Making a Marketing Strategy Without Breaking the Bank for a Designer

/0 Comments/in /by

Making a compelling marketing strategy is a complex process – but you don’t have to spend a lot of money on a designer. Learn how to do it in this article.

Craft a Compelling Marketing Strategy Without Hiring A Designer on A Budget

The world of business is ever-expanding, and every business needs an internet forefront. That may be in the form of a small social media account or a full-blown all-around online presence.

Whatever route you take, you’ll have to employ a slick digital marketing tactic to get the word out there. Now, if you’re running a small business, you’re not going to need a world-class marketing strategy that shines intricacy and complexity – but you will need a design.

Designers can cost quite a lot of money. Hiring a graphic designer to work on elements for your website, marketing strategy, or product could break the bank in on time at all.

In this article, we’ll explore how you can create a compelling marketing strategy without spending a lot of money on a professional designer.

The Role Of Design in Marketing

Marketing is a vast landscape in itself, and many small businesses approach marketing the wrong way. That is precisely why marketing strategies seem to cost a lot of money. Realistically, marketing strategies cost as much as you’re willing to give – and as long as you invest your money correctly, you’ll see a good ROI on every marketing tactic you employ.

A good-looking design is a fantastic way to communicate your brand, products, or services to your customers. It’s the primary representation of the value of your business from the consumer’s perspective. Good design is what makes a product sell when combined with marketing efforts.

Humans are highly visual creatures and respond very well to visual stimuli. If you make sure that all designs that accommodate your business are up to par, you’re almost guaranteed to have a successful marketing endeavor.

The type of design you use for your company will have a different impact on the consumer perspective. Quality and workmanship aside, different colors, fonts, and sceneries all convey a different message.

Good design sells, but the best design starts a direct dialogue between your business and consumer, turning a prospect into a loyal customer.

Budget-Friendly Design Options

While the importance of proper design can’t be understated, it’s cost sometimes exceeds its value. For many smaller businesses, hiring a graphic designer to create all the design and branding elements is too expensive.

Designers can charge quite a lot of money for their work, and while good designs are worth a lot of money, this shouldn’t be inaccessible to the average Joe.

Running a small business is already hard enough – and there is no room in a small business budget for overelaborate, complex, intricate designs. Below, we’ll explore two ways to get a good design for your marketing strategy while on a budget.

The DIY Method

The first way you can get a fantastic design for next to nothing is by simply doing it yourself. Designing is not an easy thing, as there are many rules you need to take into consideration. Making a proper design for your business and brand, while not easy, might be enjoyable.

There is an abundance of design programs that are readily available for purchase (some are free), and getting to know one is the first step to making visuals for your whole marketing strategy. Some of the most popular graphic design tools are:

  • GIMP
  • Adobe Illustrator
  • Canva
  • Corel
  • Sketch

Depending on your operating system, you’ll want to use different graphic design software for your needs. While design software itself can cost quite a considerable sum of money – GIMP, one of the most popular software solutions, is completely free for personal and commercial use.

Going the DIY route for your design needs will take some time, trial, and error. Before you do so, it’s best to read up on design resources and learn how to make a proper design for your marketing strategy. Remember – quality over quantity.

Outsourcing Your Design Needs

Outsourcing all of your graphic design needs is a swift, efficient, and cost-effective way to get the design your marketing strategy needs. Outsourcing is a fantastic way to save money while getting an excellent result.

Overseas graphic design studios and companies are equally as professional as in house teams and will do the job for a far smaller sum – giving you the best bang for your buck. A good way to find a great graphic design team is through one of the many freelance websites out there, such as:

  • Upwork
  • Freelancer
  • Guru
  • Fiverr

While these freelance websites are fantastic hubs for finding graphic design professionals – there are a couple of things you should know before you outsource.

Outsourcing your graphic design needs is exceptionally affordable, scalable, and easy to do – but there are some downsides. Outsourcing will also sacrifice a fair amount of management opportunities and control over the product.

Another common issue with outsourcing is that communication might be a bit tough. It’s far simpler to explain your idea to an in-house professional live than through the internet.

How to Outsource Graphic Design for Marketing Strategies?

Outsourcing itself can be easy. You make an account on your desired platform, find the viable graphic dealing specialist or team, and approach them with the offer.

Before you do so, you’ll have to make sure some things are in order. Most importantly, you’ll have to consolidate your budget. While outsourcing is affordable, it’s not free. Things can quickly go over budget with graphic design, so make sure to communicate your budget clearly.

Aside from the budget, you’ll need to think about the design itself. While the designer will do the work, you have to give them your opinion or initial brief on what you’re looking for. If possible, work alongside the designer and oversee as much of the process as possible.

Some revisions are an industry standard, but complete project overhauls could cost a lot of money. Outlining your projects to the best of your ability is the best way to ensure that everything will be as streamlined, direct, and straightforward as possible.

You’ll have to know what you’re looking for. Marketing strategies require an abundance of different graphics and based on your unique marketing strategy – you’ll want to ask your designer for different things.

There are also Best TikTok Promotion Websites: 5 Top Companies recommended for your marketing strategies.

In Conclusion

Crafting a fantastic marketing strategy is at the forefront of any marketing effort, and marketing itself is at the forefront of any successful business. If you require a designer but don’t want to break the bank, all you need to do is remember the solutions provided in this article.

If you want to go the DIY route, make sure to master the software beforehand – if you’re going to outsource, prepare a proper brief!

Author Bio

Erica has been an avid blogger for 5 years, with interests in creative design – graphic design, illustration etc. Today she is an expert on the subject and over the years she has consistently contributed articles to designing publications. Presently, she is associated with Artwork Adobe (AWA) – a creative design company.

10 Clean Ayurvedic Medicine WordPress Themes to Give Your Business All Going

/0 Comments/in , , /by

Struggle to compete in the Ayurvedic market? Set yourself apart. Where to start? Start with the top-of-the-line website. A robust website is a must if you want to stand out in the market of Ayurvedic products online. Limited budget? The good news is that you don’t need to pay a ridiculously high price for a professional website. A WordPress pretty website is enough. Not sure? Take a look at the following Ayurvedic medicine WordPress themes. In fact, building a website is no longer rocket science. The coolest thing about premium WordPress themes is simplicity. No matter what option you’ll end up with, one thing is certain – you’ll save the day. What really matters is uniqueness. Focus on what sets you apart and let your journey begin.

How to find the best option possible? Well, learn what are these Ayurvedic medicine WordPress themes notable for.

  • #1 Design – Stand out from the other ready-made solutions available on the market.
  • #2 No coding issues – Create page layouts, sliders, or galleries with no coding chops.
  • #3 Powerful functionality – Extend the functionality of your website up a notch.
  • #4 Responsiveness – Get to the top of the popularity list online.
  • #5 SEO Ranking – Get as many eyeballs on your content as you want.
  • #6 Blog – Educate your prospects.

Even if you’re happy with your current customer volumes, without a website you can’t keep them forever. To help you along, pick the option that matches all of your boxes. As a result, your Ayurvedic brand is more likely to stay at the forefront of people’s minds. Now go big or go home.

Avicenna | Alternative Folk Medicine Doctor WordPress Theme

Do you own or run an Ayurvedic clinic or hospital? Don’t skip Avicenna. A website built with Avicenna could be a huge boon for your business. Not all Ayurvedic medicine WordPress themes are crafted with care. The same can’t be said about Avicenna. It is worth the effort. The best thing is that it includes no design chops. Avicenna comes with a versatile layout, so the customization as simple as that. First, WPBakery page builder is here to help. Get as creative with new page layouts as you wish. And forget about coding issues. Second, compatibility with the Booked Appointments plugin. Being active on social handles, updating information, appointment slots is a must thing for you. Keep your website under your watch to reach new heights with the advancing world. Finally, GDPR-compliance is here to help.

Details | Demo

Holistic Center | Wellness and Spa Salon WordPress Theme

Robust website design is essential if you want to stand out in the market of Ayurvedic products online. Holistic Center could be a brilliant choice for that. Crafted with care, it comes loaded with a lot of customization options. First, it saves heaps of time. Not all Ayurvedic medicine WordPress themes are the same. Second, it supports the Events Calendar functionality. Next, it could be a huge help for those who’re just starting out. Jam-packed with pre-designed page layouts, it can speed up the site-building work. Say you’d wish to create new page layouts. Go ahead and take advantage of WPBakery page builder. Got excellent ayurvedic products or services to advertise? Place the best ones on your homepage sliders. Don’t make your users think. Instead, spoil them by convenience. Plan to take your ayurvedic business, globally? No problem. The WPML integration will come to the rescue.

Details | Demo

Jacqueline | Spa & Massage Salon Beauty WordPress Theme

Looking for the best Ayurvedic medicine WordPress themes? Jacqueline is definitely the one to check out. All in all, a whopping 3K of satisfied customers already took advantage of Jacqueline. Stylish and beautiful, Jacqueline fits health & beauty websites os all kinds. Just carve out your niche and see how far you could get with Jacqueline. The coolest thing about it is that Jacqueline is completely localized in Spanish. Also, it’s optimized for the Gutenberg editor. So, once you’re ready to give it a try, go ahead. To add, it’s compatible with the WooCommerce and Booked plugins. Get creative with your header & footer areas to add a bit of extra vibe to your pages. On top of that, Jacqueline is optimized for the best SEO rules, so your website will keep its rankings safe & sound. Stay active on social media to reach a larger audience and let them know your products.

Details | Demo

Pinevale | Addiction Recovery and Rehabilitation Center WordPress Theme

Struggle to compete in the Ayurvedic promoting market? Stay top of your prospects’ minds with a website that sets your brand apart. Give Pinevale a shot. Crafted for medical websites of all kinds, Pinevale fits also rehabilitation centers and clinics. It’s easy to edit and customize Pinevale, so no worries about a skill gap. Thing is, Pinevale is compatible with the Elementor page builder. For you, that means nothing but the best. As a result, you create new page layouts and make changes to existing ones like a pro. To help you save time, make the best use of custom shortcodes & widgets. Start with pre-made pages. There’s a lot of them. Got a lot of products or services to advertise? Take advantage of Mega Menu functionality. Wish to add attention to your pages? Parallax Effect backgrounds would be a huge help.

Details | Demo

Accalia | Dermatology Clinic & Cosmetology Center Medical WordPress Theme

Today, more than ever, potential patients are searching on the web for healthcare services. Is your brand at the top of the popularity list? If not, it’s time to act. Accalia could help you build a digital billboard for your business. Clean and fresh, it ranks high amongst the best Ayurveda medicine WordPress themes on the list. Built with WPBakery, Accalia makes it easy to edit and customize your website. Try to get your fingers wet into web design and see that’s easy than that. For extra impact, add a public health homepage. Patients who visit your website from their mobile device will get great user experience. Appointment management is a part of the package. Thus, make it simple for a patient to request a new appointment on your website. Finally, an active blog area will serve as a driver for local SEO.

Details | Demo

Great Lotus | Oriental Buddhist Temple WordPress Theme + RTL

With so many Ayurveda medicine WordPress themes out there, building a website is a kid’s play today. Great Lotus is a perfect example of that, in fact. Clean and attractive, it fits a Buddhist website of any kind. Also, it’s a great fit for a church, meditation, retreat center, or yoga classes. It’s built with the WPBakery page builder, so it’s a benefit for you. Create new page layouts like a pro with no coding issues. No matter what changes you’d like to make, get creative with no design chops. Also, it’s compatible with the Essential Grid to help you showcase your projects. Handy Classes post-type lets you notify your users about the cultural event you’re planning to hold. On top of that, Great Lotus features the donations functionality. Wish to receive funds? A piece of cake. At last, Booked Appointments is also a part of the package.

Details | Demo

YogaStudio | Yogastudio, Gym and Healthcare WordPress Theme

Stylish and clean, YogaStudio could be the theme of your choice. It fits a therapist’s, body treatments salon, wellness & spa center, or retreat center website. Jam-packed with the WooCommerce plugin, YogaStudio is a great choice for a beauty shop. In fact, no matter what you’d like to sell, do it within minutes. On top of that, there’re a lot of pre-designed pages that save you time. For more page layouts, the WPBakery page builder to the rescue. To help you streamline your scheduling work, take advantage of advanced Schedule tables. Got some best-selling products or services to advertise? The best way is to place them on your homepage sliders. Forget not about your blog page. Give your business a voice to generate more website visitors. Give YogaStudio a shot to help your business stand out from the crowd.

Details | Demo

Massage Therapist | Massage and Spa Salon WordPress Theme

Keep your healthcare brand at the forefront of people’s minds with the help of a robust website. To help you along, give Massage Therapist a check. Beautiful and fresh, it could be the one-stop solution for you. Whether it’s a massage salon, beauty, or wellness center, build a website with no ones’ help. Add new page layouts, delete design elements, or edit existing ones like a pro. Show creativity without hacking into coding issues. Wish to sell your services right on your website’s pages? No worries. Massage Therapist is compatible with the WooCommerce plugin. So forget about design chops and maximize your profits right away. Also, it’s easy to take online bookings, since the theme supports the Booked plugin. When on the lookout for the best Ayurveda medicine WordPress themes, Massage Therapist is the one to explore.

Details | Demo

Terra Atma | Spa & Massage Salon Wellness WordPress Theme

What’s unique about your medical practice? Is it the way you treat patients? Or maybe a spa-like environment? No matter what it is, it’s time to show off. Place it in front of the eyes of your prospects. Stylish and fresh, Terra Atma could be a great help for that. Just look at its beautiful design that creates a special atmosphere of serenity and relaxation. Being a premium WP template, Terra Atma is loaded with tons of advanced features. Whether it’s a WooCommerce, appointment, or multi-language support, Terra Atma has it all. Thanks to the custom theme options panel getting creative is not a challenge. Built-in with SEO in mind, Terra Atma will help to rank your website as close to the top as possible. Got testimonials form your clients? Place them right on your homepage sliders. Without a doubt, it would be that much more impactful.

Details | Demo

Edema | Wellness & Spa WordPress Theme

Your website is your brand’s new front door. Without it, your business is bound to fail. Impress your prospects with a mobile-friendly and optimized for speed website. From day one. Edema stands out from Ayurvedic medicine WordPress themes for reasons. First, it’s a multi-purpose product. Thus, it’s suitable for health & beauty websites of all kinds. Second, it features WooCommerce integration. The result? Sell things online and pad your wallet with no design issues. When it comes to booking management, the Booked Appointments plugin is here to help. What’s more? Well, what about the freedom of creating custom page layouts, sliders, and awesome galleries? No problem. Use your imagination and the power of the WPBakery page builder to make your dreams a reality. Your website needs to serve you. And Edema helps you set it for success.

Details | Demo

Organic | Organic Beauty Store & Natural Cosmetics WordPress Theme

Do you sell or manufacture Ayurvedic products? Do it right on your website’s pages. It’s far easier to enlarge your audience base with no extra fuss. Organic would be perfect for that task. Stylish and fresh, it makes our list of Ayurveda medicine WordPress themes today. Thus, you can build a website for an organic beauty store, cosmetic shop, healthcare or fashion blog. Sure, it supports the WooCommerce functionality to help you make profits from day one. In fact, you can build a spa gift shop or a makeup store without calling in for pros. First, it’s GDPR compliant, so your website is up to date no matter what. Second, it features a responsive and Retina ready layout. As a result, your website is more likely to appear as close to the top of the popularity list as possible. Next, it’s optimized for SEO rules and supports WPML functionality.

Details | Demo

D&C | Dermatology Clinic & Cosmetology Center WordPress Theme

Competing for patients is an everyday reality in the healthcare niche. There is nothing more important than your website, your branding, your messaging, and your online reputation. Building a website can be a headache. Not with D&C. Modern and beautiful, it could save you heaps of time. To add a bit of creativity vibe to your page layouts, consider using WPBakery page builder. To expand your website’s functionality, ThemeREX Addons to the rescue. Selling online becomes a smooth track thanks to the WooCommerce support. Coded in line with the best SEO approaches, D&C helps your website keep its rankings safe & sound. On top of that, D&C is compatible with the Mega Menu, Google Map, and WPML plugin. Sure, your website will look awesome across all modern mobile devices, platforms, and browsers. So, once a visitor lands on your website, your website will do the selling.

Details | Demo

Nirvana | Yoga Studio and Fitness Club WordPress Theme

Your Ayurveda medicine practice needs an effective website. Don’t have one? The best Ayurvedic medicine WordPress themes might be what you want. Start with Nirvana. Without a doubt, it’s worth exploring. Initially, Nirvana has been built for yoga & fitness websites. Yet, you can use Nirvana for a retreat center, wellness & spa salon, or a beauty shop’s website. No matter your goal, the power of the WPBakery page builder would make your dreams a reality. Want to build new page layouts or delete design elements? A piece of cake. Wish to sell your ayurvedic products or healthcare services? WooCommerce package will come to your aid. Keep your visitors informed about your workshops or meetings. The Booked Appointments plugin is there for you. Also, take advantage of pre-made Classes & Schedule tables. And forget not about your blog. Keep it updated regularly and see your audience base grows.

Details | Demo

BeYoga | Yogastudio & Gym WordPress Theme

In order to present a robust brand image, take care of your website. Thus, give BeYoga a shot. It’s important that your website is modern and appealing. Even better, it needs to be memorable and effective. Coded in line with the best SEO rules, BeYoga could help get your website at the top of the popularity list. Also, it fits a health club, meditation classes, healthcare, or sports shop website. No matter what products or services you’d like to advertise, the WooCommerce package would be e huge help. Skip a ton of tricky coding issues and create product pages like a pro within minutes. Place your best-selling items on your homepage sliders for more attention. Plan to have meetings or workshops? Great! Inform your visitors about upcoming events. Let them book an appointment directly on your website with no extra fuss. For more details give BeYoga a try.

Details | Demo

Final Thoughts About Ayurvedic Medicine WordPress Themes

As such, explore these Ayurvedic medicine WordPress themes to improve your website’s overall performance. No matter what WP template you’ll end up with, promote your brand in a smart way. Do the homework to gain market attention. At the end of the day, make efforts and get your Ayurveda business all going.

How Digital Marketing Can Help Improve Website Traffic

/0 Comments/in , /by

If you are struggling with ways to draw more traffic towards your website, take comfort in the fact that you are not the only one. According to research done by the Content Marketing Institute, 61% of content creators are struggling to understand what matters to their audience, which keeps them from delivering content that generates traffic. And having a website with no traffic is like having a store with no customers.

To make your presence in the digital world noticeable, you need to start working on a digital marketing strategy. This way, you can start setting and keeping track of goals, see where you need improvement and get to know what your audience wants from you.

To help you out, below are some digital marketing techniques you can consider when creating your marketing strategy.

Social media marketing

Almost every person you know has at least one account on a social media platform. Be it Twitter, Instagram, Facebook or LinkedIn, social media has become the place where we meet people, discuss subjects we are interested in and start business partnerships.

Social media is great for increasing website traffic, as it is the place where word-of-mouth is more present than ever. Sharing things on social media has become the new way of telling your friends you discovered something awesome, so if you want the world to find out about your website, you need a strong social media presence.

Start with one or two social media platforms you believe your target audience spends the most time on and try to build an active community. Keep your audience engages by constantly posting and redirect them to your website through posts that catch their attention. 

Content creation

The most straightforward way to improve organic traffic is through content. Through well-written content, your website will rank higher in search results for keywords relevant to your website.

Come up with content that is important to your niche and make sure it is well-researched and written. To identify what your audience wants to read, you will need to know your buyer persona or ideal reader. Who is this content relevant for? This fantastic book by ClickFunnels does a great job explaining how to create the buyer persona and how to attract ideal customers without overselling.

To write content that attracts and engages your audience, you need to follow a few simple steps:

  • Know your audience: find out what they like, who they are and what their pain points are.
  • Research keywords: learn what your audience is searching for online and use those keywords throughout your website, to draw organic traffic
  • Publish your content: upload content regularly, to keep yourself relevant and engage your audience
  • Promote: use social media and email newsletters for advertising your content and generating traffic.

Search engine optimization

Search engine optimization should be included in your marketing strategy the moment you start developing it.  SEO is what helps your website rank high in user searches and establishes it as trustworthy. But have you ever looked past the second page on Google? According to one SEO Sydney Agency, less than 23% of users will go past the first page of Google when looking at search results.

When a user searches for something online, Google uses its algorithm to generate the most relevant results it can find. But have you ever looked past the second page on Google? I didn’t think so either. This is why you need to aim for your website to be as high up in results as it can be. You can do this through on-site optimization and quality backlinks.

On-site SEO refers to optimizing everything on your website to help Google index it better. This includes page titles, headers, meta titles and descriptions, URLs and image alt-text. Lots of research is required to make sure your website is as optimized as it can be.

Backlinks help you establish yourself as an authority in the industry and earn the trust of your audience. If a reputable website links to your website, it means you are a credible source. Approach high authority websites and ask for collaboration, to increase your chances of earning quality backlinks.

Email newsletter

Email marketing has been around for a very long time, but it has stood the test of time, and it still is one of the most effective ways to boost website traffic. Ask visitors to subscribe to your newsletter campaign and let them know every time new content is available.

Be careful, as email marketing can be very tricky and you can easily go from informative to spammy if you send out too many emails to your subscribers. Limit yourself to monthly or bi-monthly newsletters and create original content for your campaign. Customers need to feel they are getting something in return for their effort, so try to come up with exclusive email content to attract more subscribers and grow your email base.

When creating an email, make sure you come up with an enticing subject line, to get users to open your email and actually read your content. Include links that redirect users to content that might interest them and consider running targeted email campaigns to maximize your chances of success.

Collaborations and partnerships

Just like in business, strong partnerships can help draw more traffic to your website and help you become a trusted source. Take influencers, for example, who are known for helping brands, small or big, increase their popularity and grow their revenue. The same thing can happen for your website if you find the right partners to collaborate with.

Look for partners that are either part of the same niche as you or search for a niche that is complementary to yours. For example, if your content is directed towards people who like to go camping, partnering up with a travel website or blogger can maximize your chances of getting known by a larger audience. In return, your partner gets exposure to your audience.

If you are considering influencer marketing, aim for micro-influencers, which have a smaller community base, but are considered more trustworthy. This way, you have a much higher chance of drawing traffic to your website, which you can then retain through relevant content and constant engagement.

How To Use Graphics Accordingly In Your E-commerce Theme

/0 Comments/in , , , , /by

E-commerce Theme Store is a gigantic thing, no matter how much it’s developed in the past years, there are still new things coming one after another simultaneously. However, there are so many factors to ma

ke your e-commerce store more precious, that can quickly become an eye-candy type of thing for your customers.  

In the context of graphics designing, it plays essential roles in the success of your e-commerce store. Visuals are one of the most crucial parts to showcase your products, growing sales & keeping your users in the loop and well interested from the moment they enter your store. Moreover, 73% of businesses invest in design to help their brand stand out against the competition.  

If you are willing to provide the best visual experience to your customers, then you have to offer a smooth journey from the beginning to the checkout process. However, we are here to provide you with some tips about how you use graphics accordingly in your e-commerce theme.

Before we begin with the tips, we have to understand first some of the basic facts or kinds of stuff regarding visuals. 

Understand The Sequence Of Graphics

No matter who you are, a graphic designer or store owner, you have to understand that putting visuals in a sequence is a master key in graphic designing. This particular thing indicates at your page arrangements such as text, graphics, navigation bar etc. Moreover, most importantly, how these elements are aligning well on your web-page.  

If you are a graphic designer and working on an e-commerce theme, then you must have created some visuals in your mind before you start working on an idea. If you consider Best Shopify Template, the designer took an idea and gave space it’s designed to breathe. Beginner designers are always in a rush of fulfilling the white space. This assumption is conjointly wrong. White space gives your images primacy. Influential photos often used on the home page, and these images are more significant, in the sense of these images, it could include lifestyle photos most of the time and also it includes banners that show promotional events and sales-related advertising etc.

In the context of product images, these are one of the most valuable assets to sell your products. Your product images should be reasonable and give a visual treat to your customers.   

Sell Your Product With Graphics

-commerce theme design should be inspiring, but not severely filled with colour contrast and not the overloading of images and overviewed description. In this term, Responsive PrestaShop Themes are the best at using the proper amount of visuals and worthy readable content. Visitors usually desired to get navigated by the store. If you have accomplished it in the right way, then you will achieve higher sales in the product; conversely, if you have done it wrong, you might lose your existing customers too.

Casual use of elements such as colour & design often left a positive or negative impact on customers. It ought to be in your mind to balance it in the right way. Using and adjusting colours and moulding the shape of the design represent the behaviour of your brand. An embed theme built on the harmony of images and the use of colours. In a nutshell, the pictures of the product also leave the best impression on customers. Premium OpenCart themes have the perfect balance of colour, design and product images. That’s why web-store owners are likely to adopt the Opencart theme for their store.

SEO Of Visual Elements

We all have an idea about how important SEO is for web content. Now, the material has also reached to graphic elements. People love to share things on social media and especially photos of products or services etc. however, visual content can also have the original part, and it also affects your ranking on google.

Graphics such as photos, videos, GIFs and infographics can all be optimised for the search engine to boost your ability on google. However, it’s a kind of effortless job to maximise your visuals. All you have to do is to target primary keywords, in the title of images, file name, alt text and description. 

Conclusion

There are a lot of factors in this term. But here we told you some of the important things. We hope that we have convinced you very well about how graphic designing can be used accordingly in an e-commerce theme. If you are a designer or shop owner, just choose your visuals wisely and make it optimise well for SEO to see boost hike on your store. Reading and learning are all good, but you now have to start doing practical on your own to know where you are standing in the competitive market. 

Author BIO

Maruf Panwala is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative Content, Digital Marketing Ideas and helps e-Commerce stores for branding on the digital platform.

7 Tips to Boost Your SEO Crawl Budget

/0 Comments/in , , , /by

Crawl budget is nothing but the regularity with which Google spiders or bots move over the web pages related to your domain. It is a crucial aspect of SEO but many marketers seem to overlook the same, putting it on the back burner. The optimization of the crawl budget is a sequence of steps that you can implement so that Google bots go over your pages frequently. The more often the bots move over your web pages, the fast they’re indexed, indicating that your website has been updated.

According to an article published on Search Engine Journal, with crawl budget, your SEO attempts will take little time to begin and affect your site rankings in the search engine results pages or SERPs.

There are many ways to optimize your crawl budget. Here is how:

1. Keep an eye on redirect chains

It is essential for ensuring the quality and health of your website and the most common thing to do. Usually, you will like to stay away from having even one redirect chain on your whole domain. The integrity that seems an unfeasible job for a huge website and therefore, 301 as well as 302 redirects are inevitable. You cannot help it.

However, when these chained mutually would certainly damage your crawl limit up to a point where Google or Bing’s crawler may just stop going over your web pages without accessing the page you want to index.  Safari SEO Southampton suggests that redirect chains are not only detrimental for Google, but they are also detrimental for the user experience. With the Google page experience update rolling out in May 2021, these metrics will play an increasingly important role in how website rant. Remember that a couple of redirects may not hurt your website, but then it is one aspect that you need to care about, nevertheless. You cannot take page indexing for granted.

2. Letting crawling of your essential web pages in Robots.txt

Though this is obvious, its importance can’t be overlooked, as this is the natural and most important thing to do when it comes to SEO crawl budget. You can manage robots.txt via hand or with some website auditor tool. If you are not sure which tool, research online to learn more about them.

We recommend that you make the best use of a tool whenever feasible because these are easy to use and effectual. All you need to do is integrate your robots.txt to your preferred tool so that you can allow or obstruct the crawling process of any web page related to your domain in just seconds. Next, you can just upload a modified document, and you are set. Bravo!

One can perform this task easily by hand, but seasoned SEO Consulting experts assert that if you have a huge website, in which too many calibrations are required, it is convenient to use a tool to make your job easy and hassle-free.

3. Do not allow HTTP blunders ruin your crawl budget

To be honest, 404 as well as 410 pages damage your crawl budget because they ruin the user experience, which is too bad for your website. With poor experience, Google will push your site down in the SERPs; forget about ranking! That is the reason why you need to address all 4xx as well as 5xx status codes to give you a win-win scenario. The experts in the industry recommend the use of any tool for auditing your website.

You can use Screaming Frog and SE Ranking tools, which professionals use these days for the audit of their websites. Use it and you will benefit.

4. Make the most out of HTML when feasible

We are talking about SEO, crawl budget, and especially Google, whose crawler or bots have become more advanced in moving over JavaScript, and improved in crawling and as well as indexing XML and Flash. When it comes to the other search engines, they did not reach that far. That is the reason why you must opt for HTML and use it whenever feasible. There is no second thought about it.

5. Have you updated your sitemap?

There is nothing like updating and taking care of your XML sitemap. If you haven’t done it so far, do so now. You will benefit if you update your sitemap. Google spiders or bots will find it easy to understand where your site’s internal links direct, a win-win scenario for you. Then, you must use only those URLs, which are canonical for the sitemap, and ensure that it matches up with the latest uploaded edition of robots.txt.

6. Hreflang tags matter a lot

Toexamine your local web pages, Google botsuseHreflang tags. Moreover, you must be informing Google about such localized editions of your web pages with 100 percent clarity.

First things first, employ the <link rel= “alternate” hreflang= “lang code href= “url of page”/> in the header of your web page. Here lang code is that code for a supported language.

Additionally, you must also use the <loc>component for aprovided URL. So this way, you could easilyidentify the localized editions of any web page. If you are not sure, ask any technical SEO expert to do it for you.

7. Focus on URL parameters

It is important to remember that Google crawlers count isolated URLs as different web pages, thus wasting a very useful crawl budget. When you let the search engine giant Google know about such URLs, it would be a win-win scenario for you again, helping you to save your crawl budget, and avoid raising problems related to duplicate content. Therefore, make sure you add these to the Google Search Console account.

Conclusion

Now that you know about these tips to boost your crawl budget, your website needs to be indexed for rankings in the SERPs. It is an essential aspect for all SEO professionals. Ignoring it will damage your crawl budget. Focus on the tips mentioned and try implementing them. If you know about the nuances of SEO, you can work on these ideas yourself; else, you will need the assistance of an SEO professional. After all, your website should rank well in the SERPs so that prospective customers can find your site and visit your web pages to buy your products or services.

10 Dental WordPress Themes to Make You Win

/0 Comments/in , , , /by

Just as it makes no sense to pay interest, it makes sense to invest in premium WordPress themes. When it comes to dental WordPress themes, the list below is the meat of this article. Responsive and optimized for the best SEO rules, all of them can make your medical or dental practice stand out. So, if you’re on the lookout for the best solutions possible, you’ve come to the right place. There’s a war going on today for excellence in the healthcare industry. A website that is fresh and relevant can compete even against big brands.

Think of your website as a ‘hook’ that can pull in all the fish you can catch. A premium WP template offers you to get the best design for your hook to stand out. That means that your website looks great on all modern mobile devices, platforms, and browsers. Also, it comes with the feature-rich functionality that makes your website a cut above the rest. When it comes to meetings arrangement, you can do that even on a go. What about coding skills? Forget about that issue. That’s the beauty of premium themes – everything is done to simplify your life. Your task? Just take advantage of the solution you’ve picked.

Enjoy the List of Dental WordPress Themes

Dentalux | A Dentist Medical & Healthcare Doctor WordPress Theme

Want to boost your practice reputation? A website can help. Dentalux is the very solution that can help increase traffic to your site. Clean, fresh, and attractive, Dentalux could be a perfect choice for you. It fits any medical or healthcare website, hospital, research center, dentist, or pharmacy. Indeed, it comes with a fully responsive layout and an SEO optimized code. Manage appointments, create new page layouts, and design elements like a pro. What about premium plugins? Sure thing. Click the Details button to learn more.

Details | Demo

Dentario | Dentist, Medical & Healthcare WordPress Theme + RTL

Your practice website is the first point-of-contact for your potential patients. So, make sure it shines. Dentario is one of the best-selling specimens of dental WordPress themes to try. Its beauty lies in its multi-purpose nature. The result? It lets you get creative from day one. Thus, it fits a hospital, dental clinic, dermatology center, or skincare salon. Thanks to scheduling appointments with a doctor online your users will save time. On top of that, Dentario is a WooCommerce ready option. Sell things online and skip all tricky issues.

Details | Demo

ProDent | Dental Clinic & Healthcare Doctor WordPress Theme

If you’re a novice when it comes to website design, give ProDent a check. Modern and powerful, it’s the very WP template that can save the day. In fact, it sits high on the list of the best dental WordPress themes for reasons. First, it features a truly responsive layout that responds awesomely to all modern screen resolutions. Second, it comes with an autoplay video background that could be beneficial for you. Next, it supports the WPML plugin and the RTL feature. Compatibility with WooCommerce would be a nice extra, too.

Details | Demo

Dental Clinic, Medicine & Healthcare Doctor WordPress Theme

You want a dynamic and attractive site to draw potential patients to you. Then Dental Clinic would be right up our alley. Modern and stylish, it makes our list of dental WordPress themes worth the effort. Designed in a clean and solid manner, it fits all kinds of medical and health care web projects. As such, it’s compatible with the Appointments Booking and WooCommerce plugins. Also, it looks great on any modern mobile device, platform, or browser. When in dire need of new page layouts, the WPBakery page builder will come to the rescue.

Details | Demo

Health & Care | Life Coach & Medical Doctor WordPress Theme

Is your website good enough for both smartphones and desktops? If not, it’s time for a redesign. Responsive and clean, Health & Care is the other specimen of dental WordPress themes to consider. Engage a user from your home screen by telling a story behind your company. Health & Care is compatible with WordPress 5.0, which means nothing but the best for you. Just take advantage of advanced theme options to set and manage your website like a pro. The Appointments Booking and WooCommerce plugins come included in the package. To save time, make the best use of shortcode builder.

Details | Demo

Anderson | Orthopedic Clinic & Medical Center WordPress Theme

Nobody likes to visit a website that loads slowly. But who said your website can’t load fast? So, think on your feet and go for Anderson. Built for orthopedic clinics, Anderson could be the one-stop solution for you. No wonder it ranks high amongst dental WordPress themes out there. As such, versatile and flexible, it lets you design a competitive medical website that shines. A set of pre-designed pages, several contact and booking forms, and much more. It’s SEO optimized code is the other goodie to consider when making a decision.

Details | Demo

Dr.Patterson | Medicine & Healthcare Doctor WordPress Theme

The goal of your dental practice’s website is to get patients into your office. Seize the moment and give Dr.Patterson a shot. Modern and powerful, it worth the effort. GDPR compliance is probably, the best thing about Dr.Patterson. Not sure with your home page style? No worries, Dr.Patterson has 6 beautiful pre-designed variants. Manage your appointments online within minutes. Build new page layouts, and present your services in the most effective way. Finally, draw as much attention to your company as possible. Homepage sliders would be a huge help.

Details | Demo

Felizia | Fertility Center & Medical WordPress Theme

Promote your medical center to potential patients like a pro. Build the top-of-the-line website with Felizia. All in all, it’s one of the best dental WordPress themes on the list. First, clean and fresh, it looks great on any modern mobile device. Second, it’s a flexible solution that doesn’t limit your possibilities. Next, it includes a set of advanced theme options to set and manage your website on a go. Go, arrange meetings with your patience, and make profits online.

Details | Demo

Isida | Plastic Surgery Clinic | Medical WordPress Theme

A website could be the greatest advantage you have over your competitors. Set yourself apart with Isida. Responsive and stylish, it will get your website up and running in minutes. The beauty of Isida is that it’s compatible with the Before & After plugin. Without a doubt, it can get people to pay attention to your products or services. A variety of homepage styles, pre-designed pages, Appointment Calendar and that’s only the tip of the iceberg. Case in point, Isida has a lot you to offer. On top of that, it supports WooCommerce functionality.

Details | Demo

Renewal | Plastic Surgery Clinic Medical WordPress Theme

Renewal is the other modern specimen of dental WordPress themes to consider. Jam-packed with WPBakery page builder, it lets you make your pages worth the visit. Demonstrate your benefits with the Before & After plugin. Thing is, it works. Besides, Renewal comes with a fully responsive layout, which is also a benefit. The GDPR compliance comes as a cherry on top. Keep your website in tip-top shape and see your customer base grows.

Details | Demo

Final Thoughts About Dental WordPress Themes

To top it all off, dental WordPress themes above have something for everybody. So, enough daydreaming about new customers to come. Instead, build a website and make it competitive. That will more likely to lead your website to the top of the popularity. 

7 Things To Check Before Hiring A WordPress Developer

/0 Comments/in , , /by

It is not without compelling reasons that WordPress is preferred by thousands of web developers for making varying types of websites. This CMS platform is easy to use, immensely customizable and offers support for thousands of plug-ins and extensions. The user-friendly nature and customizability of WordPress often lure amateur users into site creation. While creating a website with this CMS tool is easy, the work required post creation can prove to be tedious. Optimizing site content, deploying SEO, and securing the site- these are best left to a skilled WordPress developer or agency!

Choosing A Suitable WordPress Developer – What You Need To Do

Hiring a WordPress site developer is the best option when you want your site to be developed using the CMS while focusing on usability, SEO, security, cross-platform compatibility, etc. However, it is also important that you hire the most suitable developer or agency for such needs.

Listed below are some factors to analyze when you look for a WordPress developer or agency offering WP development services:

Outlining What You Need

First of all, you need to figure out what type of website you want to be made using the CMS? The reality is WordPress can be used to build various types of sites. From regional boutique owners to serious bloggers to large-sized eCommerce companies choose this CMS for site building nowadays. This is something you need to consider before hiring a WP developer. You also need to know the features that will be required in your WP site. Examples may include online forms, shopping carts, integrated online payment processors, Comments box, social media sharing buttons or shortcuts, etc. When you interact with web development agencies or WP developers, discuss all these aspects.

Ways To Find WP Developers

As a matter of fact, you can try numerous ways to locate and hire WordPress developers nowadays. You may either hire a freelance WP developer or sign up for the services of a reputed WP development service provider. It depends on both your budget and site usage needs. Typically, hiring freelance WP developers will be lighter on the wallet. However, the dedicated WP development agencies offer better customer service.

Once you decide this, you have to look up the major online platforms for finding WP development agencies or freelancing WordPress developers. There are a few sites where you can find and contact the top freelancers such as Freelancer.com, Fiverr, and UpWork. Those websites typically have all sorts of freelancers from copywriters that specialize in writing a product description for your e-commerce store to developers. However, there are some networks that are specific for the website and WordPress developers like TopTal, Gun.io, and Codeable.io. All 3 of those test their developer’s skills before they can access the platform. You may also find some WP developers in professional networking sites like LinkedIn.

Of course, you can make use of professional references in this regard. Ask your colleagues or even friends about any reliable WP developer or agency they know well. You may also get some useful references in your social media circles.

Assessing Properly

Once you find and contact a few WordPress developers or agencies, take time to assess. A number of aspects need to be evaluated properly here and hurrying is not recommended. It is not just about the pricing that you should be concerned about. You have to check work samples of such agencies or developers. Checking their online portfolio is a must. Besides, you may also check out the online review sites such as Dribble and GitHub. Once again, social media sites can be useful for evaluation.

Analyzing The Response

When you interact with a WP developer or agency, the response should be analyzed well. You need to check out a few aspects here:

  • Is the agency/developer answering all your queries patiently?
  • Are they willing to showcase a portfolio of work and testimonials?
  • Are they clear about service terms and conditions?
  • Are they clear on the documentation related to pricing?
  • Has the developer the experience of working for clients belonging to your business niche?

Analyzing The Cost

The cost of developing a site in WP depends on a few factors. It is not just about hiring a freelancing developer or a reputed web development agency that you need to think of! The cost will vary on a number of factors like complexity of the site, the number of pages used, the number of plug-ins and extensions deployed, etc. However, you need to be clear on the final cost before signing up.

Mobile Optimized And Cross Platform Compatible Design

Developing an enticing looking and feature-rich website in WP is a great idea. However, you have to remember that your target buyers or site viewers will be using different types of devices. Some of them may use Mac-based PCs, others will use Windows desktops or laptops and there will be tablet users too. The number of mobile web users is something you can’t overlook in this regard. So, your WP website should run on multiple types of devices without issues. It also needs to be mobile optimized. The developer or agency you hire should be capable of ensuring these.

Other Aspects

There are some other aspects that you need to analyze when hiring a WordPress development agency or freelance developer. These are:

  • SEO – Whether your site is made using WP or any other web development framework/tool, SEO is something that should not be overlooked. So, you need to ask the developer or agency about SEO measures that will be used.
  • Plug-ins – You may have specific needs for your website. You should ask the developer/agency on the type of plug-ins that will be used to address such needs. WordPress supports myriads of plug-ins and these can be useful for using and controlling interactive media, enhancing SEO, including the payment processor, integrating social media channels, etc.
  • Security – Site safety is an aspect you can not overlook, these days. So, you need to ask the WP developer/agency about site safety measures that will be deployed. This is even more important if you are planning to sell services or products online.
  • Payment methods – WP supports various online payment provisions and these can be enhanced by incorporating plug-ins. You should ask the developer about supported payment options. If your brand caters to overseas buyers, offering maximum possible platforms for payment processing is necessary.

Conclusion

As you can see, picking the right WordPress developer for your project takes time and skills. It’s not an easy task to do and requires some experience. However, if you follow some of the best practices that have been outlined in this article – the chances of your project being a success will increase dramatically.

Author Bio

Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.

Data Management Platforms in Digital Marketing

/0 Comments/in , , , , /by

Digital marketing, unlike conventional print and TV marketing, is very dynamic. As technology gets more sophisticated, digital marketers are tasked with making good use of it especially in the management of data to meet the demands of customers.

Most digital marketers have probably come across the concept of digital management platforms, which are commonly known as DMPs. They help in collecting, sorting, and analyzing customer-related data to give marketers an edge when making marketing strategies or advising the business on what products to make. 

Fortunately, the platforms, which come in the form of software, are numerous, and choosing one that is appropriate for your business is easy. Here, we will go through invaluable insights about these platforms and why you should work closely with them as a digital marketer.

Top Data Management Platforms

  • SAS Data Management – Let’s get real! SAS has been doing well in the data management sector. Marketers, as well as other departments in a company, can comfortably rely on this platform to collect data and organize it from Hadoop and other approved sources. It is a paid DMP for larger businesses, although beginners can take advantage of the resources if they can afford it.
  • Google Audience 360 – This is a tool with numerous features that allows digital marketers to make media plans. So, if your team wants to make automated bidding or just have a creative work plan, this is the best DMP to try. If you want to make your collaboration even more innovative, combining it with Analytics 360 is a great idea. Ultimately, this is the tool for media marketing in any business or organization.
  • Adobe Audience Manager – The Adobe Experience Cloud is as dynamic as you can imagine. And this is just one platform that helps marketers to manage their audience in either offline or online mode. The tool has numerous features for collecting and analyzing data to make informed decisions about digital marketing campaigns. 
  • Troparé Inc. – Over time, this resourceful platform has won the confidence of many marketers across the globe. The platform is a B2B data management studio created by  for sales teams and marketers who aspire to make informed decisions. As soon as your team enrolls in this cloud-based platform, they have access to numerous data solutions. 
  • Lotame – The list cannot be complete without mentioning Lotame. It is a popular software program for data management that gathers data from the web, social media platforms, emails, and many other sources. On top of this, it allows marketers to analyze relevant data before forming their digital strategies. In addition to being resourceful, it is user-friendly and affordable for beginners. 

Benefits of Using Data Management Platforms in Marketing

The first benefit any company will get for making use of any of the above DMPs is making informed decisions. If you are a digital marketer, you can confirm how important it is to develop campaign strategies that are backed by accurate data. Luckily, many of these platforms are already using open resource databases with massive amounts of information. So, take advantage of this to understand your market sector and take care of your customers.

Another benefit is to increase the customer base and sales. It is a no-brainer that such an increase also adds to the profit margin for the company. If you are looking forward to growing your company, it is time that you take charge of digital marketing through the use of these platforms. Marketers are able to use effective marketing strategies when they have the right information to reach the right customers, increase conversion rates, and lock in loyal customers. 

Saving on marketing costs is another advantage of using these technologies. Most of them bring more value to a company than the cost of the software. All you need to do is to have a proactive digital marketing team that will make good use of this software. Actually, you might be surprised to find one that is almost free or free. 

Final Word

For any business, choosing the right DMP for the marketing department is crucial. Today, such moves are not optional if you dream of coping with the competition or becoming a market leader. Hence, the information that we have shared above will be invaluable to you. Use it well.  

How to Grab Guest Posting Opportunities in Seo

/0 Comments/in , , , /by

Guest posts are a sacred art to promote the content of your blog, especially in the world of search engine optimization (SEO).

Unfortunately, it can be difficult to find a way to post in blogs, and guest posting services can also be extremely intimidating. You have to join big blogs and you can even reveal your connections.

You probably have some free time and are probably interested in some of the most popular blogs in your area, such as Google, Facebook, Twitter, LinkedIn, etc.

Inevitably there will be a huge gap in the guestbook and you will be queuing up with people queuing up for big websites and blogs. So here’s the thing: I’m out – addicted to guest blogging, and I recently started a blog with very little value beyond my name.

It can be nerve-wracking to decide what kind of place to be, and there should be at least 10 posts on most blogging sites to accept one. Most places wouldn’t take you with them at first because of a lack of content, but it can be nerve-wracking to decide what kind of place to be.

If you don’t, immediately pay cash for a domain, find a way to get your online presence, and behave yourself at all times. Intimidation can also be an obstacle, but that can’t be a problem for you as long as you don’t let them intimidate you.

If you continue to target large, authoritative blogs from the outset, this can hamper the launch of your website. There may be moments when the page you open is actually great for your blog, but choosing intimidation might help you keep your foot down. Accept that you are not perceived as intimidating, and accept that it is not your fault.

Twitter seems to lack business interaction, but in my experience it’s a great place to blog. This also applies to budding freelance writers as well as professional bloggers and bloggers in the business world.

It just takes a lot of online presence for interaction to take place, and that is simply not true for most people, especially in the business world.

There was a time when I saw a new follower on Twitter, so I decided to go to my page and look at the content. A few months went by and I expected the worst, but why not try looking at my Twitter followers?

When I came back, it seemed like I had a ton of connections and tons of great content, and that was the place where I found my first opportunity to blog. Twitter can be a great place to find guest blogging opportunities, but it’s also one of the most popular social media platforms in the world.

You can even use the search bar to search for a nice post in your niche. People who follow me, as well as many other bloggers, are worth a visit, and I am always looking for new posts.

The great thing is that the people who make the comments have already built a kind of network with the owner of the site and other owners.

Chances are that you are a guest blogger and can join this society through your guest post. If you are able to connect people to your network, they will support you in the future. You are looking for guest posts on a page that is read within your niche, and there are probably guest bloggers like you.

There are several options, but keep in mind that if you want to find people in the same niche, go to people who write within your niche. You need to be aware of who is publishing your guest post, and have a good understanding of their niche and the nature of the content.

If you want to be an aggressive guest poster, there are some big blogs that take some time to publish, so you know other great places to post guest posts. Guest blogging is the secret to promoting your blog, but it is also one of the most important parts of your marketing strategy.

Author Bio

Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki.com, and Digital Junkies and explores new technologies to share his knowledge through writing.

Top E-Commerce Website Development Trends to Watch for in 2020

/0 Comments/in , , , /by

We have entered the digital era, where everything, from sales to purchases could be done with the use of mobile devices. There is only one well-grounded conclusion we could draw on this: eCommerce and eCommerce development is here to stay. eCommerce is a big platform growing at an unrivaled rate all throughout the world. 

People from all walks of life, from every age do their shopping from the various electronic and web stores. Online shopping offers more happiness than doing shopping in brick-and-mortar shopping establishments. As more and more apps and websites are focusing on eCommerce, finding anything on an e-store is simple and fast. 

In the years to come the growth of electronic commerce and eCommerce website development would escalate like never before with all the current technologies and the continuous evolvement of the industry. The online shopping rate is growing beyond measure, driving business owners and entrepreneurs’ crazy in keeping their robust place in the online dash.

Acing the eCommerce game however does not only mean building a website, stocking products and selling. Electronic commerce is one of the most dynamic industries to have emerged, thus you must catch up with the ever-evolving trends. 

We’re already halfway through 2020, and despite the global pandemic, we still have to do our daily tasks, including keeping businesses afloat. There are so many trends when it comes to web and app development, also so many shopping cart solutions and platforms, such as for instance the very popular Shopify platform. Should you wish to hire the services of a Shopify development company like eTatvaSoft, you should take a look first at the emerging trends in the eCommerce realm this year.

Top Trends in eCommerce Web Development 

1. Artificial Intelligence, AI. Without doubt the first because it has thoroughly revolutionized the business space altogether. Digitally mature companies have a well-defined Artificial Intelligence strategy. Expect that more and more establishments would embrace the technology to bring change in several functionalities. 

Majority of organizations already are leveraging AI to identify customer segmentation and market patterns based on the browsing history of people. Retailers as a matter of fact have realized a significant increase in sales after they implemented personalization techniques that are AI-based. Personalization after all holds the key to better customer relationships and a reinforced brand identity ultimately. 

2. Voice Search. Alexa, Google Assistant and Siri no longer are secrets. They’re very much around, creating a difference in how people look for information or search their favorite song. The driving force behind these elements is the power of voice command, something that allows you to make the change from ‘typing’ to ‘speaking’. 

Google has revealed that 72 percent of people with voice-activated speaker say they use it as part of their day-to-day lives. It therefore means people would be uttering longer sentences to find something out. This is where using long-tail, relevant keywords in the product page should be smarter so that it appears on the queries of users.

3. AR, Augmented Reality. Definitely, the in-thing these days is online shopping. It brings more convenience to shopping. Nevertheless, a big portion of customers still do the old-school way, opting to purchase a product when they experience it. 

This is where AR, or Augmented Reality plays. It whisks customers away into a simulation experience, giving them a complete idea of how a product would feel and look in real life. It would be of the best interest of any business today to integrate an AR feature so customers will be more inclined to purchase.

4. Intensified Shipping Options. The retail field in the past few years witnessed logistics and shipping languish. Several enhancements, such as free shipping were done left and right. Yet, nothing came up until 2013, the year when the same-day delivery became a mainstream wonder. 

Since then, things started to gain momentum, such as for instance the testing drone deliveries made by Amazon. By incorporating with Google Maps, the specialized drones could determine the briefest route to the destination. 

Today, this trend is likely to escalate as major technology enhancements are coming along. Soon, drones would be a viable element of most retailers. 

5. Automated Marketing. In the eCommerce space, marketing automation is not new. Some organizations in fact have achieved 17 percent higher CTR already utilizing custom automation workflows. Now, businesses have to fold it more than the usual. 

Aside from automating email marketing and social media posts, marketing automation now has become more on shopping carts that are easy to access, and customized landing pages as well. 

With the right marketing automation strategy, you could send out personalized emails to customers and your prospects, use the shopping history of people to showcase new products and promotions, and re-target customers. It’s a superb way off influencing the perception of buyers and attracting them to purchase from your brand. 

6. Social Payments. The shopping experience of consumers this year is getting more streamlined with the rises of social payments. Made popular by PayPal, the social payment options enable users to pay for their purchases via social media. Nearly all major social platforms nowadays have come up with their version. 

Some notable platforms include WhatsApp Pay, GooglePay, ApplePay, Twitter Buy and Facebook payments. The payment methods work the same way as a digital bank account, only that it occurs on social media. On these platforms, users could purchase, or from online retailers offering social payment systems. 

7. Subscription-Based Model. Companies that are subscription-based have gained a monumental grip recently. Much of it is due to the success that they deliver. For people in their 20’s, disposable incomes are higher than it was a couple of decades ago. The overall wealth however is lower, which indicates that the age group makes much less big one-off buys.

Today, the business industry could expect a momentous growth in the number of transition-based establishments more than ever. This eCommerce trend is noteworthy and has been growing steadily over the years. 

Nevertheless, one of the most challenging areas for these brands, especially those that send product boxes monthly, is to sustain the sense of variety and value with every delivery. The generation idea for this should be robust enough and backed by a sturdy comprehension of the target market. 

To Sum Up

The world constantly evolves, it’s changing. eCommerce would only get better and bigger this year and in the years to come. Evolving and new technologies help in achieving that. 

Now, more than ever, eCommerce businesses should embrace the trends that suit their needs best. The better the user experience is, the better the sales will be.

Author Bio:

Olivia Diaz is working at eTatvaSoft, an Enterprise level Mobile Application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets. Follow me on Twitter.