Why Would You Allocate Mobile Development Resources in Android?

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Developing Android apps is not an easy endeavor. There are just so many aspects of the development that are hard to comprehend. The major hurdle is allocating resources. Any mobile app development company or a freelance developer would tell you this is the chief hindrance they meet in developing mobile apps. 

There are indeed different resources needed to develop an app properly, and that’s mostly done by project managers. Let me talk about the hurdles in resources allocation, and how developers could do it in the best way possible. 

But first, what is resource allocation?

Understanding Resource Allocation

It’s a combination of science and art development. It’s determining the best resources available for any project, designating the resources to the team of developers, like for instance in a React Native development company.  And then, keeping tabs on the workload all throughout the process, as well as re-assigning resources when required. 

Thus, if you would be needing writers, designers, construction workers or other people to work on a project, those are considered as your development resources. Tools and hardware could also be considered resources and of course time and money as well. From there, you need to assign all those to the tasks required to complete your mobile development project. 

You do not only allocate properly, but you should also make certain that the resources are efficiently used. This is critical so that work happens in accordance to your plan and is accomplished in the fastest time possible. There are many instances when a mobile app development company is unable to use the allocated resources in the way they should and this increases the costs. 

Resource Allocation Changes Faced by Android App Developers 

When it comes to Android app development, there are so many things happening. Furthermore, project managers face many policy changes, in the work process and change in prospects. These are hurdles they have to face while allocating resources and due to these challenges, there are also several inaccuracies. 

There are various things that commonly can be categories as challenges faced by the project managers. These are challenges that they have to face while they are allocating the resources and because of these challenges, there are numerous inaccuracies.

  • Project dependencies
  • Customer changes
  • Resources availability
  • Project uncertainties
  • Various organization projects

Allocate App Development Resources in Android

1. Early Risk Detection

This is directly related to uncertainty issues on a development project. If the project managers could detect risk early on, they would be able to find a way to handle them. In this way, all resources could be properly allocated and management would not be a huge problem. 

Knowing the risks early means no need to suddenly alter all the management strategies that could even create anxiety in the development team. To make sure that everything will go smoothly, the project manager should ensure that all the possible risks to resources are detected in the soonest time possible. 

2. Project and Team Knowledge

To use resources to their fullest, the manager should have proper knowledge of the project and the members of the team. It could be accomplished by making a high-level project plan, which could consist of detailed deliverables and requirements information. It gives an idea on individuals who are best fit to accomplish the work. 

3. Project Analysis

Project analysis provides developers and the project manager an insight if the project developed is going as planned. This gives insight to the performance of resources, which help make better decisions later on and to allocate resources in a much better way. 

Furthermore, an analysis is critical to boost work quality through resources allocation. Moreover, deallocating a few that are not making any difference but are only taking up the time of developers. 

4. Continuous Project Tracking

Indeed, it’s critical to regularly keep tabs of all the activities that are done in the project, so a manager could ascertain that all resources possible are available. Furthermore, this would give them an idea if more resources are needed for more efficiency, or if some could be removed to cut on the expenditure while performance remains as expected. All these are not possible if the project processes are not monitored continuously. 

Conclusion

Android app developers need to keep up with the evolving trends, not only in custom app development frameworks and languages, but in how resources are allocated as well. Resources are also changing and increasing, thus knowing how it could be done more efficiently and the changes that have to be faced is paramount. 

Digital of the future, what will change

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Everyone went online. The pandemic has made digital almost the only powerful tool that can reach the user. What goes next and should content be created for brands?

The pandemic will change everything. Or almost everything. This includes our relationship with digital, content, and brands. What you need to remember in order to communicate normally in the world of quarantine and post-quarantine:

1. Content is still a king. No interesting content – no reach, views, interaction, conversion. The leading content is video. So it is now, so it will be in the near future. But we see that the quarantine has opened up the possibility of finding simpler and cheaper video formats. During an important conversation in Zoom, children and cats jump into the frame, and videos from reputable brands can be filmed with a mobile phone. This does not mean that we will move away from professional beautiful filming, but we will learn to do without them wherever possible.

2. Vertical world. While we see an increase in internet traffic across desktops, the home screen is still vertical today. Whatever you do: post on a social network, video, long read, or mailing list, check how it looks on a smartphone.

3. Request – for the positive, but careful with jokes. Now the information field is oversaturated with negative news about illness and death. It won’t be better – because when the coronavirus recedes, everyone will pay more attention to economic problems. It is important to carry positive news in such a field. But it should be understood that a society electrified by stress can react badly to jokes. If it’s rude: talk more about good deeds and beauty but avoid sharp jokes, especially on sensitive topics.

4. Online vs. distance. Zoom, Skype, instant messengers – everything that we have sinned for, as killers of live communication, today makes it more or less comfortable to experience self-isolation. Actually, it is believed that finally humanity will understand why we need VR, rethink AR and come out to new communication formats – online, but as close as possible to offline. And this can be a big transition into the real world of Digital, in comparison with which our daily calls today are just “first clues”.

5. Openness request and merit check. The coronavirus acts as a catalyst that further intensifies the desire for honesty in communications. This is a time when it is especially easy to lose your reputation, because the quarantine will end, and the company that has inflated the prices of tickets for the last flights home will not be forgotten. Tough times for brands. On the one hand, you need to shrink as much financially as possible to survive the crisis. On the other hand, you should not spare money for helping others, good initiatives, and noble deeds.

Facebook and Google continue their policy of humanizing: only relevant content, minimum reach for business pages, maximum attention to groups. BERT search algorithm with its inherent AI impartial kills all clever SEO schemes and brings useful relevant content to the top. Instagram is betting on Stories. TikTok with its millions of users is on everyone’s lips, but most of the users are in India, so today and after the quarantine, you don’t have to rush there (of course, if your target audience is not teenagers). Twitch shows good numbers. The audience there is as loyal as possible, influencers are not spoiled by advertisers, and the atmosphere is quite friendly.

Why is it important to know this information firsthand? Because this way you can understand where the wind is blowing and what content the sites themselves will promote.

The general trend – semi-professional video – only intensified with the quarantine. Plus, the video entered the format of a mass form of communication, people stopped expecting advertising images on screens.

Roughly speaking, if you create some kind of material product, then you take it in one hand, the phone in the other, turn on the camera and start shooting from all sides, talking about every centimeter, production technology.

Please note that brands that made great content before the lockdown continue to conquer the Internet, and it’s easy to guess that they will remain on the wave after. Any advice is not to look for a magic pill and accept reality. If your business is not a pyramid like MMM, then in terms of content, little will change in quarantine conditions and after. But logistics, PnL, optimization, and other business things require the main attention.

1. What content needs to be created now, in quarantine?

During quarantine, the consumer is especially sensitive to content. Due to compliance with the self-isolation regime, its consumption has increased, people are watching a lot. This mainly applies to infotainment and educational content. Prompt and reliable information about the situation in the country and the world is very important. Today, people are especially interested in the position of the brand, its social activity and the actions it takes to stabilize and improve the situation.

2. What brand communication should be during quarantine?

The first thing to note right away is that it should be. Do not forget that your client is with you all the time, and you need to communicate with him. Be sincere. If there are problems – tell about them, if necessary – ask for help or tell how you help. People will remember how your brand communicated during the quarantine.

3. What content will be relevant after the quarantine period?

For a while, people will still be interested in the life of companies and the precautions that are taken within the company, as well as in how programs related to social responsibility are implemented. Useful content will not go anywhere either. But since priorities will change during quarantine, it is very important to get feedback – comments on social networks, mailings with online questionnaires. This will help brands better understand the mood of the audience and provide them with relevant, useful content.       

4. Will digital change globally?

It’s hard to say yet. The volume of traffic will definitely grow. This is evidenced by the latest research conducted by Samsung Electronics in cooperation with Zhilabs, according to which it will grow even more globally. The peak will be in the fall. The number of companies that will be able to build their own ecosystems of interaction with users in digital will also increase.

5. Is it already changing?

Digital is now growing more than usual. We are seeing a sharp rise in social media, streaming and gaming platforms, and online television. Those brands that just planned to go digital or did it with small budgets are now being tested for strength and ability to work online.

6. Everyone switched to digital: what are the consequences?

With the transition of many companies to digital, it will be possible to see who is ready to compete online and who is not. Those who are more flexible, adaptable, and able to leverage their user data effectively will benefit. After all, digital has all the prerequisites to become one of the main channels of communication for companies and brands with consumers. More accurate targeting, you should think about using CRM and online platforms yet today.

About the author

Melisa Marzett is an experienced article writer who travels throughout the world and works for pay someone to write my resume. She loves moving around, seeing things, gaining experience, and sharing through her writing. She is a life enthusiast who firmly believes that the glass is always half full.

TemplateMonster Marketplace: What to Know Before Joining Its Community of Authors?

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It is no doubt that many web-designers have an interest in expanding their reach. A large number of them are looking for additional ways to attract more clients and grow earnings. Fortunately, digital marketplaces are always here for those who require a platform to share their talented work. One of them is the TemplateMonster Marketplace.

As you can understand, a large number of people identify it as one of the best places to sell and promote their brand. There is no need to say that every marketplace has its requirements, product categories, commission fees, and audience. Today, we are going to research all the details about TemplateMonster Marketplace instead of you. Does it hold the most promise for your assortment? Will it provide you with an excellent and smooth starting point? Let us go through all the points here and now.

Presenting TemplateMonster Marketplace and Its Benefits in Outline

templatemonster marketplace

TemplateMonster has been conquering the digital world since 2002. In the beginning, different web-designers did not have a chance to sell their products here. However, everything changed a few years ago. These days, TemplateMonster Marketplace salutes all the people who produce their unique and high-quality digital items. These include web-designers, developers, and studios who crave to present their ready-made solutions and earn money for them.

What is in the TemplateMonster Marketplace for Authors?

become an author

Before submitting their work to the marketplace, every potential author needs to know all the details. Now, we are going to look through them and understand whether TemplateMonster Marketplace meets your needs.

First of all, it has a large network of two million members. Every month, an impressive number of users search for the best items on the TemplateMonster Marketplace. It means that your author’s horizons are going to broaden. In addition to this, the audience consists of people who browse the Internet just for fun and visit the resource accidentally. These are highly-relevant clients who can potentially purchase some ready-to-use items from your assortment. In other words, we are speaking about your core audience here.

TemplateMonster Marketplace is a platform that helps to improve your brand awareness and recognition. All the clients get a chance to share their thoughts about the purchased items. Then, other potential customers are going to get familiar with them and consider your assortment.

When you get down to being an author, it is possible to face a few problems. Unfortunately, no one cannot get insurance on understanding every single detail from the very beginning. If you get confused, it will be possible to turn to different guides. They are available for all the crucial topics. How to add a product to the marketplace? How will you be paid for your product sales? How can you grow your sales? These are only a few questions that you can get answers to. 

TemplateMonster Marketplace also allows getting assistance from a personal manager. You have the freedom to ask him or her all the author-related questions. The team will always be here to explain to you how to submit the desired digital items, promote them, and increase your earnings.

Except for the manager, you can join the author community. Here, you can socialize with other authors and discuss all the matters you have an interest in.

Finally, we need to mention that a review team is going to check your products as quickly as possible. If something is wrong, you will know what aspects require some improvement. It allows growing your skills and producing such digital products that will appeal to the audience.

What Products Can You Sell on the TemplateMonster Marketplace?

TemplateMonster Marketplace accepts various digital product types. You can always visit the resource itself to get familiar with the whole assortment. However, if you see that your item is brand-new for the marketplace, do not be afraid to send a request. Now, we want you to get familiar with the most popular categories presented in this inventory.

To start with, you can submit templates for different platforms. These include WordPress, WooCommerce, Joomla, Drupal, Magento, OpenCart, and PrestaShop. It is also possible to share HTML and admin templates. All of these products get the highest notice and popularity. They will bring you the desired traffic and the number of sales. 

By the way, we need to recall MotoCMS when it comes to website-building. It is a visual and drag-and-drop builder that will not burden you with a code learning. You are free to make all the changes with basic programming knowledge. It does not have any customization limits and provides a large number of integrations.

Do not forget about plugins. These days, the marketplace is ready to feature such variants as WordPress plugins, PrestaShop modules, Magento extensions, and JavaScript elements.

TemplateMonster also has an interest in selling different graphics. First of all, you can share your presentation templates for PowerPoint, Keynote, and Google Slides. Furthermore, you can submit logo designs, fonts, CV and certificate templates, illustrations, and many others.

Stock videos and audios can also bring you a great passive income.

Commission, Promo, and Other Advantages to Know

Before you decide whether you want to sell your work here, there are more details to discuss.

Exclusive products make sure you are going to get the highest commission. However, when it comes to graphics, it does not matter whether you sell exclusive or non-exclusive items. For both of these types, you will get a 65% commission for each sale. Some exclusive items can bring you a 70% commission from the beginning.

Shopify and OpenCart contributors will be gladdened with the author-driven pricing policy. They have a chance to set any price for their products, which starts from $29.

Boosting your earnings will be effortless if you decide to add your items to the ONE Subscription. All you need to do is to fill in the application, follow the guidelines, and wait for the approval.

We also need to speak about the opportunity of being both an author and an affiliate. In this case, one gets two commission types. These include a 65% commission as an author and a 30% commission as an affiliate. In general, it will be a 95% cut.

It is possible to take advantage of additional promotional methods. Top-authors can be featured on the blog, social media, and partner blogs.

How to Become an Author on the TemplateMonster Marketplace?

1.Create your user account on TemplateMonster.com and verify it.

2. Scroll the page and find the “Become an Author” Tab.

3. Choose the name that will appear on your Author’s Page.

4. Start uploading your digital items. Choose the necessary product archive and fill the details out. Wait for the team to review it. A review is going to be manual.

5. If your product meets the requirements, you will see its page in the marketplace.

A Few Words in Conclusion

It seems to us that you might have already decided whether TemplateMonster Marketplace is your perfect match. It takes nothing to become an author and start submitting your work. You are going to benefit from a high number of aspects. These include a commission rate, promotional opportunities, personal manager, community and guide help, and many others. A transparent payout system should also draw your attention. As you could understand from the community reviews, they are glad to be a part of this marketplace. Get ready to receive your recognition and grow your income together with this marketplace. Thanks for reading!

The Pros and Cons of Free and Premium WordPress Themes

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WordPress is the pioneering platform when it comes to creating blogs and websites for free. If you’ve recently created a website or blog on WordPress, then you know that finding the most suitable theme is a very important yet challenging step that you must take. If you are looking for WordPress themes, you often choose between the free and premium ones. For those who are not sure which is better, then you’ve come to the right place. Here you will learn more about the respective pros and cons of free and premium WordPress themes.

Free WordPress Themes

It is important to note that if you say free themes, you are referring to those you can find in the official Themes directory at WordPress.org. As much as possible, you should stay away from downloading and installing free themes that come from unreliable distributors or sources.

Pros

•             They’re free. The major advantage of using free WordPress themes is that they will not cost you anything. It allows beginners to finally create a decent website or blog of their own. For most people, though, hearing the word free makes them cautious. They often wonder what’s the catch when using these free themes when there are premium themes available. Also, anything free is associated with anything of low quality. With free WordPress themes, however, you are getting quite the opposite.

•             They undergo strict reviews. Free WordPress themes often follow a higher quality of standard. All free themes available in the theme directory undergo a strict review process. A theme review team of talented individuals ensures to check and test each of these themes before they put them up in the directory. These themes are checked for their privacy, security, quality CSS and HTML, support for standard WordPress features, standard-compliant code, and more.

 At this point, you know that WordPress themes are only included in the official platform directory if they have been built by a group of talented developers who know the abovementioned things and more. So, why are these themes made available for free?

Giving and sharing themes for free can benefit a lot of parties. On the part of the theme developers, they get to sharpen their skills in reviewing themes because they get to audit their codes and suggest further improvements. They also get a chance to make their theme available to a wider market that allows these users to use their theme, give their feedback, and even suggest more improvements.

Other advantages of creating free WordPress themes include building your reputation as a skilled developer, getting paid for customizing those free themes, developing personalized themes for clients, and building a portfolio. Although using free themes from WordPress has some positives, there are also negatives when you use them. You have to understand, though, that these cons can be subjective. What one user considers a disadvantage may not be at an issue at all to another user.

Cons

•             Limited support options: While developers of free WordPress themes provide support to users, they only do so through the platform’s forums. For additional queries, they are not obliged to reply to each of them.

•             Limited functionality and features: While all free themes support standard WordPress features as per requirement, most of them don’t give you additional features like creating landing pages, using shortcodes, creating buttons, etc.

•             Not that personalized: Many users use free WordPress themes for their blogs and websites. So, in terms of design, your website will not be one of a kind. Additionally, you don’t get as many customization options if you intend to change how the free theme looks like.

•             No guarantees: Free WordPress themes have no warranties. In short, you are on your own when something goes wrong with your website or blog.

 Even if there are specific features that you need but cannot find from the free theme that you are using, avoid leaving it a one-star rating. Keep in mind that you are not spending a cent to use this theme. If you do make a small donation or ask nicely, the developers might consider adding the features that you are looking for.

Premium WordPress Themes

Compared to free WordPress themes, premium WordPress themes are available for sale across third-party WordPress theme marketplaces and shops. Here are some of the advantages of choosing premium themes over free themes:

Pros

•             More customization options and features: Unlike their free counterparts, premium WordPress themes offer a whole range of features and options for customization. With how competitive the premium theme market is, shops are always finding ways to offer more features for their themes at lower costs. As a customer, you can choose themes that offer you several options like multiple templates and layouts, shortcodes, drag and drop builders, and unlimited choices of colors.

•             Excellent support and regular updates: You get regular updates and excellent support from premium WordPress themes because shops are making money out of what they’re doing compared to creating themes for free.

•             Less frequently used: Because premium themes come at a cost, they are more unique in comparison to free themes. There also goes the benefit of having to choose from a wide array of customization options so that you can even further bring the personalization of your theme up a notch. Combine these two positives, and you will undoubtedly have a website that easily stands out from others.

Not all premium WordPress themes are created in perfection. There are a few issues that you may experience with your premium theme that can put your blog or website at a disadvantage.

Cons

•             Poor coding standards: While you may buy a premium theme that looks appealing, its coding standards might be poor, making the theme incompatible to some plugins. One of the reasons why this often happens is that third-party themes do not go through a strict review process as free WordPress themes do.

•             Too many unnecessary features: A lot of theme developers make the mistake of adding too many features into their themes just so they can sell more. Although these features may seem promising, not all of them will be necessary for your website. They may even cause your website to load at a slow pace.

•             Crossing over into plugins domain: Some premium WordPress themes cross over into the plugin’s domain. When this happens, they offer other functions that they truly should not. For instance, the custom short codes, post types, etc. that you create may disappear once you change your theme.

If you have plans of creating a unique blog or website using WordPress, you must know how to choose the most suitable premium WordPress themes for your needs that live up to their promises. To be sure that your premium theme is reliable, make sure that you only get it from a trusted theme developer or shop.

How To Mix And Serve Digital Signage And Content Marketing Using Mind Maps

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Digital signage marketing and content marketing have been combined before, but not everyone knows that they can be used with mind mapping. Here is how to mix and serve digital signage and content marketing using mind maps.

What Is Digital Signage?

To put it simply, digital signage are the advertisements you see being displayed usually on the streets but also indoors that come in the form of digital installations. For example, these can be the running electronic sentences in public transport or over the shops. But these can also be other forms of displays that have advertisements on them.

Strategic digital signage and digital signage advertising are both considered to be digital signage marketing which is done on purpose. But there are also times when digital signage becomes unintentional marketing like when the news is reported in the electronic sentence running and a brand is mentioned in a positive context.

Digital signage technology has evolved over time, so your digital signage and marketing efforts will need to be coordinated in a way that fits current trends. In addition to that, you should also understand that digital signage is made up of three main parts that work together:

  • Content: This is what appears in your digital signage installation. For example, the text and images in the installation are considered to be content just like the audio and video compounds.
  • Hardware: This is the technology you use for your digital signage installation. For example, the screens on which the content is displayed and the speakers that the audio is played through are all considered hardware.
  • Software: This is the digital framework or the programs that allow your digital signage installation to come to life. The software helps you at all stages of your involvement with the installation from creation to deployment to management to analysis.

How Has the World of Content Marketing Changed?

First of all, content marketing has become a more extensive notion. Now, even an essay writing service review site can give you an idea about where to find a suitable writer to create your content because so many professionals are actually competent to write different kinds of content no matter what kind of texts they usually write.

Secondly, most of your audience is now constantly on the go. The world is a busy place and most people are always out of time. This is why content marketing is trying to adapt to these new circumstances by creating content that can be consumed quickly, accessed easily, and processed effectively.

Content marketing is now more focused on smaller pieces of content like short articles and blog posts or even social media posts. All three can be accessed online at any time from anywhere and don’t require a lot of attention or time from your audience. This is why content marketing has transformed this much.

Consequently, digital signage is now being integrated into content marketing. The difference is that content marketing is usually used online while digital signage marketing is used offline. This is exactly why their combination creates a unique mix that targets audiences both online and offline.

What Are the Benefits of Combining Digital Signage and Content Marketing?

So, how exactly is digital signage being combined with content marketing, and what are the benefits of this mix? Here are just some things you can consider as advantages of combining digital signage and content marketing:

  • Integration: Of course, the first thing you will notice is that you will be able to improve your integration. By integrating digital signage marketing with content marketing, you will learn how to combine different types of marketing and be able to improve your overall strategy. In addition to that, this kind of integration can actually strengthen your advertising campaign because all of its elements will now be working together towards a common aim.
  • Innovation: What could be more innovative than integrating digital signage marketing and content marketing? This is one of the more recent trends that hasn’t become very widespread yet but already has a lot of potential. This means that if you try integrating digital signage advertising with your content marketing, you will be one of the first to do so. In fact, you might even become one of the innovators in this sphere and one of the most respected experts in the long run.
  • Exposure: Because you are combining offline and online marketing tactics, you will be getting double the exposure you usually get when focusing solely on online or offline (traditional) advertising. For example, if you are a local business operating in a particular area, your content marketing strategy will probably rely greatly on local SEO. This also means that it is easier for you to decide where to place your digital signage installations within the area where you are located. As a result, the people who see your marketing online will also see your digital signage installations offline prompting them to engage with your business.

What Are the Best Practices of Combining Digital Signage and Content Marketing?

You could use a writing services review site to write the content for your digital signage installation, but you could also write it yourself. No matter what you choose though, a good digital signage and content marketing combination will need to be created by using some of the best practices to make it effective:

  • Bringing Awareness to Your Cause and Your Content: One interesting thing about digital signage installations is that they can actually become overbearing in places where they are too common. This means that attracting the attention of your audience becomes more difficult. Luckily, you can repurpose your digital signage strategy in a way that will still promote your business but will also bring awareness to your cause and your content. For example, if your business supports a non-profit organization helping homeless people, you could incorporate that into your content marketing and digital signage marketing.
  • Putting Forward Content That Is Socially Relevant: As mentioned above, you need to find something important to focus the attention of your audience on rather than only trying to market yourself and your business. Think about the content you can put forward that will be socially relevant to your audience. Are they concerned with the prices for the kinds of products you sell? Offer them a discount! Are they wondering whether there is animal abuse involved when making your products? Have your business tested and officially label your products as animal cruelty-free (then, promote this aspect in your marketing)!
  • Creating A More Professional Brand Profile: Proper marketing is actually the foundation of your brand identity and brand image. This is why it is so important to keep in mind that when you combine digital signage marketing and content marketing, you can actually create a more professional brand profile. Improving your reputation will impact the way your competitors and your audience see you making you a way more serious business on the market that is serious about what it does and wants to improve the world (while also selling its products or services).

How Can You Use Mind Mapping for Content Marketing?

Lastly, it is important to understand how to use mind mapping for content marketing which you will then use for digital signage. Here are some ways you can use mind mapping for content marketing:

  • For Brainstorming Ideas: The most obvious way how you can use mind mapping to improve your content marketing and digital signage marketing is by brainstorming ideas. You can take a general topic and then move out to more specific subtopics and themes that you want your digital signage installations and online content you publish to cover.
  • For Creating Outlines for Content: Next, you can also use mind mapping to create outlines for your content. For instance, once you have chosen a specific topic to cover, there are still different points within you will want to go through. By using a mind map, you will get a general idea about the outline or structure of your content.
  • For Creating Checklists and Templates for Various Processes: In addition to that, you can use mind mapping to create checklists and templates for various purposes. Imagine that you want to provide your audience with a free checklist of your products they need for their kitchen. You can then use a mind map to select all of these products one by one.
  • For Repurposing Old Content into New One: Lastly, you can use mind maps to repurpose old content into new one. You can do this just for your content marketing and you can do this for digital signage marketing. If you have an old article about how to complete a nighttime skincare routine with your products but you have released new products by this point, you can use a mind map to recycle the old article and add new products to it.

Final Thoughts

All in all, digital signage and content marketing can work hand in hand if you know how to use them correctly. Read this article carefully and take notes before deciding how you will mix the two my using mind maps.

Author Bio

Jamie Fry – Purposeful and promising author. Confidently goes to his goal. He has a talent for writing original content. The main conviction in his life: «To be the best in the field in which you are developing». Always in search of fresh ideas.

Steps To Configure SEO Smart Links In Your WordPress Website

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Are you looking for a way to promote higher ranking for your website? You can get the solution from SEO smart links. They will give you automatic SEO paybacks for your website. That is not all. You will also custom keyword lists.

Would you want to connect phrases and keywords on your post with matching pages and posts? You can use SEO smart links to achieve precisely that. It is also more comfortable for you to use it to set your matching URLs and keywords.

To open a link in a new window has become easy for you. All you need to do is use SEO smart links. You may like to have your blog posts interlinked. Just use SEO smart links, and you will have it done.

Have you got the benefits you can derive from SEO smart links? Here are the steps you can use to configure it into your WordPress website. Follow them. They will help you to set up and use quick links on your site.

Steps to configure SEO smart links

Go to your WordPress website settings. Are you there? You can choose to reduce the database load. All you need to do is to set SEO smart links to function on single pages and posts only. Just select the option below.

Process single pages and posts only

Have you selected the above choice? Go ahead and allow your website to process RSS feeds. Are you already done? The SEO smart links will insert links to every post within your RSS feed. Just allow the choice below.

Process RSS feeds

Proceed and configure if you would like the matching pages and posts to be case sensitive. Just select the option provided below.

Case sensitive matching

Would you want to prohibit automatic linking for some pages or posts? It is possible. Just separate them using a comma. There is an option to ignore pages and posts. Go ahead and make it your choice if you wish so.

Ignore pages and posts

There is also an option for you to ignore some phrases or keywords from automatic linking. All that is required for you is to separate them using a comma. Give those pages, names, slugs, or page IDs you would like to exclude. You will be required to select the option given below.

Ignore keywords

Are you done setting up the above? You can move to the next step. That is setting the limits.

Set limit of links 

It will be suitable for your website to have restricted content that is linked to each page. That is why you need to ensure that the content linked is not too much. You need to set the limits per page.

Go to the limit section. Are you there? The SEO smart links generate links per post. You can choose to set the maximum number of various links to be generated at any given post. You are given the option below. Just make your choice.

Max links   

If you do not want any limit. You can set it to zero

You are also provided with an option to limit the maximum number of links that SEO smart links can create with the same keyword. You need to select the option below and give the limit. If you decide no limit, you can set it at zero.

Max single

Have you set the maxim single to be above 1? Then you have an option to set a limit of the number of URLs the SEO smart links will link to.

You have now come to an end. But you need to hit the save button. Have you done that? You can go ahead to browse your WordPress website and see your new changes.

Conclusion

You do not have an excuse not to try it! Are they not simple steps? Just a few minutes, and you will have everything running. You will enjoy many benefits by configuring your WordPress website with SEO smart links. Do not waste time looking elsewhere. Just follow the above steps, and you will have everything in place.

Author Bio

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.

Making a Marketing Strategy Without Breaking the Bank for a Designer

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Making a compelling marketing strategy is a complex process – but you don’t have to spend a lot of money on a designer. Learn how to do it in this article.

Craft a Compelling Marketing Strategy Without Hiring A Designer on A Budget

The world of business is ever-expanding, and every business needs an internet forefront. That may be in the form of a small social media account or a full-blown all-around online presence.

Whatever route you take, you’ll have to employ a slick digital marketing tactic to get the word out there. Now, if you’re running a small business, you’re not going to need a world-class marketing strategy that shines intricacy and complexity – but you will need a design.

Designers can cost quite a lot of money. Hiring a graphic designer to work on elements for your website, marketing strategy, or product could break the bank in on time at all.

In this article, we’ll explore how you can create a compelling marketing strategy without spending a lot of money on a professional designer.

The Role Of Design in Marketing

Marketing is a vast landscape in itself, and many small businesses approach marketing the wrong way. That is precisely why marketing strategies seem to cost a lot of money. Realistically, marketing strategies cost as much as you’re willing to give – and as long as you invest your money correctly, you’ll see a good ROI on every marketing tactic you employ.

A good-looking design is a fantastic way to communicate your brand, products, or services to your customers. It’s the primary representation of the value of your business from the consumer’s perspective. Good design is what makes a product sell when combined with marketing efforts.

Humans are highly visual creatures and respond very well to visual stimuli. If you make sure that all designs that accommodate your business are up to par, you’re almost guaranteed to have a successful marketing endeavor.

The type of design you use for your company will have a different impact on the consumer perspective. Quality and workmanship aside, different colors, fonts, and sceneries all convey a different message.

Good design sells, but the best design starts a direct dialogue between your business and consumer, turning a prospect into a loyal customer.

Budget-Friendly Design Options

While the importance of proper design can’t be understated, it’s cost sometimes exceeds its value. For many smaller businesses, hiring a graphic designer to create all the design and branding elements is too expensive.

Designers can charge quite a lot of money for their work, and while good designs are worth a lot of money, this shouldn’t be inaccessible to the average Joe.

Running a small business is already hard enough – and there is no room in a small business budget for overelaborate, complex, intricate designs. Below, we’ll explore two ways to get a good design for your marketing strategy while on a budget.

The DIY Method

The first way you can get a fantastic design for next to nothing is by simply doing it yourself. Designing is not an easy thing, as there are many rules you need to take into consideration. Making a proper design for your business and brand, while not easy, might be enjoyable.

There is an abundance of design programs that are readily available for purchase (some are free), and getting to know one is the first step to making visuals for your whole marketing strategy. Some of the most popular graphic design tools are:

  • GIMP
  • Adobe Illustrator
  • Canva
  • Corel
  • Sketch

Depending on your operating system, you’ll want to use different graphic design software for your needs. While design software itself can cost quite a considerable sum of money – GIMP, one of the most popular software solutions, is completely free for personal and commercial use.

Going the DIY route for your design needs will take some time, trial, and error. Before you do so, it’s best to read up on design resources and learn how to make a proper design for your marketing strategy. Remember – quality over quantity.

Outsourcing Your Design Needs

Outsourcing all of your graphic design needs is a swift, efficient, and cost-effective way to get the design your marketing strategy needs. Outsourcing is a fantastic way to save money while getting an excellent result.

Overseas graphic design studios and companies are equally as professional as in house teams and will do the job for a far smaller sum – giving you the best bang for your buck. A good way to find a great graphic design team is through one of the many freelance websites out there, such as:

  • Upwork
  • Freelancer
  • Guru
  • Fiverr

While these freelance websites are fantastic hubs for finding graphic design professionals – there are a couple of things you should know before you outsource.

Outsourcing your graphic design needs is exceptionally affordable, scalable, and easy to do – but there are some downsides. Outsourcing will also sacrifice a fair amount of management opportunities and control over the product.

Another common issue with outsourcing is that communication might be a bit tough. It’s far simpler to explain your idea to an in-house professional live than through the internet.

How to Outsource Graphic Design for Marketing Strategies?

Outsourcing itself can be easy. You make an account on your desired platform, find the viable graphic dealing specialist or team, and approach them with the offer.

Before you do so, you’ll have to make sure some things are in order. Most importantly, you’ll have to consolidate your budget. While outsourcing is affordable, it’s not free. Things can quickly go over budget with graphic design, so make sure to communicate your budget clearly.

Aside from the budget, you’ll need to think about the design itself. While the designer will do the work, you have to give them your opinion or initial brief on what you’re looking for. If possible, work alongside the designer and oversee as much of the process as possible.

Some revisions are an industry standard, but complete project overhauls could cost a lot of money. Outlining your projects to the best of your ability is the best way to ensure that everything will be as streamlined, direct, and straightforward as possible.

You’ll have to know what you’re looking for. Marketing strategies require an abundance of different graphics and based on your unique marketing strategy – you’ll want to ask your designer for different things.

There are also Best TikTok Promotion Websites: 5 Top Companies recommended for your marketing strategies.

In Conclusion

Crafting a fantastic marketing strategy is at the forefront of any marketing effort, and marketing itself is at the forefront of any successful business. If you require a designer but don’t want to break the bank, all you need to do is remember the solutions provided in this article.

If you want to go the DIY route, make sure to master the software beforehand – if you’re going to outsource, prepare a proper brief!

Author Bio

Erica has been an avid blogger for 5 years, with interests in creative design – graphic design, illustration etc. Today she is an expert on the subject and over the years she has consistently contributed articles to designing publications. Presently, she is associated with Artwork Adobe (AWA) – a creative design company.

Followers on Instagram with an eye to the future and focus on how to communicate with customers during COVID19

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The COVID19 pandemic has now reached a stage when businesses have realized that it will not go away anytime soon. They must work out ways of keeping their customer base intact to make a quick start when things start becoming somewhat reasonable, although not the same as before. The biggest challenge that marketers are facing is understanding how to maintain a connection with the customers and prospects when there is no scope of engaging in business. Although some consumers are still open to brand messages during the pandemic, it is vital to reach people in the right way by considering the prevailing situation to enhance communication effectiveness.

Social media is the best place to market your business even during the crisis, and it has immense scope of connecting personally with the audience.  An increase in the usage of Instagram and Facebook by 40% bears testimony to it. Even when it is not the time for business, you can reach out to the audience on Instagram and buy followers on Instagram to lay the foundation for expanding the customer base. Your follower base bolsters the brand, but to make business happen, you must continuously nurture them with more brand exposure to convert into customers.

Buy followers on Instagram but give more attention to retain customers

Businesses and communities across the world are trying to adjust to the new way of life ushered in by the COVID19 pandemic. Business owners are more concerned about the health and safety of staff and employees as well as their wellbeing. They do not hesitate to close temporarily even at the cost of major financial setbacks. In the face of severe business disruptions caused by physical distancing and lockdowns, marketers are taking to more creative and affordable ways of communicating with the audience to maintain their connection with the business.

Instagram can serve the goals of marketers to stay connected in more effective methods during uncertain times by bringing communities together and even giving them the opportunity of shopping online. At the same time, you can use Instagram for educating and entertaining customers with videos with the option of streaming it live on IGTV.

To get the most from Instagram when communicating with customers during the crisis, here are some tips.

Listen and acknowledge

It is time to express empathy with people like all of us are on the same boat, and the last thing that marketers should dare to do is prove themselves unauthentic to customers and the audience. First, acknowledge the unusual situation that we are all going through and accept the new normal that will bring you closer to the audience by generating a fellow feeling. Your customers will also realize the difficulty you are facing and be ready to cooperate by considering you as a comrade.  Although this is not the promote your business, you can still approach your customers with an appeal to allow you to talk about business. You have the responsibility of supporting your employees and that you are ready to do everything that can help them protect their jobs.  Acknowledging the current climate and adding the right context to the communication will add a humane touch to your brand.

Maintain the pace of posting

Selling your products or services might not be feasible in the current situation. Still, since your customers are spending more time online, you can focus on sharing content that aligns with the brand and keep them aware of the brand values.  Keep posting, and you can repurpose some old visuals by adding context to it with suitable captions that create compelling content for the times. Your creativity is vital to devise how you connect with the audience that helps to keep the light on for your business. When creating content, follow the basic rules of acknowledging the crisis. Provide answers about the measures taken for addressing the concerns for sanitization and offer them home delivery or online buying that ensures contactless transactions to fulfill the requirement of physical distancing.

Provide organic value

With a focus on engagement, turn your Instagram into a valuable resource for your customers and the audience. Use the platform for educating customers to enrich their knowledge and help them in making well-informed decisions. Make the best use of the visual tools like carousel posts, videos, and captions but without insisting viewers to visit your website by clicking on the link in your Insta bio. The power of Instagram is much more when you use it for customer engagement than driving traffic to your website or trying to sell your products by using Instagram shoppable.

Create the tone of the content that acknowledges the crisis without explicitly talking about it. Having empathy for your followers who are facing the unprecedented crisis thrown upon them by COVID19 and being compassionate are keys to getting closest to your customers.

10 Clean Ayurvedic Medicine WordPress Themes to Give Your Business All Going

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Struggle to compete in the Ayurvedic market? Set yourself apart. Where to start? Start with the top-of-the-line website. A robust website is a must if you want to stand out in the market of Ayurvedic products online. Limited budget? The good news is that you don’t need to pay a ridiculously high price for a professional website. A WordPress pretty website is enough. Not sure? Take a look at the following Ayurvedic medicine WordPress themes. In fact, building a website is no longer rocket science. The coolest thing about premium WordPress themes is simplicity. No matter what option you’ll end up with, one thing is certain – you’ll save the day. What really matters is uniqueness. Focus on what sets you apart and let your journey begin.

How to find the best option possible? Well, learn what are these Ayurvedic medicine WordPress themes notable for.

  • #1 Design – Stand out from the other ready-made solutions available on the market.
  • #2 No coding issues – Create page layouts, sliders, or galleries with no coding chops.
  • #3 Powerful functionality – Extend the functionality of your website up a notch.
  • #4 Responsiveness – Get to the top of the popularity list online.
  • #5 SEO Ranking – Get as many eyeballs on your content as you want.
  • #6 Blog – Educate your prospects.

Even if you’re happy with your current customer volumes, without a website you can’t keep them forever. To help you along, pick the option that matches all of your boxes. As a result, your Ayurvedic brand is more likely to stay at the forefront of people’s minds. Now go big or go home.

Avicenna | Alternative Folk Medicine Doctor WordPress Theme

Do you own or run an Ayurvedic clinic or hospital? Don’t skip Avicenna. A website built with Avicenna could be a huge boon for your business. Not all Ayurvedic medicine WordPress themes are crafted with care. The same can’t be said about Avicenna. It is worth the effort. The best thing is that it includes no design chops. Avicenna comes with a versatile layout, so the customization as simple as that. First, WPBakery page builder is here to help. Get as creative with new page layouts as you wish. And forget about coding issues. Second, compatibility with the Booked Appointments plugin. Being active on social handles, updating information, appointment slots is a must thing for you. Keep your website under your watch to reach new heights with the advancing world. Finally, GDPR-compliance is here to help.

Details | Demo

Holistic Center | Wellness and Spa Salon WordPress Theme

Robust website design is essential if you want to stand out in the market of Ayurvedic products online. Holistic Center could be a brilliant choice for that. Crafted with care, it comes loaded with a lot of customization options. First, it saves heaps of time. Not all Ayurvedic medicine WordPress themes are the same. Second, it supports the Events Calendar functionality. Next, it could be a huge help for those who’re just starting out. Jam-packed with pre-designed page layouts, it can speed up the site-building work. Say you’d wish to create new page layouts. Go ahead and take advantage of WPBakery page builder. Got excellent ayurvedic products or services to advertise? Place the best ones on your homepage sliders. Don’t make your users think. Instead, spoil them by convenience. Plan to take your ayurvedic business, globally? No problem. The WPML integration will come to the rescue.

Details | Demo

Jacqueline | Spa & Massage Salon Beauty WordPress Theme

Looking for the best Ayurvedic medicine WordPress themes? Jacqueline is definitely the one to check out. All in all, a whopping 3K of satisfied customers already took advantage of Jacqueline. Stylish and beautiful, Jacqueline fits health & beauty websites os all kinds. Just carve out your niche and see how far you could get with Jacqueline. The coolest thing about it is that Jacqueline is completely localized in Spanish. Also, it’s optimized for the Gutenberg editor. So, once you’re ready to give it a try, go ahead. To add, it’s compatible with the WooCommerce and Booked plugins. Get creative with your header & footer areas to add a bit of extra vibe to your pages. On top of that, Jacqueline is optimized for the best SEO rules, so your website will keep its rankings safe & sound. Stay active on social media to reach a larger audience and let them know your products.

Details | Demo

Pinevale | Addiction Recovery and Rehabilitation Center WordPress Theme

Struggle to compete in the Ayurvedic promoting market? Stay top of your prospects’ minds with a website that sets your brand apart. Give Pinevale a shot. Crafted for medical websites of all kinds, Pinevale fits also rehabilitation centers and clinics. It’s easy to edit and customize Pinevale, so no worries about a skill gap. Thing is, Pinevale is compatible with the Elementor page builder. For you, that means nothing but the best. As a result, you create new page layouts and make changes to existing ones like a pro. To help you save time, make the best use of custom shortcodes & widgets. Start with pre-made pages. There’s a lot of them. Got a lot of products or services to advertise? Take advantage of Mega Menu functionality. Wish to add attention to your pages? Parallax Effect backgrounds would be a huge help.

Details | Demo

Accalia | Dermatology Clinic & Cosmetology Center Medical WordPress Theme

Today, more than ever, potential patients are searching on the web for healthcare services. Is your brand at the top of the popularity list? If not, it’s time to act. Accalia could help you build a digital billboard for your business. Clean and fresh, it ranks high amongst the best Ayurveda medicine WordPress themes on the list. Built with WPBakery, Accalia makes it easy to edit and customize your website. Try to get your fingers wet into web design and see that’s easy than that. For extra impact, add a public health homepage. Patients who visit your website from their mobile device will get great user experience. Appointment management is a part of the package. Thus, make it simple for a patient to request a new appointment on your website. Finally, an active blog area will serve as a driver for local SEO.

Details | Demo

Great Lotus | Oriental Buddhist Temple WordPress Theme + RTL

With so many Ayurveda medicine WordPress themes out there, building a website is a kid’s play today. Great Lotus is a perfect example of that, in fact. Clean and attractive, it fits a Buddhist website of any kind. Also, it’s a great fit for a church, meditation, retreat center, or yoga classes. It’s built with the WPBakery page builder, so it’s a benefit for you. Create new page layouts like a pro with no coding issues. No matter what changes you’d like to make, get creative with no design chops. Also, it’s compatible with the Essential Grid to help you showcase your projects. Handy Classes post-type lets you notify your users about the cultural event you’re planning to hold. On top of that, Great Lotus features the donations functionality. Wish to receive funds? A piece of cake. At last, Booked Appointments is also a part of the package.

Details | Demo

YogaStudio | Yogastudio, Gym and Healthcare WordPress Theme

Stylish and clean, YogaStudio could be the theme of your choice. It fits a therapist’s, body treatments salon, wellness & spa center, or retreat center website. Jam-packed with the WooCommerce plugin, YogaStudio is a great choice for a beauty shop. In fact, no matter what you’d like to sell, do it within minutes. On top of that, there’re a lot of pre-designed pages that save you time. For more page layouts, the WPBakery page builder to the rescue. To help you streamline your scheduling work, take advantage of advanced Schedule tables. Got some best-selling products or services to advertise? The best way is to place them on your homepage sliders. Forget not about your blog page. Give your business a voice to generate more website visitors. Give YogaStudio a shot to help your business stand out from the crowd.

Details | Demo

Massage Therapist | Massage and Spa Salon WordPress Theme

Keep your healthcare brand at the forefront of people’s minds with the help of a robust website. To help you along, give Massage Therapist a check. Beautiful and fresh, it could be the one-stop solution for you. Whether it’s a massage salon, beauty, or wellness center, build a website with no ones’ help. Add new page layouts, delete design elements, or edit existing ones like a pro. Show creativity without hacking into coding issues. Wish to sell your services right on your website’s pages? No worries. Massage Therapist is compatible with the WooCommerce plugin. So forget about design chops and maximize your profits right away. Also, it’s easy to take online bookings, since the theme supports the Booked plugin. When on the lookout for the best Ayurveda medicine WordPress themes, Massage Therapist is the one to explore.

Details | Demo

Terra Atma | Spa & Massage Salon Wellness WordPress Theme

What’s unique about your medical practice? Is it the way you treat patients? Or maybe a spa-like environment? No matter what it is, it’s time to show off. Place it in front of the eyes of your prospects. Stylish and fresh, Terra Atma could be a great help for that. Just look at its beautiful design that creates a special atmosphere of serenity and relaxation. Being a premium WP template, Terra Atma is loaded with tons of advanced features. Whether it’s a WooCommerce, appointment, or multi-language support, Terra Atma has it all. Thanks to the custom theme options panel getting creative is not a challenge. Built-in with SEO in mind, Terra Atma will help to rank your website as close to the top as possible. Got testimonials form your clients? Place them right on your homepage sliders. Without a doubt, it would be that much more impactful.

Details | Demo

Edema | Wellness & Spa WordPress Theme

Your website is your brand’s new front door. Without it, your business is bound to fail. Impress your prospects with a mobile-friendly and optimized for speed website. From day one. Edema stands out from Ayurvedic medicine WordPress themes for reasons. First, it’s a multi-purpose product. Thus, it’s suitable for health & beauty websites of all kinds. Second, it features WooCommerce integration. The result? Sell things online and pad your wallet with no design issues. When it comes to booking management, the Booked Appointments plugin is here to help. What’s more? Well, what about the freedom of creating custom page layouts, sliders, and awesome galleries? No problem. Use your imagination and the power of the WPBakery page builder to make your dreams a reality. Your website needs to serve you. And Edema helps you set it for success.

Details | Demo

Organic | Organic Beauty Store & Natural Cosmetics WordPress Theme

Do you sell or manufacture Ayurvedic products? Do it right on your website’s pages. It’s far easier to enlarge your audience base with no extra fuss. Organic would be perfect for that task. Stylish and fresh, it makes our list of Ayurveda medicine WordPress themes today. Thus, you can build a website for an organic beauty store, cosmetic shop, healthcare or fashion blog. Sure, it supports the WooCommerce functionality to help you make profits from day one. In fact, you can build a spa gift shop or a makeup store without calling in for pros. First, it’s GDPR compliant, so your website is up to date no matter what. Second, it features a responsive and Retina ready layout. As a result, your website is more likely to appear as close to the top of the popularity list as possible. Next, it’s optimized for SEO rules and supports WPML functionality.

Details | Demo

D&C | Dermatology Clinic & Cosmetology Center WordPress Theme

Competing for patients is an everyday reality in the healthcare niche. There is nothing more important than your website, your branding, your messaging, and your online reputation. Building a website can be a headache. Not with D&C. Modern and beautiful, it could save you heaps of time. To add a bit of creativity vibe to your page layouts, consider using WPBakery page builder. To expand your website’s functionality, ThemeREX Addons to the rescue. Selling online becomes a smooth track thanks to the WooCommerce support. Coded in line with the best SEO approaches, D&C helps your website keep its rankings safe & sound. On top of that, D&C is compatible with the Mega Menu, Google Map, and WPML plugin. Sure, your website will look awesome across all modern mobile devices, platforms, and browsers. So, once a visitor lands on your website, your website will do the selling.

Details | Demo

Nirvana | Yoga Studio and Fitness Club WordPress Theme

Your Ayurveda medicine practice needs an effective website. Don’t have one? The best Ayurvedic medicine WordPress themes might be what you want. Start with Nirvana. Without a doubt, it’s worth exploring. Initially, Nirvana has been built for yoga & fitness websites. Yet, you can use Nirvana for a retreat center, wellness & spa salon, or a beauty shop’s website. No matter your goal, the power of the WPBakery page builder would make your dreams a reality. Want to build new page layouts or delete design elements? A piece of cake. Wish to sell your ayurvedic products or healthcare services? WooCommerce package will come to your aid. Keep your visitors informed about your workshops or meetings. The Booked Appointments plugin is there for you. Also, take advantage of pre-made Classes & Schedule tables. And forget not about your blog. Keep it updated regularly and see your audience base grows.

Details | Demo

BeYoga | Yogastudio & Gym WordPress Theme

In order to present a robust brand image, take care of your website. Thus, give BeYoga a shot. It’s important that your website is modern and appealing. Even better, it needs to be memorable and effective. Coded in line with the best SEO rules, BeYoga could help get your website at the top of the popularity list. Also, it fits a health club, meditation classes, healthcare, or sports shop website. No matter what products or services you’d like to advertise, the WooCommerce package would be e huge help. Skip a ton of tricky coding issues and create product pages like a pro within minutes. Place your best-selling items on your homepage sliders for more attention. Plan to have meetings or workshops? Great! Inform your visitors about upcoming events. Let them book an appointment directly on your website with no extra fuss. For more details give BeYoga a try.

Details | Demo

Final Thoughts About Ayurvedic Medicine WordPress Themes

As such, explore these Ayurvedic medicine WordPress themes to improve your website’s overall performance. No matter what WP template you’ll end up with, promote your brand in a smart way. Do the homework to gain market attention. At the end of the day, make efforts and get your Ayurveda business all going.

How Digital Marketing Can Help Improve Website Traffic

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If you are struggling with ways to draw more traffic towards your website, take comfort in the fact that you are not the only one. According to research done by the Content Marketing Institute, 61% of content creators are struggling to understand what matters to their audience, which keeps them from delivering content that generates traffic. And having a website with no traffic is like having a store with no customers.

To make your presence in the digital world noticeable, you need to start working on a digital marketing strategy. This way, you can start setting and keeping track of goals, see where you need improvement and get to know what your audience wants from you.

To help you out, below are some digital marketing techniques you can consider when creating your marketing strategy.

Social media marketing

Almost every person you know has at least one account on a social media platform. Be it Twitter, Instagram, Facebook or LinkedIn, social media has become the place where we meet people, discuss subjects we are interested in and start business partnerships.

Social media is great for increasing website traffic, as it is the place where word-of-mouth is more present than ever. Sharing things on social media has become the new way of telling your friends you discovered something awesome, so if you want the world to find out about your website, you need a strong social media presence.

Start with one or two social media platforms you believe your target audience spends the most time on and try to build an active community. Keep your audience engages by constantly posting and redirect them to your website through posts that catch their attention. 

Content creation

The most straightforward way to improve organic traffic is through content. Through well-written content, your website will rank higher in search results for keywords relevant to your website.

Come up with content that is important to your niche and make sure it is well-researched and written. To identify what your audience wants to read, you will need to know your buyer persona or ideal reader. Who is this content relevant for? This fantastic book by ClickFunnels does a great job explaining how to create the buyer persona and how to attract ideal customers without overselling.

To write content that attracts and engages your audience, you need to follow a few simple steps:

  • Know your audience: find out what they like, who they are and what their pain points are.
  • Research keywords: learn what your audience is searching for online and use those keywords throughout your website, to draw organic traffic
  • Publish your content: upload content regularly, to keep yourself relevant and engage your audience
  • Promote: use social media and email newsletters for advertising your content and generating traffic.

Search engine optimization

Search engine optimization should be included in your marketing strategy the moment you start developing it.  SEO is what helps your website rank high in user searches and establishes it as trustworthy. But have you ever looked past the second page on Google? According to one SEO Sydney Agency, less than 23% of users will go past the first page of Google when looking at search results.

When a user searches for something online, Google uses its algorithm to generate the most relevant results it can find. But have you ever looked past the second page on Google? I didn’t think so either. This is why you need to aim for your website to be as high up in results as it can be. You can do this through on-site optimization and quality backlinks.

On-site SEO refers to optimizing everything on your website to help Google index it better. This includes page titles, headers, meta titles and descriptions, URLs and image alt-text. Lots of research is required to make sure your website is as optimized as it can be.

Backlinks help you establish yourself as an authority in the industry and earn the trust of your audience. If a reputable website links to your website, it means you are a credible source. Approach high authority websites and ask for collaboration, to increase your chances of earning quality backlinks.

Email newsletter

Email marketing has been around for a very long time, but it has stood the test of time, and it still is one of the most effective ways to boost website traffic. Ask visitors to subscribe to your newsletter campaign and let them know every time new content is available.

Be careful, as email marketing can be very tricky and you can easily go from informative to spammy if you send out too many emails to your subscribers. Limit yourself to monthly or bi-monthly newsletters and create original content for your campaign. Customers need to feel they are getting something in return for their effort, so try to come up with exclusive email content to attract more subscribers and grow your email base.

When creating an email, make sure you come up with an enticing subject line, to get users to open your email and actually read your content. Include links that redirect users to content that might interest them and consider running targeted email campaigns to maximize your chances of success.

Collaborations and partnerships

Just like in business, strong partnerships can help draw more traffic to your website and help you become a trusted source. Take influencers, for example, who are known for helping brands, small or big, increase their popularity and grow their revenue. The same thing can happen for your website if you find the right partners to collaborate with.

Look for partners that are either part of the same niche as you or search for a niche that is complementary to yours. For example, if your content is directed towards people who like to go camping, partnering up with a travel website or blogger can maximize your chances of getting known by a larger audience. In return, your partner gets exposure to your audience.

If you are considering influencer marketing, aim for micro-influencers, which have a smaller community base, but are considered more trustworthy. This way, you have a much higher chance of drawing traffic to your website, which you can then retain through relevant content and constant engagement.