Source

There are more than 24 million eCommerce websites, and the number is increasing with time. These platforms are counted as an adequate sales channel and have a global market worth $3.53 trillion.

Source

But in this much-concentrated market, how a platform will generate sales?

Many factors influence the clients’ purchase decision; among them, the most significant is the website.

Around 65.23% of consumers abandon their shopping due to inadequate website features. Let’s discuss some of the website features that create an effect on increasing sales.

1.   Simple Website Interface

The too much busy and overloaded look of the website may create a negative impact on sales. See the following illustration, which depicts the crowded website interface.

Around 48% of the people create their perception just by looking at the website, which directly affects brand reputation and sales.

The usage of decent color combination and elegant typography will create an attractive interface. Simpler websites will take less time to load than average websites and diminishes any potential chances of bounce rate.

Experienced web designers should be able to advise you on how to come up with a simple, user-friendly interface.

2. Product Image Quality

One picture is better than thousand words, may sound cliché to many of you, but it is true. Unlike the brick and mortar store, customers are completely dependent upon images while shopping from the eCommerce platform.

Do you trust a brand that is unable to take a clear picture of its products? I guess no, around 33.16% prefer to see more than one image of the brand.

Along with pictures from multiple angles, you can also include a 360-degree shot. A shot is in which users can rotate the image and observe the product from different angles. If you can add a few lifestyles or in-context images that will support consumers in imagining the usage of the product.

Source

3.   Navigation Convenience

The common mistake that eCommerce platforms are doing is to ignore navigation. They spend a huge amount of money on generating traffic to their webpage. But they do not have easy navigation on the webpage that abandon the sales.

Around 94% of the consumers believe that easy navigation is the must-have feature on the webpage. Here are some tips that you can follow for creating adequate navigation;

• The main navigation menu shall be visible and have a common design for easy identification.
• Organize products into categories and then sub-categories for convenient product searching.
• There should be a search bar at the top of every page to directly navigate customers to the desired page.

4. Adequate product Description

The product description is the most demanded feature on the eCommerce platform. 76% of the consumer’s purchase is dependent upon product description. Provide useful and relevant information regarding the product.

This should cover the basic benefits and features of the product. Make sure to provide details regarding how your product is suitable for usage.

Source

5. Mobile Friendly

79% of the consumers access eCommerce platform through their smartphone. This creates an obligation for your website to be mobile-friendly. The responsive design of the platform will create a more user-friendly experience.

Make sure that all the important functions and checkout options are provided in the mobile interface. The website loading time should be minimized in the mobile interface. The convenience and user-friendly options will trigger consumers to make more frequent sales contrary to the web.

See the following image, which compares the web and mobile page of a similar platform.

6. Easy Checkout

It is the most crucial and core element of the eCommerce platform. If it is not adequate and simple, then none of the above-mentioned features will be useful.

18% of the users abandon their sales during checkout due to the following reasons;

Source

For the convenient checkout process, split the process into different steps. Save the payment options and credit card details. Please do not ask for too many information as it may offend the user.

7. Rating and Reviews

Reviews and rating of the product on your platform is directly effective on sales and purchase decision. Around 57% of consumers read reviews before purchasing a product.

The platform is liable to provide adequate reviews from customers; either they are negative or positive. The positive reviews can create word of mouth and increase the sales of the product.

But what if the reviews are negative? It is still the platform responsibility to post negative reviews. This is because too many positive reviews may sound fake; as one shoe can fit all, one product can satisfy every consumer.

See the following Apple air pods review on Amazon.

8. Product Collection

Another important feature of an eCommerce platform is product collection. The collection or bundle up of the products in one place is known as a product collection. The visibility of the product and the presence of similar product together will increase the potential of sales.

It adds to the convenience and navigation of the products. The assemblage can also be used as an on-page SEO to optimize the platform ranking.

For providing a touch of personalization, you can include a recommended product list with other products. The last custom search option is also a relevant option to retain consumers.

9. Filters

Almost all of the eCommerce market leaders have price range filters on their website. The experts’ emphasis having price filters as an essential element. Like the report writing service is essential for a successful academic career.  Despite its significance, only 16% of the top-ranking website provides this feature.

Along with it, there must be other filters also that sustain the customer journey. The filtering option will provide rapid browsing options. It can also optimize SEO ranking and increase the wider range of products more conveniently.

All of these are directly affected by customer satisfaction, SEO ranking ultimately affecting sales.

10. Visible Call to Action

According to Student Essay UK, the call to action button is the heart of the website. But, 70% of websites do not have this button on their homepage.

For creating an adequate call to action button, see the following tips;

• Create a more logical and creative button.
• Leave white space around the button to increase its visibility.
• Use first-person verbs and reflective pronouns.
• The color and shape of the button must be attractive.

Summing it up

The competition in the eCommerce market is increasing rapidly. There is a huge number of websites joining the league on a daily basis. In these conditions making a distinct position of your eCommerce platform is a challenge.

The website can be the main factor that can create difference among competitors. There is a number of website features that can be revised for gaining consumer’s attraction. But gaining attention is not the only purpose; generating sales is the main purpose.

For this, there are specific features that can create a direct and significant impact on the sales of a platform. All of these factors are mentioned above. I hope that these features will be supportive of you in increasing the sales of your platform.

Author’s Bio

Melissa Calvert is currently working as a devoted SEO Expert at Crowd Writer and Master Thesis, the organization famous for its do my coursework UK. She is a dedicated SEO expert and has served in reputable organizations. Her passion for writing is visible in her blogs.

Presently SEO has become a crucial part of Digital Marketing. It means to make the website preferentially visible on the Result Page of the Search Engine. It is a promotion medium for B It is important to organize content to rank business. In present days SEO has become an utmost important tool in marketing.

Importance of Keywords in SEO:

It is important to organize content with the objective of ranking goals And thus to promote the business there should be an optimization of SEO keywords for better promotion.

In Today SEO where the body is given preference publicly but precisely emphasis is being laid on specific keywords.

The relevancy of the content could only be easily determined by the Magical Keywords, in short terms the digital marketing world is very much dependent on these keywords.

The individual keywords have led to looser strategies and renewed a requirement to pay particular attention to page optimization.

The SEO utilization for advertisement with a trust that the search engine will understand the need of the customer where keywords play a major role. Not only is it important to emphasize optimizing procedures but also focusing on keywords is important.

Presently Keyword planner helps to display the words accordingly as per the requirement because there are so many different elements present in SEO.

The various elements of SEO can be divided into two main categories; on-page SEO and off-page SEO. It is very difficult to have a successful on-site SEO strategy without conducting keyword research and analyzing.

 Process and Advantages of Keyword Planner:

The general process of optimization in a planner is as follows:

1. Filter and refine by categories
2. narrow it by location
3. Customize it by date range
4. Match seasonal trends
5. breaking down into segments (either by location or by device). 

By these processes, we can easily optimize. There are many features in Google keywords that help in proper optimization. The Google keyword planner helps us to discover new keywords. The first thing we use in a planner is searching for new and understandable keywords.

Once we come to know what keywords are related to the brand niche or specific campaign then you will be able to use those keywords to improve the content and on-page SEO of the Website.

The advantage of the search bar is that it allows us to search words, phrases, and a URL having relevance to your business.

The next feature is it analyses the search result, once the initial search begins lots of information is thrown to us. The planner helps to narrow down the results.

To narrow the results the easiest way is right away changing one of the filters from broadly related ideas to closely related ideas.

The next feature is Google planner view the keyword forecast. Keyword planners do not show projected search volumes for the future; they show the forecast for your keyword.

Based on the no. of keywords Google projects that a PPC campaign would get thousands of impressions and thousands of clicks at a paltry sum. Although it is not ideal at the same time it is not awful.

 Conclusion:

Once our keywords are optimized we can take the decision which word has to be prioritized and then the product content would help us to rank on that basis. Once we get familiar with navigating and searching we will get more accessible to Google Planner and it would be the easiest advertisement focusing on Customers’ needs. SEO keywords are customer-friendly as it is less time consuming which brings about smooth marketing.

Author Bio:

Renu Bala is working as a blogger for Asclique Innovation and technology. Asclique Innovation And technology helps businesses embrace technology and offers custom digital marketing services. Get in touch with him now for any assistance regarding Digital Marketing. Follow her company, Asclique Innovation and technology on Linkedin.

Social networks have long been an ideal way to connect with your target audience, easily advertise, and achieve brand awareness. But in order to get as many results as possible in a short time, companies, agencies, and individuals often make mistakes that leave long-term consequences on the business.

For that reason, we have compiled a list of the 10 most common mistakes in creating a brand on social networks and tips on how to avoid them.

Mistake #1: Performance on Social Networks Isn’t in Line With the Strategy

Strategies are created in the long run and they define everything that is important for one company (we will focus on the company, but the same applies to agencies or individuals). All activities must be in line with the strategy, and some of the basic things that need to be defined are the target group and goals. If the way you perform and appear on social networks deviates from the items listed in the strategy, you wasted your resources because the goals will not be met.

How to avoid this mistake: Before any activity, make sure you plan everything according to the strategy. Based on that, create content, visuals, and a plan of activities. Defining target groups in advance will help you target your advertising later, and defined goals will give you a starting point for creating relevant content.

Mistake #2: Selected Social Networks Do Not Match the Brand

Every social network is specific in something. If you choose a social network that does not have your target group, you will waste time on content production and planning. At the same time, it often happens that companies open accounts on all available social networks, so they cannot meet the expectations of the target group, cannot create content, or communicate on all channels.

How to avoid this mistake: Research social networks well and choose only those that suit your brand. If your performance on these communication channels is of good quality, you will not need other social networks.

Mistake #3: Inconsistency in Content Placement

If you open profiles on several social networks and place different content on each of them, you will confuse your target group. This often happens in companies that have separate teams that do not have good communication. Mistakes like this point to a bad way of doing business and clients/followers can easily notice it.

How to avoid this mistake: Create a performance plan on all the social networks you use. Introduce all teams to this plan so that, in situations where teams work separately, they can create content with the same goal.

Mistake #4: Placed Content Doesn’t Convey the Right Message

Social networks give us the opportunity to place content in different ways: image, video, visual, infographic, GIF. In order to reach as many people as possible, companies place content that is not relevant, does not convey any message, and too often publishes content, which becomes exhausting to follow. All this results in walking away from the target group from the brand.

How to avoid this mistake: Make sure the content is visually consistent with the brand and conveys a message that is relevant to the target group. Choose the format that will best convey the message. For example, if you want to promote a product on sale on Facebook, the visual should show the product, discount information, and CTA (call to action).

Mistake #5: Publishing Text With Typos

If you allow grammatical and spelling mistakes in the content you place, your brand will be remembered for just that. In a hurry, it often happens that some letters are left out, replaced, or words duplicated, so instead of having the target group talking about your brand or product, they will talk about the errors you make.

How to avoid this mistake: Check all the content you place several times. Ask your team members to check the text, wait a couple of hours, then check again. You will be surprised how many errors are made, without even noticing on the first check.

Mistake #6: Poor Communication on Social Networks or the Lack of It

Communication on social networks is two-way. Lack of communication shows that you are not interested in followers, because you do not answer their questions and messages. On the other hand, if you give answers that are not acceptable, you can cause a crisis situation that will leave long-term consequences on the brand.

How to avoid this mistake: Give any kind of answer to each message. If you receive negative feedback, try to create a response with the team that will not cause additional arguments. If necessary, hire one or more people who will make sure that every question asked on a social network gets an answer.

Mistake #7: The Brand Isn’t Visually Shaped

Publishing visuals that can be easily downloaded from the Internet is not the solution. Especially, if those visuals have nothing to do with the brand. How many times have you seen a photo of cute kittens on some company’s Facebook or Instagram page? The goal of such posts is probably to make the target group smile, but does that contribute to the brand whatsoever?

If you built a website, you have certainly already chosen a brand style, i.e. specific colors, fonts, even product/service images. It means that e.g. your Facebook should not have a completely different look and leave a different impression compared to a website or other social networks you use. Stuck to the visual appearance of your website, use a brand color palette or logo on your social media profiles to get people to associate with your brand. If your appearance on Facebook is totally different from your Instagram, or Twitter… you will look chaotic in the eyes of your customers.

How to avoid this mistake: We have already mentioned before that visual identity is defined by strategy. Make sure all the visuals associated with your brand have a distinctive look. This way, the target group will be tied to the specific look of your brand, which will help you strengthen your brand awareness.

Mistake #8: The Target Group Isn’t Well Targeted

Advanced social media advertising software gives us a number of targeting options. Poor targeting has many consequences, and the biggest one is: you have not reached the target group although you have spent a lot of money.

How to avoid this mistake: Get acquainted with all the possibilities of advertising and choose the one that will bring you the best results. You can now target your audience by education, interests, age, gender, and more. If you need help, contact a digital marketing agency so that together with them you can find the best solution for your company.

Also be sure to check out the 10 Best Sites to Buy TikTok Followers.

Mistake #9: Uniformity in Appearance on Social Media

If you place the same content for a long time, at some point the target group will be fed up. The goal is to constantly animate your consumers and provide them with fresh and interesting content. If you post content that is monotonous, you will not be able to progress on social networks.

How to avoid this mistake: Follow the trends. Your target audience wants to be animated and see the content you place in an interesting way and with relevant information.

Mistake #10: Poor Interpretation of Analytics

If you do not follow the analytics, you cannot know which activities gave good and which gave bad results. Analytics provides us with precise information that can be a guide for further activities. It often seems to us that some activities give good results but analytics show that this is not good data.

How to avoid this mistake: Monitor analytics regularly and generate reports based on the data you receive. This way you will be able to modify activities, existing plans for further action, and the appearance of the brand on social networks.

Creating a brand is a long-term job and you need to pay a lot of attention and planning it. Mistakes are always possible but it is important to know how to correct them and reduce the consequences.