Buying Website Traffic: Is It Good and What Are the Benefits?

Whether you are running an eCommerce or affiliate marketing website, it is imperative to have web traffic. One of the most popular and easiest ways to get visitors to your website is through paid traffic.

So yes, buying website traffic is a good idea. This is the type of traffic that you have to pay in order to get it.

Since the web is filled with millions of websites, making it quite competitive for you to rank and get traffic, buying web visitors to market your products and services can give you an edge over your competition.

Many websites struggle to get enough traffic, and SEO tactics may take months before you start seeing some positive results. You can use several paid website traffic sources to drive thousands of visitors to your site without having to wait for days or months. 

Some of these paid traffic sources perform better than others. However, the results you get ultimately depend on how competitive your niche is and the amount of money you decide to invest in buying visitors.

Types of Paid Traffic Sources

As we’ve mentioned above, there are various types of paid traffic sources and we are going to discuss them below.

1.   Pay Per Click Traffic (PPC)

Pay per click is a popular method used by marketers to drive visitors to the products or services on their websites. Here you’re charged for every click on your website ad appearing on search engine result pages, for example.

It is an excellent way to get more eyeballs to your website because you only pay for potential clients’ clicks. This gives you control over your traffic budget and a good ROI if the price per click is not too high or competitive.

2.   Paid Ad Traffic

For paid ads, banners, videos, and pop-ups are used to generate traffic. You don’t pay per click if you choose this option. You’ll be charged for every one thousand views. This is known as Cost Per Mille (CPM), and it doesn’t guarantee any traffic or clicks to your website.

Because you’re not guaranteed traffic or clicks, you pay less for paid ads. For instance, you can buy paid ad traffic from $0.5 – $1 per one thousand impressions. This means if no one clicks on your ad, but it gets 1000 views, you pay the stipulated amount.

So the best way to make sure your ads are clicked on is to make them catchy.

1.   Get Traffic from Reputable Web Traffic Sellers

There are various websites that provide traffic services to business owners. A good example is Etsy Geeks, a website that offers to rank products on the Etsy marketplace for sellers who operate on the platform.

One thing you need to know when it comes to purchasing visitors from websites selling traffic is that not all can be trusted. Some of the sites claim to provide human web visitors but deliver useless bot traffic.

So be cautious if you’re considering this option, or you could end up losing your money. Here are some good websites to consider buying traffic from:

Max Visits

Max visits offer website traffic for 400 niches. Some of their features include:

• Targeted traffic – You get to choose the kind of visitors you want to receive on your website. You can also optimize your campaigns using their Traffic Wizard tool.
• Affordable rates – They charge reasonable rates from $1.5 per 1,000 visits.
• Real human traffic – You don’t have to worry about bot traffic being delivered to your website.
• Live statistics 24/7 – You can monitor your traffic campaign on a private dashboard they give you access to.

Ultimate Web Traffic

UltimatewebTraffic is another option to consider when you want cheap and targeted website traffic. They have more than 9,000 websites which they use to generate the traffic they sell to you. Their traffic is 99% safe for Adsense and Google.

Some of their features include:

• They deliver 100 percent real human traffic
• They don’t use proxies or any software
• They don’t sell bot traffic
• They also don’t promote illegal stuff

Benefits of Paid Traffic Sources

When you want to advertise your online business, there are many benefits to using paid traffic sources. These sources can help you boost your business in terms of exposure and sales. What makes paid traffic ideal is the fact that it’s instant and can bring great results faster.

For example, setting up a PPC campaign takes minutes, and once done, you can immediately start receiving traffic to your site. This is highly unlikely with other forms of online advertising.

What’s even better is the fact that paid traffic enables you to target the right users – people who you thought you would never be able to reach. Most PPC networks tend to offer massive third-party display networks, allowing your ads to be shown on millions of websites on the internet.

When your website receives that much exposure, you are bound to see positive results, provided you offer top-notch products and services.

Disadvantages of Using Paid Traffic

Judging by the way we’ve discussed paid traffic in this post so far, it is easier to conclude that it is an excellent option to consider. However, it also has some of its disadvantages that are essential to know.

One notable drawdown of paid traffic is that it requires money to get. Therefore, if you don’t have the money to invest, it may not be a good option for you.

Another disadvantage is that if you don’t know what you are doing, it’s easy for you to lose a lot of money trying to get traffic. You might still lose thousands of dollars if you know what you are doing because there is no guarantee that you will receive the traffic you want.

In the past few years, we’ve experienced a massive increase in ad fraud on the web, which cost advertisers billions of dollars. Regardless of the type of ad campaign you run, it has affected everyone.

Since paid ad traffic is charged per one thousand impressions, imagine getting plenty of views without any clicks? That can be quite devastating, but most of these views might be bot views.

These kinds of malicious tactics have cost many businesses millions of dollars in losses, but the good news is that advertisers have started to fight back. Most advertisers now utilize Artificial Intelligence (AI) as well as improved security to detect fraud in their campaigns to reduce losses.

Organic vs. Paid Traffic – Which Is Better?

Unfortunately, there is no precise answer to this question. Both of these options can produce positive results depending on your niche and how competitive the market is in your industry.

There are companies that utilize both of these methods and have seen tremendous growth and excellent results. When running an online business, it is good to try out different tactics to determine what works best and then scale it to achieve even better results.

As a recommendation, it is ideal to use both of these methods because even though organic traffic takes time to build up when it does, you’ll see good traffic coming to your site in the long run. On the other hand, paid traffic is a good way to boost your business’s exposure or when you want to test new products in the market.

Is It Good to Buy Website Traffic?

Definitely, it’s good to buy website traffic, provided you do it right and only work with reputable options or companies available in the market. But, as the saying goes, “Don’t put all your eggs into one basket.”

It is highly recommended to consider implementing both organic and paid traffic methods to drive visitors to your website. SEO plays a significant role on the web for most businesses because it helps search engines to understand what your website is all about and send the right visitors.

When you buy traffic, you do it because there are specific clients you’re targeting – mostly visitors interested in products or services in your niche market.

Conclusion

Building an online brand requires effort, similar to running an offline business. Therefore, whether you decide to buy traffic or not, you still have to consider reliable ways that you can use to create awareness for your brand and land customers to help keep your business running.