10 Essential eCommerce Web Design Elements that are Vital to Increase Sales



There are more than 24 million eCommerce websites, and the number is increasing with time. These platforms are counted as an adequate sales channel and have a global market worth $3.53 trillion.



But in this much-concentrated market, how a platform will generate sales?

Many factors influence the clients’ purchase decision; among them, the most significant is the website.

Around 65.23% of consumers abandon their shopping due to inadequate website features. Let’s discuss some of the website features that create an effect on increasing sales.

1.   Simple Website Interface

The too much busy and overloaded look of the website may create a negative impact on sales. See the following illustration, which depicts the crowded website interface.

Around 48% of the people create their perception just by looking at the website, which directly affects brand reputation and sales.

The usage of decent color combination and elegant typography will create an attractive interface. Simpler websites will take less time to load than average websites and diminishes any potential chances of bounce rate.

Experienced web designers should be able to advise you on how to come up with a simple, user-friendly interface.

2. Product Image Quality

One picture is better than thousand words, may sound cliché to many of you, but it is true. Unlike the brick and mortar store, customers are completely dependent upon images while shopping from the eCommerce platform.

Do you trust a brand that is unable to take a clear picture of its products? I guess no, around 33.16% prefer to see more than one image of the brand.

Along with pictures from multiple angles, you can also include a 360-degree shot. A shot is in which users can rotate the image and observe the product from different angles. If you can add a few lifestyles or in-context images that will support consumers in imagining the usage of the product.



3.   Navigation Convenience

The common mistake that eCommerce platforms are doing is to ignore navigation. They spend a huge amount of money on generating traffic to their webpage. But they do not have easy navigation on the webpage that abandon the sales.

Around 94% of the consumers believe that easy navigation is the must-have feature on the webpage. Here are some tips that you can follow for creating adequate navigation;

  • The main navigation menu shall be visible and have a common design for easy identification.
  • Organize products into categories and then sub-categories for convenient product searching.
  • There should be a search bar at the top of every page to directly navigate customers to the desired page.

4. Adequate product Description

The product description is the most demanded feature on the eCommerce platform. 76% of the consumer’s purchase is dependent upon product description. Provide useful and relevant information regarding the product.

This should cover the basic benefits and features of the product. Make sure to provide details regarding how your product is suitable for usage.


5. Mobile Friendly

79% of the consumers access eCommerce platform through their smartphone. This creates an obligation for your website to be mobile-friendly. The responsive design of the platform will create a more user-friendly experience.

Make sure that all the important functions and checkout options are provided in the mobile interface. The website loading time should be minimized in the mobile interface. The convenience and user-friendly options will trigger consumers to make more frequent sales contrary to the web.

See the following image, which compares the web and mobile page of a similar platform.

6. Easy Checkout

It is the most crucial and core element of the eCommerce platform. If it is not adequate and simple, then none of the above-mentioned features will be useful.

18% of the users abandon their sales during checkout due to the following reasons;


For the convenient checkout process, split the process into different steps. Save the payment options and credit card details. Please do not ask for too many information as it may offend the user.

7. Rating and Reviews

Reviews and rating of the product on your platform is directly effective on sales and purchase decision. Around 57% of consumers read reviews before purchasing a product.

The platform is liable to provide adequate reviews from customers; either they are negative or positive. The positive reviews can create word of mouth and increase the sales of the product.

But what if the reviews are negative? It is still the platform responsibility to post negative reviews. This is because too many positive reviews may sound fake; as one shoe can fit all, one product can satisfy every consumer.

See the following Apple air pods review on Amazon.


8. Product Collection

Another important feature of an eCommerce platform is product collection. The collection or bundle up of the products in one place is known as a product collection. The visibility of the product and the presence of similar product together will increase the potential of sales.

It adds to the convenience and navigation of the products. The assemblage can also be used as an on-page SEO to optimize the platform ranking.

For providing a touch of personalization, you can include a recommended product list with other products. The last custom search option is also a relevant option to retain consumers.

9. Filters

Almost all of the eCommerce market leaders have price range filters on their website. The experts’ emphasis having price filters as an essential element. Like the report writing service is essential for a successful academic career.  Despite its significance, only 16% of the top-ranking website provides this feature.

Along with it, there must be other filters also that sustain the customer journey. The filtering option will provide rapid browsing options. It can also optimize SEO ranking and increase the wider range of products more conveniently.

All of these are directly affected by customer satisfaction, SEO ranking ultimately affecting sales.

10. Visible Call to Action

According to Student Essay UK, the call to action button is the heart of the website. But, 70% of websites do not have this button on their homepage.

For creating an adequate call to action button, see the following tips;

  • Create a more logical and creative button.
  • Leave white space around the button to increase its visibility.
  • Use first-person verbs and reflective pronouns.
  • The color and shape of the button must be attractive.

Summing it up

The competition in the eCommerce market is increasing rapidly. There is a huge number of websites joining the league on a daily basis. In these conditions making a distinct position of your eCommerce platform is a challenge.

The website can be the main factor that can create difference among competitors. There is a number of website features that can be revised for gaining consumer’s attraction. But gaining attention is not the only purpose; generating sales is the main purpose.

For this, there are specific features that can create a direct and significant impact on the sales of a platform. All of these factors are mentioned above. I hope that these features will be supportive of you in increasing the sales of your platform.

Author’s Bio

Melissa Calvert is currently working as a devoted SEO Expert at Crowd Writer and Master Thesis, the organization famous for its do my coursework UK. She is a dedicated SEO expert and has served in reputable organizations. Her passion for writing is visible in her blogs.

Using PowerPoint to Increase Web Design Engagement

Image source: https://www.microsoft.com/en-us/microsoft-365/powerpoint

PowerPoint is the day-to-day tool to use when creating slideshow presentations. Students, teachers, businessmen, and other employed workers use them. We spend at least one or two days a week creating PowerPoint presentations.

Navigating through PowerPoint is very easy. We can even create quick PowerPoint presentations in just a few minutes. Since PowerPoint presentations can now be integrated into sites, is that enough?

Let’s find out how you can use PowerPoint to increase web design engagement on your site!

How to Use PowerPoint to Increase User Engagement

Your PowerPoint presentations must catch your users’ interests. Here are some techniques that you can apply to your PowerPoint presentations:

1. Stay away from PowerPoint’s presets

Admit it. When you are too lazy to work on that presentation, you settle for PowerPoint’s presets. PowerPoint offers a lot of fonts, themes, and designs that you can choose from. However, if you want to have more engagement, you should stay away from using them. Remember that presets are only recommended for beginners.

The planning stage is the most important part. To catch the attention of your visitors, spend some time planning your slideshow’s layout, design and theme. Think of incorporating your own logo and brand into your slides. Find ways to be unique to avoid boring your visitors. Remember, the more unique your presentation is, the more it will be remembered by your audience.

Now, if you can’t avoid using presets, look for free PowerPoint templates online. There are now many preset templates available online. Some are both user-friendly and have a high level of quality. If you are not skilled in graphic design, then this is the way to go.

2. Use bigger font sizes to emphasize critical information

They say, bigger is better! But that is not always the case. You should only use bigger font sizes to emphasize critical information. Avoid using big font sizes in all your slides. This will make your slides monotonous, thus, boring your audience.

You can also plan how you will present your data by using a size hierarchy. Your title should always be the biggest, followed by a subheading or a subtitle. Putting a hierarchy will tell your audience where to look first. So it is important to organize the structure of your presentation.

3. Use color to attract your audience

 Image source: https://www.pexels.com/photo/silver-imac-displaying-collage-photos-1779487/

It is important to use color to attract your audience as color visually attracts the eyes. If you utilize color schemes in your slides, it will look more appealing. Use colors that are striking but do not put too much strain on the eyes. Use colors wisely to help you convey your message properly.

It’s good if you already have a color palette for your brand and site. But it’s better if you also incorporate them in your slides to show a uniform look. This will impress your visitors and will make them stay longer on your site.

4. Visualize your data and avoid wordy slides

If you have any data that you want your audience to see, use charts, tables, and graphs. You can use these to avoid explaining your data in lengthy words. This will allow your audience to quickly see the numbers, metrics, and data that you want them to see.

Avoid using complicated charts just to make your presentation unique. Complicated charts will turn away your audience. The purpose of your charts is for your audience to understand the data, not to make you look brainy. If you want to be unique, you can customize your own tables instead. Utilize your color palette. Use it to highlight information on your tables to show a personalized and vibrant look.

5. Incorporate images and videos in your presentation

Image source: https://www.pexels.com/photo/turned-on-gray-laptop-computer-on-table-699459/

Aside from adding charts and tables, you can also use images and videos in your presentation. This will help you emphasize information and attract your audience at the same time.

To make your presentation more unique, you can create your own images. There are many available online sites like Canva, Crello, and Piktochart that you can try. They are free online sites that you can use to create unique images.

All these sites are user-friendly and have a wide selection of designs to start from. So if you have zero knowledge in graphic designing, you can take a look at their samples and start from there.

If you’re a bit tech-savvy, you can also use videos in your presentation. This will make your presentation more catchy as you can add different sounds and music. Thus, it can provide more appeal to your slideshow.

6. Use a video slideshow to be more unique

If you want to up your game, you can create a video slideshow instead. This is a game-changer since most sites only insert a slideshow with still images. What’s better with video slideshows is that they can tell a better story. They can also draw out more emotion from your audience.

Aside from that, they can also add drama and emphasis to your message. All this will provide a more enjoyable online experience for your visitors. Thus, getting you more views and engagement on your site.

Final Words

PowerPoint may already be a widely used tool in creating slideshow presentations. However, it can still be a powerful tool that you can use to have a more attractive and engaging site. If you apply these techniques, you are sure to have more visitors to your site:

  • Stay away from PowerPoint’s presets
  • Use bigger font sizes to emphasize critical information
  • Use color to attract your audience
  • Visualize your data and avoid wordy slides
  • Incorporate images and videos in your presentation
  • Use a video slideshow to be more unique

But before applying these, make sure to plan your slideshow presentation. Think of the layout, themes, and designs that you will use in your slideshow. Use your own logo and branding. And if you have your own color palette, don’t forget to incorporate it in your slides as well. And always remember, try to be unique without being complicated!

How to optimize multiple SEO keywords with Google Keyword Planner

Presently SEO has become a crucial part of Digital Marketing. It means to make the website preferentially visible on the Result Page of the Search Engine. It is a promotion medium for B It is important to organize content to rank business. In present days SEO has become an utmost important tool in marketing.

Importance of Keywords in SEO:

It is important to organize content with the objective of ranking goals And thus to promote the business there should be an optimization of SEO keywords for better promotion.

In Today SEO where the body is given preference publicly but precisely emphasis is being laid on specific keywords.

The relevancy of the content could only be easily determined by the Magical Keywords, in short terms the digital marketing world is very much dependent on these keywords.

The individual keywords have led to looser strategies and renewed a requirement to pay particular attention to page optimization.

The SEO utilization for advertisement with a trust that the search engine will understand the need of the customer where keywords play a major role. Not only is it important to emphasize optimizing procedures but also focusing on keywords is important.

Presently Keyword planner helps to display the words accordingly as per the requirement because there are so many different elements present in SEO.

The various elements of SEO can be divided into two main categories; on-page SEO and off-page SEO. It is very difficult to have a successful on-site SEO strategy without conducting keyword research and analyzing.

 Process and Advantages of Keyword Planner:

The general process of optimization in a planner is as follows:

  1. Filter and refine by categories
  2. narrow it by location
  3. Customize it by date range
  4. Match seasonal trends
  5. breaking down into segments (either by location or by device). 

By these processes, we can easily optimize. There are many features in Google keywords that help in proper optimization. The Google keyword planner helps us to discover new keywords. The first thing we use in a planner is searching for new and understandable keywords.

Once we come to know what keywords are related to the brand niche or specific campaign then you will be able to use those keywords to improve the content and on-page SEO of the Website.

The advantage of the search bar is that it allows us to search words, phrases, and a URL having relevance to your business.

The next feature is it analyses the search result, once the initial search begins lots of information is thrown to us. The planner helps to narrow down the results.

To narrow the results the easiest way is right away changing one of the filters from broadly related ideas to closely related ideas.

The next feature is Google planner view the keyword forecast. Keyword planners do not show projected search volumes for the future; they show the forecast for your keyword.

Based on the no. of keywords Google projects that a PPC campaign would get thousands of impressions and thousands of clicks at a paltry sum. Although it is not ideal at the same time it is not awful.


Once our keywords are optimized we can take the decision which word has to be prioritized and then the product content would help us to rank on that basis. Once we get familiar with navigating and searching we will get more accessible to Google Planner and it would be the easiest advertisement focusing on Customers’ needs. SEO keywords are customer-friendly as it is less time consuming which brings about smooth marketing.

Author Bio:

Renu Bala is working as a blogger for Asclique Innovation and technology. Asclique Innovation And technology helps businesses embrace technology and offers custom digital marketing services. Get in touch with him now for any assistance regarding Digital Marketing. Follow her company, Asclique Innovation and technology on Linkedin.

How to Write a Comprehensive Website Policy

Your website is the connector between you and your audience. How you present the information on the website will determine whether you’ll build trust or chase the visitors away. Every single piece of information you share will contribute to your brand’s image, and website policy is no different.

The website policy includes very important information. However, its relevance and value are often overlooked. This is why confusing and incomprehensible website policies aren’t a rarity on the web.

In order to establish trust and win over new users, you need a well-written website policy. Without an easy-to-understand website policy, the visitors will give up on trying to comprehend your writing or miss out on relevant data.

To create a comprehensible website policy for your website visitors, consider the following tips.

Use Clear and Plain Language

You never know who can stumble upon your website. People of different education, experiences, and jobs will read the policy. With that in mind, you need to use every day, simple language. Or simply put – plain language.

What does plain language refer to? Here are a few characteristics:

  • Common words and phrases
  • Short and uncomplicated sentences
  • Concise and well-organized paragraphs
  • Clear writing style
  • No jargon
  • Active voice (avoid passive voice as much as you can)

If you must include some technical terms, provide a brief and simple explanation.

You can test your content for readability with the help of online readability tools. For wide audiences, aim at 6th to 7th-grade reading level.

Remember that plain language is for everyone. Even if your website aims to attract experts in a certain industry or people with Ph.D. degrees, no one wants to tire their mind with overly technical website policy.

Segment the Information

An essential feature of any comprehensible content is the segmentation of information. Creating sections for different groups of information ensures that your writing is organized and understandable.

No one is a big fan of huge blocks of text. They are intimidating and overwhelming. That’s why sections present the perfect solution for digestible and understandable content.

When writing your policy, organize the information you want to share in segments. Preferably, each segment will be sectioned off with subheadings.

The benefit of subheadings is that they help users find a specific piece of information in no time. Maybe they’ll want to revise some segment of your policy later on. The sections will help them spot the information they need within seconds.

Aside from the typical information on what type of data you will collect, why, and so on, make sure that you include a section on cookie policy. Cookies can also collect some information, and your website visitors should know about it.

You can also use bullet points or numbering for the information within sections. This helps you to further organize information and make it more precise.

Write in a Concise Manner

Write what needs to be said. Nothing more. Website policy needs to obtain crucial information about your website, and that should be your measure.

Any sentence that isn’t sufficient should be deleted. The more concise your website policy is, the more comprehensive it will be.

Of course, you shouldn’t omit information just to shorten your policy. Writing concisely simply refers to sharing information that is necessary in the simplest way.

How to make your policy more concise, you wonder? Well, start with paying attention to your sentences. Try to spot unnecessary words or phrases that can be simplified. That’s one of the ways to make your policy more concise.

Also, be direct and stick to the point. It can be helpful if you outline the policy prior to writing. Thus, you’ll have guidance on what you need to cover, and you won’t leave yourself much room for redundant additions.

Don’t Hesitate to Seek Out Writing Help

Website visitors expect a professionally written website policy. If you can’t deliver that, find someone who can.

“If you are uncertain about your writing skills, or you are more of a creative type, not a “website policy writing” type, hire a writer. You can collaborate with a freelance writer or with writing services that can connect you with writing experts,”- shares Alison Lee, an editor at subjecto, education platform with free essay samples.

One of the reasons for the lack of quality of website policies is that website owners can’t commit to this task. However, they also don’t want to admit that they aren’t cut out for it. What they end up with, in that situation, is a poorly written, confusing policy.

If you don’t have the concentration or willpower to do it, that’s understandable. Hire a writer who will give their best and write a policy worthy of readers’ time. Website visitors won’t mind.

Proofread and Edit the Policy

There is not a piece of writing in the world that should be published without proofreading and editing. No matter how experienced you are in writing, proofreading and editing are unavoidable steps.

Edit your content and make tweaks and tweezes where needed. After you are finished with writing, step away from the policy, and come back later to revise it. Focus on the flow of the text and how understandable it is.

Getting someone to read your policy will be of huge help. Another pair of eyes can spot inconsistencies and mistakes that you can’t.

Proofreading is the cherry on top. Make the final revision of your policy and mainly focus on potential errors and misused words. There are plenty of online proofreading tools and apps that can speed up this process. However, you should always read and finalize the editing of the policy yourself, as the tools can’t know your intent and goals.

Final Thoughts

A comprehensible website policy is your path towards presenting your website as trustworthy. Once the visitors find all the information they need in your easy-to-understand policy, they’ll be more open to exploring your website.

Use these tips as a checklist for creating a comprehensible website policy. Write and rewrite the content as many times as you need until you are left with a simple, concise, segmented, and readable policy.

The 10 Most Common Mistakes in Creating a Brand on Social Networks and How to Avoid Them

Social networks have long been an ideal way to connect with your target audience, easily advertise, and achieve brand awareness. But in order to get as many results as possible in a short time, companies, agencies, and individuals often make mistakes that leave long-term consequences on the business.

For that reason, we have compiled a list of the 10 most common mistakes in creating a brand on social networks and tips on how to avoid them.

Mistake #1: Performance on Social Networks Isn’t in Line With the Strategy

Strategies are created in the long run and they define everything that is important for one company (we will focus on the company, but the same applies to agencies or individuals). All activities must be in line with the strategy, and some of the basic things that need to be defined are the target group and goals. If the way you perform and appear on social networks deviates from the items listed in the strategy, you wasted your resources because the goals will not be met.

How to avoid this mistake: Before any activity, make sure you plan everything according to the strategy. Based on that, create content, visuals, and a plan of activities. Defining target groups in advance will help you target your advertising later, and defined goals will give you a starting point for creating relevant content.

Mistake #2: Selected Social Networks Do Not Match the Brand

Every social network is specific in something. If you choose a social network that does not have your target group, you will waste time on content production and planning. At the same time, it often happens that companies open accounts on all available social networks, so they cannot meet the expectations of the target group, cannot create content, or communicate on all channels.

How to avoid this mistake: Research social networks well and choose only those that suit your brand. If your performance on these communication channels is of good quality, you will not need other social networks.

Mistake #3: Inconsistency in Content Placement

If you open profiles on several social networks and place different content on each of them, you will confuse your target group. This often happens in companies that have separate teams that do not have good communication. Mistakes like this point to a bad way of doing business and clients/followers can easily notice it.

How to avoid this mistake: Create a performance plan on all the social networks you use. Introduce all teams to this plan so that, in situations where teams work separately, they can create content with the same goal.

Mistake #4: Placed Content Doesn’t Convey the Right Message

Social networks give us the opportunity to place content in different ways: image, video, visual, infographic, GIF. In order to reach as many people as possible, companies place content that is not relevant, does not convey any message, and too often publishes content, which becomes exhausting to follow. All this results in walking away from the target group from the brand.

How to avoid this mistake: Make sure the content is visually consistent with the brand and conveys a message that is relevant to the target group. Choose the format that will best convey the message. For example, if you want to promote a product on sale on Facebook, the visual should show the product, discount information, and CTA (call to action).

Mistake #5: Publishing Text With Typos

If you allow grammatical and spelling mistakes in the content you place, your brand will be remembered for just that. In a hurry, it often happens that some letters are left out, replaced, or words duplicated, so instead of having the target group talking about your brand or product, they will talk about the errors you make.

How to avoid this mistake: Check all the content you place several times. Ask your team members to check the text, wait a couple of hours, then check again. You will be surprised how many errors are made, without even noticing on the first check.

Mistake #6: Poor Communication on Social Networks or the Lack of It

Communication on social networks is two-way. Lack of communication shows that you are not interested in followers, because you do not answer their questions and messages. On the other hand, if you give answers that are not acceptable, you can cause a crisis situation that will leave long-term consequences on the brand.

How to avoid this mistake: Give any kind of answer to each message. If you receive negative feedback, try to create a response with the team that will not cause additional arguments. If necessary, hire one or more people who will make sure that every question asked on a social network gets an answer.

Mistake #7: The Brand Isn’t Visually Shaped

Publishing visuals that can be easily downloaded from the Internet is not the solution. Especially, if those visuals have nothing to do with the brand. How many times have you seen a photo of cute kittens on some company’s Facebook or Instagram page? The goal of such posts is probably to make the target group smile, but does that contribute to the brand whatsoever?

If you built a website, you have certainly already chosen a brand style, i.e. specific colors, fonts, even product/service images. It means that e.g. your Facebook should not have a completely different look and leave a different impression compared to a website or other social networks you use. Stuck to the visual appearance of your website, use a brand color palette or logo on your social media profiles to get people to associate with your brand. If your appearance on Facebook is totally different from your Instagram, or Twitter… you will look chaotic in the eyes of your customers.

How to avoid this mistake: We have already mentioned before that visual identity is defined by strategy. Make sure all the visuals associated with your brand have a distinctive look. This way, the target group will be tied to the specific look of your brand, which will help you strengthen your brand awareness.

Mistake #8: The Target Group Isn’t Well Targeted

Advanced social media advertising software gives us a number of targeting options. Poor targeting has many consequences, and the biggest one is: you have not reached the target group although you have spent a lot of money.

How to avoid this mistake: Get acquainted with all the possibilities of advertising and choose the one that will bring you the best results. You can now target your audience by education, interests, age, gender, and more. If you need help, contact a digital marketing agency so that together with them you can find the best solution for your company.

Also be sure to check out the 10 Best Sites to Buy TikTok Followers.

Mistake #9: Uniformity in Appearance on Social Media

If you place the same content for a long time, at some point the target group will be fed up. The goal is to constantly animate your consumers and provide them with fresh and interesting content. If you post content that is monotonous, you will not be able to progress on social networks.

How to avoid this mistake: Follow the trends. Your target audience wants to be animated and see the content you place in an interesting way and with relevant information.

Mistake #10: Poor Interpretation of Analytics

If you do not follow the analytics, you cannot know which activities gave good and which gave bad results. Analytics provides us with precise information that can be a guide for further activities. It often seems to us that some activities give good results but analytics show that this is not good data.

How to avoid this mistake: Monitor analytics regularly and generate reports based on the data you receive. This way you will be able to modify activities, existing plans for further action, and the appearance of the brand on social networks.

Creating a brand is a long-term job and you need to pay a lot of attention and planning it. Mistakes are always possible but it is important to know how to correct them and reduce the consequences.

Ways To Locate The Best Websites For Guest Posting

Guest posting is beneficial for SEO. It is a method that introduces a business to a brand-new audience. It starts by evaluating the right website for guest posting by researching their metrics and evaluating audience interest. Though the website selection may seem a tedious task, it helps you target the right audience to maximize the results.

The article tells you easy ways to identify and qualify guest posting websites.

How Can Guest Posting Benefit SEO Of A Website?

Guest blogging can help you build the brand, expand the reach, establish yourself as a subject expert, and generate superior-level traffic for the website. The use of the right practices and methods will take you in front of the target audience, and establish you as a leader in your niche.

 Here are a few more benefits of guest blogging in SEO.

  • A well-written guest blog on a reputed blog can obtain natural links from the readers of the blog.
  • It can assist you in gaining traffic, and boosting your SEO ranking affordably.  
  • In addition to it, it also helps establish authority and credibility by being displayed on an authority website.
  • Once the bloggers prove his expertise, readers of that blog will follow his website.
  • Besides building an audience-base, a blogger also benefits by earning backlinks that improve the SEO ranking of a business.
  • Furthermore, getting your blog published on a highly-ranked website implies that the post will rank high on the search engine.

Quality Guest Post is the trusted provider of guest post service. The company uses a variety of advanced tools and creative techniques to enhance the SEO of a business.

Know the Attributes of Important Guest Blogging Websites

Find out whether or not a website is a good option for posting. Look at the guest blogging websites. Following are the characteristics of a valuable website that generates a high return on investment:

  • The target audience demographics that you wish to reach
  • A large, and engaging audience
  • An online community that indicates the high possibility of the website to display in organic search
  • Content with ideas that are related to the business or industry

Begin Your Website Search With the Ideal Website

Identify one website to use as the ideal guest posting website. It should exhibit the following traits.

  • the place where your audience visits regularly
  • where you wrote a guest blog that produced a high ROI
  • should be your competitor’s website

Look for Sites With the Same Audience

After finding the ideal websites, look for websites that have got a similar type of audience as that of your blog. Perform a manual search to find blogs/websites whose audience matches that of your ideal site.

Qualify Websites With The Help Of Broad Traffic Metrics

The right guest blogging website is the one that has a large traffic flow. This is because, on posting on websites that have a high traffic volume, the possibilities of reaching a large set of ideal readers also increase.

Sort Sites based on Alexa Rank

Filter websites based on their Alexa Rankings and overlap score. Choose those websites that have a high amount of overlap score. It indicates that the audience of that blog is very similar to the audience you wish to reach.

Furthermore, sort the websites based on Alexa ranking. The websites that rank high on Alexa are popular and have high online authority.  Once that is done, assess the websites based on keywords and traffic statistics of the websites. It will help you find the perfect fit for your guest blogging efforts.


The right selection of websites for guest blogging helps approach the target audience to gain maximum exposure for your blog. Focussing on promoting old blogs, experimenting with different blogs, and being consistent and dedicated to guest posting for the long-term will greatly help.  Use the above process to find and qualify websites to create an influential list of guest blogging websites.

Designing for Conversions: 6 UX Best Practices for Ecommerce in 2021

Online shopping is growing rapidly around the globe because of the advantages it provides. According to a study posted by Statista, global retail e-commerce sales totaled 3.53 trillion US dollars in 2019 and is expected to increase to 6.54 trillion US dollars by 2022. More people depend on ecommerce websites for obtaining their day-to-day items.

Many ecommerce websites are trying to find ways to convert visitors into loyal customers. An important method for earning loyal customers is providing a satisfying experience through their e-commerce sites. It’s the ambition of every business that their site gives the best experience for enhancing sales.

Providing the optimum experience requires constant checking and updating of your website. It includes both in its design and the kind of software it uses. Below are a couple of practices to adopt that can help to improve the design of your website:

1.     Design Your Home Page According to Customers’ Needs

If you want to attract customers to your store, you need to create a good home page. When customers come across an online store, they always look at the home page. If they like it, they decide to stay on your web site.

Here are a few points that you can focus on when creating a home page:

  • Tagline And Headings

Tagline and headings play an important role in drawing customers’ attention, but they are often overlooked when it comes to web designing and branding. Your tagline must be located at the top right next to the logo, briefly explaining what your website is about and what you sell in a few words.

  • Calls-To-Action Buttons

These buttons help customers explore your page to ask questions, download something, or buy something. They help to progress a casual visitor into a lead. Put no more than 4-5 buttons in a group, in a sidebar, located near the top. Make them a color that captures the eyes of visiting customers but doesn’t clash with your website’s color scheme.

  • Website Navigation

Most customers have difficulty finding specific pages on websites, so it’s important to have website navigation located at the top of the page. So that if readers get lost, they can just use the navigation to find their way back to the home page or find the page they want.

2.     Compatible on Multiple Devices

No individual would like a website that takes a long time to load or doesn’t appear properly on the screen. Here, the need for responsive design arises. It cuts down the managing time required on a single website. Not only does your customer get a smooth experience, but it also entices them to stay long enough to buy a product.

Here are some points that should be focused on:

  • Select the Right Elements to display on a User’s Screen

When a user visits a website on a smartphone with a smaller display, it’s important that the screen is not congested with menus and tabs, confusing the visitor with which option to choose.

This is where the need arrives of using buttons that squeeze navigation and other tabs on small screens whereas they enlarge on wider screens. This can be achieved by modifying your website’s coding using CSS.

  • Use of a Fluid Grid

In the past, websites were arranged based on a measurement called pixels. However, now web designers use a fluid grid. It modifies the elements’ dimensions in a specific ratio. This causes the element size to respond according to the dimensions of the screen display.

3.     Proper Arrangement of Visual Content

If you want your website to look organized, make sure that the website information and the web pages follow a proper hierarchy. The key features that give structure to your content include white spaces, strategic use of color palettes, and typography.

An interactive web design plays a huge role in grasping the attention of prospects and converting them to loyal customers. To ensure their smooth journey from the landing page to the counter, use suitable visual content.

4.     Make On-Site Search Simpler

In the era of technological advancements, businesses are implementing AI to improve user experience and satisfaction. If online businesses want increased traffic and conversions on their websites, they need to apply the right web design techniques to enhance user experience. For example, Pinterest’s recent update of its Chrome extension allows users to select any element in an image online and find similar products on their page by leveraging image recognition software.

Many ecommerce websites are implementing voice search through machine learning for the convenience and better experience of their customers. Amazon’s Alexa resulted in a huge increase in Amazon’s market shares due to voice search and commands. Adding a futuristic touch to your ecommerce website entices customers to shop at your online store.

5.     Provide Recommendations to Customers

By providing suggestions of products relevant to a customer’s search, navigation becomes easier and financial management as well, MoneyBrighter is helpful . For example, if a person is searching for an electric water heater on an online electronics store, recommendations appear to show the customer the appliances that received the best reviews.

This makes it easier for customers to make a purchasing decision. The use of machine learning in recommender systems can help make better and closer suggestions to the customers’ needs. This system is beneficial even for those products about which the customer has little knowledge.

 Overall, they increase the rate of generating loyal customers on your ecommerce site. Streaming services such as Netflix and Spotify provide suggestions based on personal liking through the usage of such systems.

6.     Easy Checkout and Subscription Process

 Your customers should feel comfortable when purchasing a product from your online store and should not be pestered about making a new account to purchase that product. You need to make sure that your customers can order from your online store without any complications.

If the checkout procedure has processes that take minutes to complete, chances are customers will abandon their shopping carts or cancel their order. Keeping these processes as simple and short as possible is a top priority.

Provide straightforward subscription options through e-mail and social media platforms such as Gmail, Facebook, Instagram, etc.  

Key Takeaway – Wrapping Up

Customers search for such an ecommerce website that needs the least effort to search a product and order it. If online businesses want increased traffic and conversions on their websites, they need to apply the right web design techniques to enhance user experience.  

More PWA Features

PWAs share the best features of traditional websites and mobile applications. They are compatible with all browsers and provide seamless user experience on any devices. Moreover, they can be installed on mobile devices just like native applications. 

PWA Features and Advantages

Progressive web users offer a lot of benefits to business owners. Unique PWA features make such solutions act just like native applications, while also sharing functionality with web solutions.

The main advantages of PWA include:

  • excellent compatibility with all devices – smartphones, PCs, tablets;
  • high performance – even with low-quality internet connection
  • offline mode;
  • UX – smooth user experience in any browser and on any device;
  • fast content loading using the App Shell;
  • robust features – advanced content caching, push notifications, SEO, etc.;
  • security – the HTTP protocol is used, which prevents fishing and hacker attacks.

Among the additional advantages of PWA is the ease of distribution of published content. End-users can share content of a PWA with a simple link. Moreover, they can add the PWA to their home screen without a long installation process.

Magento Developers PWA: all the basic functions

Recent studies show that the more actions a customer needs to make, the lower the chance they will buy something. In fact, a long customer journey reduces the conversion rate by 20%. The use of PWA increases conversion by improving user experience.

The main functions of Magento developers PWA should include:

  • experience with Magento PWA development 
  • the use of the best practices and latest technologies 
  • development of Magento PWA through all pages from idea to successful project release 
  • the use of Magento PWA Studio to make your PWA compatible with all Magento features and future updates;
  • targeting the end consumer and increasing sales. 

Today, Magento store owners can turn their website into a progressive web application without switching the platform. Such a change helps them to better target both eCommerce customers and those who prefer to shop in traditional online stores. There is no doubt that in the near future we’ll see more and more switches from classic Android and iOS apps to PWA.

Overview & History of “Panda Manga”

The “Panda Manga” slot machine released by the 888 studio will give casino players a unique opportunity to watch the natural habitat of Chinese pandas. An interesting style of slot design is perfectly combined with a minimum set of characteristics, headed by only one payline and there are no bonuses at all.

All the attention of users of the “Panda Manga” slot machine will be focused on the reels, where the pictures of funny bears and fruits rotate. Clients of online casinos can see the nominal value of each symbol in the table on the right side of the screen, which is divided into three variants of coins and limited to the following indicators:

  • 1 coins – x1000;
  • 2 coins – x2000;
  • 3 coins – x3333.

The game will unfold in a blooming garden. Pink inflorescences on trees resemble clouds – it is this background that should cheer up the players, according to the 888 company’s consideration. Specialists from 888 were right: in “Panda Manga”, playing for free is a real pleasure. The reels of the slot are framed by a beautiful frame styled as a wooden arbor.

Its carved pillars and beams perfectly harmonize with flowering trees and a waterfall in the background. The drums themselves are transparent, with large pictures, which also looks very beautiful. If the coil rotates too long, waiting for some game event, bamboo stalks grow at its edges. At the top, above the reels, you will see information about the size of the current jackpots.

At the bottom, there is a control panel with the launch buttons, the auto game, the risk game, as well as the transition to the settings and the paytable. Based on the “Panda Manga” slot machine data presented above, the best strategy for the game will be betting on large values ​​of monetary units at short distances. In addition, it is necessary to take into account the low level of slot volatility, which indicates rare accruals of winnings.

Interesting Features

Due to the specifics of the machine, 888 provider was not able to implement a full-featured set of prize features. That is why the playing field of the “Panda Manga” slot meets players with a selection of ordinary symbols from pictures of pandas and fruits. Advanced functionality in the game received one special character:

  • Scatter (panda) – charges payments after the appearance of 1, 2 or 3 scatters in any positions of the active pay line.

During free spins, the scatter symbol appears alternately on randomly selected coils, moving from left to right. After the reels stop, Scatter turns into Wild and can be transformed into a double symbol. 

How to Play & Real Money Versions

“Panda Manga” provides both standard images and special ones. There are two types of jokers, scatter jackpot cumulative system, a game to double the winnings, as well as free spins with special bonuses. Winning sequences will be folded using standard images using nearly two hundred and forty-three methods. Gamblers should agree, this number of ways to make up winning chains is very rare.

A winning sequence will be considered if it consists of at least three identical pictures. Moreover, the pictures should be lined up in a row from left to right, starting with the first drum. For one rotation, it is permissible to have several cash payments at once. The payment will be calculated using the nominal value of the chip, as well as the multiplication factor, the value of which depends on the rate and varies from three to seven hundred and fifty.

Lines & Reel Strips

“Panda Manga” slot is a game where there are no paylines. It provides 243 winning combinations, which are counted in both directions. Note that only the combination that is longer will be paid. The jackpots that Habanero offers on this slot are paid randomly. Any spin, regardless of user actions, can bring a solid jackpot. This will heat up gamblers when they start to play “Panda Manga” for real money.

Bonus Rounds

The wild symbol in “Panda Manga” slots is the image of a black and white teddy bear. Sometimes, randomly, it is replaced by a picture with two animals. In this case, such a character is counted for two characters. Three pictures with a bear peeking around the corner give the right to 10 free spins. During such rotations, the scatter will appear first on the first drum, and then, as the game progresses, it will move to the right.

After stopping the coils, the scatter will turn into a single or double wild. It also provides a risk game. It is necessary to choose one of the five closed playing cards. If you guess the punishment is older at par than the dealer. Your winnings will double. This function should be used if the payout amount is small. If a large payment is made, the risk is too high, consider this.

More bonus round slots.

Rules and features

Ordinary images – card values, as well as bamboo, flowers, a waterfall, a statuette and a gold bar – can be winning combinations from right to left and from left to right. Winnings are paid if there are from 3 to 9 identical symbols. Icons with special properties are:

  • bamboo bear, chewing favorite treat, plays the role of Wild – can bring prizes and substitutes for other characters. In random order, Wild can turn into a double character;
  • a partial image of a panda, more like a black and white yin-yang symbol, is endowed with the Scatter function. Three or more such images activate a free game with 10 free spins.

The bet that can be made in one round will be a multiple of thirty. The game laid ten levels of rates, the size of which will vary from one cent to twenty dollars. For one rotation, the size of the rates ranges from thirty cents to six hundred dollars. All functional elements on the control panel are marked with clear icons, which allowed 888 providers to do without inscriptions.

Thus, the translation of the “Panda Manga” into one or another language is not required. A plus sign on the right opens a menu with a paytable and settings. You can adjust the sound in “Panda Manga”, screen size, auto game options, balance display units and other parameters. You will play on the gaming machine “Panda Manga” slots game in the browser. Very convenient version for mobile devices. It allows you to open a slot in landscape or portrait orientations, has a number of interesting features and generally allows you to use the model in the most comfortable conditions. The table has four sections:

  • Basic Rules – Basic Rules;
  • Pay Lines – Lines Scheme;
  • Paytable – payout ratios;
  • Features – bonus features.

There is also additional help with the characteristics of the game.


“Panda Manga” by 888 promises an exciting game with an abundance of generous prizes. The usual prize varieties in the form of free spins and bonus modes will not occur during the game in the “Panda Manga” slot machine, since the development team decided to use a more traditional version of the prize development through the formation of cash wins in the lines of identical symbols. Interesting bonus features, the probability of hitting a large number of winning combinations will appeal to anyone who prefers dynamic slots.

Optimistic, fun and easy video game – so you can characterize “Panda Manga” video slot. The rules are simple, and the frequency of payments is quite high. On the one hand, this is good, but on the other, your bets will not always pay off. But if you are lucky enough to hit the jackpot, you will beat off all costs.

How to create Dynamic Menu in WPF?

What is WPF Menu?

  • The menu control in WPF is a collection of menu items. Each menu item is associate with commands. Menu items may contain children menu items it is called submenu.
  • Menu Control is hierarchically organized elements associated with the commands and event handler. it is item control which contains a collection of object types such as string, image, etc.
  • Menu control is created using menu and menu items.


Let’s create Menu using XAML

Here we will create a menu with menu item File and Edit. In the menu item Header includes the name of the menu item. Edit contains sub menus that are Save As and Delete. Sub menus define using MenuItem tag in the Edit menu item.

Now let’s create a menu at Run-time or using code behind.

When we are creating a menu at run-time it will add the menu dynamically. We have to create an object of a menu item and add a menu item object to the Main menu, and for sub menu add an object of the submenu to the corresponding menu item.

Here we are creating a menu the same as created using XAML.

Here, Object of menu item added to the main menu and objects of submenus of Edit added to the menu item Edit.

In the above code, we have created a menu dynamically. Dynamic means which is not fixed or static.


We are creating one simple WPF application with a dynamic menu in which we will bind menus. Here we have created menu items File, Edit, View, and Tool. All menu items and sub-menu items are bind by MenuItems. File and Edit have sub-menu. The file contains 3 more sub-menus New, Open, and Close. New and Open contains submenus New has Project/Solution and Folder and Open has Project/Solution, Repository, and File. Edit contains more sub-menu Cut, Copy and paste. 

XAML file

CS file

Image : Menu Screen

Now we are creating one more application in which on button click event 2 menus will add to our application. Here, we have created one button “Add Menu” and on button click, we are adding menus at run time.

In the button click method, we have created a Main menu and set that Main menu to the Grid, using that Main menu object of Menu Item added to the Main menu. File and Edit menu items will add when a button is clicked. For the submenu, we have added the object of the submenu to the menu item.


Image : Main Window (Before Click)

CS File

Image: Main Window (After Click)


When we are creating a menu at run time it is called a dynamic menu. In WPF when we are creating a menu using code behind or binding menu, Menus is created dynamically. We hope you will acquire a clear idea regarding the Dynamic menus in detail.

Author Bio: Ajay Patel – Technical Director, iFour Technolab Pvt Ltd

Seasoned technocrat with years of experience building technical solutions for various industries using Microsoft technologies. Wish sharp understanding and technical acumen, have delivered hundreds of Web, Cloud, Desktop and Mobile solutions and is heading the technical department at WPF development Company – iFour Technolab Pvt Ltd.