Gone are the days when you needed to simply update your site to attract a lot of organic traffic. Such basic tools don’t work now, but with the right strategy, you can still boost your metrics. In this article, we are going to show you some interesting tactical decisions that you should try to take your blog to the next level. The main point is that you should always be flexible — to hire specialists, to try different strategies, to get rid of outdated topics, and so on. Be open to new opportunities, and you’ll surely succeed.
Write about something your audience is really interested in
Most students hire companies like Studybay when they don’t like their essay topics because they know it is a losing game. Starting your blog, you should write about something that you really like. Passion always serves like a readers’ magnet. But if you feel that it is time to generate something new, you should take your audience’s opinion into account. The world is changing rapidly, and while you’re writing about your favorite music, young TikTokers own your followers. Just because they follow trends.
So, what can you do?
- Ask your readers directly;
- Do research in different social media and find hot trends;
- Analyze your blog and think about topics that you’ve not written before;
- Think about collaboration with other bloggers.
Of course, it doesn’t mean that if your website is about running, you should write about cycling. But what about interesting sports ads that were posted recently? Make brands your friends, and they will bring you a new audience.
Ask for professional help
Though your blog is your business, you can collaborate with other people and enter into partnerships that will help you to increase your traffic exponentially. The main point is that you work with people and companies who do something that you can’t.
For example, if you post content just for fun, and now you want to delve deeper, to look for more serious topics, to show your attitude, etc., it would be a good idea to hire a writing service with appropriate experience. These are people who will study your request, analyze your blog and ideas, and write incredible content for you. When your articles are of high quality, interesting, fresh, and unique, people just can’t ignore them.
Try basic SEO tools
If you believe that your content is great, and the only problem is that people don’t see it, you should try search engine optimization (SEO). It is a set of practices that make your blog visible on the Internet. The better you optimize your site, the more followers you can get.
The most obvious choice is to hire a SEO expert who will conduct an audit and provide you with a plan of action. If you’re ready to invest, choose this way and find a reliable professional. But it doesn’t mean that there are no other solutions that will take you less money.
You can install apps like All in One SEO, Semrush, MozBar, etc. You can also learn more about Google Analytics. These services can give you a score that evaluates the optimization of your site. You can also receive an actionable checklist with tips to follow. For example:
- Use keywords in your posts;
- Optimize all links;
- Link to other articles from your blog;
- Link to articles from other blogs;
- Ensure your title, description, and headings are optimized;
- Write longer articles;
- Optimize your visual content, etc.
This SEO story may take you some time, but you definitely shouldn’t avoid it if you want your blog to grow.
Experiment with hooks for your audience
You may think that traffic is just numbers but, in fact, traffic is people. It is your audience that likes or dislikes your content. If you want your readers to share your posts, comment on them, interact with you, and get engaged in any other way, you need to make your content fascinating. There are some ideas that you will appreciate:
If you want to communicate some concepts in your blog, it would be great to add quality infographics that can hook your readers. Even the most valuable data and statistics are dull, but you can change the way your audience perceives it. And you don’t even need to hire a graphic designer, there are many free or cheap tools like Canva and Crello that will help you to create visual content.
Memes are funny, easy to make, and, what is most important, they are viral. People don’t share smart articles, they share something that their friends can laugh at. Use online generators to add your text to common meme images. However, it is very important that you don’t overdo it. When your mood hits, you can meme the funny idea, but you shouldn’t create memes all the time. Use them like icing on the cake but don’t forget that your cake should be delicious as well.
If you want to make your content useful and attractive, write articles with titles like “10 best romantic movies to watch this summer” or “5 books that changed my life”. People like lists, and they like it when somebody provides them with recommendations. Share your opinion on the content you digest so that your site becomes more vigorous. It would also be a great idea to ask your readers to share their favorite movies, books, songs, etc., and to compile their ideas in your articles.
Ask for feedback
If you have been analyzing your blog for a while and can’t understand what is wrong, it is because you’re biased. Most content creators consider their sites to be impeccable because they consider them to be their children, raised from birth. And if you don’t want to hire third-party auditors to provide you with some recommendations, you can just ask your audience.
Write a post with your reflection on this issue, and your honesty will surely attract a lot of traffic since people like it when bloggers become closer. Besides, you’ll receive more interesting hints from your subscribers.
You can also conduct a small survey with questions and make it anonymously. Gather any kind of feedback you receive and analyze it to come up with new solutions.
It is essential to remember that running a blog is a continuous job that never ends. You have to follow the trends and be flexible if you want to stay aboard!