What is Digital Marketing?
Digital Marketing refers to the marketing of products and services being marketed using digital technologies. The strategies and tools used to market are under digital marketing are vast, and affiliate marketing is only a part of it.
Digital marketing involves concepts like SEO, SEM, PPC, Affiliate marketing, Content Marketing, Social Media Marketing, etc.
What is Affiliate Marketing?
On the other hand Affiliate marketing refers to selling products and services based on a certain amount of percentage and is a part of digital marketing. This type of marketing is usually used by business owners at the start of their new business.
The entire concept of affiliate marketing is based on revenue sharing while minimizing the risk for you. Affiliate marketing uses different concepts to promote sales, some example includes online blog marketing, 3d shopping cart coupons, online contests, and quizzes, etc.
In this article, we will further outline the benefits of digital marketing and affiliate marketing for your better understanding.
Benefits of Digital Marketing
There was a time when marketing meant using Tv and radio channels. This would be expensive for a few corporations or new businesses. Digital marketing offers a solution for small and big businesses equally.
Marketing encompasses so many concepts, tools, and resources that are budget-friendly that every business can now use it to its benefit. The internet and all the digital resources have provided small business owners the maximum benefit of availing them according to their budget.
2. Time Efficient
Digital marketing offers instant solutions compared to traditional marketing methods. With the traditional technique, one has to wait a certain amount of time for it to be effective. So comparatively, digital marketing widens your target reach and provides you with numbers instantly that you can use to work on digital marketing campaigns, etc.
With digital marketing media platforms, you see the amount of traffic on your website or social media pages, conversions rates of customers, bounce rates, etc
3. Brand Value
Digital marketing works wonders with creating brand value. So if your marketing goal is to increase your brand’s outreach and create an image, using digital marketing tools is your best bet.
4. Maximize your Brand Customer Reach
The reason why digital marketing has become all the rage is that it increases the brand’s reach to the target audience and maximizing your profits. How? Digital marketing involves the use of various channels, like your website, Facebook, Instagram, Twitter Linkedin, etc.
So if you have missed out on some customers through your website, you are bound to reach them through Facebook or Instagram, or some other social media channels.
Benefits of Affiliate Marketing
1. Performance-Based Marketing
The affiliate market is somewhat satisfying because technically you are only paying for it when you get sales or a click. Think of it like you made high-quality video marketing content for your brand, but no one clicks through it. Would you like to pay for it? No! Why? Because it didn’t generate any traffic or brought you any customer lead or sales.
2. Targeted Customers
If you are using a blogger’s site as your affiliate, you bloggers know their target audience and would place your ads accordingly on your website. You can affiliate your brand with other brands, or vloggers, bloggers, celebrities, etc.
A lot of professional affiliates’ marketing websites, let you see the analytics of your content, meaning how many viewers saw the content, clicked on it, etc.
4. Brand Visibility
Affiliate programs are used to increase your brand’s visibility. So if you are thinking of marketing your 3d cart shopping coupon, These affiliates will display your ad on their websites.
Should you go for Digital Marketing or Affiliate Marketing for your Brands?
Both marketing techniques deliver results. However, if you want to choose one then keep in mind what your goals of marketing are? What your expertise is etc.
If you have good analytics skills, or if you are into social media marketing or search engine marketing you should go for digital media marketing. However, if you are good with problem-solving skills and have art for convincing people, then affiliate marketing would be the right thing for you.
Digital marketing and Affiliate marketing has been all the rage in 2020 and are continuing to be so in 2021. The two concepts are becoming bigger and more result-oriented with time. However, in the end, it is the planner, strategist, or marketer who is driving all the things effectively.
So depending on the skills of the marketer and the need of your business, you should decide to choose between digital marketing or affiliate marketing. We would suggest if you have the budget for it, go for a little bit of both.
Arslan Haider is author of the above blog. He has done his Bachelor in Computer Science from University of Wah. He is a professional Guest Blogger at Mediahicon and loves to post blogs with valuable content.