Social networks have long been an ideal way to connect with your target audience, easily advertise, and achieve brand awareness. But in order to get as many results as possible in a short time, companies, agencies, and individuals often make mistakes that leave long-term consequences on the business.

For that reason, we have compiled a list of the 10 most common mistakes in creating a brand on social networks and tips on how to avoid them.

Mistake #1: Performance on Social Networks Isn’t in Line With the Strategy

Strategies are created in the long run and they define everything that is important for one company (we will focus on the company, but the same applies to agencies or individuals). All activities must be in line with the strategy, and some of the basic things that need to be defined are the target group and goals. If the way you perform and appear on social networks deviates from the items listed in the strategy, you wasted your resources because the goals will not be met.

How to avoid this mistake: Before any activity, make sure you plan everything according to the strategy. Based on that, create content, visuals, and a plan of activities. Defining target groups in advance will help you target your advertising later, and defined goals will give you a starting point for creating relevant content.

Mistake #2: Selected Social Networks Do Not Match the Brand

Every social network is specific in something. If you choose a social network that does not have your target group, you will waste time on content production and planning. At the same time, it often happens that companies open accounts on all available social networks, so they cannot meet the expectations of the target group, cannot create content, or communicate on all channels.

How to avoid this mistake: Research social networks well and choose only those that suit your brand. If your performance on these communication channels is of good quality, you will not need other social networks.

Mistake #3: Inconsistency in Content Placement

If you open profiles on several social networks and place different content on each of them, you will confuse your target group. This often happens in companies that have separate teams that do not have good communication. Mistakes like this point to a bad way of doing business and clients/followers can easily notice it.

How to avoid this mistake: Create a performance plan on all the social networks you use. Introduce all teams to this plan so that, in situations where teams work separately, they can create content with the same goal.

Mistake #4: Placed Content Doesn’t Convey the Right Message

Social networks give us the opportunity to place content in different ways: image, video, visual, infographic, GIF. In order to reach as many people as possible, companies place content that is not relevant, does not convey any message, and too often publishes content, which becomes exhausting to follow. All this results in walking away from the target group from the brand.

How to avoid this mistake: Make sure the content is visually consistent with the brand and conveys a message that is relevant to the target group. Choose the format that will best convey the message. For example, if you want to promote a product on sale on Facebook, the visual should show the product, discount information, and CTA (call to action).

Mistake #5: Publishing Text With Typos

If you allow grammatical and spelling mistakes in the content you place, your brand will be remembered for just that. In a hurry, it often happens that some letters are left out, replaced, or words duplicated, so instead of having the target group talking about your brand or product, they will talk about the errors you make.

How to avoid this mistake: Check all the content you place several times. Ask your team members to check the text, wait a couple of hours, then check again. You will be surprised how many errors are made, without even noticing on the first check.

Mistake #6: Poor Communication on Social Networks or the Lack of It

Communication on social networks is two-way. Lack of communication shows that you are not interested in followers, because you do not answer their questions and messages. On the other hand, if you give answers that are not acceptable, you can cause a crisis situation that will leave long-term consequences on the brand.

How to avoid this mistake: Give any kind of answer to each message. If you receive negative feedback, try to create a response with the team that will not cause additional arguments. If necessary, hire one or more people who will make sure that every question asked on a social network gets an answer.

Mistake #7: The Brand Isn’t Visually Shaped

Publishing visuals that can be easily downloaded from the Internet is not the solution. Especially, if those visuals have nothing to do with the brand. How many times have you seen a photo of cute kittens on some company’s Facebook or Instagram page? The goal of such posts is probably to make the target group smile, but does that contribute to the brand whatsoever?

If you built a website, you have certainly already chosen a brand style, i.e. specific colors, fonts, even product/service images. It means that e.g. your Facebook should not have a completely different look and leave a different impression compared to a website or other social networks you use. Stuck to the visual appearance of your website, use a brand color palette or logo on your social media profiles to get people to associate with your brand. If your appearance on Facebook is totally different from your Instagram, or Twitter… you will look chaotic in the eyes of your customers.

How to avoid this mistake: We have already mentioned before that visual identity is defined by strategy. Make sure all the visuals associated with your brand have a distinctive look. This way, the target group will be tied to the specific look of your brand, which will help you strengthen your brand awareness.

Mistake #8: The Target Group Isn’t Well Targeted

Advanced social media advertising software gives us a number of targeting options. Poor targeting has many consequences, and the biggest one is: you have not reached the target group although you have spent a lot of money.

How to avoid this mistake: Get acquainted with all the possibilities of advertising and choose the one that will bring you the best results. You can now target your audience by education, interests, age, gender, and more. If you need help, contact a digital marketing agency so that together with them you can find the best solution for your company.

Also be sure to check out the 10 Best Sites to Buy TikTok Followers.

Mistake #9: Uniformity in Appearance on Social Media

If you place the same content for a long time, at some point the target group will be fed up. The goal is to constantly animate your consumers and provide them with fresh and interesting content. If you post content that is monotonous, you will not be able to progress on social networks.

How to avoid this mistake: Follow the trends. Your target audience wants to be animated and see the content you place in an interesting way and with relevant information.

Mistake #10: Poor Interpretation of Analytics

If you do not follow the analytics, you cannot know which activities gave good and which gave bad results. Analytics provides us with precise information that can be a guide for further activities. It often seems to us that some activities give good results but analytics show that this is not good data.

How to avoid this mistake: Monitor analytics regularly and generate reports based on the data you receive. This way you will be able to modify activities, existing plans for further action, and the appearance of the brand on social networks.

Creating a brand is a long-term job and you need to pay a lot of attention and planning it. Mistakes are always possible but it is important to know how to correct them and reduce the consequences.

PWAs share the best features of traditional websites and mobile applications. They are compatible with all browsers and provide seamless user experience on any devices. Moreover, they can be installed on mobile devices just like native applications. 

PWA Features and Advantages

Progressive web users offer a lot of benefits to business owners. Unique PWA features make such solutions act just like native applications, while also sharing functionality with web solutions.

The main advantages of PWA include:

• excellent compatibility with all devices – smartphones, PCs, tablets;
• high performance – even with low-quality internet connection
• offline mode;
• UX – smooth user experience in any browser and on any device;
• fast content loading using the App Shell;
• robust features – advanced content caching, push notifications, SEO, etc.;
• security – the HTTP protocol is used, which prevents fishing and hacker attacks.

Among the additional advantages of PWA is the ease of distribution of published content. End-users can share content of a PWA with a simple link. Moreover, they can add the PWA to their home screen without a long installation process.

Magento Developers PWA: all the basic functions

Recent studies show that the more actions a customer needs to make, the lower the chance they will buy something. In fact, a long customer journey reduces the conversion rate by 20%. The use of PWA increases conversion by improving user experience.

The main functions of Magento developers PWA should include:

• experience with Magento PWA development 
• the use of the best practices and latest technologies 
• development of Magento PWA through all pages from idea to successful project release 
• the use of Magento PWA Studio to make your PWA compatible with all Magento features and future updates;
• targeting the end consumer and increasing sales. 

Today, Magento store owners can turn their website into a progressive web application without switching the platform. Such a change helps them to better target both eCommerce customers and those who prefer to shop in traditional online stores. There is no doubt that in the near future we’ll see more and more switches from classic Android and iOS apps to PWA.

International buyers deserve the same seamless shopping experience as local buyers and if you wish for your brand to succeed, you need to start making everyone’s user experience on your website a priority. Localizing your content is probably one of the easiest and fastest ways for you to start providing the best services for your audience.

The easier it is for your audience to understand what you are selling, the more trust they will be able to put into your brand. Increasing your international sales heavily relies on such practices and in order to help you get a better understanding of this process, here are some ways through which localization can help you achieve that goal.

1. Attract international audience by adjusting your product offer

A big part of becoming successful within a new international audience has to do with how much you can make your products and services fit in with the local customs of the target audience. The easier your product is able to introduce something new without it being disrespectful of the local customs, the easier it will be accepted by the local population.

Apart from making sure you follow certain parameters such as words and phrases many people often use, you need to be sure that you are respectful of the local religion, cultural traditions which involve styling, clothing items, colors, and other things which some parts of the world might not consider attractive or in some cases even respectful.

Showing understanding and respect for beliefs, language, and culture will make your brand more appealing to an international audience. While there are many brands that will try to make their original products become popular with any population, no matter how popular they might be with their local audience, they will never be able to replicate that success if they don’t localize their products.

2. Build trust by making reviews and testimonials available for everyone

The point of having reviews and testimonials of other customers available on your website is for your potential customers to get some questions to their answers and to put their trust into trying your products. If you don’t think about localizing these reviews, it is most likely that a big portion of your international audience will not be able to read the ones in their original language.

If you wish to make this process easier, you can simply create a section on your website where you can include the reviews and testimonials only, so that everyone can have access to all the reviews they wish to read in every language your website has available. This way they can draw their own conclusions without you having to include them below every single product on your store.

Reading reviews and testimonials about your brand in their native language will help build your brand’s credibility and can enable you to turn a visitor into a buyer. Localizing them instead of simply translating them will help them keep their original tone and way of expression of each customer and this will heavily impact the decision of other potential customers in the future.

3. Help international customers relate to your brand’s message

Localization helps you establish a closer connection with your buyers because you’ll adapt the brand’s messages to them. Even if your brand has a good slogan in English, you need to make sure that even your non-English speaking customers are able to understand it and relate to it.

The one thing you need to keep in mind is that in order to localize your brand’s message, you might need to slightly alter the way the original message is written so that it makes sense to your targeted local population. Sometimes, certain phrases and words cannot be translated easily from one language to another, so you will need to work with a native translator who will be able to complete this process correctly for you.

There are different translation platforms and services that can help you get in touch with a native professional translator who will be able to help you make sure that your brand’s message is translated in a correct way that is understandable by all your customers. This way, your message will be able to be delivered unaltered to everyone that visits your company’s website.

4. Increase your credibility by adapting your business’s practices

When it comes to localizing your entire website for a new client base, there are all sorts of different things you need to remember to adjust in order for the result to be uniform and excellent. There are some simple aspects of an eCommerce website that need to be localized but which many business owners might not think about initially.

Adapting product recommendations, different currencies for each part of the world, explaining shipping details, fees, and costs will make your brand more trustworthy in the eyes of consumers. Even simple things such as the way dates are written on your emails and receipts the customers receive will help your business look more professional and collected.

These things might seem simple but can easily be overlooked and you need to be able to fix them all so you create a uniform and professional result. The more attention you pay to detail, the easier it will be for your new customers to put their trust in what you have to offer and make a purchase off of your eCommerce website.

5. Win over new customers with the right audiovisual content

One of the things that every customer will enjoy seeing is audiovisual content. In most cases, not only is it cheap and relatively easy to create but it can also significantly change the way your customers view your products and business.

Angela Baker, a content manager at TopEssayWriting says: “By modifying multimedia content and images to an international audience, you’ll make your brand more attractive since the visual part of the brand plays a huge role in winning over new customers. Whether you have created videos or images which explain things about your brand or your individual products or you have flashcards that show off new sales or promotions, localizing them will help every visitor on your website understand exactly what they stand for”.

This will also help keep them focused on these new things that happen on your website and by catching their eye, you will be most likely to achieve a sale. If your website has a huge promotional sale going on, it will most likely not be a success if the image promoting it is not localized, as your international audience will not be able to understand it.

Increasing your sales easily through simple alterations

The process of localization might sometimes take time, especially if your business has been running for a while, but it can be very rewarding if done correctly. Working with a native, professional translator will help you achieve a uniform result which will help you attract more local customers quickly and without a lot of effort.

Paying attention to certain important details and using localization instead of a simple, generic translation system will help you achieve all of the benefits that were listed above. Achieving international sales might be a dream for some brands, but localization can help you achieve your goals easily, while still showing respect to other people’s cultures and habits.