7 Tips to Boost Your SEO Crawl Budget

Crawl budget is nothing but the regularity with which Google spiders or bots move over the web pages related to your domain. It is a crucial aspect of SEO but many marketers seem to overlook the same, putting it on the back burner. The optimization of the crawl budget is a sequence of steps that you can implement so that Google bots go over your pages frequently. The more often the bots move over your web pages, the fast they’re indexed, indicating that your website has been updated.

According to an article published on Search Engine Journal, with crawl budget, your SEO attempts will take little time to begin and affect your site rankings in the search engine results pages or SERPs.

There are many ways to optimize your crawl budget. Here is how:

1. Keep an eye on redirect chains

It is essential for ensuring the quality and health of your website and the most common thing to do. Usually, you will like to stay away from having even one redirect chain on your whole domain. The integrity that seems an unfeasible job for a huge website and therefore, 301 as well as 302 redirects are inevitable. You cannot help it.

However, when these chained mutually would certainly damage your crawl limit up to a point where Google or Bing’s crawler may just stop going over your web pages without accessing the page you want to index.  Safari SEO Southampton suggests that redirect chains are not only detrimental for Google, but they are also detrimental for the user experience. With the Google page experience update rolling out in May 2021, these metrics will play an increasingly important role in how website rant. Remember that a couple of redirects may not hurt your website, but then it is one aspect that you need to care about, nevertheless. You cannot take page indexing for granted.

2. Letting crawling of your essential web pages in Robots.txt

Though this is obvious, its importance can’t be overlooked, as this is the natural and most important thing to do when it comes to SEO crawl budget. You can manage robots.txt via hand or with some website auditor tool. If you are not sure which tool, research online to learn more about them.

We recommend that you make the best use of a tool whenever feasible because these are easy to use and effectual. All you need to do is integrate your robots.txt to your preferred tool so that you can allow or obstruct the crawling process of any web page related to your domain in just seconds. Next, you can just upload a modified document, and you are set. Bravo!

One can perform this task easily by hand, but seasoned SEO Consulting experts assert that if you have a huge website, in which too many calibrations are required, it is convenient to use a tool to make your job easy and hassle-free.

3. Do not allow HTTP blunders ruin your crawl budget

To be honest, 404 as well as 410 pages damage your crawl budget because they ruin the user experience, which is too bad for your website. With poor experience, Google will push your site down in the SERPs; forget about ranking! That is the reason why you need to address all 4xx as well as 5xx status codes to give you a win-win scenario. The experts in the industry recommend the use of any tool for auditing your website.

You can use Screaming Frog and SE Ranking tools, which professionals use these days for the audit of their websites. Use it and you will benefit.

4. Make the most out of HTML when feasible

We are talking about SEO, crawl budget, and especially Google, whose crawler or bots have become more advanced in moving over JavaScript, and improved in crawling and as well as indexing XML and Flash. When it comes to the other search engines, they did not reach that far. That is the reason why you must opt for HTML and use it whenever feasible. There is no second thought about it.

5. Have you updated your sitemap?

There is nothing like updating and taking care of your XML sitemap. If you haven’t done it so far, do so now. You will benefit if you update your sitemap. Google spiders or bots will find it easy to understand where your site’s internal links direct, a win-win scenario for you. Then, you must use only those URLs, which are canonical for the sitemap, and ensure that it matches up with the latest uploaded edition of robots.txt.

6. Hreflang tags matter a lot

Toexamine your local web pages, Google botsuseHreflang tags. Moreover, you must be informing Google about such localized editions of your web pages with 100 percent clarity.

First things first, employ the <link rel= “alternate” hreflang= “lang code href= “url of page”/> in the header of your web page. Here lang code is that code for a supported language.

Additionally, you must also use the <loc>component for aprovided URL. So this way, you could easilyidentify the localized editions of any web page. If you are not sure, ask any technical SEO expert to do it for you.

7. Focus on URL parameters

It is important to remember that Google crawlers count isolated URLs as different web pages, thus wasting a very useful crawl budget. When you let the search engine giant Google know about such URLs, it would be a win-win scenario for you again, helping you to save your crawl budget, and avoid raising problems related to duplicate content. Therefore, make sure you add these to the Google Search Console account.

Conclusion

Now that you know about these tips to boost your crawl budget, your website needs to be indexed for rankings in the SERPs. It is an essential aspect for all SEO professionals. Ignoring it will damage your crawl budget. Focus on the tips mentioned and try implementing them. If you know about the nuances of SEO, you can work on these ideas yourself; else, you will need the assistance of an SEO professional. After all, your website should rank well in the SERPs so that prospective customers can find your site and visit your web pages to buy your products or services.

6 Things You Should Know Before Starting Your WordPress Website

Any small business looking to move into the online sphere would be wise to consider WordPress. The web design platform allows those unfamiliar with designing home pages, blogs or contact forms to set them up with ease, increasing trade, improving engagement and reaching out to new customers.

However, before beginning, there are six important considerations to bear in mind. From deciding whether to do it yourself or to hire a developer, to knowing about widgets, WordPress might be straightforward, but it should not be entered into blind.

1.   Choose your theme wisely

One of the wonders of WordPress are the many themes that come free with using it. Paying for premium subscriptions will unlock more, but even the ones that are given away are functional and good looking. Your theme should reflect your business, so browse through them before making a decision. If your website is aimed at children, using brighter colors with softer edges and less text boxes could be best, and you will have wasted your time if you spent hours creating a website on a theme that is harsh and word focused.

2.   You could hire a developer

Something else which is important to know before embarking on building a WordPress website is that you could hire a developer to do it for you. They may or may not choose to use WordPress — they might be a full website designer — but either way they will more than likely know more about it than yourself. Expert help should never be frowned upon.

3.   Themes can be optimized for smartphones

Recognize that smartphone use is absolutely vital to having a successful website. WordPress themes are usually optimized for smaller screens, moving objects and snapping images to the correct size for those browsing on their smartphone or tablet. Retail mobile commerce in the United States increased by over 100 billion dollars from 2018 to 2020, and this is an expanding market that you do not want to miss out on.

4.   You may need multiple drafts

Do not expect to get everything correct the first time. Consider soft launching your site once you believe you are happy with it to better gauge how it looks and how it operates. Once you have done this, assess whether it is truly what you wanted. There is no shame in altering or tweaking your website following a soft launch, just ensure it is as perfect as it can be before you fully advertise it to the world.

5.   You need an exceptional logo

To stand out online, you will need an exceptional logo. All of the best brand logos are stylish, timeless and work as effectively online as they do in person. You may need to alter your logo slightly if it is too large or out of date to suit the website. 

6.   Use widgets

Finally, learn about widgets. These can perform all sorts of tasks such as linking to social media accounts, showing a live feed of your tweets, allowing visitors to call or message you or embedding Google Maps.

6 Reasons Your Business Should Switch to VoIP in the UK

Voice over Internet Protocol (VoIP) is one of the newest kids on the block in the business voice and multimedia communication space. The tech allows you to make phone calls and send information over the internet, marking a significant departure from the old-school landlines telephones. If you’re still skeptical about jumping ship, this article will show you exactly what you are missing.

Keep reading to find out why we believe that every business in the UK should switch to VoIP today!

Inexpensive installation and maintenance

One of the key benefits of VoIP technology is that there is minimal cost incurred in infrastructure and hardware installation as nearly everything is cloud-based. Unlike traditional phone systems where you need to spend big on servers, handsets, wiring, and installation fees, VoIP’s biggest expense is perhaps the cost of acquiring the handsets.

You will also need a reliable phone software system like RingCentral or Aircall, but these won’t cost you as much, and you can even start with their trials before committing your money. Maintenance is also minimal as there are fewer breakdowns and parts replacements to think about.

High flexibility and convenience

Unpredictability in business is one of the main challenges most entrepreneurs have to grapple with at all times. For example, it’s impossible to know the exact number of phone calls you will need to make in a year, and this could prove to be a challenge when setting your budget. The good news is with VoIP system is you can easily upscale or downscale to align with the increase or decrease in business or the number of employees and clients.

What’s more, placing or accepting VoIP calls isn’t limited by time or location. Whether you are running errands out of town or attending a meeting elsewhere, you’ll still be able to communicate with your employees or colleagues anytime, anywhere. And the best part? There are no extra charges for this!

BT switch-off plans

British Telecommunications, BT is planning to switch off all their phone lines and transfer its clients to VoIP by 2025. So if you’re still using traditional telephony, you have until then to make the adjustments.

But why wait until the last minute yet you can make the switch now when the prices are still considerably low? Besides, you will avoid the inconveniences that characterise last-minute rushes if you do it earlier than other businesses.

Scalability

There’s no denying that change is inevitable. When running your business, you might have to downsize or expand your team depending on how balanced (or not) your books are and market forces.

So, when this happens, will you need to build an entirely new phone system to keep up with the changes? Well, if you’re using the traditional phone lines, this will likely be inevitable, unfortunately. But when on VoIP, you can quickly add or remove phone lines to match the number of employees.

And that’s not even all! If your business deals with seasonal products, you can purchase additional phone capacity during those busy weeks or months and drop the extra lines when normalcy resumes during the off-peak season. This way, you spend only on what you need.

Constant software updates

Unlike the traditional phone systems where you’re required to finance the cost of maintaining the hardware, that responsibility lies on your provider when using the VoIP systems. What’s more, installing any new updates and features is quicker and faster, and the best part is you’ll rarely need to spend anything.

These regular updates also mean you won’t have to worry about missing a crucial opportunity to transform your business or using outdated technology that poses threats to your business.

Compatibility with multiple devices

You don’t have to be in the office to make VoIP calls using your desktop; all you have to do is download the mobile-friendly VoIP app and reach your employees and clients from anywhere. This will come in handy especially when travelling out of the country, to enable you stay in touch with your team. The same applies to the employees who are now working remotely for purposes of social distancing. VoIP can help them to communicate seamlessly and go about their duties.

Conclusion

VoIP is an incredible tool that every UK business should embrace to enhance communication. Think about the convenience and the cost savings you’ll be reaping annually by adopting this technology. To get started, look for a reputed VoIP company in your area, have access to a stable internet connection, and get the right tools and phone system.

7 Things To Check Before Hiring A WordPress Developer

It is not without compelling reasons that WordPress is preferred by thousands of web developers for making varying types of websites. This CMS platform is easy to use, immensely customizable and offers support for thousands of plug-ins and extensions. The user-friendly nature and customizability of WordPress often lure amateur users into site creation. While creating a website with this CMS tool is easy, the work required post creation can prove to be tedious. Optimizing site content, deploying SEO, and securing the site- these are best left to a skilled WordPress developer or agency!

Choosing A Suitable WordPress Developer – What You Need To Do

Hiring a WordPress site developer is the best option when you want your site to be developed using the CMS while focusing on usability, SEO, security, cross-platform compatibility, etc. However, it is also important that you hire the most suitable developer or agency for such needs.

Listed below are some factors to analyze when you look for a WordPress developer or agency offering WP development services:

Outlining What You Need

First of all, you need to figure out what type of website you want to be made using the CMS? The reality is WordPress can be used to build various types of sites. From regional boutique owners to serious bloggers to large-sized eCommerce companies choose this CMS for site building nowadays. This is something you need to consider before hiring a WP developer. You also need to know the features that will be required in your WP site. Examples may include online forms, shopping carts, integrated online payment processors, Comments box, social media sharing buttons or shortcuts, etc. When you interact with web development agencies or WP developers, discuss all these aspects.

Ways To Find WP Developers

As a matter of fact, you can try numerous ways to locate and hire WordPress developers nowadays. You may either hire a freelance WP developer or sign up for the services of a reputed WP development service provider. It depends on both your budget and site usage needs. Typically, hiring freelance WP developers will be lighter on the wallet. However, the dedicated WP development agencies offer better customer service.

Once you decide this, you have to look up the major online platforms for finding WP development agencies or freelancing WordPress developers. There are a few sites where you can find and contact the top freelancers such as Freelancer.com, Fiverr, and UpWork. Those websites typically have all sorts of freelancers from copywriters that specialize in writing a product description for your e-commerce store to developers. However, there are some networks that are specific for the website and WordPress developers like TopTal, Gun.io, and Codeable.io. All 3 of those test their developer’s skills before they can access the platform. You may also find some WP developers in professional networking sites like LinkedIn.

Of course, you can make use of professional references in this regard. Ask your colleagues or even friends about any reliable WP developer or agency they know well. You may also get some useful references in your social media circles.

Assessing Properly

Once you find and contact a few WordPress developers or agencies, take time to assess. A number of aspects need to be evaluated properly here and hurrying is not recommended. It is not just about the pricing that you should be concerned about. You have to check work samples of such agencies or developers. Checking their online portfolio is a must. Besides, you may also check out the online review sites such as Dribble and GitHub. Once again, social media sites can be useful for evaluation.

Analyzing The Response

When you interact with a WP developer or agency, the response should be analyzed well. You need to check out a few aspects here:

  • Is the agency/developer answering all your queries patiently?
  • Are they willing to showcase a portfolio of work and testimonials?
  • Are they clear about service terms and conditions?
  • Are they clear on the documentation related to pricing?
  • Has the developer the experience of working for clients belonging to your business niche?

Analyzing The Cost

The cost of developing a site in WP depends on a few factors. It is not just about hiring a freelancing developer or a reputed web development agency that you need to think of! The cost will vary on a number of factors like complexity of the site, the number of pages used, the number of plug-ins and extensions deployed, etc. However, you need to be clear on the final cost before signing up.

Mobile Optimized And Cross Platform Compatible Design

Developing an enticing looking and feature-rich website in WP is a great idea. However, you have to remember that your target buyers or site viewers will be using different types of devices. Some of them may use Mac-based PCs, others will use Windows desktops or laptops and there will be tablet users too. The number of mobile web users is something you can’t overlook in this regard. So, your WP website should run on multiple types of devices without issues. It also needs to be mobile optimized. The developer or agency you hire should be capable of ensuring these.

Other Aspects

There are some other aspects that you need to analyze when hiring a WordPress development agency or freelance developer. These are:

  • SEO – Whether your site is made using WP or any other web development framework/tool, SEO is something that should not be overlooked. So, you need to ask the developer or agency about SEO measures that will be used.
  • Plug-ins – You may have specific needs for your website. You should ask the developer/agency on the type of plug-ins that will be used to address such needs. WordPress supports myriads of plug-ins and these can be useful for using and controlling interactive media, enhancing SEO, including the payment processor, integrating social media channels, etc.
  • Security – Site safety is an aspect you can not overlook, these days. So, you need to ask the WP developer/agency about site safety measures that will be deployed. This is even more important if you are planning to sell services or products online.
  • Payment methods – WP supports various online payment provisions and these can be enhanced by incorporating plug-ins. You should ask the developer about supported payment options. If your brand caters to overseas buyers, offering maximum possible platforms for payment processing is necessary.

Conclusion

As you can see, picking the right WordPress developer for your project takes time and skills. It’s not an easy task to do and requires some experience. However, if you follow some of the best practices that have been outlined in this article – the chances of your project being a success will increase dramatically.

Author Bio

Andriy Haydash is a WordPress Developer & Consultant who helps thought leaders and organizations build and launch successful membership sites.

Data Management Platforms in Digital Marketing

Digital marketing, unlike conventional print and TV marketing, is very dynamic. As technology gets more sophisticated, digital marketers are tasked with making good use of it especially in the management of data to meet the demands of customers.

Most digital marketers have probably come across the concept of digital management platforms, which are commonly known as DMPs. They help in collecting, sorting, and analyzing customer-related data to give marketers an edge when making marketing strategies or advising the business on what products to make. 

Fortunately, the platforms, which come in the form of software, are numerous, and choosing one that is appropriate for your business is easy. Here, we will go through invaluable insights about these platforms and why you should work closely with them as a digital marketer.

Top Data Management Platforms

  • SAS Data Management – Let’s get real! SAS has been doing well in the data management sector. Marketers, as well as other departments in a company, can comfortably rely on this platform to collect data and organize it from Hadoop and other approved sources. It is a paid DMP for larger businesses, although beginners can take advantage of the resources if they can afford it.
  • Google Audience 360 – This is a tool with numerous features that allows digital marketers to make media plans. So, if your team wants to make automated bidding or just have a creative work plan, this is the best DMP to try. If you want to make your collaboration even more innovative, combining it with Analytics 360 is a great idea. Ultimately, this is the tool for media marketing in any business or organization.
  • Adobe Audience Manager – The Adobe Experience Cloud is as dynamic as you can imagine. And this is just one platform that helps marketers to manage their audience in either offline or online mode. The tool has numerous features for collecting and analyzing data to make informed decisions about digital marketing campaigns. 
  • Troparé Inc. – Over time, this resourceful platform has won the confidence of many marketers across the globe. The platform is a B2B data management studio created by  for sales teams and marketers who aspire to make informed decisions. As soon as your team enrolls in this cloud-based platform, they have access to numerous data solutions. 
  • Lotame – The list cannot be complete without mentioning Lotame. It is a popular software program for data management that gathers data from the web, social media platforms, emails, and many other sources. On top of this, it allows marketers to analyze relevant data before forming their digital strategies. In addition to being resourceful, it is user-friendly and affordable for beginners. 

Benefits of Using Data Management Platforms in Marketing

The first benefit any company will get for making use of any of the above DMPs is making informed decisions. If you are a digital marketer, you can confirm how important it is to develop campaign strategies that are backed by accurate data. Luckily, many of these platforms are already using open resource databases with massive amounts of information. So, take advantage of this to understand your market sector and take care of your customers.

Another benefit is to increase the customer base and sales. It is a no-brainer that such an increase also adds to the profit margin for the company. If you are looking forward to growing your company, it is time that you take charge of digital marketing through the use of these platforms. Marketers are able to use effective marketing strategies when they have the right information to reach the right customers, increase conversion rates, and lock in loyal customers. 

Saving on marketing costs is another advantage of using these technologies. Most of them bring more value to a company than the cost of the software. All you need to do is to have a proactive digital marketing team that will make good use of this software. Actually, you might be surprised to find one that is almost free or free. 

Final Word

For any business, choosing the right DMP for the marketing department is crucial. Today, such moves are not optional if you dream of coping with the competition or becoming a market leader. Hence, the information that we have shared above will be invaluable to you. Use it well.  

How to Grab Guest Posting Opportunities in Seo

Guest posts are a sacred art to promote the content of your blog, especially in the world of search engine optimization (SEO).

Unfortunately, it can be difficult to find a way to post in blogs, and guest posting services can also be extremely intimidating. You have to join big blogs and you can even reveal your connections.

You probably have some free time and are probably interested in some of the most popular blogs in your area, such as Google, Facebook, Twitter, LinkedIn, etc.

Inevitably there will be a huge gap in the guestbook and you will be queuing up with people queuing up for big websites and blogs. So here’s the thing: I’m out – addicted to guest blogging, and I recently started a blog with very little value beyond my name.

It can be nerve-wracking to decide what kind of place to be, and there should be at least 10 posts on most blogging sites to accept one. Most places wouldn’t take you with them at first because of a lack of content, but it can be nerve-wracking to decide what kind of place to be.

If you don’t, immediately pay cash for a domain, find a way to get your online presence, and behave yourself at all times. Intimidation can also be an obstacle, but that can’t be a problem for you as long as you don’t let them intimidate you.

If you continue to target large, authoritative blogs from the outset, this can hamper the launch of your website. There may be moments when the page you open is actually great for your blog, but choosing intimidation might help you keep your foot down. Accept that you are not perceived as intimidating, and accept that it is not your fault.

Twitter seems to lack business interaction, but in my experience it’s a great place to blog. This also applies to budding freelance writers as well as professional bloggers and bloggers in the business world.

It just takes a lot of online presence for interaction to take place, and that is simply not true for most people, especially in the business world.

There was a time when I saw a new follower on Twitter, so I decided to go to my page and look at the content. A few months went by and I expected the worst, but why not try looking at my Twitter followers?

When I came back, it seemed like I had a ton of connections and tons of great content, and that was the place where I found my first opportunity to blog. Twitter can be a great place to find guest blogging opportunities, but it’s also one of the most popular social media platforms in the world.

You can even use the search bar to search for a nice post in your niche. People who follow me, as well as many other bloggers, are worth a visit, and I am always looking for new posts.

The great thing is that the people who make the comments have already built a kind of network with the owner of the site and other owners.

Chances are that you are a guest blogger and can join this society through your guest post. If you are able to connect people to your network, they will support you in the future. You are looking for guest posts on a page that is read within your niche, and there are probably guest bloggers like you.

There are several options, but keep in mind that if you want to find people in the same niche, go to people who write within your niche. You need to be aware of who is publishing your guest post, and have a good understanding of their niche and the nature of the content.

If you want to be an aggressive guest poster, there are some big blogs that take some time to publish, so you know other great places to post guest posts. Guest blogging is the secret to promoting your blog, but it is also one of the most important parts of your marketing strategy.

Author Bio

Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Dricki.com, and Digital Junkies and explores new technologies to share his knowledge through writing.

Top E-Commerce Website Development Trends to Watch for in 2020

We have entered the digital era, where everything, from sales to purchases could be done with the use of mobile devices. There is only one well-grounded conclusion we could draw on this: eCommerce and eCommerce development is here to stay. eCommerce is a big platform growing at an unrivaled rate all throughout the world. 

People from all walks of life, from every age do their shopping from the various electronic and web stores. Online shopping offers more happiness than doing shopping in brick-and-mortar shopping establishments. As more and more apps and websites are focusing on eCommerce, finding anything on an e-store is simple and fast. 

In the years to come the growth of electronic commerce and eCommerce website development would escalate like never before with all the current technologies and the continuous evolvement of the industry. The online shopping rate is growing beyond measure, driving business owners and entrepreneurs’ crazy in keeping their robust place in the online dash.

Acing the eCommerce game however does not only mean building a website, stocking products and selling. Electronic commerce is one of the most dynamic industries to have emerged, thus you must catch up with the ever-evolving trends. 

We’re already halfway through 2020, and despite the global pandemic, we still have to do our daily tasks, including keeping businesses afloat. There are so many trends when it comes to web and app development, also so many shopping cart solutions and platforms, such as for instance the very popular Shopify platform. Should you wish to hire the services of a Shopify development company like eTatvaSoft, you should take a look first at the emerging trends in the eCommerce realm this year.

Top Trends in eCommerce Web Development 

1. Artificial Intelligence, AI. Without doubt the first because it has thoroughly revolutionized the business space altogether. Digitally mature companies have a well-defined Artificial Intelligence strategy. Expect that more and more establishments would embrace the technology to bring change in several functionalities. 

Majority of organizations already are leveraging AI to identify customer segmentation and market patterns based on the browsing history of people. Retailers as a matter of fact have realized a significant increase in sales after they implemented personalization techniques that are AI-based. Personalization after all holds the key to better customer relationships and a reinforced brand identity ultimately. 

2. Voice Search. Alexa, Google Assistant and Siri no longer are secrets. They’re very much around, creating a difference in how people look for information or search their favorite song. The driving force behind these elements is the power of voice command, something that allows you to make the change from ‘typing’ to ‘speaking’. 

Google has revealed that 72 percent of people with voice-activated speaker say they use it as part of their day-to-day lives. It therefore means people would be uttering longer sentences to find something out. This is where using long-tail, relevant keywords in the product page should be smarter so that it appears on the queries of users.

3. AR, Augmented Reality. Definitely, the in-thing these days is online shopping. It brings more convenience to shopping. Nevertheless, a big portion of customers still do the old-school way, opting to purchase a product when they experience it. 

This is where AR, or Augmented Reality plays. It whisks customers away into a simulation experience, giving them a complete idea of how a product would feel and look in real life. It would be of the best interest of any business today to integrate an AR feature so customers will be more inclined to purchase.

4. Intensified Shipping Options. The retail field in the past few years witnessed logistics and shipping languish. Several enhancements, such as free shipping were done left and right. Yet, nothing came up until 2013, the year when the same-day delivery became a mainstream wonder. 

Since then, things started to gain momentum, such as for instance the testing drone deliveries made by Amazon. By incorporating with Google Maps, the specialized drones could determine the briefest route to the destination. 

Today, this trend is likely to escalate as major technology enhancements are coming along. Soon, drones would be a viable element of most retailers. 

5. Automated Marketing. In the eCommerce space, marketing automation is not new. Some organizations in fact have achieved 17 percent higher CTR already utilizing custom automation workflows. Now, businesses have to fold it more than the usual. 

Aside from automating email marketing and social media posts, marketing automation now has become more on shopping carts that are easy to access, and customized landing pages as well. 

With the right marketing automation strategy, you could send out personalized emails to customers and your prospects, use the shopping history of people to showcase new products and promotions, and re-target customers. It’s a superb way off influencing the perception of buyers and attracting them to purchase from your brand. 

6. Social Payments. The shopping experience of consumers this year is getting more streamlined with the rises of social payments. Made popular by PayPal, the social payment options enable users to pay for their purchases via social media. Nearly all major social platforms nowadays have come up with their version. 

Some notable platforms include WhatsApp Pay, GooglePay, ApplePay, Twitter Buy and Facebook payments. The payment methods work the same way as a digital bank account, only that it occurs on social media. On these platforms, users could purchase, or from online retailers offering social payment systems. 

7. Subscription-Based Model. Companies that are subscription-based have gained a monumental grip recently. Much of it is due to the success that they deliver. For people in their 20’s, disposable incomes are higher than it was a couple of decades ago. The overall wealth however is lower, which indicates that the age group makes much less big one-off buys.

Today, the business industry could expect a momentous growth in the number of transition-based establishments more than ever. This eCommerce trend is noteworthy and has been growing steadily over the years. 

Nevertheless, one of the most challenging areas for these brands, especially those that send product boxes monthly, is to sustain the sense of variety and value with every delivery. The generation idea for this should be robust enough and backed by a sturdy comprehension of the target market. 

To Sum Up

The world constantly evolves, it’s changing. eCommerce would only get better and bigger this year and in the years to come. Evolving and new technologies help in achieving that. 

Now, more than ever, eCommerce businesses should embrace the trends that suit their needs best. The better the user experience is, the better the sales will be.

Author Bio:

Olivia Diaz is working at eTatvaSoft, an Enterprise level Mobile Application Development Company. Being a tech geek, she keeps a close watch over the industry focusing on the latest technology news and gadgets. Follow me on Twitter.

Safeguard Your Online Chats and Calls with a Good VPN

The COVID-19 outbreak has changed lives across the world. With almost the whole globe in home quarantine, it is obvious that online activities are at its peak. The pandemic outbreakcalls for a boost in privacy and security when it comes to surfing the Internet and working from home. This is where you should invest in a good quality Virtual Private Network or VPN to ensure no ISP can track your online activities and steal sensitive personal information.

VPNs protect you and your online activities while working from home

VPN technology is not only a “nice” thing to have now. In fact, it is a “must-have” for you as there are so many people online, and you do not know whether the intentions of all of them are genuine or not. This is why there is so much advice on the Internet when it comes to the subject of cybersecurity and protecting your basic rights. Take a look around the world, and you will find several regulations and legislations cropping up. For instance, in the UK, you have the Investigatory Powers Act, and, in the USA, you have legislation passed that allows the ISPs of the nation to sell their user data. Now, would you like your data and information to be given to another? If no, do you have a VPN? If you don’t, there are a few compelling reasons why you should get one now!

When it comes to the question as to why you need this technology for your online activities, check out the following two reasons to do so-

  1. Keep your messaging safe and secure – Look at online communication today and see its evolution from a simple text email to robust messaging services that are cross-platform in nature. Common examples are Snapchat, WhatsApp and Skype to name the popular ones across the globe. Now, the problem with all of the above platforms is they are not at all encrypted, and there are risks of all your messages to be read at any time. When you ensure that your messages go through a VPN, you get a higher level of safety with encryption that means all your conversations are and stay private.
  2. VoIP- VoIP stands for Voice Over Internet Protocol, and it is one of the most revolutionary technological advances in the digital world of communications today. It is cheaper than a phone call as all the calls are successfully routed via the Internet. However, there is a downside that these calls are acquired and later analyzed together in bulk. When you send them through the VPN, they are encrypted, and acquiring them becomes challenging for cyber hackers and other users with malicious intent.
  3. VPN Hides Your Conversation Data From Hackers These days, programmers will attempt any adventure that they can discover so as to take the delicate data from their casualties. One of the most well-known adventures is to take your online discussion from different applications. On the off chance that you don’t make sure about your association during your discussion, for example, when you are calling your companions or sending writings, at that point the discussion information can be taken by programmers. Some applications or programming has almost no security to the online discussion of their clients, so it can undoubtedly be spilled to the outsiders if the clients are not cautious with the manner in which they utilize the product. The VPN will conceal all your discussion information from programmers.

Therefore, if you commonly use the Internet and wonder why should you install VPN for online browsing, remote work, chatting or making calls to friends and family, it is high time you install a good VPN that protects you from the dark web so that all your activities are private and free from the prying eyes of ISPs and cybersecurity hackers with success!

Author bio –

Ariya Stark has been working on the importance of social media in marketing field. In this article, she explains some impact of pandemic outbreak also she recommended why should you install VPN for better online chats.

Frame Your Social Space: Best Social Media Templates to Take Advantage of

In our modern world, communication is something that cannot be taken away from people. It has successfully migrated to the online-space. You are not going to be too surprised if we say that forums and social networks are dominating these ways. This kind of resources always catches the attention of various people. First of all, they are interesting for young people. They want to stand out from the crowd by means of various posts.

Anyway, you can use social networks not only by those users who want to post different photos and share their thoughts. However, they allow collecting information about your core audience and catching the attention of multiple potential customers. For this reason, we want you to get familiar with the best social media templates.

Main Features

  • affordable ready-made solution for making everyone interested in your company;
  • if you are interested in getting more and more visitors every single day, you need something special;
  • it is possible to choose from social media templates that can be used in order to impress fans of different topics. Fashion, web-development, business, and so on and so forth… Actually, it is not the whole list of possible realizations.

If you have ever managed a profile in the social network before, you know that it can turn out to be difficult to keep track of the content. You should be aware of everything, post different posts, engage your followers, and solve many other problems. From now on, you do not need to worry. Everything can become easy if you possess a few social media templates.

Lots of people are already using them. You should think of doing this too. Below, you will find some variants to manage your posts. They will provide you with some inspiration that will make your profile better. Just imagine having a chance to get your work done in the smallest amount of time. When you need to work with several tasks, it is amazing to have something to save your valuable time.

Browse Social Media Templates

If you are ready to browse this collection of social media templates, feel free to do it here and now. We tried to include only the greatest variants that will have a huge impact on your audience. In general, you can find different bundles that include designs for creating animated and impressive Instagram posts. Moreover, you will find various social media kits that allow creating the most stunning Facebook and Youtube covers. All you need to do is to customize them, add your text, and start drawing the attention to your unique content.

In our opinion, you will be impressed with the results, while your visitors will adore your posts. So, let us look through them right now in order to choose the most appropriate ones…

Fashion Promotional Instagram Social Media

Fashion Promotional Instagram Social Media

Download

10 Fashion Instagram Template PSD Designs Social Media

10 Fashion Instagram Template PSD Designs Social Media

Download

Modern Social Media Kit (Vol. 6) Social Media

Modern Social Media Kit (Vol. 6) Social Media

Download

SINBAD Social Media Pack Social Media

SINBAD Social Media Pack Social Media

Download

Clean Style Instagram Story Package Social Media

Clean Style Instagram Story Package Social Media

Download

Pastel – Instagram Stories & Posts Social Media

Pastel - Instagram Stories & Posts Social Media

Download

10 Cover Photos For Facebook Timeline Bundle

10 Cover Photos For Facebook Timeline Bundle

Download

Instagram Colorful Banner Social Media

Instagram Colorful Banner Social Media

Download

200 Ready-to-Use Entrepreneurial Quotes Social Media

200 Ready-to-Use Entrepreneurial Quotes Social Media

Download

Facebook Cover Photo Design Social Media

Facebook Cover Photo Design Social Media

Download

Animated – Instagram Video Templates for Photoshop Social Media

Animated - Instagram Video Templates for Photoshop Social Media

Download

Colorful Instagram Banner Pack Social Media

Colorful Instagram Banner Pack Social Media

Download

Electronics Cover Photo For Facebook Timeline Social Media

Electronics Cover Photo For Facebook Timeline Social Media

Download

Minimal Instagram Puzzle Grid Social Media

Minimal Instagram Puzzle Grid Social Media

Download

Business Facebook Cover Social Media

Business Facebook Cover Social Media

Download

Social Media WordPress Themes

Monstroid2

A multi-functional theme can realize all your ideas at their best. The package has 48 skins that provide a distinct appearance for your brand-new website. Using a powerful Elementor Page Builder, you can add all the necessary content to them. In addition to this, there are some engaging options as a commenting system, background options, and Google Fonts.

Main Features:

  • mega-menu;
  • contact form;
  • newsletter subscription;
  • cross-browser compatible design;
  • audio and video integration.

DEMO + THEME -> GET IT HERE

Tourizto

One of the most exciting travel-related themes that impress with its flexible nature. You are free to control the look of your online-project, thanks to a user-friendly Elementor Page Builder. There is no need to be an expert in programming to build your content. There are different header variations included in the package. You can also pay attention to four blog layouts that are perfect for adding original elements to your website.

Main Features:

  • mega-menu;
  • Google Fonts;
  • fully-responsive design;
  • booking form;
  • Google Map.

Download

ProHealth

ProHealth Social Media WordPress Theme

This modern and beautiful theme should meet your needs. It has many benefits that your potential visitors will be happy with. Many pre-designed pages that are waiting for you to add your unique content to them. You can encourage people to receive your messages by providing them with a newsletter subscription. It is also possible to work with some background options.

Main Features:

  • social options;
  • commenting system;
  • cross-browser compatible design;
  • bonus images;
  • WPML-support.

Download

Fury

Fury Social Media WordPress Theme

An eye-catching and remarkable theme is one of the most effective ways to spread your message. Various tools that will attract more visitors. You can choose from several pre-designed pages to give your online-project a distinct look. An advanced Elementor Page Builder allows implementing your ideas into life and adding all the necessary content. There are also different relevant images you can take advantage of.

Main Features:

  • contact form;
  • WPML-support;
  • commenting system;
  • Google Fonts;
  • Google Map.

Download

Events Company

Events Company Social Media WordPress Theme

A minimalist-looking theme can grow your audience and make your online-project accessible. It has many unique opportunities you can implement. As an example, you can add reliability by adding testimonials. In such a way, it can be more comfortable for your potential visitors to make the right choice. Moreover, several animation effects that should make it more exciting to browse your website.

Main Features:

  • Google Maps;
  • contact form;
  • social options;
  • background options;
  • cross-browser compatible design.

Download

24.Storycle

Storycle Social Media WordPress Theme

This all-in-one theme can help you in working with different purposes you have in mind. There are many demos designed for the most popular topics. You can also choose from ten single post layouts. In addition to this, you can translate your online-project into many languages using a WPML-support. The package also provides users with a newsletter subscription.

Main Features:

  • mega-menu;
  • drop-down menu;
  • Google Fonts;
  • seven blog layouts;
  • social options.

Download

FunCare

FunCare Social Media WordPress Theme

A vibrant and impressive theme that quickly assures people of choosing exactly your online-project. The package has many pre-made pages you can work with and add your original content. There are also some extra options you should be happy with. These include a contact form that makes it possible to find out more by asking different questions. You can also save time and take advantage of eye-catching bonus images.

Main Features:

  • commenting system;
  • Elementor Page Builder;
  • background options;
  • team members and testimonials;
  • drop-down menu.

Download

WPBase

WPBase Social Media WordPress Theme

Discover this incredible theme that has everything to showcase your content expressively. It has a well-structured design that highlights the most crucial information. People can always get messages about your updates if they take advantage of the newsletter subscription. An online-project adapts to all the modern browsers. Do not forget about using superb relevant pictures that should suit your needs.

Main Features:

  • social options;
  • Google Fonts;
  • Google Maps;
  • one-click installation;
  • background options.

Download

Social Media Keeps On Changing To Improve Traffic To Your Site – Learn About It In Details

Nothing is constant, and the same goes for social media. The social marketing professionals are the ones to bear all the constant challenges coming up their alley because of the flexible nature. A social media strategy surely works as a map to help guide marketing plans for future campaigns. It is more like planning a sensible trip to reach your goals in the end. But, such good news won’t last long because of the changes in social media features, standards, and other algorithms. It means the map that you have worked so hard on, won’t matter anymore, leaving you all confused and unsure.

But it isn’t the end of it all as marketers can now stay prepared for all the social platform changes. They can walk through everything that you might need to know about the best social channel changes taking place and plan your strategic plans accordingly. Staying prepared beforehand is always the most beautiful thing to do. But, before you plan for the changes, you need to know about those. It helps you to strategize your plans well.

Changes with the COVID pandemic:

With the COVID pandemic taking the front seat, many changes that social media platform has to witness. Few changes would be an understatement. This crisis has changed the digital landscape dramatically. Nowadays, billions of people are heading towards this online platform, to cope with their monotonous life and work under this current lockdown phase. So, social media managers and other online businesses need to get the most recent global digital state data. Checking out for the updated version of the 2020 report is your one-stop solution. 

  • There has been a dramatic increase in the use of social media for the past couple of months, right from the time lockdown became active. It even covered 1:1 messaging within the lot.
  • Even the consumers’ attitude during lockdown has changed towards online advertising. With e-commerce stores working in full swing, people are spending more time online to meet their daily needs.
  • For harnessing future growth, audiences are coming up with evolving habits and behavior. If this phase continues like its present situation, the chances are high that audiences can move towards online sessions and social media sites, more than ever!

Recent changes come with video content:

Video content has been dominating the social media channel or quite some time now, not something new. The only difference lies with the surge of it. Checking out some of the features and statistical counts can help you understand its current standing well. 

  • Around 92% of the users are now spending time watching videos on mobile devices. Not only that, but they are also sharing those entertaining videos even more now with others on social media platforms.
  • Recent studies have shown that social video can generate around 1200% additional shares compared to image content and text. 
  • Another exciting fact portrays that around 72% of the customers can learn about any service or product by way of the videos.
  • More and more people are now forcing brands in on the way to upload video content. Around 54% of the consumers would like to see more video content from not only their favorite brands but from some new names as well.
  • Right now, with lockdown in full effect, users can easily spend 88% of extra time on the websites with video contents within.
  • HubSpot has recently reported that around 85% of the businesses are using video as the primary marketing tool. So, by the time 2022 comes, around 82% of the entire Internet traffic gets to run on video content. 

So, video content is nothing but the main future of social media channels. Brands sitting on the sidelines and not focusing on video content are moving towards a big mistake. They can find it rather difficult to catch up with others later on, if they fail to focus on video content soon. Get to learn about it more from https://blastup.com.

Social media marketing relies on AR and VR modules too:

Virtual reality and augmented reality are not associated with the entertainment realm only. Thanks to 5G, AR and VR now have two separate entities to work with. The technological advancements in these fields are not proficiently integrated into some more apps. So, marketers might not have new opportunities to work with. Furthermore, business owners get to work on creative strategies and campaigns that can easily integrate with AR and VR technologies. The ultimate goal here is to improve the real-time experience of customers across multiple brands.

AI and its necessary form as of now:

Over the last decade, AI has a new meaning to it. But, that doesn’t stop Artificial Intelligence from moving way ahead of the list. In the year 2020, people can quickly stop doubting this technology and add it to their daily lives. No, AI won’t take up your jobs. In its place, businesses get to see some more opportunities coming up towards them.

  • AI cannot allow PR experts and marketing professionals to work smarter, faster, and work with some of the data-based insights.
  • AI technologies might also add to video analytics, which forms a significant part of the AR and VR sector.
  • Experts think brands shouldn’t waste time and must invest in AI tools currently available in the market. In no time, Ai can solve the entire content marketing based conundrum.

Lesser emphasis on the vanity metrics:

Instagram is working hard to hide its “like” button. It is one broader trend for de-emphasizing vanity metric usage on social media. Follower counts are now becoming meaningless on Twitter. So, the social media influencers and marketers must start working deeper into actionable forms like user engagement quality and rate on social media. People start exploring the field of relevant data and user demographics for understanding potential customers better.

Author Bio –

Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. You can visit https://blastup.com for more information.