Making a compelling marketing strategy is a complex process – but you don’t have to spend a lot of money on a designer. Learn how to do it in this article.
The world of business is ever-expanding, and every business needs an internet forefront. That may be in the form of a small social media account or a full-blown all-around online presence.
Whatever route you take, you’ll have to employ a slick digital marketing tactic to get the word out there. Now, if you’re running a small business, you’re not going to need a world-class marketing strategy that shines intricacy and complexity – but you will need a design.
Designers can cost quite a lot of money. Hiring a graphic designer to work on elements for your website, marketing strategy, or product could break the bank in on time at all.
In this article, we’ll explore how you can create a compelling marketing strategy without spending a lot of money on a professional designer.
The Role Of Design in Marketing
Marketing is a vast landscape in itself, and many small businesses approach marketing the wrong way. That is precisely why marketing strategies seem to cost a lot of money. Realistically, marketing strategies cost as much as you’re willing to give – and as long as you invest your money correctly, you’ll see a good ROI on every marketing tactic you employ.
A good-looking design is a fantastic way to communicate your brand, products, or services to your customers. It’s the primary representation of the value of your business from the consumer’s perspective. Good design is what makes a product sell when combined with marketing efforts.
Humans are highly visual creatures and respond very well to visual stimuli. If you make sure that all designs that accommodate your business are up to par, you’re almost guaranteed to have a successful marketing endeavor.
The type of design you use for your company will have a different impact on the consumer perspective. Quality and workmanship aside, different colors, fonts, and sceneries all convey a different message.
Good design sells, but the best design starts a direct dialogue between your business and consumer, turning a prospect into a loyal customer.
While the importance of proper design can’t be understated, it’s cost sometimes exceeds its value. For many smaller businesses, hiring a graphic designer to create all the design and branding elements is too expensive.
Designers can charge quite a lot of money for their work, and while good designs are worth a lot of money, this shouldn’t be inaccessible to the average Joe.
Running a small business is already hard enough – and there is no room in a small business budget for overelaborate, complex, intricate designs. Below, we’ll explore two ways to get a good design for your marketing strategy while on a budget.
The DIY Method
The first way you can get a fantastic design for next to nothing is by simply doing it yourself. Designing is not an easy thing, as there are many rules you need to take into consideration. Making a proper design for your business and brand, while not easy, might be enjoyable.
There is an abundance of design programs that are readily available for purchase (some are free), and getting to know one is the first step to making visuals for your whole marketing strategy. Some of the most popular graphic design tools are:
- Adobe Illustrator
Depending on your operating system, you’ll want to use different graphic design software for your needs. While design software itself can cost quite a considerable sum of money – GIMP, one of the most popular software solutions, is completely free for personal and commercial use.
Going the DIY route for your design needs will take some time, trial, and error. Before you do so, it’s best to read up on design resources and learn how to make a proper design for your marketing strategy. Remember – quality over quantity.
Outsourcing Your Design Needs
Outsourcing all of your graphic design needs is a swift, efficient, and cost-effective way to get the design your marketing strategy needs. Outsourcing is a fantastic way to save money while getting an excellent result.
Overseas graphic design studios and companies are equally as professional as in house teams and will do the job for a far smaller sum – giving you the best bang for your buck. A good way to find a great graphic design team is through one of the many freelance websites out there, such as:
While these freelance websites are fantastic hubs for finding graphic design professionals – there are a couple of things you should know before you outsource.
Outsourcing your graphic design needs is exceptionally affordable, scalable, and easy to do – but there are some downsides. Outsourcing will also sacrifice a fair amount of management opportunities and control over the product.
Another common issue with outsourcing is that communication might be a bit tough. It’s far simpler to explain your idea to an in-house professional live than through the internet.
How to Outsource Graphic Design for Marketing Strategies?
Outsourcing itself can be easy. You make an account on your desired platform, find the viable graphic dealing specialist or team, and approach them with the offer.
Before you do so, you’ll have to make sure some things are in order. Most importantly, you’ll have to consolidate your budget. While outsourcing is affordable, it’s not free. Things can quickly go over budget with graphic design, so make sure to communicate your budget clearly.
Aside from the budget, you’ll need to think about the design itself. While the designer will do the work, you have to give them your opinion or initial brief on what you’re looking for. If possible, work alongside the designer and oversee as much of the process as possible.
Some revisions are an industry standard, but complete project overhauls could cost a lot of money. Outlining your projects to the best of your ability is the best way to ensure that everything will be as streamlined, direct, and straightforward as possible.
You’ll have to know what you’re looking for. Marketing strategies require an abundance of different graphics and based on your unique marketing strategy – you’ll want to ask your designer for different things.
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Crafting a fantastic marketing strategy is at the forefront of any marketing effort, and marketing itself is at the forefront of any successful business. If you require a designer but don’t want to break the bank, all you need to do is remember the solutions provided in this article.
If you want to go the DIY route, make sure to master the software beforehand – if you’re going to outsource, prepare a proper brief!
Erica has been an avid blogger for 5 years, with interests in creative design – graphic design, illustration etc. Today she is an expert on the subject and over the years she has consistently contributed articles to designing publications. Presently, she is associated with Artwork Adobe (AWA) – a creative design company.