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You have heard this a lot, “WordPress is the most famous Content Management System”. Ever wonder why it is so loved by the people? I’ll tell you why It is because of its power to customize every inch of your website. There are so many plugins, so many themes, so many widgets which empower you to let your web site dance in the exact way you want it to.

So, that is the reason why almost every business owner wants to have a website and they want it on WordPress. WordPress is easy to maintain, use and execute. While all the business owners are crazy about their online presence, smart one is thinking about an effective company branding. This article is for those smart one.

Yessss, it is about how to utilize the magic of WordPress to increase your company’s brand awareness. All you need is a proper guidance about how to do it and with what tool. Once you understand that there is no one stopping you from attaining glory. So, in order to achieve such task, you need a proper planning and proper tools to get on with it.

Let’s see in detail how these tools can help you for an effective Company Branding.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”WP Services Showcase” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12009″ img_size=”full”][vc_column_text]

If a brand started showing irrelevant information, people started having issues and they should have. Why wouldn’t they, it used to be the brand because they trust it to be. And now, everything in this brand is chaotic. So, if you’re seeking to be a brand then you have to go smoothly and show your viewers what you’re capable of.

 

For such showcase, WP Services Showcase is just the plugin you want to have for the task. Let’s have a look on the features this plugin have to offer,

  • It helps you to display your company’s portfolio or product in a very interactive way.
  • It is very mobile friendly and highly responsive.
  • It enables you to customize the number of columns.
  • Incredibly interactive icons.
  • Easy to add, search, edit or display your services.
  • You don’t need any kind of coding at all.
  • It also enables you to select a color from a huge stash of unlimited color for service title and social icon.

 

So in order to showcase your services, you must have this plugin on your WordPress website.

[/vc_column_text][vc_btn title=”Preview” style=”outline” shape=”square” color=”primary” i_icon_fontawesome=”fa fa-search” add_icon=”true” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fwp-services-showcase%2F||target:%20_blank|rel:nofollow”][vc_btn title=”Download” style=”outline” shape=”square” color=”pink” i_icon_fontawesome=”fa fa-long-arrow-right” add_icon=”true” css=”.vc_custom_1498842347276{padding-left: 20px !important;}” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fwp-services-showcase%2F||target:%20_blank|rel:nofollow”][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”OptinMonster” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12010″ img_size=”full”][vc_column_text]There are so many rumors in the market that there are cases when you have no idea what to believe and what to not. This leads me for another rumor which is quite trending nowadays, i.e., “Email Marketing is Dead!!!” Seriously, this is one of the most bogus pep-talk I had ever heard.

There was this time when people don’t have smartphones and everyone uses laptops and desktops. In those times, email marketing was thriving. Give it a thought, now people own smartphones with 24X7 connectivity with their emails via push notifications. How is it possible to have email marketing dead?

OptinMonster is the best plugin in the current market for a lead generation. You want your company’s brand to grow, you will need this plugin to attract more leads. Some of its many features are,

  • Featured with OptinMonster Builder and Optin Forms.
  • Easy integration with almost every email marketing services such as MailChimp.
  • Incredible Exit-Intent technology.
  • Miraculously advanced page level targeting.
  • Enables you to do A/B Split Testing.
  • MonsterEffects (That’s their trademark) tech for striking pop-up animations.

In a nutshell, to spread your brand you need to connect and probe the viewers to accept you as a brand (with love ;-))[/vc_column_text][vc_btn title=”Preview” style=”outline” shape=”square” color=”primary” i_icon_fontawesome=”fa fa-search” add_icon=”true” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Foptinmonster%2F||target:%20_blank|rel:nofollow”][vc_btn title=”Download” style=”outline” shape=”square” color=”pink” i_icon_fontawesome=”fa fa-long-arrow-right” add_icon=”true” css=”.vc_custom_1498842870686{padding-left: 20px !important;}” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Foptinmonster%2F||target:%20_blank|rel:nofollow”][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”Sola Testimonials” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”11268″ img_size=”full”][vc_column_text]Do you know that over 60% of customers first read online reviews before performing any kind of purchasing with you? This is why testimonials from your previous customers or clients (If you offers services) come in handy to showcase.

This is where just product description doesn’t play the heroics, testimonials did. Sola Testimonials empowers you to add your customer’s testimonials and let you motivate the other potential buyers. Some of its features are as,

  • Very elaborated testimonial Manager.
  • Highly responsive.
  • Two themes to choose from.
  • Also, allows the user to add the testimonial himself.
  • Enable CAPTCHA in the forms.
  • Can export testimonial in CSV file.
  • Also, enable you to be notified whenever someone posted a new testimonial.
  • New themes are added every week in the premium version.
  • You can also categorize the testimonials.

So, as you can see increase your brand awareness by displaying testimonials of your customers and clients.[/vc_column_text][vc_btn title=”Preview” style=”outline” shape=”square” color=”primary” i_icon_fontawesome=”fa fa-search” add_icon=”true” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fsola-testimonials%2F||target:%20_blank|rel:nofollow”][vc_btn title=”Download” style=”outline” shape=”square” color=”pink” i_icon_fontawesome=”fa fa-long-arrow-right” add_icon=”true” css=”.vc_custom_1498843266456{padding-left: 20px !important;}” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fsola-testimonials%2F||target:%20_blank|rel:nofollow”][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”Social Login-MiniOrange” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12012″ img_size=”full”][vc_column_text]To establish yourself as a brand you want to introduce yourself to the social media. Studies claim that if a brand has a social media presence than the sales and the recognition of the brand increases by at least 20%. Social Login enables you to add social media extensions to enable your visitor to like, share and comment on your post, product or services on social media.

This has provided a lot of brands that break-through which changes their effectiveness and increase their brand awareness. Let’s see what are the features it got for you in its closet,

  • Easy to use WordPress Admin User Interface.
  • Incredibly supportive for shortcodes.
  • Ample of social media options, According to the WordPress directory, Social Login support, “Facebook, Twitter, Google+, Pinterest, Reddit, Vkontakte, Tumblr, StumbleUpon, LinkedIn, Pocket, Digg, Delicious, Odnoklassniki, Email, Print, Whatsapp
  • Incredible support by in-app support form or email.

[/vc_column_text][vc_btn title=”Preview” style=”outline” shape=”square” color=”primary” i_icon_fontawesome=”fa fa-search” add_icon=”true” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fminiorange-login-openid%2F||target:%20_blank|rel:nofollow”][vc_btn title=”Download” style=”outline” shape=”square” color=”pink” i_icon_fontawesome=”fa fa-long-arrow-right” add_icon=”true” css=”.vc_custom_1498843796734{padding-left: 20px !important;}” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fminiorange-login-openid%2F||target:%20_blank|rel:nofollow”][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”Image Slider- Responsive Slider” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12014″ img_size=”full”][vc_column_text]People have always shown interest in responsive websites and visually catchy websites. Whatever your niche is, you can always make good use of your website with the right plugin. Many of the enthusiasts believe in uploading some photos of your workplace if you offer services. This sends an awesome message to your prospects.

 

Image Slider is just the tool for you. It empowers you to represent your images in slides. Let’s have a look on the features of the Image Slider-Responsive Slider.

 

  • Fully responsive as per the name.
  • Awesome seven slider effects.
  • It allows you to name your slider.
  • Allows you to socially share the photos as well.

[/vc_column_text][vc_btn title=”Preview” style=”outline” shape=”square” color=”primary” i_icon_fontawesome=”fa fa-search” add_icon=”true” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fslider%2F||target:%20_blank|rel:nofollow”][vc_btn title=”Download” style=”outline” shape=”square” color=”pink” i_icon_fontawesome=”fa fa-long-arrow-right” add_icon=”true” css=”.vc_custom_1498844088611{padding-left: 20px !important;}” link=”url:https%3A%2F%2Fwordpress.org%2Fplugins%2Fslider%2F||target:%20_blank|rel:nofollow”][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][vc_column_text]So, in order to have an efficient Company branding, these are the plugins which can really make a difference. Just in case, let’s have a quick recap on the plugins that can help you to build your company’s brand image,

  • WP Services Showcase
  • OptinMonster
  • Sola Testimonials
  • Social Login-MiniOrange
  • Image Slider-Responsive Slider

 

So, how do you like my ideas? Please do share a feedback. If you have a question, you can mention it in the comments.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Author bio – Kerin Miller is a full stack developer for Stellen Infotech, a USA based WordPress plugin development company that serves clients globally. Kerin has been associated with Stellen for last 5 years and delivers plugin customization solutions for small business and corporate clients. Follow her company on Twitter and Facebook.[/vc_column_text][/vc_column][/vc_row]

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