the carpet for you. Note that, not all games are available at the Sunmaker mobile, but you can be sure that the most demanded and popular ones are available.

Mobile Gameplay

At Sunmaker, you can play the games instantly with no necessary downloads. Their layout design is simple and user-friendly. Basically, even the beginners will find it easy and effortless to navigate across.

If you want to search for a game from a specific manufacturer, simply type the providers’ name. Also, you can find the game by typing its name. To make it easier, the Sunmakerâs games are arranged by their category; which means there are tabs for jackpots, table games as well as unique segment known as Made in Germany.

The mobile play also features NetEnt’s games and even jackpot games like Stolen Stones, Mega Fortune, Divine Fortune, etc.

There are bonuses for mobile players. On the top left of your mobile device screen, there is a main menu featuring Sunmaker sportsbook. This button will take you to the promotion segment, and every promotion or bonus offer that is on display is yours for grab.

Customer Support

Sunmaker features a FAQ section that has a bunch of the most asked queries. Nevertheless, despite this comprehensive and useful section, you might come across an issue which can’t be resolved with those responses. In such cases, you can contact their customer services personnel by filling in their online form with the nature of the question, including your personal information. Someone will contact you in a short time.

The customer support at Sunmaker has a team of competent personnel who are always ready to answer all the queries within the shortest time possible. You can also contact them through live chat and email.

Live Chat and Email

Live chat is the most preferred means. You will be linked to a professional attendant to assist you and are available 24/7.

If emailing them is your preferred method, the email button is available in the Help window. Their helpful customer support is one of the reasons why the casino ranks so high.

Privacy, Security and Online Gambling License

Upon signing up at the Sunmaker site, all the data you provide are kept private. They ensure that all your personal information is safe from reaching any third party. The data you provide will never be used for other purposes without your consent.

Besides, they will not keep them longer in their data bank than required. Sunmaker security process your personal details according to the Laws of Malta chapter 440, the section of the Data Protection Act. The casino usually does all in its power to protect the playerâs personal information. Thanks to the use of the latest SSL encryption technology that works the same way in the online banking portals.

Your data can only be disclosed as indicated in the government lay or upon orders from the government authorities. In case the casino becomes suspicious of some illegal or misdeeds acts within your account, they have the authority to disclose your information to the rightful party and also report the issue to the necessary authorities.

Payment Methods

Sunmaker spoils their clients with numerous payment options to allow you to choose that which works well with you. They have teamed up with the leading trustworthy partners.

The minimum amount of money players can withdraw from their account is â¬10 while the maximum deposit is â¬10,000.

In the case where you need to withdraw an amount higher than â¬2,330, you will be required to provide your personal data for the withdrawal to be approved. Usually, the necessary documents for verification are proof of address and a valid ID.

Usually, the Sunmaker casino will credit your winning using the same account you credited the account with. The withdrawal period will be determined by the chosen banking method. As long as the account is verified, withdrawing your money will take place within 24 hours.

Note that the only currency that is supported by the casino is Euro. One odd thing with this platform is that there is very little information given concerning the available payment method. You only get the information by either contacting their support or by sifting through their terms and conditions.

The Sunmaker doesn’t charge any fee on both withdrawals and deposits. However, there is a catch though; if you stay for an extended period without using your account, you will have to pay some charges.

The period is 180 days. If you exceed these days, the casino will charge you 5 EUR for each month your account has been inactive. The amount will certainly add up over the time, thus, if you have no intention of using the account in the near future, ensure you withdraw all the amount.

Deposit methods include; Fast Bank Transfer, Mastercard, GiroPay, Sofortuberwaisung, Skrill, Ukash, Mister Cash, Neteller, Paysafecard, Solo, Visa, Maestro, and American Express

Withdrawal methods available are Skrill, Bank Wire Transfer, Visa, Neteller, Visa and Electron

The transaction with e-wallet takes up to two days; bank transfer takes up to seven days while the credit card takes up to seven days. All these payment firms are popular and trusted in the betting industry.

Summary of What You Get With Sunmaker

Top-notch customer support with proper instruction, guidance and recommendations;
High payouts rates with less waiting and toiling;
Smooth play for real money with no hidden or unsafe terms and conditions;
Availability of instant play. Players can play online instantly and remotely;
The satisfying and attractive welcome bonus that requires no deposit;
Cash prizes, promotions, casino bonuses for regular customers which player can use and get more generous prizes;
Presence of exciting and famous games from well-known producers such as Merkur, Yggdrasil and Netent.

Closing Thoughts

Sunmaker is a convenient place where you will not only be entertained and enjoy the most popular casino slots but also appreciate Merkur Betting collection. Whether you are a high roller or a casual player, the platform has a lavish offer for you.

Daily and weekly promotions, as well as welcome offers, are some of the reasons you need to try out this incredible online casino. The website has a modern and fresh design, which is appealing to prospect players.

A Simple Guide to Creative Design: 3 Things You Need

January 31, 2021/0 Comments/in articles, Personal /by Hazel H

Description: Doing creative design and building websites is a dream job for many in 2021. And for a good reason. This gig gives you plenty of creative freedom, and it pays really well. But to be good at this job, you need the right tools. Here are our top things for a successful career in creative design.

Did you know that almost every business these days needs a creative design manager? That’s right. Every month, thousands of companies are going through resumes to find a professional creative designer for a project. Whether they need to brush up on an existing eCommerce store or anything else, they pay well for the job. And to get started with this lucrative career, you need to have some essential tools in your arsenal. Or, if you already know how to do creative design, you might want to consider upgrading your equipment and keep a competitive edge. And also equip your workplace using the unspoken rules from the so-called Book of Ra. Either way, here are our top 3 things every creative designer in 2021 should have in their backpack. Ready?

1. Get the Best Laptop

Investing in a powerful laptop is the best thing you can do for your career as a designer. But which laptop is the best for creative design and online working? It’s pretty much any MacBook Pro. Yes, this super popular laptop is an obvious choice, but for a good reason. The 2019 model has an improved keyboard, a sharp 16-inch screen, and superb graphics (Intel UHD Graphics 630). It’s powered by an Intel Core i7-i9 processor and has 16-64GB RAM.

The big screen is perfect for bringing all your creative design ideas to life, and the 64 GB RAM means that you can forget about bulky external hard drives. You can store all your projects safely on the laptop itself. And the cool thing is that the battery lasts way longer than you would expect. You can work 9 hours straight without charging. That’s a lot, considering that the battery has to fuel a laptop with some pretty powerful parts.

The main downside of this equipment is the hefty price. But given that you can take the laptop with you anywhere and work even from home, you should be able to cover the down payments pretty quickly.

2. Don’t forget the Trusty Drawing Tablet

If you’re drawing with your mouse all day long, it can actually get exhausting. Using a Wacom drawing tablet feels much more natural. Plus, you don’t have to bother about transitioning from sketching on paper to doing it in Illustrator on a computer. A Wacom tablet is just like a piece of paper, but it transfers every line you make instantly to your device. It saves you a lot of time and makes the process of digitizing your strokes more enjoyable.

Look, Wacom is a reliable graphics tablet used by almost every professional creative designer out there. But if you want to keep up with the creative design trends of 2021, you might want to opt for the Apple Pencil or iPad Pro. Both of these devices are excellent for digital drawing.

3. Essential Basics: a Sketchbook

A sketchbook is a must-have item for every designer. It’s great for doodling and trying out new ideas. And once you’ve got enough ideas gathered, you can transfer to using the drawing tablet.

The cool thing about the sketchbook is that you can use it everywhere you go. If someone is late for a meeting and you’re looking to pass the time, you can pull out the sketchbook and draw sketches for future uses. Or maybe you spot something interesting on the street. Your trusty sketchbook is there to help you capture the moment. The thing is that you probably won’t remember a great idea later when you need it. Plus, the perfect ideas can come to you in the most unexpected moments. Drawing them down makes sure you’ve recorded the ideas for future uses.

You can also cut out some creative design examples from magazines and keep them in the sketchbook. Other people’s work is a good inspiration source, and it’s nice to browse something other than a screen for a while.

Use the Equipment to Hone Your Creative Design Skills

So you’ve got the fresh Macbook Pro, an excellent drawing tablet, and even a sketchbook? Now it’s time to put them to good use and start honing your creative design skills. Here are some abilities you should focus on:

HTML. Look, almost every creative design job require you to be familiar with HTML. It doesn’t mean that you should be able to build a website from scratch. But knowing how to fix minor errors will get you hired more likely.

InDesign, Illustrator, and Photoshop. Knowing these programs should be the cornerstone of your skillset. If you’re serious about creative design and want to make your own original designs, you need to know all three of them.

And as you get better as a creative designer, you might want to consider purchasing a photo camera. Lots of job offers require you to have some base-level photography skills. The more value you can offer to a company, the more likely you’ll get hired. Plus, seeing the world through the camera lens is a great way to improve your visual storytelling.

Conclusion

Ready to type into Google search “creative design jobs near me?” While it’s true that most companies expect their creative designer to have at least three years of experience, you can start gaining that experience by working as a freelancer. Soon, you’ll have enough skills to apply for the more demanding posts. And reliable technology will be instrumental in helping you work more efficiently and get better jobs. So it’s an investment that pays off quickly.

Have you got any creative design questions you would like to ask us? Write them down in the comments.

Author’s Bio:

Ellen Royce is an experienced marketer, copywriter, and entrepreneur. Having started several small businesses online, she knows the importance of effective content marketing in building companies.

Digital Marketing Vs Affiliate Marketing

March 8, 2021/0 Comments/in articles, Personal /by Hazel H

What is Digital Marketing?

Digital Marketing refers to the marketing of products and services being marketed using digital technologies. The strategies and tools used to market are under digital marketing are vast, and affiliate marketing is only a part of it.

Digital marketing involves concepts like SEO, SEM, PPC, Affiliate marketing, Content Marketing, Social Media Marketing, etc.

What is Affiliate Marketing?

On the other hand Affiliate marketing refers to selling products and services based on a certain amount of percentage and is a part of digital marketing. This type of marketing is usually used by business owners at the start of their new business.

The entire concept of affiliate marketing is based on revenue sharing while minimizing the risk for you. Affiliate marketing uses different concepts to promote sales, some example includes online blog marketing, 3d shopping cart coupons, online contests, and quizzes, etc.

In this article, we will further outline the benefits of digital marketing and affiliate marketing for your better understanding.

Benefits of Digital Marketing

1. Cost-Effective

There was a time when marketing meant using Tv and radio channels. This would be expensive for a few corporations or new businesses. Digital marketing offers a solution for small and big businesses equally.

Marketing encompasses so many concepts, tools, and resources that are budget-friendly that every business can now use it to its benefit. The internet and all the digital resources have provided small business owners the maximum benefit of availing them according to their budget.

2. Time Efficient

Digital marketing offers instant solutions compared to traditional marketing methods. With the traditional technique, one has to wait a certain amount of time for it to be effective. So comparatively, digital marketing widens your target reach and provides you with numbers instantly that you can use to work on digital marketing campaigns, etc.

With digital marketing media platforms, you see the amount of traffic on your website or social media pages, conversions rates of customers, bounce rates, etc

3. Brand Value

Digital marketing works wonders with creating brand value. So if your marketing goal is to increase your brand’s outreach and create an image, using digital marketing tools is your best bet.

4. Maximize your Brand Customer Reach

The reason why digital marketing has become all the rage is that it increases the brand’s reach to the target audience and maximizing your profits. How? Digital marketing involves the use of various channels, like your website, Facebook, Instagram, Twitter Linkedin, etc.

So if you have missed out on some customers through your website, you are bound to reach them through Facebook or Instagram, or some other social media channels.

Benefits of Affiliate Marketing

1. Performance-Based Marketing

The affiliate market is somewhat satisfying because technically you are only paying for it when you get sales or a click. Think of it like you made high-quality video marketing content for your brand, but no one clicks through it. Would you like to pay for it? No! Why? Because it didn’t generate any traffic or brought you any customer lead or sales.

2. Targeted Customers

If you are using a blogger’s site as your affiliate, you bloggers know their target audience and would place your ads accordingly on your website. You can affiliate your brand with other brands, or vloggers, bloggers, celebrities, etc.

3. Analytics

A lot of professional affiliates’ marketing websites, let you see the analytics of your content, meaning how many viewers saw the content, clicked on it, etc.

4. Brand Visibility
Affiliate programs are used to increase your brand’s visibility. So if you are thinking of marketing your 3d cart shopping coupon, These affiliates will display your ad on their websites.

Should you go for Digital Marketing or Affiliate Marketing for your Brands?

Both marketing techniques deliver results. However, if you want to choose one then keep in mind what your goals of marketing are? What your expertise is etc.

If you have good analytics skills, or if you are into social media marketing or search engine marketing you should go for digital media marketing. However, if you are good with problem-solving skills and have art for convincing people, then affiliate marketing would be the right thing for you.

Conclusion

Digital marketing and Affiliate marketing has been all the rage in 2020 and are continuing to be so in 2021. The two concepts are becoming bigger and more result-oriented with time. However, in the end, it is the planner, strategist, or marketer who is driving all the things effectively.

So depending on the skills of the marketer and the need of your business, you should decide to choose between digital marketing or affiliate marketing. We would suggest if you have the budget for it, go for a little bit of both.

Author Bio:

Arslan Haider is author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to post blogs with valuable content.

How can SEO help you build brand recognition?

November 30, 2021/0 Comments/in Personal, Tools /by Hazel H

Having a recognizable brand is perhaps the most important thing to a business. Branding is your logo, motto, and color scheme. It’s what customers remember about your business. If your potential customers don’t recognize your brand, they won’t engage.

One of the best ways to build brand recognition is through SEO. Through this article, you’ll learn how they are related. You’ll also learn SEO strategies that will ensure consumers will easily recognize your brand.

But why do you need to focus on brand recognition in the first place?

Importance of brand recognition

If your potential customers don’t know who you are, you can’t sell to them. Customers engage with brands they recognize and trust. According to a report by Edelman, 81% of customers must trust a brand to buy from them. If your brand is familiar in the customer’s minds, they are more likely to choose you over your competitors.

Having a recognizable brand gets customers to engage with your marketing and enter your sales funnel. It also helps you get new leads which results in sales.

Think of it as a cycle. The better your brand recognition, the more likely you’ll generate sales again. The more sales you have, the more likely consumers will, again, recognize your brand!

Why SEO matters for brand recognition

Statistics by SmallBizGenius show customers need five to seven impressions to remember a brand. So, how do you get these impressions? Through an effective SEO strategy. You want to appear as high as possible in SERPs to increase your chances users will see you.

The more time a person spends interacting with your brand through your website, the more they are likely to recognize you the next time around. If they purchase from you, you’ll get even better brand recognition! Not to mention increased sales.

Simply put, the higher you are in SERPs through good SEO, the more visible you are to consumers. That translates to improved brand recognition the next time around.

Ways to improve SEO for improved brand recognition

So, now the question is this: How do you improve SEO to improve brand recognition? Let’s look at some ways.

1. Use structured data

In the world of SEO, structured data refers to a type of markup on a webpage that allows search engines like Google to interpret how it will display your data in SERPs. So, for example, the code that would tell Google that random numbers on your website are your business contact number looks something like this:

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When a bookstore like Full Circle Bookstore in Oklahoma, for instance, uses that type of markup in its site and appears in SERPs for a specific search query, users may see something like this:

You might ask, but what does structured data have to do with SEO? Well, even if structured data isn’t a direct ranking signal, it can help you rank higher in SERPs indirectly. When you give people additional data about your business, you increase the chances someone clicks on your link.

An improved clickthrough rate can lead to improved SEO rankings. That’s because when a URL is frequently visited, Google concludes that the page is valuable.

2. Ensure a great user experience

If you want to rank well on search engine results pages, you must ensure your website provides a great user experience. Google’s algorithm, after all, takes into account just that when ranking websites.

Besides, having a good website user experience is great for your brand image. When people can easily navigate your site, they’ll associate your brand with great service.

But what exactly should your website have to ensure a great user experience?

Here are the fundamentals:

Fast website load time

Few things frustrated customers more than a slow website. According to Portent, website conversions drop by an average of 4.42% with each additional second of load time. So, optimizing your website for fast load times is essential. Optimize your images and remove render-blocking JavaScript. Assess your page speed with Google’s PageSpeed Insights.

Easy access to content

Your content needs to be accessible to customers. The more customers have to click through pages to find what they need, the more likely they will leave your website.

Seamless customer journey

Tools like Google Analytics allow you to see the paths customers take on your site. If one element is letting you down, fix it, as this is where you are likely losing your customers.

Make sure your logo features across the website. The idea is for your website visitors to associate that logo with your brand. Don’t forget to ensure consistent branding as well. Visit professional brand agencies websites for more examples.

Create content in line with user’s intentions

If you want to increase your chances of appearing in SERPs for improved brand recognition, you need to make your content relevant to user’s queries. So, two things.

One, you need to know what your target audience is searching for.

Two, you need to include those keywords in your content to maximize the chance of it appearing at the top of the SERPs.

Let’s talk about that first point.

Start by defining your audience. That’s where customer personas can help you.

Customer personas are fictional representations of your ideal audience. They contain important data about them, including their problems. These are the problems they are probably looking to find solutions to on Google.

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Having a customer persona will help you define your brand voice and the pain points to address in your content. Once you’ve gone through this process, you’ll need to use relevant SEO tools to optimize your content for the search results.

Tools like Clearscope, Frase, and Surfer SEO are invaluable for content creation and content optimization. These tools will help you to identify the keywords to include in your content, the headings to use, questions to answer, and more. All of this data is gathered from a review of the ranking content in the search results.

Here’s an example of the UI for Frase, one of the SEO optimization tools I mentioned.

On the right side of the dashboard, you can see that you have a list of keywords alongside the suggested frequency. There are tabs for questions to answer, content ranking for the term you are targeting, and more on the right menu.

Utilizing all of this data to optimize your content drastically increases the chance of it ranking.

There are many examples of companies that use these types of tools to optimize their content. Nextiva’s SIP trunking provider sales page is a nice example of best practice.

Above the fold, they have the initial sales copy with a call to action.

The sales copy is not optimized for SEO. Immediately below the fold is where the magic happens. You can see they have a definition of SIP trunk. That definition targets the Google featured snippet.

Below that definition, you have sections that address SIP trunking. The page goes on to explain why you might want SIP trunking and has a whole section with Frequently Asked Questions.

The page outline does a great job of addressing customer pain points, answering questions, defining terms, and including all of the relevant keywords. Creating SEO optimized content like this for your site dramatically increases the likelihood of your content ranking.

3. Invest in link-building

Another crucial part of a successful SEO strategy is link-building. If you can get backlinks from sites with high domain authority, it will have a huge effect on your search rankings. Google looks at backlinks as votes of confidence made by sites that link to you. So, if many authority sites link to your content, Google is likely to conclude that your content is high-quality and should therefore rank.

But how exactly can you get those backlinks? Well, sure, you can wait for other sites to discover your high-quality content. That, however, might take too long. You need to get your content in front of them.

Guest posting is a great way to generate backlinks. Write a great blog post that contains links to your content on your site, and have that blog post (guest post) published on another website. Check out this sample guest post from Neil Patel on Geekwire:

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The guest post contains a link to Kissmetrics, one of his companies.

The more backlinks a piece of content gets from relevant authority sources, the higher the likelihood Google will show that content on the front page of the search results. When that happens, Google can analyze user quality metrics like bounce rate to assess whether the content deserves to be shown on the first page of Google.

Social Media Manager Salary: How Much Should You Earn?

February 1, 2022/0 Comments/in Personal /by Hazel H

Everyone wants to have a decent pay for their work. It is very important to figure out how much you should be getting. Just look at the statistics of earnings and and you will be surprised at what salaries the qualified specialists receive. Today we will talk about the salary of an SMM specialist.

So who is an SMM and what does he do?

The profession of an SMM manager can be said to be that young, although in terms of the speed of development and changes, it is quite comparable to SEO, and in terms of volume it is in no way inferior to it. How much does an SMM-specialist earn, what the salary depends on, what skills will help you increase your salary and where big money is hiding in SMM. Today it is one of the most popular professions. But every year, the potential of social networks is increasing, which means that work here requires maximum involvement.

An SMM manager is a specialist who is engaged in promoting a business; there are various companies, brands and individuals in social media: Facebook, Instagram, YouTube, Twitter and others. Its tasks include increasing customer coverage, improving the visual and filling image of the customer, communication with subscribers.

Social media platform managers are implementing various innovative ideas to generate modern projects and formats. They also control analytics and along with the dark indicators of the effectiveness of the projects carried out. Those who used to make money thanks to not entirely honest services for boosting subscribers and likes, today remain without the desired and so necessary activity today. Now the work of an SMM manager should show not just a beautiful picture: a neat profile, a general color palette, individual icons for relevant stories, but, of course, an impressive number of subscribers.

How many SMM specialists work?

There are SMM specialists who are employees of companies and are listed in the states. They work either in the office – usually a co-working space – or from home.

We have much more time to use a programming language in any language. In most cases, the working day will be irregular – this applies to both weekends and work at night, because some weekends or contests need to be held in the evenings, for example, drawings dedicated to Halloween – exceptionally shortly before this day or on the holiday itself.

Average salary for a social media manager

Let’s move on to one of the most important topics for those interested in this profession: the salary of an SMM manager. It certainly cannot be called big, but only because the remuneration depends on the company and specific ones (which we will consider with you below).

It is clear that an SMM manager without experience or an intern earns several times less than a senior SMM manager or a head of the SMM department, who clearly have a lot of experience and their disorderly skills are better than those of a beginner.

How much do professionals with the title of “social media manager” earn in the US? According to Glassdoor, the base salary in the US is $ 50,473, and this role usually does not include bonuses or additional compensation.

PayScale reports a slightly higher average annual salary in the US at $ 51,262, which includes bonus, commission, and profit sharing:

How to negotiate a manager’s salary on social media

Applying for a new job as a social media manager? Be sure to have an idea of the wage range that you can expect from the offer. If you need to find a job but don’t know where to start, check out the expert advice.

But what if the offer you received doesn’t match your needs or doesn’t match what you think you deserve?

Take a look at some of the most effective ways to negotiate a paycheck and demonstrate how much value you add.

What can affect your salary?

Now let’s figure out what most employers want and what is important when applying for a job. What do they pay attention to, what do they require from the applicant and what salary do they offer?

Researching marketing, advertising, or communications can help you qualify for the position. However, these areas of study are not the only ones that can help you increase your earning potential. In fact, social media managers with journalism and political science degrees have some of the highest average salaries.

Your educational level can have a significant impact on your earning potential in marketing. Also, how much an SMM specialist gets is influenced by the person’s position and qualifications. However, if you have an advanced degree, you may have additional negotiating opportunities.

Candidates with a master’s degree earn an average of $ 55,000 per year. Earning a Master of Business Administration (MBA) degree can bring you closer to an average of $ 60,000 per year.

Responsibilities of an SMM specialist:

development of a strategy for promotion in a social network;
generation and design of content: text, photos, videos, infographics and other visual components;
attracting subscribers, increasing the audience;
building and increasing brand loyalty;
monitoring the effectiveness of page promotion;
work with brand mentions in social networks, reputation marketing.
you need to be able to develop and approve strategies for brand promotion in social media;
competently use modern trends and current trends;
generate new ideas and test new hypotheses in the field of promotion;
analyze the market, competitors and audience;
clearly implement the approved content plan;
increase: subscriber engagement, brand awareness, brand loyalty;
increase the audience;
generate content for posts and stories;
work with brand mentions (on Instagram, Twitter);
reply to comments;
communicate with subscribers in Direct / messages;
carry out analytical work to monitor the effectiveness of page promotion;
prepare regular reports on the effectiveness of page promotion;
be creative, literate, stand out;
create advertising campaigns and run them.

What shouldn’t be your responsibility:

It is widely believed that an SMM specialist must perform absolutely all tasks, at least indirectly related to social networks. But in fact, this is just a myth, because not every good targeting scientist knows how to write high-quality, useful text and vice versa.

I do not exclude the possibility that there are SMM specialists who are able to single-handedly cope with setting up and running advertising campaigns in social media, writing posts and designing visuals, strategic planning and communication with users in 4 social networks. But the employer should remember that the remuneration for such work will be asked for much higher.

With the correct organization of the workflow, the tasks of an SMM manager should not include:

Self-writing texts for posts on social networks – there is a copywriter for this.
Creation of designs and creatives for publishing, creating photos and videos, retouching illustrations and editing video sequences for the next dynamic visual. Hand over this case to designers, photographers and cameramen.
Independent communication with customers about the purchase of goods or services. Only sales people should do this! After all, they work in the company for this and to sell. And not only through offline communication channels with the target audience.
Set up targeted advertising. To obtain a high-quality result and a high return on investment in the promotion of funds, it is worth transferring this functionality to Internet marketers or targetologists.

Important!

Although an SMM specialist should not be able to do all of the above on his own, he must understand the technical aspects of such work, how everything works and why: how to determine the effectiveness of an advertising campaign, how correctly the message is used in the text of the post, which visual element will be appropriate – all this should know the SMM specialist.

Professional skills:

As a rule, in the job descriptions of an SMM specialist, you can see the following requirements:

Ability to write attractive texts, competent speech: both oral and written;
Knowledge of the possibilities and limitations of social media :, Facebook, Instagram, YouTube, Twitter and other platforms.
Understanding the specifics of promotion in each of the social networks. Again, how it works and how to work with it;
Experience with web analytics services. For example, Google Analytics and others;
The presence of basic competencies in interaction with graphic editors and photo stocks;
Understanding of the general principles of SEO and CMS functioning;

Knowledge of the English language also improves the level of the CMM manager, allowing him to follow all foreign trends and open the way to foreign customer companies. Then, how an understanding of marketing and PR processes in a company and the connection of different communication channels: advertising on TV and radio, placement of promotional materials at points of sale, peculiarities of interaction with the media – help to get a complete picture of the specifics of the profession.

The necessary personal qualities include: curiosity, creativity, communication skills, analytical and systemic thinking, independence and internal discipline – they are very much appreciated. The latter is especially important for those who choose the path of a “free artist” who does not depend on the busy schedule of a particular organization and who cooperates with many customers.

By the way, if you look at the ever-growing number of social networks today, you can see that it is becoming more and more difficult to manage multiple accounts, and here SocialPilot will help the specialist, which will serve as a “cloud with a silver lining.” A number of advanced functions of which will help you easily manage multiple social media accounts, which is a very convenient and modern solution.

What are the pros: the ability to cue content and lay out publications in multiple accounts, Chrome Extensions Over To You, creating and managing multiple groups at once. You can also use SocialPilot to create a new group through your dashboard and add related LinkedIn and Facebook groups to it, and it also helps you get to know the latest content on a variety of topics, allows you to curate content, and allows you to intelligently change your posting schedule. This will save you research time as you get quality content with just one click.

Conclusion :

An SMM manager is a person open to new things, ready to constantly learn to improve their own competencies, who loves to stay in trend, who knows how to find language with different people and who is not afraid of stressful situations.

SMMs agree that the market does not have a clear understanding of how much a specialist needs to be paid. Business representatives do not fully understand how evaluate the work of an SMM-boxer and why overpay. So how much to pay ?! Assess work adequately, analyze your capabilities and needs – and set a decent salary.

AUTHOR BIO :

David Walker economic writer and content creator. Strives to meet your requirements within your given deadline. David have acquired over ten years of work experience in finance and investing. Now he working for the company ICOholder.