How To Use Graphics Accordingly In Your E-commerce Theme

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E-commerce Theme Store is a gigantic thing, no matter how much it’s developed in the past years, there are still new things coming one after another simultaneously. However, there are so many factors to ma

ke your e-commerce store more precious, that can quickly become an eye-candy type of thing for your customers.  

In the context of graphics designing, it plays essential roles in the success of your e-commerce store. Visuals are one of the most crucial parts to showcase your products, growing sales & keeping your users in the loop and well interested from the moment they enter your store. Moreover, 73% of businesses invest in design to help their brand stand out against the competition.  

If you are willing to provide the best visual experience to your customers, then you have to offer a smooth journey from the beginning to the checkout process. However, we are here to provide you with some tips about how you use graphics accordingly in your e-commerce theme.

Before we begin with the tips, we have to understand first some of the basic facts or kinds of stuff regarding visuals. 

Understand The Sequence Of Graphics

No matter who you are, a graphic designer or store owner, you have to understand that putting visuals in a sequence is a master key in graphic designing. This particular thing indicates at your page arrangements such as text, graphics, navigation bar etc. Moreover, most importantly, how these elements are aligning well on your web-page.  

If you are a graphic designer and working on an e-commerce theme, then you must have created some visuals in your mind before you start working on an idea. If you consider Best Shopify Template, the designer took an idea and gave space it’s designed to breathe. Beginner designers are always in a rush of fulfilling the white space. This assumption is conjointly wrong. White space gives your images primacy. Influential photos often used on the home page, and these images are more significant, in the sense of these images, it could include lifestyle photos most of the time and also it includes banners that show promotional events and sales-related advertising etc.

In the context of product images, these are one of the most valuable assets to sell your products. Your product images should be reasonable and give a visual treat to your customers.   

Sell Your Product With Graphics

-commerce theme design should be inspiring, but not severely filled with colour contrast and not the overloading of images and overviewed description. In this term, Responsive PrestaShop Themes are the best at using the proper amount of visuals and worthy readable content. Visitors usually desired to get navigated by the store. If you have accomplished it in the right way, then you will achieve higher sales in the product; conversely, if you have done it wrong, you might lose your existing customers too.

Casual use of elements such as colour & design often left a positive or negative impact on customers. It ought to be in your mind to balance it in the right way. Using and adjusting colours and moulding the shape of the design represent the behaviour of your brand. An embed theme built on the harmony of images and the use of colours. In a nutshell, the pictures of the product also leave the best impression on customers. Premium OpenCart themes have the perfect balance of colour, design and product images. That’s why web-store owners are likely to adopt the Opencart theme for their store.

SEO Of Visual Elements

We all have an idea about how important SEO is for web content. Now, the material has also reached to graphic elements. People love to share things on social media and especially photos of products or services etc. however, visual content can also have the original part, and it also affects your ranking on google.

Graphics such as photos, videos, GIFs and infographics can all be optimised for the search engine to boost your ability on google. However, it’s a kind of effortless job to maximise your visuals. All you have to do is to target primary keywords, in the title of images, file name, alt text and description. 

Conclusion

There are a lot of factors in this term. But here we told you some of the important things. We hope that we have convinced you very well about how graphic designing can be used accordingly in an e-commerce theme. If you are a designer or shop owner, just choose your visuals wisely and make it optimise well for SEO to see boost hike on your store. Reading and learning are all good, but you now have to start doing practical on your own to know where you are standing in the competitive market. 

Author BIO

Maruf Panwala is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative Content, Digital Marketing Ideas and helps e-Commerce stores for branding on the digital platform.

7 Tips to Boost Your SEO Crawl Budget

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Crawl budget is nothing but the regularity with which Google spiders or bots move over the web pages related to your domain. It is a crucial aspect of SEO but many marketers seem to overlook the same, putting it on the back burner. The optimization of the crawl budget is a sequence of steps that you can implement so that Google bots go over your pages frequently. The more often the bots move over your web pages, the fast they’re indexed, indicating that your website has been updated.

According to an article published on Search Engine Journal, with crawl budget, your SEO attempts will take little time to begin and affect your site rankings in the search engine results pages or SERPs.

There are many ways to optimize your crawl budget. Here is how:

1. Keep an eye on redirect chains

It is essential for ensuring the quality and health of your website and the most common thing to do. Usually, you will like to stay away from having even one redirect chain on your whole domain. The integrity that seems an unfeasible job for a huge website and therefore, 301 as well as 302 redirects are inevitable. You cannot help it.

However, when these chained mutually would certainly damage your crawl limit up to a point where Google or Bing’s crawler may just stop going over your web pages without accessing the page you want to index.  Safari SEO Southampton suggests that redirect chains are not only detrimental for Google, but they are also detrimental for the user experience. With the Google page experience update rolling out in May 2021, these metrics will play an increasingly important role in how website rant. Remember that a couple of redirects may not hurt your website, but then it is one aspect that you need to care about, nevertheless. You cannot take page indexing for granted.

2. Letting crawling of your essential web pages in Robots.txt

Though this is obvious, its importance can’t be overlooked, as this is the natural and most important thing to do when it comes to SEO crawl budget. You can manage robots.txt via hand or with some website auditor tool. If you are not sure which tool, research online to learn more about them.

We recommend that you make the best use of a tool whenever feasible because these are easy to use and effectual. All you need to do is integrate your robots.txt to your preferred tool so that you can allow or obstruct the crawling process of any web page related to your domain in just seconds. Next, you can just upload a modified document, and you are set. Bravo!

One can perform this task easily by hand, but seasoned SEO Consulting experts assert that if you have a huge website, in which too many calibrations are required, it is convenient to use a tool to make your job easy and hassle-free.

3. Do not allow HTTP blunders ruin your crawl budget

To be honest, 404 as well as 410 pages damage your crawl budget because they ruin the user experience, which is too bad for your website. With poor experience, Google will push your site down in the SERPs; forget about ranking! That is the reason why you need to address all 4xx as well as 5xx status codes to give you a win-win scenario. The experts in the industry recommend the use of any tool for auditing your website.

You can use Screaming Frog and SE Ranking tools, which professionals use these days for the audit of their websites. Use it and you will benefit.

4. Make the most out of HTML when feasible

We are talking about SEO, crawl budget, and especially Google, whose crawler or bots have become more advanced in moving over JavaScript, and improved in crawling and as well as indexing XML and Flash. When it comes to the other search engines, they did not reach that far. That is the reason why you must opt for HTML and use it whenever feasible. There is no second thought about it.

5. Have you updated your sitemap?

There is nothing like updating and taking care of your XML sitemap. If you haven’t done it so far, do so now. You will benefit if you update your sitemap. Google spiders or bots will find it easy to understand where your site’s internal links direct, a win-win scenario for you. Then, you must use only those URLs, which are canonical for the sitemap, and ensure that it matches up with the latest uploaded edition of robots.txt.

6. Hreflang tags matter a lot

Toexamine your local web pages, Google botsuseHreflang tags. Moreover, you must be informing Google about such localized editions of your web pages with 100 percent clarity.

First things first, employ the <link rel= “alternate” hreflang= “lang code href= “url of page”/> in the header of your web page. Here lang code is that code for a supported language.

Additionally, you must also use the <loc>component for aprovided URL. So this way, you could easilyidentify the localized editions of any web page. If you are not sure, ask any technical SEO expert to do it for you.

7. Focus on URL parameters

It is important to remember that Google crawlers count isolated URLs as different web pages, thus wasting a very useful crawl budget. When you let the search engine giant Google know about such URLs, it would be a win-win scenario for you again, helping you to save your crawl budget, and avoid raising problems related to duplicate content. Therefore, make sure you add these to the Google Search Console account.

Conclusion

Now that you know about these tips to boost your crawl budget, your website needs to be indexed for rankings in the SERPs. It is an essential aspect for all SEO professionals. Ignoring it will damage your crawl budget. Focus on the tips mentioned and try implementing them. If you know about the nuances of SEO, you can work on these ideas yourself; else, you will need the assistance of an SEO professional. After all, your website should rank well in the SERPs so that prospective customers can find your site and visit your web pages to buy your products or services.

6 Things You Should Know Before Starting Your WordPress Website

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Any small business looking to move into the online sphere would be wise to consider WordPress. The web design platform allows those unfamiliar with designing home pages, blogs or contact forms to set them up with ease, increasing trade, improving engagement and reaching out to new customers.

However, before beginning, there are six important considerations to bear in mind. From deciding whether to do it yourself or to hire a developer, to knowing about widgets, WordPress might be straightforward, but it should not be entered into blind.

1.   Choose your theme wisely

One of the wonders of WordPress are the many themes that come free with using it. Paying for premium subscriptions will unlock more, but even the ones that are given away are functional and good looking. Your theme should reflect your business, so browse through them before making a decision. If your website is aimed at children, using brighter colors with softer edges and less text boxes could be best, and you will have wasted your time if you spent hours creating a website on a theme that is harsh and word focused.

2.   You could hire a developer

Something else which is important to know before embarking on building a WordPress website is that you could hire a developer to do it for you. They may or may not choose to use WordPress — they might be a full website designer — but either way they will more than likely know more about it than yourself. Expert help should never be frowned upon.

3.   Themes can be optimized for smartphones

Recognize that smartphone use is absolutely vital to having a successful website. WordPress themes are usually optimized for smaller screens, moving objects and snapping images to the correct size for those browsing on their smartphone or tablet. Retail mobile commerce in the United States increased by over 100 billion dollars from 2018 to 2020, and this is an expanding market that you do not want to miss out on.

4.   You may need multiple drafts

Do not expect to get everything correct the first time. Consider soft launching your site once you believe you are happy with it to better gauge how it looks and how it operates. Once you have done this, assess whether it is truly what you wanted. There is no shame in altering or tweaking your website following a soft launch, just ensure it is as perfect as it can be before you fully advertise it to the world.

5.   You need an exceptional logo

To stand out online, you will need an exceptional logo. All of the best brand logos are stylish, timeless and work as effectively online as they do in person. You may need to alter your logo slightly if it is too large or out of date to suit the website. 

6.   Use widgets

Finally, learn about widgets. These can perform all sorts of tasks such as linking to social media accounts, showing a live feed of your tweets, allowing visitors to call or message you or embedding Google Maps.

6 Reasons Your Business Should Switch to VoIP in the UK

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Voice over Internet Protocol (VoIP) is one of the newest kids on the block in the business voice and multimedia communication space. The tech allows you to make phone calls and send information over the internet, marking a significant departure from the old-school landlines telephones. If you’re still skeptical about jumping ship, this article will show you exactly what you are missing.

Keep reading to find out why we believe that every business in the UK should switch to VoIP today!

Inexpensive installation and maintenance

One of the key benefits of VoIP technology is that there is minimal cost incurred in infrastructure and hardware installation as nearly everything is cloud-based. Unlike traditional phone systems where you need to spend big on servers, handsets, wiring, and installation fees, VoIP’s biggest expense is perhaps the cost of acquiring the handsets.

You will also need a reliable phone software system like RingCentral or Aircall, but these won’t cost you as much, and you can even start with their trials before committing your money. Maintenance is also minimal as there are fewer breakdowns and parts replacements to think about.

High flexibility and convenience

Unpredictability in business is one of the main challenges most entrepreneurs have to grapple with at all times. For example, it’s impossible to know the exact number of phone calls you will need to make in a year, and this could prove to be a challenge when setting your budget. The good news is with VoIP system is you can easily upscale or downscale to align with the increase or decrease in business or the number of employees and clients.

What’s more, placing or accepting VoIP calls isn’t limited by time or location. Whether you are running errands out of town or attending a meeting elsewhere, you’ll still be able to communicate with your employees or colleagues anytime, anywhere. And the best part? There are no extra charges for this!

BT switch-off plans

British Telecommunications, BT is planning to switch off all their phone lines and transfer its clients to VoIP by 2025. So if you’re still using traditional telephony, you have until then to make the adjustments.

But why wait until the last minute yet you can make the switch now when the prices are still considerably low? Besides, you will avoid the inconveniences that characterise last-minute rushes if you do it earlier than other businesses.

Scalability

There’s no denying that change is inevitable. When running your business, you might have to downsize or expand your team depending on how balanced (or not) your books are and market forces.

So, when this happens, will you need to build an entirely new phone system to keep up with the changes? Well, if you’re using the traditional phone lines, this will likely be inevitable, unfortunately. But when on VoIP, you can quickly add or remove phone lines to match the number of employees.

And that’s not even all! If your business deals with seasonal products, you can purchase additional phone capacity during those busy weeks or months and drop the extra lines when normalcy resumes during the off-peak season. This way, you spend only on what you need.

Constant software updates

Unlike the traditional phone systems where you’re required to finance the cost of maintaining the hardware, that responsibility lies on your provider when using the VoIP systems. What’s more, installing any new updates and features is quicker and faster, and the best part is you’ll rarely need to spend anything.

These regular updates also mean you won’t have to worry about missing a crucial opportunity to transform your business or using outdated technology that poses threats to your business.

Compatibility with multiple devices

You don’t have to be in the office to make VoIP calls using your desktop; all you have to do is download the mobile-friendly VoIP app and reach your employees and clients from anywhere. This will come in handy especially when travelling out of the country, to enable you stay in touch with your team. The same applies to the employees who are now working remotely for purposes of social distancing. VoIP can help them to communicate seamlessly and go about their duties.

Conclusion

VoIP is an incredible tool that every UK business should embrace to enhance communication. Think about the convenience and the cost savings you’ll be reaping annually by adopting this technology. To get started, look for a reputed VoIP company in your area, have access to a stable internet connection, and get the right tools and phone system.

How to Scale the Website for Different Mobile Devices

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Today, we surf the internet mostly from our mobile devices, instead of desktops or laptops because mobiles are easily accessible and very handy. A huge majority of mobile users are buying online and paying their utility bills with these devices. The worldwide pandemic has escalated online purchases and transactions as people are forced to stay and work at home due to the quarantines imposed.

With the massive growth, companies and businesses are encouraged to build websites and eCommerce websites that look, function, feel, and perform on computers as well as mobile devices. Nevertheless, most of the time, a website’s browsing experience on a smartphone is not the same as on a desktop or laptop. In website development, web pages are composed typically with one or several of these: main content, images, header and footer, videos, forms, and tables.

Devices vary in dimension of the screen, resolution, operating system, and compute power. Significantly, the differences contribute to performance overall and web components rendering, like images, texts, and videos across various devices. Another critical point to keep in mind is that most users of mobile devices are not connected to a high-speed network most of the time, thus web pages, such as in PHP web application development for instance should be designed with care to effectively work on low bandwidth connections.

Tips to Scale a Website for Various Mobile Devices

1. Adapting to any screen size. A web page at the very least has to be scaled to fit the different sizes of devices. Mobiles these days come with extremely high screen resolutions. On mobiles, the pixel density is considerably higher compared to desktop screens.

Thus, formatting a page to match the screen width of mobile devices in device-independent pixels is critical. Check this out.

In the above example, the meta viewport value helps in formatting the whole HTML page and rendering content to match any size of the screen.

2. Responsive images. The design must take into consideration small, handheld devices, which operate in areas with low signal. Complex graphics and big photos are not suitable for mobiles that operate under such conditions. Mobile app development providers like eTatvaSoft, such as designers must ensure that the images used in websites are optimized for various pixel densities and viewports sizes.

Resolution switching is highly recommended wherein it’s possible to instruct a browser to choose and use the appropriate image file size, depending on the device’s screen size. Switching image in accordance with the resolution is done using a couple of attributes, namely, srcset and sizes. With these, the browser would utilize the width of the device to choose the media condition provided in the sizes list that’s most suitable, select the slot size based on the condition, and load the image referenced in the srcset, which matches closely to the slot size selected.

3. Content is the King. When it comes to website development, designers should keep in mind that content must determine the website design and not vice versa. A site that has too many elements, such as charts, forms, tables, and others gets to be a challenge when scaled on mobile. Developers could end up hiding content for mobile users, making the mobile and desktop versions inconsistent.

The design goal should be focused on the content and core structure, instead of integrating the website’s decorative elements. Designers, as recommended by the mobile-first method must ascertain a single content version for mobile users and desktop users. Thus, web designers should carefully optimize, consider, and create content that would satisfy not only the goals of the business but also appeals to mobile users.

4. The video that plays all the time. Video files typically won’t play on mobile devices if formats are not supported, or if they need a proprietary video player. It’s recommended to utilize standard HTML5 tags for animations and videos. For loading, decoding, and playing videos on a website, the HTML5 video element could be used.

It’s highly recommended to produce a video in several formats to fit various mobile platforms. Furthermore, the appropriate sizing of videos so they would play within their containers is vital. See this example.

5. Responsive Tables. Today, the world is extremely data-driven. Bringing time-sensitive and critical data to handheld devices gives much freedom and power for decision-making to consumers. The challenge is presenting data to a user in a way that loads and reads easily on a mobile device.

Data most often must be presented in table form, but if data tables get unwieldy or too big, interpreting on a small screen mobile device could be frustrating. There are various approaches to creating responsive tables, the most important is the following:

Conclusion

A website that’s well-designed and works and scales well on small devices always could be improved progressively to work on bigger devices.

10 Dental WordPress Themes to Make You Win

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Just as it makes no sense to pay interest, it makes sense to invest in premium WordPress themes. When it comes to dental WordPress themes, the list below is the meat of this article. Responsive and optimized for the best SEO rules, all of them can make your medical or dental practice stand out. So, if you’re on the lookout for the best solutions possible, you’ve come to the right place. There’s a war going on today for excellence in the healthcare industry. A website that is fresh and relevant can compete even against big brands.

Think of your website as a ‘hook’ that can pull in all the fish you can catch. A premium WP template offers you to get the best design for your hook to stand out. That means that your website looks great on all modern mobile devices, platforms, and browsers. Also, it comes with the feature-rich functionality that makes your website a cut above the rest. When it comes to meetings arrangement, you can do that even on a go. What about coding skills? Forget about that issue. That’s the beauty of premium themes – everything is done to simplify your life. Your task? Just take advantage of the solution you’ve picked.

Enjoy the List of Dental WordPress Themes

Dentalux | A Dentist Medical & Healthcare Doctor WordPress Theme

Want to boost your practice reputation? A website can help. Dentalux is the very solution that can help increase traffic to your site. Clean, fresh, and attractive, Dentalux could be a perfect choice for you. It fits any medical or healthcare website, hospital, research center, dentist, or pharmacy. Indeed, it comes with a fully responsive layout and an SEO optimized code. Manage appointments, create new page layouts, and design elements like a pro. What about premium plugins? Sure thing. Click the Details button to learn more.

Details | Demo

Dentario | Dentist, Medical & Healthcare WordPress Theme + RTL

Your practice website is the first point-of-contact for your potential patients. So, make sure it shines. Dentario is one of the best-selling specimens of dental WordPress themes to try. Its beauty lies in its multi-purpose nature. The result? It lets you get creative from day one. Thus, it fits a hospital, dental clinic, dermatology center, or skincare salon. Thanks to scheduling appointments with a doctor online your users will save time. On top of that, Dentario is a WooCommerce ready option. Sell things online and skip all tricky issues.

Details | Demo

ProDent | Dental Clinic & Healthcare Doctor WordPress Theme

If you’re a novice when it comes to website design, give ProDent a check. Modern and powerful, it’s the very WP template that can save the day. In fact, it sits high on the list of the best dental WordPress themes for reasons. First, it features a truly responsive layout that responds awesomely to all modern screen resolutions. Second, it comes with an autoplay video background that could be beneficial for you. Next, it supports the WPML plugin and the RTL feature. Compatibility with WooCommerce would be a nice extra, too.

Details | Demo

Dental Clinic, Medicine & Healthcare Doctor WordPress Theme

You want a dynamic and attractive site to draw potential patients to you. Then Dental Clinic would be right up our alley. Modern and stylish, it makes our list of dental WordPress themes worth the effort. Designed in a clean and solid manner, it fits all kinds of medical and health care web projects. As such, it’s compatible with the Appointments Booking and WooCommerce plugins. Also, it looks great on any modern mobile device, platform, or browser. When in dire need of new page layouts, the WPBakery page builder will come to the rescue.

Details | Demo

Health & Care | Life Coach & Medical Doctor WordPress Theme

Is your website good enough for both smartphones and desktops? If not, it’s time for a redesign. Responsive and clean, Health & Care is the other specimen of dental WordPress themes to consider. Engage a user from your home screen by telling a story behind your company. Health & Care is compatible with WordPress 5.0, which means nothing but the best for you. Just take advantage of advanced theme options to set and manage your website like a pro. The Appointments Booking and WooCommerce plugins come included in the package. To save time, make the best use of shortcode builder.

Details | Demo

Anderson | Orthopedic Clinic & Medical Center WordPress Theme

Nobody likes to visit a website that loads slowly. But who said your website can’t load fast? So, think on your feet and go for Anderson. Built for orthopedic clinics, Anderson could be the one-stop solution for you. No wonder it ranks high amongst dental WordPress themes out there. As such, versatile and flexible, it lets you design a competitive medical website that shines. A set of pre-designed pages, several contact and booking forms, and much more. It’s SEO optimized code is the other goodie to consider when making a decision.

Details | Demo

Dr.Patterson | Medicine & Healthcare Doctor WordPress Theme

The goal of your dental practice’s website is to get patients into your office. Seize the moment and give Dr.Patterson a shot. Modern and powerful, it worth the effort. GDPR compliance is probably, the best thing about Dr.Patterson. Not sure with your home page style? No worries, Dr.Patterson has 6 beautiful pre-designed variants. Manage your appointments online within minutes. Build new page layouts, and present your services in the most effective way. Finally, draw as much attention to your company as possible. Homepage sliders would be a huge help.

Details | Demo

Felizia | Fertility Center & Medical WordPress Theme

Promote your medical center to potential patients like a pro. Build the top-of-the-line website with Felizia. All in all, it’s one of the best dental WordPress themes on the list. First, clean and fresh, it looks great on any modern mobile device. Second, it’s a flexible solution that doesn’t limit your possibilities. Next, it includes a set of advanced theme options to set and manage your website on a go. Go, arrange meetings with your patience, and make profits online.

Details | Demo

Isida | Plastic Surgery Clinic | Medical WordPress Theme

A website could be the greatest advantage you have over your competitors. Set yourself apart with Isida. Responsive and stylish, it will get your website up and running in minutes. The beauty of Isida is that it’s compatible with the Before & After plugin. Without a doubt, it can get people to pay attention to your products or services. A variety of homepage styles, pre-designed pages, Appointment Calendar and that’s only the tip of the iceberg. Case in point, Isida has a lot you to offer. On top of that, it supports WooCommerce functionality.

Details | Demo

Renewal | Plastic Surgery Clinic Medical WordPress Theme

Renewal is the other modern specimen of dental WordPress themes to consider. Jam-packed with WPBakery page builder, it lets you make your pages worth the visit. Demonstrate your benefits with the Before & After plugin. Thing is, it works. Besides, Renewal comes with a fully responsive layout, which is also a benefit. The GDPR compliance comes as a cherry on top. Keep your website in tip-top shape and see your customer base grows.

Details | Demo

Final Thoughts About Dental WordPress Themes

To top it all off, dental WordPress themes above have something for everybody. So, enough daydreaming about new customers to come. Instead, build a website and make it competitive. That will more likely to lead your website to the top of the popularity. 

7 Things To Check Before Hiring A WordPress Developer

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It is not without compelling reasons that WordPress is preferred by thousands of web developers for making varying types of websites. This CMS platform is easy to use, immensely customizable and offers support for thousands of plug-ins and extensions. The user-friendly nature and customizability of WordPress often lure amateur users into site creation. While creating a website with this CMS tool is easy, the work required post creation can prove to be tedious. Optimizing site content, deploying SEO, and securing the site- these are best left to a skilled WordPress developer or agency!

Choosing A Suitable WordPress Developer – What You Need To Do

Hiring a WordPress site developer is the best option when you want your site to be developed using the CMS while focusing on usability, SEO, security, cross-platform compatibility, etc. However, it is also important that you hire the most suitable developer or agency for such needs.

Listed below are some factors to analyze when you look for a WordPress developer or agency offering WP development services:

Outlining What You Need

First of all, you need to figure out what type of website you want to be made using the CMS? The reality is WordPress can be used to build various types of sites. From regional boutique owners to serious bloggers to large-sized eCommerce companies choose this CMS for site building nowadays. This is something you need to consider before hiring a WP developer. You also need to know the features that will be required in your WP site. Examples may include online forms, shopping carts, integrated online payment processors, Comments box, social media sharing buttons or shortcuts, etc. When you interact with web development agencies or WP developers, discuss all these aspects.

Ways To Find WP Developers

As a matter of fact, you can try numerous ways to locate and hire WordPress developers nowadays. You may either hire a freelance WP developer or sign up for the services of a reputed WP development service provider. It depends on both your budget and site usage needs. Typically, hiring freelance WP developers will be lighter on the wallet. However, the dedicated WP development agencies offer better customer service.

Once you decide this, you have to look up the major online platforms for finding WP development agencies or freelancing WordPress developers. There are a few sites where you can find and contact the top freelancers such as Freelancer.com, Fiverr, and UpWork. Those websites typically have all sorts of freelancers from copywriters that specialize in writing a product description for your e-commerce store to developers. However, there are some networks that are specific for the website and WordPress developers like TopTal, Gun.io, and Codeable.io. All 3 of those test their developer’s skills before they can access the platform. You may also find some WP developers in professional networking sites like LinkedIn.

Of course, you can make use of professional references in this regard. Ask your colleagues or even friends about any reliable WP developer or agency they know well. You may also get some useful references in your social media circles.

Assessing Properly

Once you find and contact a few WordPress developers or agencies, take time to assess. A number of aspects need to be evaluated properly here and hurrying is not recommended. It is not just about the pricing that you should be concerned about. You have to check work samples of such agencies or developers. Checking their online portfolio is a must. Besides, you may also check out the online review sites such as Dribble and GitHub. Once again, social media sites can be useful for evaluation.

Analyzing The Response

When you interact with a WP developer or agency, the response should be analyzed well. You need to check out a few aspects here:

  • Is the agency/developer answering all your queries patiently?
  • Are they willing to showcase a portfolio of work and testimonials?
  • Are they clear about service terms and conditions?
  • Are they clear on the documentation related to pricing?
  • Has the developer the experience of working for clients belonging to your business niche?

Analyzing The Cost

The cost of developing a site in WP depends on a few factors. It is not just about hiring a freelancing developer or a reputed web development agency that you need to think of! The cost will vary on a number of factors like complexity of the site, the number of pages used, the number of plug-ins and extensions deployed, etc. However, you need to be clear on the final cost before signing up.

Mobile Optimized And Cross Platform Compatible Design

Developing an enticing looking and feature-rich website in WP is a great idea. However, you have to remember that your target buyers or site viewers will be using different types of devices. Some of them may use Mac-based PCs, others will use Windows desktops or laptops and there will be tablet users too. The number of mobile web users is something you can’t overlook in this regard. So, your WP website should run on multiple types of devices without issues. It also needs to be mobile optimized. The developer or agency you hire should be capable of ensuring these.

Other Aspects

There are some other aspects that you need to analyze when hiring a WordPress development agency or freelance developer. These are:

  • SEO – Whether your site is made using WP or any other web development framework/tool, SEO is something that should not be overlooked. So, you need to ask the developer or agency about SEO measures that will be used.
  • Plug-ins – You may have specific needs for your website. You should ask the developer/agency on the type of plug-ins that will be used to address such needs. WordPress supports myriads of plug-ins and these can be useful for using and controlling interactive media, enhancing SEO, including the payment processor, integrating social media channels, etc.
  • Security – Site safety is an aspect you can not overlook, these days. So, you need to ask the WP developer/agency about site safety measures that will be deployed. This is even more important if you are planning to sell services or products online.
  • Payment methods – WP supports various online payment provisions and these can be enhanced by incorporating plug-ins. You should ask the developer about supported payment options. If your brand caters to overseas buyers, offering maximum possible platforms for payment processing is necessary.

Conclusion

As you can see, picking the right WordPress developer for your project takes time and skills. It’s not an easy task to do and requires some experience. However, if you follow some of the best practices that have been outlined in this article – the chances of your project being a success will increase dramatically.

Author Bio

Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.

3 Reasons Why We Use WordPress

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WordPress is by far the most popular CMS, and it supports more than 75 million websites today. However, there are also other popular CMS such as Joomla, Wix, Squarespace, etc. that millions of users opt for. This can either be due to the fact that they don’t consider WordPress as the best fit for their needs, or they are just not convinced why they should migrate to WordPress.

Today, we’ll give you a few reasons why we use WordPress. The good thing is that even if you use another CMS, you can also try WordPress for free and see if it could work for you.

It’s the Most Popular CMS

WordPress powers 34% of the world’s website and 60% of all CMS websites. This comes tied up with lots of other benefits, but a key one is that you can have multiple users updating your website. If you wish to add a writer, all you need to do is find one online, and the chances are they’ll be already familiar with WordPress.

Adding users is quite easy, and they will be able to log in with their credentials. From there, you can assign them specific roles such as Author, Editor, Contributor, or Administrator. Of course, you will be able to suspend or delete it if necessary.

Open Source with Freedom

One of the things we love about WordPress is that it’s completely free and open-source. This means that you can download, install it wherever you wish, and modify it according to your needs. You can, therefore, self-host WordPress or choose any web host that best suits your needs. In case you wish you migrate your website, there’s a plugin that can help you do that easily. Most web hosts also offer website migration services.

The open-source nature of WordPress also means that there’s lots of room for expansion, and the platform currently has 50,000 plus WordPress plugins (often free).

Easily Customizable and Great Flexibility

One of the factors that make WordPress popular its great flexibility and superb customizability. This means it easy to use, and so a user doesn’t need to be a web designer or programmer to get a good looking website. There are hundreds of free, high-quality tutorials and resources on the Internet. Apart from being able to create and modify layouts, users can even switch themes without affecting the content of the website.

That makes it easy for us to keep adding functionalities to our website and incorporating plugins as we go.

Ease to Manage

WordPress comes with the capability to update your plugins as well as themes right from the WordPress dashboard. Such makes it easy to forgo development companies and web hosting packages that offer WordPress management packages, especially if you are just starting out. You can even manage your site on the go with WordPress mobile apps.

Affordable

No comparison goes down without considering the pricing, and WordPress comes out on top here. The platform is free, and there are hundreds of free themes and thousands of free plugins. This means that to get going with WordPress, all you need is a domain and web hosting space.

If you go for low-cost hosting (you can always scale up), you can get started for as little as $60 per year. Of course, premium plugins will add up the cost. In the case of other CMSs, you would need an average of about $100 to get started.

Generally, WordPress ticks lots of boxes that other websites don’t, and so we won’t be thinking about migrating soon.

Data Management Platforms in Digital Marketing

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Digital marketing, unlike conventional print and TV marketing, is very dynamic. As technology gets more sophisticated, digital marketers are tasked with making good use of it especially in the management of data to meet the demands of customers.

Most digital marketers have probably come across the concept of digital management platforms, which are commonly known as DMPs. They help in collecting, sorting, and analyzing customer-related data to give marketers an edge when making marketing strategies or advising the business on what products to make. 

Fortunately, the platforms, which come in the form of software, are numerous, and choosing one that is appropriate for your business is easy. Here, we will go through invaluable insights about these platforms and why you should work closely with them as a digital marketer.

Top Data Management Platforms

  • SAS Data Management – Let’s get real! SAS has been doing well in the data management sector. Marketers, as well as other departments in a company, can comfortably rely on this platform to collect data and organize it from Hadoop and other approved sources. It is a paid DMP for larger businesses, although beginners can take advantage of the resources if they can afford it.
  • Google Audience 360 – This is a tool with numerous features that allows digital marketers to make media plans. So, if your team wants to make automated bidding or just have a creative work plan, this is the best DMP to try. If you want to make your collaboration even more innovative, combining it with Analytics 360 is a great idea. Ultimately, this is the tool for media marketing in any business or organization.
  • Adobe Audience Manager – The Adobe Experience Cloud is as dynamic as you can imagine. And this is just one platform that helps marketers to manage their audience in either offline or online mode. The tool has numerous features for collecting and analyzing data to make informed decisions about digital marketing campaigns. 
  • Troparé Inc. – Over time, this resourceful platform has won the confidence of many marketers across the globe. The platform is a B2B data management studio created by  for sales teams and marketers who aspire to make informed decisions. As soon as your team enrolls in this cloud-based platform, they have access to numerous data solutions. 
  • Lotame – The list cannot be complete without mentioning Lotame. It is a popular software program for data management that gathers data from the web, social media platforms, emails, and many other sources. On top of this, it allows marketers to analyze relevant data before forming their digital strategies. In addition to being resourceful, it is user-friendly and affordable for beginners. 

Benefits of Using Data Management Platforms in Marketing

The first benefit any company will get for making use of any of the above DMPs is making informed decisions. If you are a digital marketer, you can confirm how important it is to develop campaign strategies that are backed by accurate data. Luckily, many of these platforms are already using open resource databases with massive amounts of information. So, take advantage of this to understand your market sector and take care of your customers.

Another benefit is to increase the customer base and sales. It is a no-brainer that such an increase also adds to the profit margin for the company. If you are looking forward to growing your company, it is time that you take charge of digital marketing through the use of these platforms. Marketers are able to use effective marketing strategies when they have the right information to reach the right customers, increase conversion rates, and lock in loyal customers. 

Saving on marketing costs is another advantage of using these technologies. Most of them bring more value to a company than the cost of the software. All you need to do is to have a proactive digital marketing team that will make good use of this software. Actually, you might be surprised to find one that is almost free or free. 

Final Word

For any business, choosing the right DMP for the marketing department is crucial. Today, such moves are not optional if you dream of coping with the competition or becoming a market leader. Hence, the information that we have shared above will be invaluable to you. Use it well.  

20 Best Elementor-Based WordPress Themes for Business

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Are you looking for the best solution that will help you launch a business site in the shortest time? Consider working with Elementor-based WordPress themes. Such ready-made designs can be handled by users of all backgrounds and skill levels. If you are a beginner webmaster that takes his first steps in website construction or a business owner searching for a cost-effective web solution for his site, you will enjoy working withWordPress themes that contain Elementor drag-and-drop page builder.

There are many visual page editors for WordPress available in the market. However, Elementor has won the hearts of thousands of webmasters and end-users due to its ease of use and a wide choice of designs suited for multiple niche-specific businesses. Inside Elementor-based WordPress themes, you can find lots of extra designs and features that let you adjust ready-made pages and layouts the way it matches your own business. There’s also another big advantage of working with ready-made web themes. All of them include features that are specific for any chosen topic. For example, if you launch a travel site, your WordPress theme is very likely to include travel booking tools and events calendars. Simply check out specifications of the themes that you enjoy and make the right choice.

In the collection of themes that are presented below, you can find stunning Elementor-based WordPress themes from ThemeRex.net. Check them out and find a theme that perfectly suits your own business!

Helion – Personal Creative Portfolio WordPress Theme + Store

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Helion WordPress theme is one of the most impressive and multi-functional solutions that are suited for the launch of all types of business projects. The theme will work well as a quick starting point for business portfolio, the official web page of a graphic design agency, videographer website, blog, etc. The theme is designed to support all types of content. It also includes a collection of 11 homepage demos. Thus, you may pick a design and layout style that matches your demands or business expectations. In addition to the intuitive drag-and-drop functionality of the Elementor page builder, the Heloin theme contains a bunch of other handy features like sets of shortcodes, widgets, compatibility with a range of popular plugins, and more.

Rhodos – Multipurpose WordPress Theme for Business

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Rhodos WordPress theme features a clean minimalist layout style, which will be a perfect fit for a range of business projects. The design of the theme’s pages represents a perfect combination of style and functionality. It supports neat animation effects, which can spice up the look and feel of your site. The multi-purpose layout of the theme is enhanced with 10 unique niche skins, which you can import to your site. There is no need to worry about the performance of your site on smaller screens thanks to the mobile-friendly layout of this WordPress theme. It’s also speed-optimized and SEO-friendly.

ConFix – Expo & Events WordPress Theme

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By means of the COnfix theme, you will be able to launch a sleek and remarkable web page for your expo center and events projects. A bold and stylish layout of the theme is easy to edit by means of the Elementor page builder. It also contains a number of extra tools and theme customization options that let you adjust any ready-made element of the theme in a way that matches your expectations. To establish better communication with your audience, the theme contains Events Calendar plugin compatibility. Use it to keep your audience updated on the schedule of upcoming news and events. The theme is 100% mobile-friendly and provides your customers with full access to your data no matter what devices they use.

Vixus – Startup & Mobile App WordPress Landing Page Theme

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Vixus WordPress theme is a perfect starting point for landing pages, startup sites, and mobile apps web projects. The theme features a minimalist design that’s enhanced with custom graphics and neat animations. The theme is made with the Elementor page builder, which lets you customize every single post and ready-made layout in the intuitive drag-and-drop mode. The fully responsive layout of the theme is well-optimized for SEO. Thanks to the 1-click installation of the theme, you will be able to import all of the theme’s content to your site in a matter of minutes. Downloading the theme, you will be able to choose from 3 creative demos that are suited to be applied for niche-specific web resources.

Artrium – Creative Agency & Web Studio WordPress Theme

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Using a clean and minimalist design of the Artrium WordPress theme, you will be able to launch a visually striking website for a business agency. The theme is also suited for a range of other topic-specific projects, including web design agency, creative agency, website construction, etc. The clean layout of the theme can be enhanced with neat animation effects, thus adding a touch of interactivity to your site. In addition to being based on the Elementor page builder, the theme also contains TRX Addons plugins, which let you add new blocks to the ready-made design.

Kratz – Digital Agency Marketing and SEO WordPress Theme

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Kratz WordPress theme features all that you need for a quick start of your digital marketing agency website. It contains 4 bold homepage styles that are also suited for a number of other topic-specific projects, including business consulting, investment advertising, tax assistance, and more. With the purpose to let you establish better communication with your audience, the theme contains advanced contact forms and compatibility with Instagram feed plugin. It’s also easy to manage interactions with your audience by means of the Contact Form 7.

Blabber – All-in-One Elementor Blog & News Magazine WordPress Theme + RTL

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Blabber is a great example of multi-purpose WordPress themes that are perfectly suited to be used for blogging and media-related projects. There are 20+ ready-made demo styles included in the theme’s download pack. For example, there are ready-made designs suited for travel bloggers, science, gaming, entertainment, and others. It features a number of cool blog post layouts, shortcodes, and widgets, which will help you style up your web page just the way you want. Using the advanced drag-and-drop functionality of the Elementor page builder, the theme can be handled by beginners and expert webmasters alike. The theme is also 100% Gutenberg-ready, letting you enjoy a seamless publishing experience.

Yottis – Personal Creative Portfolio WordPress Theme + Store

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If you are looking for a theme that would add a catching look and feel to your site, then you would enjoy working with Yottis WordPress theme. This is a professionally-crafted web design apt for business and personal portfolios. The theme makes use of the Pinterest-inspired layout structure. Thanks to the mobile-friendly layout, there is no need to worry about your site’s performance on handheld devices. In addition to the default homepage style, the theme includes 9 extra portfolio homepages. A creative shop is also integrated, letting you sell products and services on the pages of your site.

Yungen – Modern Digital Agency Business WordPress Theme

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Make use of the Yungen WordPress theme to update the pages of your digital agency business site with an eye-catching presentation. The theme features a modern and trendy layout style. It is fully editable thanks to the integration with the Elementor page builder. It also lets you adjust all-ready-made pages from the theme’s pack to match the needs of web design studios, marketing agencies, architecture, and interior design firms, etc. Developed according to contemporary web design trends, the theme is optimized for seamless performance on all handheld and desktop devices.

Piqes – Creative Startup & Agency WordPress Theme

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If you look forwards to launch a catching and usable web page for your creative web design agency, then Piqes WordPress theme should help you get started in no time. The theme is fully compatible with the Elementor page builder and all the major WordPress plugins and extensions. In addition to a number of widgets and shortcodes, it includes a series of ready-made inner pages and blog layouts that will help you save a lot of time on the creation of the respective elements for your site from scratch. Making use of the drag-and-drop functionality of the Elementor page builder, you will be able to update all-ready-made pages and elements of the site with the desired look.

Maxify – Startup & Business News WordPress Blog Theme

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Your startup or small business project will have a catching and outstanding web page if you use Maxify WordPress theme for its foundation. The design looks bold and catching thanks to the chosen color scheme. You may change the palette for a different one using advanced theme customization options. The theme also lets you choose from 10 different homepage styles and a bunch of inner pages. This is a multi-purpose business WordPress theme that will also fit sites of freelancers, lifestyle blogs, online magazines, web agencies, and more. It’s fully compatible with the Elementor page builder and contains a bunch of plugins apt for running a personal blog. This includes Social Pug, Instagram Feed, MailChimp, Essential Grid, and more.

Justitia | Multiskin Lawyer & Legal Adviser WordPress Theme

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Using a clean and stylish layout of the Justitia WordPress theme, you will be able to get started with a functional legal advisor website in no time. The theme features an attractive design that looks good on all devices and web browsing apps. It comes loaded with a comprehensive set of shortcodes and widgets, thus giving you a chance to customize the way different pieces of content are presented on your site. This is a multi-purpose WordPress theme that offers a selection of 3+ creative demos. The Justitia theme features full compatibility with all the major WordPress plugins and extensions.

Pearson Specter | WordPress Theme for Lawyer & Attorney

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Create a remarkable and usable web presence for an attorney and legal advisor websites by means of the Pearson Specter WordPress theme. It contains lots of tools and features that are needed to establish better communication with your audience. It is integrated with the Online Appointments Booking plugin that lets your clients schedule their future visits while simply filling in a form on your site. You can also make use of the ready-made lawyer practice areas and departments. Dozens of useful shortcodes will make it easier to manage the way different pieces of data are displayed on your site.

Yolox | Modern WordPress Blog Theme for Business & Startup

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Yolox WordPress theme is intended to be used for startups and small business sites that look forward to establishing a professional web presence and stand out from the competition. The theme is ready to be used as a foundation for online magazines and blogs. It features a clean and readable layout that is easy to scan on all devices. A fully editable theme’s layout is based on the Elementor page builder and can be modified code-free. If you look for the ways to establish better interaction with your audience, then you can integrate your site with the Events Calendar and manage email through MailChimp.

Winger – Aviation & Flight School WordPress Theme

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Winger WordPress theme is intended to be used for multiple businesses that are related to the aviation industry. A fully customizable theme’s layout structure is easy to manage with the help of the Elementor page builder. The theme contains a selection of extra demo styles, inner pages, shortcodes, widgets, and advanced customization options. The Winger theme is fully optimized for WooCommerce, thus letting you showcase your pilot courses and sell subscriptions to your clients. Whenever people need to ask you a question, they can make use of the advanced Contact Forms that are included in the theme’s download pack.

Amuli | Property & Real Estate WordPress Theme

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Amuli WordPress theme is a perfect choice for real estate and all types of property-related businesses. It features a modern layout that is optimized for all types of browsers and devices. There is no need to worry about the theme’s customization thanks to its integration with the Elementor page builder. The theme includes a set of 3 ready-to-go homepage demos that are intended to be used for real estate projects. In addition to the code-free customization by means of the Elementor page builder, the theme includes advanced property listings, which let you reveal extra details about the number of rooms, accommodations, video galleries, and more.

Heaven11 | Property & Apartment Real Estate WordPress Theme

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Heaven11 is a great example of real estate WordPress themes that can be used for a number of property-selling businesses. There are 3 usable homepage demos included in the theme. It is built with the Elementor and offers 35+ custom elements inside its pack. It’s fully compatible with the Events Calendar, Booked Appointments, VR-view, and a range of other tools and features that are especially useful for sites selling real estate.

Pixefy | Stock Photography Marketplace Theme

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Pixefy WordPress theme features all that you need for a quick launch of the photography marketplace. The theme is optimized to handle content-heavy projects perfectly well. It supports full WooCommerce compatibility, thus letting you showcase and sell your creative pieces at the same time. It’s also compatible with a number of popular premium plugins for WordPress. Premade modules are included to let you update your site with extra information like About Us, Team, Products. Services, and more.

ChainPress | Financial WordPress Business Blog Theme

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Birdily | Travel Agency & Tour Booking WordPress Theme

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Birdily is a perfect choice for any kind of travel-related business. This clean and easy-to-scan WordPress theme includes all that you need to keep your audience updated on the latest news and events in the travel industry, as well as sell tours and promote special offers. The theme is fully compatible with the WP Travel plugin and Online Booking System. It’s mobile-friendly and lightweight. This guarantees that your site will load fast on all devices and web browsing apps. Thanks to the theme’s integration with popular social sharing options, you will be able to connect with your audience in real-time, regardless of the platform they use to communicate with you.

Elementor makes it easy to create unique and outstanding websites without any special design or coding skills. The drag-and-drop dashboard lets newbies customize their websites without any extra help. Most of the present-day WordPress themes are built with Elementor, thus letting you enjoy worry-free customization out-of-the-box. The community of Elementor-based themes grows bigger and more diverse. This is no longer an issue to find a ready-made design that matches your business and modify it in a way that perfectly reflects your brand identity.