The Pros and Cons of Free and Premium WordPress Themes

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WordPress is the pioneering platform when it comes to creating blogs and websites for free. If you’ve recently created a website or blog on WordPress, then you know that finding the most suitable theme is a very important yet challenging step that you must take. If you are looking for WordPress themes, you often choose between the free and premium ones. For those who are not sure which is better, then you’ve come to the right place. Here you will learn more about the respective pros and cons of free and premium WordPress themes.

Free WordPress Themes

It is important to note that if you say free themes, you are referring to those you can find in the official Themes directory at WordPress.org. As much as possible, you should stay away from downloading and installing free themes that come from unreliable distributors or sources.

Pros

•             They’re free. The major advantage of using free WordPress themes is that they will not cost you anything. It allows beginners to finally create a decent website or blog of their own. For most people, though, hearing the word free makes them cautious. They often wonder what’s the catch when using these free themes when there are premium themes available. Also, anything free is associated with anything of low quality. With free WordPress themes, however, you are getting quite the opposite.

•             They undergo strict reviews. Free WordPress themes often follow a higher quality of standard. All free themes available in the theme directory undergo a strict review process. A theme review team of talented individuals ensures to check and test each of these themes before they put them up in the directory. These themes are checked for their privacy, security, quality CSS and HTML, support for standard WordPress features, standard-compliant code, and more.

 At this point, you know that WordPress themes are only included in the official platform directory if they have been built by a group of talented developers who know the abovementioned things and more. So, why are these themes made available for free?

Giving and sharing themes for free can benefit a lot of parties. On the part of the theme developers, they get to sharpen their skills in reviewing themes because they get to audit their codes and suggest further improvements. They also get a chance to make their theme available to a wider market that allows these users to use their theme, give their feedback, and even suggest more improvements.

Other advantages of creating free WordPress themes include building your reputation as a skilled developer, getting paid for customizing those free themes, developing personalized themes for clients, and building a portfolio. Although using free themes from WordPress has some positives, there are also negatives when you use them. You have to understand, though, that these cons can be subjective. What one user considers a disadvantage may not be at an issue at all to another user.

Cons

•             Limited support options: While developers of free WordPress themes provide support to users, they only do so through the platform’s forums. For additional queries, they are not obliged to reply to each of them.

•             Limited functionality and features: While all free themes support standard WordPress features as per requirement, most of them don’t give you additional features like creating landing pages, using shortcodes, creating buttons, etc.

•             Not that personalized: Many users use free WordPress themes for their blogs and websites. So, in terms of design, your website will not be one of a kind. Additionally, you don’t get as many customization options if you intend to change how the free theme looks like.

•             No guarantees: Free WordPress themes have no warranties. In short, you are on your own when something goes wrong with your website or blog.

 Even if there are specific features that you need but cannot find from the free theme that you are using, avoid leaving it a one-star rating. Keep in mind that you are not spending a cent to use this theme. If you do make a small donation or ask nicely, the developers might consider adding the features that you are looking for.

Premium WordPress Themes

Compared to free WordPress themes, premium WordPress themes are available for sale across third-party WordPress theme marketplaces and shops. Here are some of the advantages of choosing premium themes over free themes:

Pros

•             More customization options and features: Unlike their free counterparts, premium WordPress themes offer a whole range of features and options for customization. With how competitive the premium theme market is, shops are always finding ways to offer more features for their themes at lower costs. As a customer, you can choose themes that offer you several options like multiple templates and layouts, shortcodes, drag and drop builders, and unlimited choices of colors.

•             Excellent support and regular updates: You get regular updates and excellent support from premium WordPress themes because shops are making money out of what they’re doing compared to creating themes for free.

•             Less frequently used: Because premium themes come at a cost, they are more unique in comparison to free themes. There also goes the benefit of having to choose from a wide array of customization options so that you can even further bring the personalization of your theme up a notch. Combine these two positives, and you will undoubtedly have a website that easily stands out from others.

Not all premium WordPress themes are created in perfection. There are a few issues that you may experience with your premium theme that can put your blog or website at a disadvantage.

Cons

•             Poor coding standards: While you may buy a premium theme that looks appealing, its coding standards might be poor, making the theme incompatible to some plugins. One of the reasons why this often happens is that third-party themes do not go through a strict review process as free WordPress themes do.

•             Too many unnecessary features: A lot of theme developers make the mistake of adding too many features into their themes just so they can sell more. Although these features may seem promising, not all of them will be necessary for your website. They may even cause your website to load at a slow pace.

•             Crossing over into plugins domain: Some premium WordPress themes cross over into the plugin’s domain. When this happens, they offer other functions that they truly should not. For instance, the custom short codes, post types, etc. that you create may disappear once you change your theme.

If you have plans of creating a unique blog or website using WordPress, you must know how to choose the most suitable premium WordPress themes for your needs that live up to their promises. To be sure that your premium theme is reliable, make sure that you only get it from a trusted theme developer or shop.

How To Mix And Serve Digital Signage And Content Marketing Using Mind Maps

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Digital signage marketing and content marketing have been combined before, but not everyone knows that they can be used with mind mapping. Here is how to mix and serve digital signage and content marketing using mind maps.

What Is Digital Signage?

To put it simply, digital signage are the advertisements you see being displayed usually on the streets but also indoors that come in the form of digital installations. For example, these can be the running electronic sentences in public transport or over the shops. But these can also be other forms of displays that have advertisements on them.

Strategic digital signage and digital signage advertising are both considered to be digital signage marketing which is done on purpose. But there are also times when digital signage becomes unintentional marketing like when the news is reported in the electronic sentence running and a brand is mentioned in a positive context.

Digital signage technology has evolved over time, so your digital signage and marketing efforts will need to be coordinated in a way that fits current trends. In addition to that, you should also understand that digital signage is made up of three main parts that work together:

  • Content: This is what appears in your digital signage installation. For example, the text and images in the installation are considered to be content just like the audio and video compounds.
  • Hardware: This is the technology you use for your digital signage installation. For example, the screens on which the content is displayed and the speakers that the audio is played through are all considered hardware.
  • Software: This is the digital framework or the programs that allow your digital signage installation to come to life. The software helps you at all stages of your involvement with the installation from creation to deployment to management to analysis.

How Has the World of Content Marketing Changed?

First of all, content marketing has become a more extensive notion. Now, even an essay writing service review site can give you an idea about where to find a suitable writer to create your content because so many professionals are actually competent to write different kinds of content no matter what kind of texts they usually write.

Secondly, most of your audience is now constantly on the go. The world is a busy place and most people are always out of time. This is why content marketing is trying to adapt to these new circumstances by creating content that can be consumed quickly, accessed easily, and processed effectively.

Content marketing is now more focused on smaller pieces of content like short articles and blog posts or even social media posts. All three can be accessed online at any time from anywhere and don’t require a lot of attention or time from your audience. This is why content marketing has transformed this much.

Consequently, digital signage is now being integrated into content marketing. The difference is that content marketing is usually used online while digital signage marketing is used offline. This is exactly why their combination creates a unique mix that targets audiences both online and offline.

What Are the Benefits of Combining Digital Signage and Content Marketing?

So, how exactly is digital signage being combined with content marketing, and what are the benefits of this mix? Here are just some things you can consider as advantages of combining digital signage and content marketing:

  • Integration: Of course, the first thing you will notice is that you will be able to improve your integration. By integrating digital signage marketing with content marketing, you will learn how to combine different types of marketing and be able to improve your overall strategy. In addition to that, this kind of integration can actually strengthen your advertising campaign because all of its elements will now be working together towards a common aim.
  • Innovation: What could be more innovative than integrating digital signage marketing and content marketing? This is one of the more recent trends that hasn’t become very widespread yet but already has a lot of potential. This means that if you try integrating digital signage advertising with your content marketing, you will be one of the first to do so. In fact, you might even become one of the innovators in this sphere and one of the most respected experts in the long run.
  • Exposure: Because you are combining offline and online marketing tactics, you will be getting double the exposure you usually get when focusing solely on online or offline (traditional) advertising. For example, if you are a local business operating in a particular area, your content marketing strategy will probably rely greatly on local SEO. This also means that it is easier for you to decide where to place your digital signage installations within the area where you are located. As a result, the people who see your marketing online will also see your digital signage installations offline prompting them to engage with your business.

What Are the Best Practices of Combining Digital Signage and Content Marketing?

You could use a writing services review site to write the content for your digital signage installation, but you could also write it yourself. No matter what you choose though, a good digital signage and content marketing combination will need to be created by using some of the best practices to make it effective:

  • Bringing Awareness to Your Cause and Your Content: One interesting thing about digital signage installations is that they can actually become overbearing in places where they are too common. This means that attracting the attention of your audience becomes more difficult. Luckily, you can repurpose your digital signage strategy in a way that will still promote your business but will also bring awareness to your cause and your content. For example, if your business supports a non-profit organization helping homeless people, you could incorporate that into your content marketing and digital signage marketing.
  • Putting Forward Content That Is Socially Relevant: As mentioned above, you need to find something important to focus the attention of your audience on rather than only trying to market yourself and your business. Think about the content you can put forward that will be socially relevant to your audience. Are they concerned with the prices for the kinds of products you sell? Offer them a discount! Are they wondering whether there is animal abuse involved when making your products? Have your business tested and officially label your products as animal cruelty-free (then, promote this aspect in your marketing)!
  • Creating A More Professional Brand Profile: Proper marketing is actually the foundation of your brand identity and brand image. This is why it is so important to keep in mind that when you combine digital signage marketing and content marketing, you can actually create a more professional brand profile. Improving your reputation will impact the way your competitors and your audience see you making you a way more serious business on the market that is serious about what it does and wants to improve the world (while also selling its products or services).

How Can You Use Mind Mapping for Content Marketing?

Lastly, it is important to understand how to use mind mapping for content marketing which you will then use for digital signage. Here are some ways you can use mind mapping for content marketing:

  • For Brainstorming Ideas: The most obvious way how you can use mind mapping to improve your content marketing and digital signage marketing is by brainstorming ideas. You can take a general topic and then move out to more specific subtopics and themes that you want your digital signage installations and online content you publish to cover.
  • For Creating Outlines for Content: Next, you can also use mind mapping to create outlines for your content. For instance, once you have chosen a specific topic to cover, there are still different points within you will want to go through. By using a mind map, you will get a general idea about the outline or structure of your content.
  • For Creating Checklists and Templates for Various Processes: In addition to that, you can use mind mapping to create checklists and templates for various purposes. Imagine that you want to provide your audience with a free checklist of your products they need for their kitchen. You can then use a mind map to select all of these products one by one.
  • For Repurposing Old Content into New One: Lastly, you can use mind maps to repurpose old content into new one. You can do this just for your content marketing and you can do this for digital signage marketing. If you have an old article about how to complete a nighttime skincare routine with your products but you have released new products by this point, you can use a mind map to recycle the old article and add new products to it.

Final Thoughts

All in all, digital signage and content marketing can work hand in hand if you know how to use them correctly. Read this article carefully and take notes before deciding how you will mix the two my using mind maps.

Author Bio

Jamie Fry – Purposeful and promising author. Confidently goes to his goal. He has a talent for writing original content. The main conviction in his life: «To be the best in the field in which you are developing». Always in search of fresh ideas.

Steps To Configure SEO Smart Links In Your WordPress Website

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Are you looking for a way to promote higher ranking for your website? You can get the solution from SEO smart links. They will give you automatic SEO paybacks for your website. That is not all. You will also custom keyword lists.

Would you want to connect phrases and keywords on your post with matching pages and posts? You can use SEO smart links to achieve precisely that. It is also more comfortable for you to use it to set your matching URLs and keywords.

To open a link in a new window has become easy for you. All you need to do is use SEO smart links. You may like to have your blog posts interlinked. Just use SEO smart links, and you will have it done.

Have you got the benefits you can derive from SEO smart links? Here are the steps you can use to configure it into your WordPress website. Follow them. They will help you to set up and use quick links on your site.

Steps to configure SEO smart links

Go to your WordPress website settings. Are you there? You can choose to reduce the database load. All you need to do is to set SEO smart links to function on single pages and posts only. Just select the option below.

Process single pages and posts only

Have you selected the above choice? Go ahead and allow your website to process RSS feeds. Are you already done? The SEO smart links will insert links to every post within your RSS feed. Just allow the choice below.

Process RSS feeds

Proceed and configure if you would like the matching pages and posts to be case sensitive. Just select the option provided below.

Case sensitive matching

Would you want to prohibit automatic linking for some pages or posts? It is possible. Just separate them using a comma. There is an option to ignore pages and posts. Go ahead and make it your choice if you wish so.

Ignore pages and posts

There is also an option for you to ignore some phrases or keywords from automatic linking. All that is required for you is to separate them using a comma. Give those pages, names, slugs, or page IDs you would like to exclude. You will be required to select the option given below.

Ignore keywords

Are you done setting up the above? You can move to the next step. That is setting the limits.

Set limit of links 

It will be suitable for your website to have restricted content that is linked to each page. That is why you need to ensure that the content linked is not too much. You need to set the limits per page.

Go to the limit section. Are you there? The SEO smart links generate links per post. You can choose to set the maximum number of various links to be generated at any given post. You are given the option below. Just make your choice.

Max links   

If you do not want any limit. You can set it to zero

You are also provided with an option to limit the maximum number of links that SEO smart links can create with the same keyword. You need to select the option below and give the limit. If you decide no limit, you can set it at zero.

Max single

Have you set the maxim single to be above 1? Then you have an option to set a limit of the number of URLs the SEO smart links will link to.

You have now come to an end. But you need to hit the save button. Have you done that? You can go ahead to browse your WordPress website and see your new changes.

Conclusion

You do not have an excuse not to try it! Are they not simple steps? Just a few minutes, and you will have everything running. You will enjoy many benefits by configuring your WordPress website with SEO smart links. Do not waste time looking elsewhere. Just follow the above steps, and you will have everything in place.

Author Bio

Naman Modi is a Professional Blogger, SEO Expert & Guest blogger at NamanModi.com, He is an Award Winning Freelancer & Web Entrepreneur helping new entrepreneur’s launches their first successful online business.

Followers on Instagram with an eye to the future and focus on how to communicate with customers during COVID19

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The COVID19 pandemic has now reached a stage when businesses have realized that it will not go away anytime soon. They must work out ways of keeping their customer base intact to make a quick start when things start becoming somewhat reasonable, although not the same as before. The biggest challenge that marketers are facing is understanding how to maintain a connection with the customers and prospects when there is no scope of engaging in business. Although some consumers are still open to brand messages during the pandemic, it is vital to reach people in the right way by considering the prevailing situation to enhance communication effectiveness.

Social media is the best place to market your business even during the crisis, and it has immense scope of connecting personally with the audience.  An increase in the usage of Instagram and Facebook by 40% bears testimony to it. Even when it is not the time for business, you can reach out to the audience on Instagram and buy followers on Instagram to lay the foundation for expanding the customer base. Your follower base bolsters the brand, but to make business happen, you must continuously nurture them with more brand exposure to convert into customers.

Buy followers on Instagram but give more attention to retain customers

Businesses and communities across the world are trying to adjust to the new way of life ushered in by the COVID19 pandemic. Business owners are more concerned about the health and safety of staff and employees as well as their wellbeing. They do not hesitate to close temporarily even at the cost of major financial setbacks. In the face of severe business disruptions caused by physical distancing and lockdowns, marketers are taking to more creative and affordable ways of communicating with the audience to maintain their connection with the business.

Instagram can serve the goals of marketers to stay connected in more effective methods during uncertain times by bringing communities together and even giving them the opportunity of shopping online. At the same time, you can use Instagram for educating and entertaining customers with videos with the option of streaming it live on IGTV.

To get the most from Instagram when communicating with customers during the crisis, here are some tips.

Listen and acknowledge

It is time to express empathy with people like all of us are on the same boat, and the last thing that marketers should dare to do is prove themselves unauthentic to customers and the audience. First, acknowledge the unusual situation that we are all going through and accept the new normal that will bring you closer to the audience by generating a fellow feeling. Your customers will also realize the difficulty you are facing and be ready to cooperate by considering you as a comrade.  Although this is not the promote your business, you can still approach your customers with an appeal to allow you to talk about business. You have the responsibility of supporting your employees and that you are ready to do everything that can help them protect their jobs.  Acknowledging the current climate and adding the right context to the communication will add a humane touch to your brand.

Maintain the pace of posting

Selling your products or services might not be feasible in the current situation. Still, since your customers are spending more time online, you can focus on sharing content that aligns with the brand and keep them aware of the brand values.  Keep posting, and you can repurpose some old visuals by adding context to it with suitable captions that create compelling content for the times. Your creativity is vital to devise how you connect with the audience that helps to keep the light on for your business. When creating content, follow the basic rules of acknowledging the crisis. Provide answers about the measures taken for addressing the concerns for sanitization and offer them home delivery or online buying that ensures contactless transactions to fulfill the requirement of physical distancing.

Provide organic value

With a focus on engagement, turn your Instagram into a valuable resource for your customers and the audience. Use the platform for educating customers to enrich their knowledge and help them in making well-informed decisions. Make the best use of the visual tools like carousel posts, videos, and captions but without insisting viewers to visit your website by clicking on the link in your Insta bio. The power of Instagram is much more when you use it for customer engagement than driving traffic to your website or trying to sell your products by using Instagram shoppable.

Create the tone of the content that acknowledges the crisis without explicitly talking about it. Having empathy for your followers who are facing the unprecedented crisis thrown upon them by COVID19 and being compassionate are keys to getting closest to your customers.

10 Clean Ayurvedic Medicine WordPress Themes to Give Your Business All Going

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Struggle to compete in the Ayurvedic market? Set yourself apart. Where to start? Start with the top-of-the-line website. A robust website is a must if you want to stand out in the market of Ayurvedic products online. Limited budget? The good news is that you don’t need to pay a ridiculously high price for a professional website. A WordPress pretty website is enough. Not sure? Take a look at the following Ayurvedic medicine WordPress themes. In fact, building a website is no longer rocket science. The coolest thing about premium WordPress themes is simplicity. No matter what option you’ll end up with, one thing is certain – you’ll save the day. What really matters is uniqueness. Focus on what sets you apart and let your journey begin.

How to find the best option possible? Well, learn what are these Ayurvedic medicine WordPress themes notable for.

  • #1 Design – Stand out from the other ready-made solutions available on the market.
  • #2 No coding issues – Create page layouts, sliders, or galleries with no coding chops.
  • #3 Powerful functionality – Extend the functionality of your website up a notch.
  • #4 Responsiveness – Get to the top of the popularity list online.
  • #5 SEO Ranking – Get as many eyeballs on your content as you want.
  • #6 Blog – Educate your prospects.

Even if you’re happy with your current customer volumes, without a website you can’t keep them forever. To help you along, pick the option that matches all of your boxes. As a result, your Ayurvedic brand is more likely to stay at the forefront of people’s minds. Now go big or go home.

Avicenna | Alternative Folk Medicine Doctor WordPress Theme

Do you own or run an Ayurvedic clinic or hospital? Don’t skip Avicenna. A website built with Avicenna could be a huge boon for your business. Not all Ayurvedic medicine WordPress themes are crafted with care. The same can’t be said about Avicenna. It is worth the effort. The best thing is that it includes no design chops. Avicenna comes with a versatile layout, so the customization as simple as that. First, WPBakery page builder is here to help. Get as creative with new page layouts as you wish. And forget about coding issues. Second, compatibility with the Booked Appointments plugin. Being active on social handles, updating information, appointment slots is a must thing for you. Keep your website under your watch to reach new heights with the advancing world. Finally, GDPR-compliance is here to help.

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Holistic Center | Wellness and Spa Salon WordPress Theme

Robust website design is essential if you want to stand out in the market of Ayurvedic products online. Holistic Center could be a brilliant choice for that. Crafted with care, it comes loaded with a lot of customization options. First, it saves heaps of time. Not all Ayurvedic medicine WordPress themes are the same. Second, it supports the Events Calendar functionality. Next, it could be a huge help for those who’re just starting out. Jam-packed with pre-designed page layouts, it can speed up the site-building work. Say you’d wish to create new page layouts. Go ahead and take advantage of WPBakery page builder. Got excellent ayurvedic products or services to advertise? Place the best ones on your homepage sliders. Don’t make your users think. Instead, spoil them by convenience. Plan to take your ayurvedic business, globally? No problem. The WPML integration will come to the rescue.

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Jacqueline | Spa & Massage Salon Beauty WordPress Theme

Looking for the best Ayurvedic medicine WordPress themes? Jacqueline is definitely the one to check out. All in all, a whopping 3K of satisfied customers already took advantage of Jacqueline. Stylish and beautiful, Jacqueline fits health & beauty websites os all kinds. Just carve out your niche and see how far you could get with Jacqueline. The coolest thing about it is that Jacqueline is completely localized in Spanish. Also, it’s optimized for the Gutenberg editor. So, once you’re ready to give it a try, go ahead. To add, it’s compatible with the WooCommerce and Booked plugins. Get creative with your header & footer areas to add a bit of extra vibe to your pages. On top of that, Jacqueline is optimized for the best SEO rules, so your website will keep its rankings safe & sound. Stay active on social media to reach a larger audience and let them know your products.

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Pinevale | Addiction Recovery and Rehabilitation Center WordPress Theme

Struggle to compete in the Ayurvedic promoting market? Stay top of your prospects’ minds with a website that sets your brand apart. Give Pinevale a shot. Crafted for medical websites of all kinds, Pinevale fits also rehabilitation centers and clinics. It’s easy to edit and customize Pinevale, so no worries about a skill gap. Thing is, Pinevale is compatible with the Elementor page builder. For you, that means nothing but the best. As a result, you create new page layouts and make changes to existing ones like a pro. To help you save time, make the best use of custom shortcodes & widgets. Start with pre-made pages. There’s a lot of them. Got a lot of products or services to advertise? Take advantage of Mega Menu functionality. Wish to add attention to your pages? Parallax Effect backgrounds would be a huge help.

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Accalia | Dermatology Clinic & Cosmetology Center Medical WordPress Theme

Today, more than ever, potential patients are searching on the web for healthcare services. Is your brand at the top of the popularity list? If not, it’s time to act. Accalia could help you build a digital billboard for your business. Clean and fresh, it ranks high amongst the best Ayurveda medicine WordPress themes on the list. Built with WPBakery, Accalia makes it easy to edit and customize your website. Try to get your fingers wet into web design and see that’s easy than that. For extra impact, add a public health homepage. Patients who visit your website from their mobile device will get great user experience. Appointment management is a part of the package. Thus, make it simple for a patient to request a new appointment on your website. Finally, an active blog area will serve as a driver for local SEO.

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Great Lotus | Oriental Buddhist Temple WordPress Theme + RTL

With so many Ayurveda medicine WordPress themes out there, building a website is a kid’s play today. Great Lotus is a perfect example of that, in fact. Clean and attractive, it fits a Buddhist website of any kind. Also, it’s a great fit for a church, meditation, retreat center, or yoga classes. It’s built with the WPBakery page builder, so it’s a benefit for you. Create new page layouts like a pro with no coding issues. No matter what changes you’d like to make, get creative with no design chops. Also, it’s compatible with the Essential Grid to help you showcase your projects. Handy Classes post-type lets you notify your users about the cultural event you’re planning to hold. On top of that, Great Lotus features the donations functionality. Wish to receive funds? A piece of cake. At last, Booked Appointments is also a part of the package.

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YogaStudio | Yogastudio, Gym and Healthcare WordPress Theme

Stylish and clean, YogaStudio could be the theme of your choice. It fits a therapist’s, body treatments salon, wellness & spa center, or retreat center website. Jam-packed with the WooCommerce plugin, YogaStudio is a great choice for a beauty shop. In fact, no matter what you’d like to sell, do it within minutes. On top of that, there’re a lot of pre-designed pages that save you time. For more page layouts, the WPBakery page builder to the rescue. To help you streamline your scheduling work, take advantage of advanced Schedule tables. Got some best-selling products or services to advertise? The best way is to place them on your homepage sliders. Forget not about your blog page. Give your business a voice to generate more website visitors. Give YogaStudio a shot to help your business stand out from the crowd.

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Massage Therapist | Massage and Spa Salon WordPress Theme

Keep your healthcare brand at the forefront of people’s minds with the help of a robust website. To help you along, give Massage Therapist a check. Beautiful and fresh, it could be the one-stop solution for you. Whether it’s a massage salon, beauty, or wellness center, build a website with no ones’ help. Add new page layouts, delete design elements, or edit existing ones like a pro. Show creativity without hacking into coding issues. Wish to sell your services right on your website’s pages? No worries. Massage Therapist is compatible with the WooCommerce plugin. So forget about design chops and maximize your profits right away. Also, it’s easy to take online bookings, since the theme supports the Booked plugin. When on the lookout for the best Ayurveda medicine WordPress themes, Massage Therapist is the one to explore.

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Terra Atma | Spa & Massage Salon Wellness WordPress Theme

What’s unique about your medical practice? Is it the way you treat patients? Or maybe a spa-like environment? No matter what it is, it’s time to show off. Place it in front of the eyes of your prospects. Stylish and fresh, Terra Atma could be a great help for that. Just look at its beautiful design that creates a special atmosphere of serenity and relaxation. Being a premium WP template, Terra Atma is loaded with tons of advanced features. Whether it’s a WooCommerce, appointment, or multi-language support, Terra Atma has it all. Thanks to the custom theme options panel getting creative is not a challenge. Built-in with SEO in mind, Terra Atma will help to rank your website as close to the top as possible. Got testimonials form your clients? Place them right on your homepage sliders. Without a doubt, it would be that much more impactful.

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Edema | Wellness & Spa WordPress Theme

Your website is your brand’s new front door. Without it, your business is bound to fail. Impress your prospects with a mobile-friendly and optimized for speed website. From day one. Edema stands out from Ayurvedic medicine WordPress themes for reasons. First, it’s a multi-purpose product. Thus, it’s suitable for health & beauty websites of all kinds. Second, it features WooCommerce integration. The result? Sell things online and pad your wallet with no design issues. When it comes to booking management, the Booked Appointments plugin is here to help. What’s more? Well, what about the freedom of creating custom page layouts, sliders, and awesome galleries? No problem. Use your imagination and the power of the WPBakery page builder to make your dreams a reality. Your website needs to serve you. And Edema helps you set it for success.

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Organic | Organic Beauty Store & Natural Cosmetics WordPress Theme

Do you sell or manufacture Ayurvedic products? Do it right on your website’s pages. It’s far easier to enlarge your audience base with no extra fuss. Organic would be perfect for that task. Stylish and fresh, it makes our list of Ayurveda medicine WordPress themes today. Thus, you can build a website for an organic beauty store, cosmetic shop, healthcare or fashion blog. Sure, it supports the WooCommerce functionality to help you make profits from day one. In fact, you can build a spa gift shop or a makeup store without calling in for pros. First, it’s GDPR compliant, so your website is up to date no matter what. Second, it features a responsive and Retina ready layout. As a result, your website is more likely to appear as close to the top of the popularity list as possible. Next, it’s optimized for SEO rules and supports WPML functionality.

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D&C | Dermatology Clinic & Cosmetology Center WordPress Theme

Competing for patients is an everyday reality in the healthcare niche. There is nothing more important than your website, your branding, your messaging, and your online reputation. Building a website can be a headache. Not with D&C. Modern and beautiful, it could save you heaps of time. To add a bit of creativity vibe to your page layouts, consider using WPBakery page builder. To expand your website’s functionality, ThemeREX Addons to the rescue. Selling online becomes a smooth track thanks to the WooCommerce support. Coded in line with the best SEO approaches, D&C helps your website keep its rankings safe & sound. On top of that, D&C is compatible with the Mega Menu, Google Map, and WPML plugin. Sure, your website will look awesome across all modern mobile devices, platforms, and browsers. So, once a visitor lands on your website, your website will do the selling.

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Nirvana | Yoga Studio and Fitness Club WordPress Theme

Your Ayurveda medicine practice needs an effective website. Don’t have one? The best Ayurvedic medicine WordPress themes might be what you want. Start with Nirvana. Without a doubt, it’s worth exploring. Initially, Nirvana has been built for yoga & fitness websites. Yet, you can use Nirvana for a retreat center, wellness & spa salon, or a beauty shop’s website. No matter your goal, the power of the WPBakery page builder would make your dreams a reality. Want to build new page layouts or delete design elements? A piece of cake. Wish to sell your ayurvedic products or healthcare services? WooCommerce package will come to your aid. Keep your visitors informed about your workshops or meetings. The Booked Appointments plugin is there for you. Also, take advantage of pre-made Classes & Schedule tables. And forget not about your blog. Keep it updated regularly and see your audience base grows.

Details | Demo

BeYoga | Yogastudio & Gym WordPress Theme

In order to present a robust brand image, take care of your website. Thus, give BeYoga a shot. It’s important that your website is modern and appealing. Even better, it needs to be memorable and effective. Coded in line with the best SEO rules, BeYoga could help get your website at the top of the popularity list. Also, it fits a health club, meditation classes, healthcare, or sports shop website. No matter what products or services you’d like to advertise, the WooCommerce package would be e huge help. Skip a ton of tricky coding issues and create product pages like a pro within minutes. Place your best-selling items on your homepage sliders for more attention. Plan to have meetings or workshops? Great! Inform your visitors about upcoming events. Let them book an appointment directly on your website with no extra fuss. For more details give BeYoga a try.

Details | Demo

Final Thoughts About Ayurvedic Medicine WordPress Themes

As such, explore these Ayurvedic medicine WordPress themes to improve your website’s overall performance. No matter what WP template you’ll end up with, promote your brand in a smart way. Do the homework to gain market attention. At the end of the day, make efforts and get your Ayurveda business all going.

How Digital Marketing Can Help Improve Website Traffic

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If you are struggling with ways to draw more traffic towards your website, take comfort in the fact that you are not the only one. According to research done by the Content Marketing Institute, 61% of content creators are struggling to understand what matters to their audience, which keeps them from delivering content that generates traffic. And having a website with no traffic is like having a store with no customers.

To make your presence in the digital world noticeable, you need to start working on a digital marketing strategy. This way, you can start setting and keeping track of goals, see where you need improvement and get to know what your audience wants from you.

To help you out, below are some digital marketing techniques you can consider when creating your marketing strategy.

Social media marketing

Almost every person you know has at least one account on a social media platform. Be it Twitter, Instagram, Facebook or LinkedIn, social media has become the place where we meet people, discuss subjects we are interested in and start business partnerships.

Social media is great for increasing website traffic, as it is the place where word-of-mouth is more present than ever. Sharing things on social media has become the new way of telling your friends you discovered something awesome, so if you want the world to find out about your website, you need a strong social media presence.

Start with one or two social media platforms you believe your target audience spends the most time on and try to build an active community. Keep your audience engages by constantly posting and redirect them to your website through posts that catch their attention. 

Content creation

The most straightforward way to improve organic traffic is through content. Through well-written content, your website will rank higher in search results for keywords relevant to your website.

Come up with content that is important to your niche and make sure it is well-researched and written. To identify what your audience wants to read, you will need to know your buyer persona or ideal reader. Who is this content relevant for? This fantastic book by ClickFunnels does a great job explaining how to create the buyer persona and how to attract ideal customers without overselling.

To write content that attracts and engages your audience, you need to follow a few simple steps:

  • Know your audience: find out what they like, who they are and what their pain points are.
  • Research keywords: learn what your audience is searching for online and use those keywords throughout your website, to draw organic traffic
  • Publish your content: upload content regularly, to keep yourself relevant and engage your audience
  • Promote: use social media and email newsletters for advertising your content and generating traffic.

Search engine optimization

Search engine optimization should be included in your marketing strategy the moment you start developing it.  SEO is what helps your website rank high in user searches and establishes it as trustworthy. But have you ever looked past the second page on Google? According to one SEO Sydney Agency, less than 23% of users will go past the first page of Google when looking at search results.

When a user searches for something online, Google uses its algorithm to generate the most relevant results it can find. But have you ever looked past the second page on Google? I didn’t think so either. This is why you need to aim for your website to be as high up in results as it can be. You can do this through on-site optimization and quality backlinks.

On-site SEO refers to optimizing everything on your website to help Google index it better. This includes page titles, headers, meta titles and descriptions, URLs and image alt-text. Lots of research is required to make sure your website is as optimized as it can be.

Backlinks help you establish yourself as an authority in the industry and earn the trust of your audience. If a reputable website links to your website, it means you are a credible source. Approach high authority websites and ask for collaboration, to increase your chances of earning quality backlinks.

Email newsletter

Email marketing has been around for a very long time, but it has stood the test of time, and it still is one of the most effective ways to boost website traffic. Ask visitors to subscribe to your newsletter campaign and let them know every time new content is available.

Be careful, as email marketing can be very tricky and you can easily go from informative to spammy if you send out too many emails to your subscribers. Limit yourself to monthly or bi-monthly newsletters and create original content for your campaign. Customers need to feel they are getting something in return for their effort, so try to come up with exclusive email content to attract more subscribers and grow your email base.

When creating an email, make sure you come up with an enticing subject line, to get users to open your email and actually read your content. Include links that redirect users to content that might interest them and consider running targeted email campaigns to maximize your chances of success.

Collaborations and partnerships

Just like in business, strong partnerships can help draw more traffic to your website and help you become a trusted source. Take influencers, for example, who are known for helping brands, small or big, increase their popularity and grow their revenue. The same thing can happen for your website if you find the right partners to collaborate with.

Look for partners that are either part of the same niche as you or search for a niche that is complementary to yours. For example, if your content is directed towards people who like to go camping, partnering up with a travel website or blogger can maximize your chances of getting known by a larger audience. In return, your partner gets exposure to your audience.

If you are considering influencer marketing, aim for micro-influencers, which have a smaller community base, but are considered more trustworthy. This way, you have a much higher chance of drawing traffic to your website, which you can then retain through relevant content and constant engagement.

How To Use Graphics Accordingly In Your E-commerce Theme

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E-commerce Theme Store is a gigantic thing, no matter how much it’s developed in the past years, there are still new things coming one after another simultaneously. However, there are so many factors to ma

ke your e-commerce store more precious, that can quickly become an eye-candy type of thing for your customers.  

In the context of graphics designing, it plays essential roles in the success of your e-commerce store. Visuals are one of the most crucial parts to showcase your products, growing sales & keeping your users in the loop and well interested from the moment they enter your store. Moreover, 73% of businesses invest in design to help their brand stand out against the competition.  

If you are willing to provide the best visual experience to your customers, then you have to offer a smooth journey from the beginning to the checkout process. However, we are here to provide you with some tips about how you use graphics accordingly in your e-commerce theme.

Before we begin with the tips, we have to understand first some of the basic facts or kinds of stuff regarding visuals. 

Understand The Sequence Of Graphics

No matter who you are, a graphic designer or store owner, you have to understand that putting visuals in a sequence is a master key in graphic designing. This particular thing indicates at your page arrangements such as text, graphics, navigation bar etc. Moreover, most importantly, how these elements are aligning well on your web-page.  

If you are a graphic designer and working on an e-commerce theme, then you must have created some visuals in your mind before you start working on an idea. If you consider Best Shopify Template, the designer took an idea and gave space it’s designed to breathe. Beginner designers are always in a rush of fulfilling the white space. This assumption is conjointly wrong. White space gives your images primacy. Influential photos often used on the home page, and these images are more significant, in the sense of these images, it could include lifestyle photos most of the time and also it includes banners that show promotional events and sales-related advertising etc.

In the context of product images, these are one of the most valuable assets to sell your products. Your product images should be reasonable and give a visual treat to your customers.   

Sell Your Product With Graphics

-commerce theme design should be inspiring, but not severely filled with colour contrast and not the overloading of images and overviewed description. In this term, Responsive PrestaShop Themes are the best at using the proper amount of visuals and worthy readable content. Visitors usually desired to get navigated by the store. If you have accomplished it in the right way, then you will achieve higher sales in the product; conversely, if you have done it wrong, you might lose your existing customers too.

Casual use of elements such as colour & design often left a positive or negative impact on customers. It ought to be in your mind to balance it in the right way. Using and adjusting colours and moulding the shape of the design represent the behaviour of your brand. An embed theme built on the harmony of images and the use of colours. In a nutshell, the pictures of the product also leave the best impression on customers. Premium OpenCart themes have the perfect balance of colour, design and product images. That’s why web-store owners are likely to adopt the Opencart theme for their store.

SEO Of Visual Elements

We all have an idea about how important SEO is for web content. Now, the material has also reached to graphic elements. People love to share things on social media and especially photos of products or services etc. however, visual content can also have the original part, and it also affects your ranking on google.

Graphics such as photos, videos, GIFs and infographics can all be optimised for the search engine to boost your ability on google. However, it’s a kind of effortless job to maximise your visuals. All you have to do is to target primary keywords, in the title of images, file name, alt text and description. 

Conclusion

There are a lot of factors in this term. But here we told you some of the important things. We hope that we have convinced you very well about how graphic designing can be used accordingly in an e-commerce theme. If you are a designer or shop owner, just choose your visuals wisely and make it optimise well for SEO to see boost hike on your store. Reading and learning are all good, but you now have to start doing practical on your own to know where you are standing in the competitive market. 

Author BIO

Maruf Panwala is a Content Writer and SEO optimizer at Webibazaar Templates. Specialized in Creative Content, Digital Marketing Ideas and helps e-Commerce stores for branding on the digital platform.

7 Tips to Boost Your SEO Crawl Budget

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Crawl budget is nothing but the regularity with which Google spiders or bots move over the web pages related to your domain. It is a crucial aspect of SEO but many marketers seem to overlook the same, putting it on the back burner. The optimization of the crawl budget is a sequence of steps that you can implement so that Google bots go over your pages frequently. The more often the bots move over your web pages, the fast they’re indexed, indicating that your website has been updated.

According to an article published on Search Engine Journal, with crawl budget, your SEO attempts will take little time to begin and affect your site rankings in the search engine results pages or SERPs.

There are many ways to optimize your crawl budget. Here is how:

1. Keep an eye on redirect chains

It is essential for ensuring the quality and health of your website and the most common thing to do. Usually, you will like to stay away from having even one redirect chain on your whole domain. The integrity that seems an unfeasible job for a huge website and therefore, 301 as well as 302 redirects are inevitable. You cannot help it.

However, when these chained mutually would certainly damage your crawl limit up to a point where Google or Bing’s crawler may just stop going over your web pages without accessing the page you want to index.  Safari SEO Southampton suggests that redirect chains are not only detrimental for Google, but they are also detrimental for the user experience. With the Google page experience update rolling out in May 2021, these metrics will play an increasingly important role in how website rant. Remember that a couple of redirects may not hurt your website, but then it is one aspect that you need to care about, nevertheless. You cannot take page indexing for granted.

2. Letting crawling of your essential web pages in Robots.txt

Though this is obvious, its importance can’t be overlooked, as this is the natural and most important thing to do when it comes to SEO crawl budget. You can manage robots.txt via hand or with some website auditor tool. If you are not sure which tool, research online to learn more about them.

We recommend that you make the best use of a tool whenever feasible because these are easy to use and effectual. All you need to do is integrate your robots.txt to your preferred tool so that you can allow or obstruct the crawling process of any web page related to your domain in just seconds. Next, you can just upload a modified document, and you are set. Bravo!

One can perform this task easily by hand, but seasoned SEO Consulting experts assert that if you have a huge website, in which too many calibrations are required, it is convenient to use a tool to make your job easy and hassle-free.

3. Do not allow HTTP blunders ruin your crawl budget

To be honest, 404 as well as 410 pages damage your crawl budget because they ruin the user experience, which is too bad for your website. With poor experience, Google will push your site down in the SERPs; forget about ranking! That is the reason why you need to address all 4xx as well as 5xx status codes to give you a win-win scenario. The experts in the industry recommend the use of any tool for auditing your website.

You can use Screaming Frog and SE Ranking tools, which professionals use these days for the audit of their websites. Use it and you will benefit.

4. Make the most out of HTML when feasible

We are talking about SEO, crawl budget, and especially Google, whose crawler or bots have become more advanced in moving over JavaScript, and improved in crawling and as well as indexing XML and Flash. When it comes to the other search engines, they did not reach that far. That is the reason why you must opt for HTML and use it whenever feasible. There is no second thought about it.

5. Have you updated your sitemap?

There is nothing like updating and taking care of your XML sitemap. If you haven’t done it so far, do so now. You will benefit if you update your sitemap. Google spiders or bots will find it easy to understand where your site’s internal links direct, a win-win scenario for you. Then, you must use only those URLs, which are canonical for the sitemap, and ensure that it matches up with the latest uploaded edition of robots.txt.

6. Hreflang tags matter a lot

Toexamine your local web pages, Google botsuseHreflang tags. Moreover, you must be informing Google about such localized editions of your web pages with 100 percent clarity.

First things first, employ the <link rel= “alternate” hreflang= “lang code href= “url of page”/> in the header of your web page. Here lang code is that code for a supported language.

Additionally, you must also use the <loc>component for aprovided URL. So this way, you could easilyidentify the localized editions of any web page. If you are not sure, ask any technical SEO expert to do it for you.

7. Focus on URL parameters

It is important to remember that Google crawlers count isolated URLs as different web pages, thus wasting a very useful crawl budget. When you let the search engine giant Google know about such URLs, it would be a win-win scenario for you again, helping you to save your crawl budget, and avoid raising problems related to duplicate content. Therefore, make sure you add these to the Google Search Console account.

Conclusion

Now that you know about these tips to boost your crawl budget, your website needs to be indexed for rankings in the SERPs. It is an essential aspect for all SEO professionals. Ignoring it will damage your crawl budget. Focus on the tips mentioned and try implementing them. If you know about the nuances of SEO, you can work on these ideas yourself; else, you will need the assistance of an SEO professional. After all, your website should rank well in the SERPs so that prospective customers can find your site and visit your web pages to buy your products or services.

6 Things You Should Know Before Starting Your WordPress Website

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Any small business looking to move into the online sphere would be wise to consider WordPress. The web design platform allows those unfamiliar with designing home pages, blogs or contact forms to set them up with ease, increasing trade, improving engagement and reaching out to new customers.

However, before beginning, there are six important considerations to bear in mind. From deciding whether to do it yourself or to hire a developer, to knowing about widgets, WordPress might be straightforward, but it should not be entered into blind.

1.   Choose your theme wisely

One of the wonders of WordPress are the many themes that come free with using it. Paying for premium subscriptions will unlock more, but even the ones that are given away are functional and good looking. Your theme should reflect your business, so browse through them before making a decision. If your website is aimed at children, using brighter colors with softer edges and less text boxes could be best, and you will have wasted your time if you spent hours creating a website on a theme that is harsh and word focused.

2.   You could hire a developer

Something else which is important to know before embarking on building a WordPress website is that you could hire a developer to do it for you. They may or may not choose to use WordPress — they might be a full website designer — but either way they will more than likely know more about it than yourself. Expert help should never be frowned upon.

3.   Themes can be optimized for smartphones

Recognize that smartphone use is absolutely vital to having a successful website. WordPress themes are usually optimized for smaller screens, moving objects and snapping images to the correct size for those browsing on their smartphone or tablet. Retail mobile commerce in the United States increased by over 100 billion dollars from 2018 to 2020, and this is an expanding market that you do not want to miss out on.

4.   You may need multiple drafts

Do not expect to get everything correct the first time. Consider soft launching your site once you believe you are happy with it to better gauge how it looks and how it operates. Once you have done this, assess whether it is truly what you wanted. There is no shame in altering or tweaking your website following a soft launch, just ensure it is as perfect as it can be before you fully advertise it to the world.

5.   You need an exceptional logo

To stand out online, you will need an exceptional logo. All of the best brand logos are stylish, timeless and work as effectively online as they do in person. You may need to alter your logo slightly if it is too large or out of date to suit the website. 

6.   Use widgets

Finally, learn about widgets. These can perform all sorts of tasks such as linking to social media accounts, showing a live feed of your tweets, allowing visitors to call or message you or embedding Google Maps.

6 Reasons Your Business Should Switch to VoIP in the UK

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Voice over Internet Protocol (VoIP) is one of the newest kids on the block in the business voice and multimedia communication space. The tech allows you to make phone calls and send information over the internet, marking a significant departure from the old-school landlines telephones. If you’re still skeptical about jumping ship, this article will show you exactly what you are missing.

Keep reading to find out why we believe that every business in the UK should switch to VoIP today!

Inexpensive installation and maintenance

One of the key benefits of VoIP technology is that there is minimal cost incurred in infrastructure and hardware installation as nearly everything is cloud-based. Unlike traditional phone systems where you need to spend big on servers, handsets, wiring, and installation fees, VoIP’s biggest expense is perhaps the cost of acquiring the handsets.

You will also need a reliable phone software system like RingCentral or Aircall, but these won’t cost you as much, and you can even start with their trials before committing your money. Maintenance is also minimal as there are fewer breakdowns and parts replacements to think about.

High flexibility and convenience

Unpredictability in business is one of the main challenges most entrepreneurs have to grapple with at all times. For example, it’s impossible to know the exact number of phone calls you will need to make in a year, and this could prove to be a challenge when setting your budget. The good news is with VoIP system is you can easily upscale or downscale to align with the increase or decrease in business or the number of employees and clients.

What’s more, placing or accepting VoIP calls isn’t limited by time or location. Whether you are running errands out of town or attending a meeting elsewhere, you’ll still be able to communicate with your employees or colleagues anytime, anywhere. And the best part? There are no extra charges for this!

BT switch-off plans

British Telecommunications, BT is planning to switch off all their phone lines and transfer its clients to VoIP by 2025. So if you’re still using traditional telephony, you have until then to make the adjustments.

But why wait until the last minute yet you can make the switch now when the prices are still considerably low? Besides, you will avoid the inconveniences that characterise last-minute rushes if you do it earlier than other businesses.

Scalability

There’s no denying that change is inevitable. When running your business, you might have to downsize or expand your team depending on how balanced (or not) your books are and market forces.

So, when this happens, will you need to build an entirely new phone system to keep up with the changes? Well, if you’re using the traditional phone lines, this will likely be inevitable, unfortunately. But when on VoIP, you can quickly add or remove phone lines to match the number of employees.

And that’s not even all! If your business deals with seasonal products, you can purchase additional phone capacity during those busy weeks or months and drop the extra lines when normalcy resumes during the off-peak season. This way, you spend only on what you need.

Constant software updates

Unlike the traditional phone systems where you’re required to finance the cost of maintaining the hardware, that responsibility lies on your provider when using the VoIP systems. What’s more, installing any new updates and features is quicker and faster, and the best part is you’ll rarely need to spend anything.

These regular updates also mean you won’t have to worry about missing a crucial opportunity to transform your business or using outdated technology that poses threats to your business.

Compatibility with multiple devices

You don’t have to be in the office to make VoIP calls using your desktop; all you have to do is download the mobile-friendly VoIP app and reach your employees and clients from anywhere. This will come in handy especially when travelling out of the country, to enable you stay in touch with your team. The same applies to the employees who are now working remotely for purposes of social distancing. VoIP can help them to communicate seamlessly and go about their duties.

Conclusion

VoIP is an incredible tool that every UK business should embrace to enhance communication. Think about the convenience and the cost savings you’ll be reaping annually by adopting this technology. To get started, look for a reputed VoIP company in your area, have access to a stable internet connection, and get the right tools and phone system.