In this day and age, a sustainable business cannot function without having a presence on the internet. After all, people are spending money online more than ever, and it is understandable why that is. Having the ability to make a purchase with just a few clicks is quite appealing. And it takes a matter of a few days for your package to be delivered to your doorstep.
As businesses continue to evolve, so do marketing techniques. One of the most recent additions and trending topics have to be the internal knowledge base. If you have not heard about it before, now is as good a time as any to get started.
The Correct Information
When HeroThemes compiled this list of tips to get the most out of your internal knowledge base software, they put the type of information that gets included at the top of their list. It is quite difficult to disagree with this sort of sentiment. After all, the information is the cornerstone of the whole thing.
Think about the most common problems that your employees encounter and prepare a plan. Going for this without structure is more or less pointless as there are quite a few things to handle.
Look at the business as a whole and what the workflow is like. Interview as many as you can, separate the most common issues and think about how they can be taken care of. Having a direct conversation with those who work for you is great since they help a lot with nailing down the activities that consume a lot of time, and you get to hear about their experiences. It is impossible to understand certain areas simply because you are not working on them.
When you have a list of the whole thing, look at it again and think which areas need your immediate attention. Perhaps certain points are already live but employees are unable to access them for some reason.
Look at Feedback
It is impossible to determine everything on your own. Looking at objective criticisms and any other type of feedback has just as much value. Your customers are bound to leave reviews or messages on social media or other channels. Make use of that and accomplish even more.
Automation is quite a hefty tool these days. Instead of having to hassle over trivial things that actually take a lot of time, you can leave the majority of processes in the hands of software.
If you are using WordPress as your platform, you should have a plethora of themes and plugins. And even if you are struggling with finding something that you feel is worth your while, there are plenty of best lists available online. Reading reviews of such software will surely help even the pickiest individuals.
The goal of the internal knowledge base is quite clear – to increase productivity and save time. And since this is something that you are looking to use for a long time, everything needs to start in the right way and maintained consistently.
As content needs to be added regularly, start by figuring out how the structure should be like. This decision should come down to what you and your employees are thinking. Of course, if you are working alone, there will be no need to bother with other opinions.
If you are using WordPress, make use of categories and tags that allow for easy content access. And be sure to always update your database, and make adjustments when things change. Keeping it fresh is crucial.
Set a Hub for Feedback
Following these steps, you should be well on your way to creating a reliable and efficient internal knowledge base. However, since things change over time, you should not expect to make do with what you set up initially.
Some areas are bound to miss information for a variety of reasons. Therefore, it is important to ask for feedback from individuals who use the database. Consider conducting surveys every now and then to determine which areas need improvement.
Also, it is worth looking at available examples or simply speaking with other people who are running effective internal knowledge databases. A source of inspiration goes a long way.
A business will not sustain itself without proper communication among every party involved. An internal knowledge base is a good way to ensure that every single one of you is on the same page and nobody is wasting resources. And the more information you add, the better off you will be in the long run.