Facebook is truly the giant of the social media world. Millions of people log in every hour of the day all around the globe, and it boasts billions of users in total. This is a huge market of people who can all be reached more easily than ever before. There is little wonder why so many businesses attempt to utilise Facebook as a marketing tool.
If you are one of them, read on to discover exactly how you can optimize your Facebook page and why you should today…
1. Optimize your photos
Facebook is a very visual platform, and your cover photos and images play a huge role in how people see you and what they think. Consider the relevancy of all your pictures to your business. Nothing should be on your page unless it has a clear purpose and a real reason for being there.
Once you know you are happy with your pictures, optimize them further by getting the specifications right so your users don’t end up viewing poor quality imagery that perhaps doesn’t quite fit their screen.
2. Accuracy is key
Far too many businesses have inaccurate information on their Facebook pages including their opening hours and even contact information. Having the wrong information is a surefire way to irritate, alienate and lose current and potential customers. If you have ever turned up at a shop, restaurant or place of business only to discover it is actually closed, you will know exactly how that feels.
For example: a New York City SEO agency should list themselves in the appropriate location if they wish to establish trust.
3. Utilize reviews
Reviews are an excellent way to gain business. People like to see what others think of you, how you have helped someone else or met their needs, to show that you will do the same for them. Instead of telling your visitors how great you are, show them through peer reviews.
You can allow people to leave reviews on your page directly or else showcase reviews you have received elsewhere through a carousel or similar.
4. Organize your page tabs
User experience is key, and one major part of that is having a UX design for your Facebook page starting with clear and easy-to-use page tabs. Only a few are displayed at the top so you have to decide what your priorities are, how you want them organized and optimize your tabs accordingly.
5. Add a relevant CTA button
Your visitors need to know what it is you want them to do and how to go about it. A clear call-to-action button allowing them to sign up with an email address, contact you, make a purchase and so on makes it more likely that they actually will. Short, clear and active language is the key, for example, book now, click here, call now, learn more and so on.
There are many ways to optimize your Facebook page to get the most out of it for your business. The more optimized you are, the more likely you will connect with your ideal target market. The better the user experience they have on your page, the more likely they are to stay and convert. Don’t miss out on the massive potential of Facebook. Optimize your page and see what a difference it makes for your company today.