Crawl budget is nothing but the regularity with which Google spiders or bots move over the web pages related to your domain. It is a crucial aspect of SEO but many marketers seem to overlook the same, putting it on the back burner. The optimization of the crawl budget is a sequence of steps that you can implement so that Google bots go over your pages frequently. The more often the bots move over your web pages, the fast they’re indexed, indicating that your website has been updated.

According to an article published on Search Engine Journal, with crawl budget, your SEO attempts will take little time to begin and affect your site rankings in the search engine results pages or SERPs.

There are many ways to optimize your crawl budget. Here is how:

1. Keep an eye on redirect chains

It is essential for ensuring the quality and health of your website and the most common thing to do. Usually, you will like to stay away from having even one redirect chain on your whole domain. The integrity that seems an unfeasible job for a huge website and therefore, 301 as well as 302 redirects are inevitable. You cannot help it.

However, when these chained mutually would certainly damage your crawl limit up to a point where Google or Bing’s crawler may just stop going over your web pages without accessing the page you want to index.  Safari SEO Southampton suggests that redirect chains are not only detrimental for Google, but they are also detrimental for the user experience. With the Google page experience update rolling out in May 2021, these metrics will play an increasingly important role in how website rant. Remember that a couple of redirects may not hurt your website, but then it is one aspect that you need to care about, nevertheless. You cannot take page indexing for granted.

2. Letting crawling of your essential web pages in Robots.txt

Though this is obvious, its importance can’t be overlooked, as this is the natural and most important thing to do when it comes to SEO crawl budget. You can manage robots.txt via hand or with some website auditor tool. If you are not sure which tool, research online to learn more about them.

We recommend that you make the best use of a tool whenever feasible because these are easy to use and effectual. All you need to do is integrate your robots.txt to your preferred tool so that you can allow or obstruct the crawling process of any web page related to your domain in just seconds. Next, you can just upload a modified document, and you are set. Bravo!

One can perform this task easily by hand, but seasoned SEO Consulting experts assert that if you have a huge website, in which too many calibrations are required, it is convenient to use a tool to make your job easy and hassle-free.

3. Do not allow HTTP blunders ruin your crawl budget

To be honest, 404 as well as 410 pages damage your crawl budget because they ruin the user experience, which is too bad for your website. With poor experience, Google will push your site down in the SERPs; forget about ranking! That is the reason why you need to address all 4xx as well as 5xx status codes to give you a win-win scenario. The experts in the industry recommend the use of any tool for auditing your website.

You can use Screaming Frog and SE Ranking tools, which professionals use these days for the audit of their websites. Use it and you will benefit.

4. Make the most out of HTML when feasible

We are talking about SEO, crawl budget, and especially Google, whose crawler or bots have become more advanced in moving over JavaScript, and improved in crawling and as well as indexing XML and Flash. When it comes to the other search engines, they did not reach that far. That is the reason why you must opt for HTML and use it whenever feasible. There is no second thought about it.

5. Have you updated your sitemap?

There is nothing like updating and taking care of your XML sitemap. If you haven’t done it so far, do so now. You will benefit if you update your sitemap. Google spiders or bots will find it easy to understand where your site’s internal links direct, a win-win scenario for you. Then, you must use only those URLs, which are canonical for the sitemap, and ensure that it matches up with the latest uploaded edition of robots.txt.

6. Hreflang tags matter a lot

Toexamine your local web pages, Google botsuseHreflang tags. Moreover, you must be informing Google about such localized editions of your web pages with 100 percent clarity.

First things first, employ the <link rel= “alternate” hreflang= “lang code href= “url of page”/> in the header of your web page. Here lang code is that code for a supported language.

Additionally, you must also use the <loc>component for aprovided URL. So this way, you could easilyidentify the localized editions of any web page. If you are not sure, ask any technical SEO expert to do it for you.

7. Focus on URL parameters

It is important to remember that Google crawlers count isolated URLs as different web pages, thus wasting a very useful crawl budget. When you let the search engine giant Google know about such URLs, it would be a win-win scenario for you again, helping you to save your crawl budget, and avoid raising problems related to duplicate content. Therefore, make sure you add these to the Google Search Console account.

Conclusion

Now that you know about these tips to boost your crawl budget, your website needs to be indexed for rankings in the SERPs. It is an essential aspect for all SEO professionals. Ignoring it will damage your crawl budget. Focus on the tips mentioned and try implementing them. If you know about the nuances of SEO, you can work on these ideas yourself; else, you will need the assistance of an SEO professional. After all, your website should rank well in the SERPs so that prospective customers can find your site and visit your web pages to buy your products or services.

We have entered the digital era, where everything, from sales to purchases could be done with the use of mobile devices. There is only one well-grounded conclusion we could draw on this: eCommerce and eCommerce development is here to stay. eCommerce is a big platform growing at an unrivaled rate all throughout the world. 

People from all walks of life, from every age do their shopping from the various electronic and web stores. Online shopping offers more happiness than doing shopping in brick-and-mortar shopping establishments. As more and more apps and websites are focusing on eCommerce, finding anything on an e-store is simple and fast. 

In the years to come the growth of electronic commerce and eCommerce website development would escalate like never before with all the current technologies and the continuous evolvement of the industry. The online shopping rate is growing beyond measure, driving business owners and entrepreneurs’ crazy in keeping their robust place in the online dash.

Acing the eCommerce game however does not only mean building a website, stocking products and selling. Electronic commerce is one of the most dynamic industries to have emerged, thus you must catch up with the ever-evolving trends. 

We’re already halfway through 2020, and despite the global pandemic, we still have to do our daily tasks, including keeping businesses afloat. There are so many trends when it comes to web and app development, also so many shopping cart solutions and platforms, such as for instance the very popular Shopify platform. Should you wish to hire the services of a Shopify development company like eTatvaSoft, you should take a look first at the emerging trends in the eCommerce realm this year.

Top Trends in eCommerce Web Development 

1. Artificial Intelligence, AI. Without doubt the first because it has thoroughly revolutionized the business space altogether. Digitally mature companies have a well-defined Artificial Intelligence strategy. Expect that more and more establishments would embrace the technology to bring change in several functionalities. 

Majority of organizations already are leveraging AI to identify customer segmentation and market patterns based on the browsing history of people. Retailers as a matter of fact have realized a significant increase in sales after they implemented personalization techniques that are AI-based. Personalization after all holds the key to better customer relationships and a reinforced brand identity ultimately. 

2. Voice Search. Alexa, Google Assistant and Siri no longer are secrets. They’re very much around, creating a difference in how people look for information or search their favorite song. The driving force behind these elements is the power of voice command, something that allows you to make the change from ‘typing’ to ‘speaking’. 

Google has revealed that 72 percent of people with voice-activated speaker say they use it as part of their day-to-day lives. It therefore means people would be uttering longer sentences to find something out. This is where using long-tail, relevant keywords in the product page should be smarter so that it appears on the queries of users.

3. AR, Augmented Reality. Definitely, the in-thing these days is online shopping. It brings more convenience to shopping. Nevertheless, a big portion of customers still do the old-school way, opting to purchase a product when they experience it. 

This is where AR, or Augmented Reality plays. It whisks customers away into a simulation experience, giving them a complete idea of how a product would feel and look in real life. It would be of the best interest of any business today to integrate an AR feature so customers will be more inclined to purchase.

4. Intensified Shipping Options. The retail field in the past few years witnessed logistics and shipping languish. Several enhancements, such as free shipping were done left and right. Yet, nothing came up until 2013, the year when the same-day delivery became a mainstream wonder. 

Since then, things started to gain momentum, such as for instance the testing drone deliveries made by Amazon. By incorporating with Google Maps, the specialized drones could determine the briefest route to the destination. 

Today, this trend is likely to escalate as major technology enhancements are coming along. Soon, drones would be a viable element of most retailers. 

5. Automated Marketing. In the eCommerce space, marketing automation is not new. Some organizations in fact have achieved 17 percent higher CTR already utilizing custom automation workflows. Now, businesses have to fold it more than the usual. 

Aside from automating email marketing and social media posts, marketing automation now has become more on shopping carts that are easy to access, and customized landing pages as well. 

With the right marketing automation strategy, you could send out personalized emails to customers and your prospects, use the shopping history of people to showcase new products and promotions, and re-target customers. It’s a superb way off influencing the perception of buyers and attracting them to purchase from your brand. 

6. Social Payments. The shopping experience of consumers this year is getting more streamlined with the rises of social payments. Made popular by PayPal, the social payment options enable users to pay for their purchases via social media. Nearly all major social platforms nowadays have come up with their version. 

Some notable platforms include WhatsApp Pay, GooglePay, ApplePay, Twitter Buy and Facebook payments. The payment methods work the same way as a digital bank account, only that it occurs on social media. On these platforms, users could purchase, or from online retailers offering social payment systems. 

7. Subscription-Based Model. Companies that are subscription-based have gained a monumental grip recently. Much of it is due to the success that they deliver. For people in their 20’s, disposable incomes are higher than it was a couple of decades ago. The overall wealth however is lower, which indicates that the age group makes much less big one-off buys.

Today, the business industry could expect a momentous growth in the number of transition-based establishments more than ever. This eCommerce trend is noteworthy and has been growing steadily over the years. 

Nevertheless, one of the most challenging areas for these brands, especially those that send product boxes monthly, is to sustain the sense of variety and value with every delivery. The generation idea for this should be robust enough and backed by a sturdy comprehension of the target market. 

To Sum Up

The world constantly evolves, it’s changing. eCommerce would only get better and bigger this year and in the years to come. Evolving and new technologies help in achieving that. 

Now, more than ever, eCommerce businesses should embrace the trends that suit their needs best. The better the user experience is, the better the sales will be.

Author Bio:

Olivia Diaz is working at eTatvaSoft, an Enterprise level Mobile Application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets. Follow me on Twitter.