ATS Evolution in the Age of Flexible Work

ATS Evolution in the Age of Flexible Work

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The gig economy has reshaped the landscape of work, bringing forth a new era of flexibility and adaptability. For recruiters, this shift requires a strategic overhaul, and that’s where Applicant Tracking Systems (ATS) step into the spotlight. In this article, we’ll explore how ATS is not just adapting but thriving in the dynamic realm of the gig economy.

I. The Gig Economy Unveiled

The gig economy, marked by short-term engagements and freelance opportunities, has surged in recent years. Recruiters are now tasked with identifying and attracting top-notch talent in a pool that’s as diverse as it is expansive.

II. The Recruiter’s Dilemma

Recruiters find themselves at a crossroads, balancing the need for traditional permanence with the growing demand for agile, gig-based positions. This dilemma calls for a paradigm shift in recruitment strategies.

III. ATS: The Chameleon of Recruitment

ATS, once confined to the structured world of full-time employment, has evolved into a versatile tool capable of handling the intricacies of the gig economy. Here’s how:

  • Adaptive Algorithms

ATS algorithms have undergone a metamorphosis, becoming adept at recognizing and valuing the unique skill sets that gig workers bring to the table. These algorithms sift through a multitude of profiles, identifying patterns and predicting success in non-traditional roles.

  • Streamlined Onboarding

Gig workers thrive on efficiency. Modern Applicant Tracking systems streamline the onboarding process, ensuring that candidates can seamlessly transition into their roles without the traditional delays. Quick onboarding not only satisfies the gig worker’s need for immediacy but also ensures project timelines are met.

IV. Navigating the Perplexity of Gig Worker Profiles

Gig worker profiles are often a mosaic of diverse experiences and skills. Traditional recruitment models may find it challenging to interpret such profiles accurately. However, advanced ATS systems excel in handling this perplexity.

  • Multifaceted Analysis

The highest degree of perplexity demands a multifaceted approach. ATS systems analyze not just the keywords but the contextual relevance of skills and experiences, providing recruiters with a holistic view of a candidate’s potential.

  • Natural Language Processing (NLP)

Harnessing the power of NLP, modern ATS platforms decode the intricacies of language, ensuring that no nuance is lost. This allows recruiters to understand the depth of a candidate’s experience, even when it’s expressed in a burst of eloquence.

V. Burstiness: Embracing the Rhythm of the Gig Economy

The gig economy thrives on the burstiness of talent and the rhythm of varied experiences. ATS systems, in their quest for adaptability, have embraced this burstiness in more ways than one.

  • Dynamic Candidate Pools

Traditional hiring processes often focus on a static pool of candidates. In the gig economy, where talent ebbs and flows, ATS maintains dynamic candidate pools, allowing recruiters to tap into a constantly evolving talent landscape.

  • Variable Evaluation Metrics

Burstiness in skill sets demands a departure from rigid evaluation metrics. Modern ATS systems dynamically adjust their evaluation criteria, recognizing that excellence in the gig economy is often found in the ebb and flow of diverse capabilities.

VI. The Invisible Hand of Coherence

In the midst of perplexity and burstiness, coherence remains paramount. An ATS should not only decipher the intricacies of a candidate’s profile but also present a coherent picture to the recruiter.

  • Unified Candidate Profiles

To maintain coherence, ATS systems compile diverse information into unified candidate profiles. Recruiters can seamlessly navigate through a candidate’s journey, understanding how each gig or project contributes to their overall professional narrative.

  • Intuitive User Interfaces

Coherence extends to the user experience. Modern ATS platforms boast intuitive interfaces that guide recruiters through the labyrinth of gig worker profiles, ensuring that the information is not just diverse but also digestible.

Conclusion:

As the gig economy continues its ascendancy, recruiters armed with adaptive ATS systems are better positioned to navigate the complexities of this ever-evolving landscape. By embracing perplexity, burstiness, and coherence, ATS not only meets the demands of the gig economy but also propels recruitment strategies into a future where flexibility is the key to success. The gig wave is here to stay, and with the right tools, recruiters can ride it to new heights.

What Is ‘Natural Writing’ And Why Is It So Popular In Digital Marketing Right Now?

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With the rise of AI, it’s not surprising that some people are mistaking the term ‘natural writing’ as meaning ‘anything written by a human’. That’s not the case. You can understand why that assumption is made, but natural writing means something else entirely and is very important in digital marketing today.

So, what does it mean? And is it really all that? Stick about and let’s find out…

What is natural writing?

Natural writing quite simply refers to the process of producing content that reads as naturally as possible – as it would in conversation.

Ideally, if your website visitors read your content out loud, it should sound as though you are speaking directly to them.

This means using simple and direct language with a commitment to keeping the industry jargon to a minimum.

Why is natural writing so important in digital marketing?

So, what’s all the fuss about? Why is natural writing becoming more and more popular? There are several reasons for this:

  • Because it’s good for your audience.
  • And Google likes it.

First, writing with natural language means a more engaging and positive on-page experience. If a website visitor found their way to your website and were presented with some clunky block of text that had keywords stuffed into it awkwardly, unnecessarily complicated language, and no clear purpose, they’re going to have a terrible time and likely abandon the website for one of your competitors (Be mindful of keyword stuffing as a black-hat SEO technique).

On the other hand, if they arrive on your website and find natural-sounding text with well-placed keywords, lots of useful information, and an engaging story-driven narrative that speaks to their unique pain points and desires, they’re going to like what they read and have a much higher chance at sticking around and (hopefully) converting into a loyal, paying customer.

Why does Google love natural language?

It’s all down to Google’s recent ‘people first’ / ‘helpful content’ update. For a long time, marketers have been producing low-value content packed with focus keywords, thus leading to the internet being chock-full of robotic and boring content that serves no real purpose besides trying to gain more visibility online. In an attempt to combat this commitment to low-value content, Google decided to start rewarding websites that provide a people-centric experience.

This people-first approach has many, many important factors (e.g., UX design and page load speed, etc.), but the primary focus is the language used.

Since natural, conversational language consistently outperforms all other writing, it was a no-brainer to encourage this style of writing.

Put it this way: would you want to read a blog post that reads like Terms & Conditions?

No, thank you!

What does unnatural language look like?

A prime example of unnatural language is when you read an article in English that was clearly not written by a native English speaker. Some of the sentences don’t quite work, multiple tenses are often used, and the word choice often seems a little forced and awkward.

Make no mistake, I am not saying that you should only hire native English writers; there are many highly capable writers who can produce high-value content in multiple languages. However, that doesn’t change the fact that the internet is littered with low-value content that does not read naturally and, as you can imagine, it doesn’t perform well with Google or the reader.

Conclusion: By people, for people

People want to buy from people. When they are getting to know your brand and business they want to feel like they are engaging with a living, breathing entity. They want to feel a connection with you and your employees. As such, using natural language is a very good way to go about it!

Of course, this is much easier said than done – especially if writing isn’t your area of expertise.

The good news? There are many professional digital marketing agencies out there that can easily accommodate your needs. This marketing agency in Singapore comes particularly well-recommended by their clients if you are in the market!

In any case, we hope this article has cleared up any confusion and that you better understand the role of natural language in the modern digital marketing landscape.

5 Essential Facebook Page Optimizations And Why They’re Important

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Facebook is truly the giant of the social media world. Millions of people log in every hour of the day all around the globe, and it boasts billions of users in total. This is a huge market of people who can all be reached more easily than ever before. There is little wonder why so many businesses attempt to utilise Facebook as a marketing tool.

 

If you are one of them, read on to discover exactly how you can optimize your Facebook page and why you should today…

1. Optimize your photos

Facebook is a very visual platform, and your cover photos and images play a huge role in how people see you and what they think. Consider the relevancy of all your pictures to your business. Nothing should be on your page unless it has a clear purpose and a real reason for being there.

Once you know you are happy with your pictures, optimize them further by getting the specifications right so your users don’t end up viewing poor quality imagery that perhaps doesn’t quite fit their screen.

2. Accuracy is key

Far too many businesses have inaccurate information on their Facebook pages including their opening hours and even contact information. Having the wrong information is a surefire way to irritate, alienate and lose current and potential customers. If you have ever turned up at a shop, restaurant or place of business only to discover it is actually closed, you will know exactly how that feels.

 

For example: a New York City SEO agency should list themselves in the appropriate location if they wish to establish trust.

 

The right information is crucial for a fully optimized Facebook page and one that is easily fixed in no time.

3. Utilize reviews

Reviews are an excellent way to gain business. People like to see what others think of you, how you have helped someone else or met their needs, to show that you will do the same for them. Instead of telling your visitors how great you are, show them through peer reviews.

You can allow people to leave reviews on your page directly or else showcase reviews you have received elsewhere through a carousel or similar.

4. Organize your page tabs

User experience is key, and one major part of that is having a UX design for your Facebook page starting with clear and easy-to-use page tabs. Only a few are displayed at the top so you have to decide what your priorities are, how you want them organized and optimize your tabs accordingly.

5. Add a relevant CTA button

Your visitors need to know what it is you want them to do and how to go about it. A clear call-to-action button allowing them to sign up with an email address, contact you, make a purchase and so on makes it more likely that they actually will. Short, clear and active language is the key, for example, book now, click here, call now, learn more and so on.

Final thoughts

There are many ways to optimize your Facebook page to get the most out of it for your business. The more optimized you are, the more likely you will connect with your ideal target market. The better the user experience they have on your page, the more likely they are to stay and convert. Don’t miss out on the massive potential of Facebook. Optimize your page and see what a difference it makes for your company today.

How to Safely Buy a Phone Number Online: A Comprehensive Guide

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In today’s technologically advanced world, many businesses are shifting from traditional landlines to virtual phone systems. A virtual phone number online simplifies the process of communication, making your online business phone number accessible from anywhere around the globe. The ability to buy a number online has, without a doubt, transformed the landscape of business communication.

However, safety is a crucial aspect that needs serious consideration when buying an online phone number for business. This article outlines step-by-step guidelines to ensure a safe and successful purchase. It also recommends using a reliable service like HotTelecom for a seamless experience.

Step 1: Determine Your Needs

Before you buy a number online, it’s vital to clearly identify your business requirements. Consider your communication needs, the size of your business, and your expansion plans.

Step 2: Research Reputable Providers

Look for a reputable virtual phone number provider. Evaluate their track record, customer reviews, and ratings. While there are many providers available, HotTelecom stands out due to its reliability and excellent customer service.

Step 3: Check the Provider’s Security Measures

When considering an online business phone number provider, assess their security measures. Look for providers that employ encryption and two-factor authentication to protect your data. HotTelecom ensures your communications are secure through advanced security measures.

Step 4: Assess the Range of Services

Consider the range of services the provider offers. For instance, HotTelecom offers services such as SMS phone numbers, fax numbers, toll-free numbers, and multi-channel numbers, catering to a wide range of business needs.

Step 5: Consider Customer Support

Good customer support is essential. You want a provider that offers round-the-clock support to ensure any issues are promptly addressed. HotTelecom excels in providing 24/7 customer support.

Step 6: Evaluate the Pricing Structure

Before you purchase a virtual phone number online, review the pricing structure of the provider. Look for transparency in pricing and value for money. HotTelecom offers competitive rates and transparent pricing, making it an excellent choice for businesses of all sizes.

Step 7: Test the Service

Many providers offer a trial period. Use this opportunity to test the quality of service and ease of use. HotTelecom offers a reliable service with excellent call quality and a user-friendly interface.

In conclusion, while buying an online phone number for business might seem like a daunting task, following the steps outlined in this guide can simplify the process. Remember to do your due diligence and choose a reliable provider like HotTelecom. Their strong focus on security, wide range of services, excellent customer support, and competitive pricing make them a go-to choice for businesses looking to buy a number online safely.

How Can You Tell If Your SEO Agency Is Hurting Your Business With Blackhat Techniques?

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While search engine optimization can be positively transformative for your business…it can also be disastrous in the wrong hands. Unfortunately, where there is money to be made, there are inequitable opportunists looking to manipulate decent business owners. However, the good news is that there are ways to avoid these scammers.

In this article, we’re going to share some insights on how to tell if your SEO agency is actually hurting your business with blackhat SEO techniques, as opposed to propping you up with genuinely helpful and progressive methods.

Read on for more information…

1. They’ve been “working” for months with nothing to show for it

If you’ve been throwing money at your SEO agency for 4 to 6 months and they have very little in the way of results to show you, you have every right to be concerned.

Make no mistake, SEO can take a long time to get up and running – sometimes even upwards of a year before a sustainable ROI can be achieved; however, if your chosen agency is unwilling to share their methods or show what kind of progress is being made, then it could be that they are incapable of meeting your digital marketing needs.

At the very least you should have had:

  • A thorough onsite audit with actionable insights.
  • An analysis of your website’s link profile.
  • Well-optimised content for your website.
  • A great deal of technical and on-site SEO.
  • Well-crafted blogs and guest articles published on other relevant websites (including social and video content for diversity).

If you’ve had very little if none at all of the above presented to you, it’s time to apply some pressure.

2. You have received a Manual Action from Google

If Google has issued a Manual Action against your website, it is because they suspect blackhat techniques. This could be anything from keyword stuffing to ‘spammy’ link building techniques.

In this case, you should almost certainly consider firing your SEO agency! No reputable SEO company in Sydney with a wealth of 5* reviews and positive case studies will need to rely on blackhat techniques to cut corners. Nor will they ever do anything to jeopardise the integrity of your website.

You deserve the best!

3. They have never asked anything of you

While hiring an SEO agency is supposed to save you lots of time and effort, you will still be required to take part in the process. For example, how can an SEO agency truly figure out how to help you if they have no idea what your goals are?

The most successful SEO agencies put a lot of time into understanding their clients and their brands in order to best strategize a unique campaign that speaks to their specific needs.

If you get very little engagement from your SEO agency, and indeed they have never asked for admin access to your website, socials, or analytics account, then you should be concerned.

4. They refuse to talk about their techniques

Sure, some experts may want to hold back some of their industry secrets, however, for the most part, any reputable SEO agency should be completely transparent about what it is that they actually do.

The fact is, you have every right to know exactly where your money is going. If your SEO agency refuses to let you in, it’s either because they are breaking the rules or because they have no idea what they are doing!

5. Your rankings and traffic has been dropping

Your rankings may drop and fluctuate for a variety of reasons and it isn’t always necessarily a bad sign. That’s just the nature of SEO. However, if your rankings and traffic drops drastically in a very short space of time, it could be a sign that your agency is abusing Google’s algorithm, which is a bad sign!

In this case, it may be worth researching Google’s algorithm and seeing if there have been any new updates. Then you can ask what your SEO agency plans to do about those changes – and if indeed they even know about them!

6. You are ranking for low-value and irrelevant keywords

A common tactic for inequitable “SEO experts” is to get their clients ranking at #1 for low-value keywords that are largely irrelevant.

Sure, it’s nice to sit at #1 – but if those keywords aren’t bringing any traffic to your website – or indeed relevant traffic that is likely to convert – then they are wasting your time.

They may be trying to manipulate you by saying: “See, we have got your website ranking at position 1 for all of these keywords, look how hard we are working!”

Final thoughts: Hold your SEO agency to a very high standard

If you suspect that your SEO agency doesn’t have your best interests at heart, you’ve been investing in them for many months with nothing to show for it, and they refuse to let you in on the kind of work that they are carrying out on your behalf, run a mile!

There are so many reputable and highly capable SEO agencies out there who would not only be grateful to have you as a client, but they’d also go above and beyond to deliver superior results and help transform your business.

Settle for nothing less than the best! 

Blockchain technology

Blockchain Technology: Empowering Security in Financial Operations and Data Management

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In the rapidly evolving digital landscape, security has become a paramount concern for individuals and organizations involved in financial operations and data management. With the advent of blockchain technology, a revolutionary solution has emerged that promises enhanced security, transparency, and trust. Blockchain’s inherent characteristics, such as decentralization, immutability, and cryptographic protocols, have the potential to reshape the way financial transactions are conducted and data is managed. This article explores how blockchain technology, empowers security in financial operations and data management, highlighting its key features, benefits, and real-world applications.

The Fundamentals of Blockchain Security

  • Decentralization: Blockchain operates on a distributed network of computers, eliminating the vulnerabilities associated with centralization.
  • Immutability: Once data is recorded on the blockchain, it cannot be altered, ensuring the integrity and authenticity of financial transactions and data.
  • Cryptographic Security: Blockchain utilizes advanced cryptographic algorithms to secure data and ensure that only authorized parties can access and modify it.

Enhanced Data Privacy and Confidentiality

  • Pseudonymity: Blockchain enables users to transact under pseudonyms, providing a layer of privacy and protecting sensitive financial information.
  • Permissioned Access: Blockchain networks can be designed to grant access to authorized participants only, reducing the risk of unauthorized data exposure.
  • Smart Contracts: Blockchain platforms often incorporate smart contracts, self-executing agreements that enforce predefined rules and eliminate the need for intermediaries. Smart contracts enhance privacy by reducing the reliance on third-party entities, but blockchain risk management for smart contracts should always be taken into account.

Immutable Transaction Records

  • Auditability: Every transaction recorded on the blockchain is transparent and traceable, allowing for thorough auditing and ensuring compliance with regulations.
  • Fraud Prevention: The immutability of blockchain transactions makes it extremely difficult for bad actors to manipulate or tamper with financial records, mitigating the risk of fraud.
  • Real-time Monitoring: Blockchain’s real-time transaction visibility enables organizations to detect and respond to suspicious activities promptly, minimizing potential losses.

Strengthening Trust and Security in Supply Chains

  • Supply Chain Transparency: Blockchain facilitates end-to-end visibility and traceability in supply chains, reducing the risk of counterfeiting, fraud, and unauthorized modifications.
  • Immutable Product Records: By storing product information on the blockchain, organizations can verify the authenticity, origin, and quality of goods, enhancing consumer trust.
  • Efficient Dispute Resolution: Smart contracts on the blockchain can automate and streamline dispute resolution processes, minimizing delays and ensuring fair resolutions.

Use Cases and Real-world Examples

  • Cross-border Payments: Blockchain-based payment systems enable fast, secure, and cost-effective cross-border transactions, eliminating the need for intermediaries.
  • Identity Management: Blockchain solutions can enhance the security of identity management systems by providing individuals with control over their personal data and reducing the risk of identity theft.
  • Healthcare Data Security: Blockchain can secure sensitive healthcare data, ensuring privacy, interoperability, and data integrity, leading to improved patient care and research.

Conclusion

Blockchain technology has the potential to revolutionize security in financial operations and data management. By leveraging its decentralized nature, immutability, and cryptographic security, blockchain enhances trust, transparency, and efficiency while reducing the risk of fraud, data breaches, and unauthorized access. As organizations embrace blockchain solutions, they can unlock new opportunities for secure financial transactions, data sharing, and supply chain management, ultimately transforming the way we conduct business in the digital age.

A Crypto Trading App Review

A Crypto Trading App Review

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A crypto trading app is a software application that allows users to buy and sell digital currencies using a mobile device. It can be used by both novice and experienced traders. Users can manage their assets and make better decisions by having access to news, prices, and other information.A Crypto Trading App Review

Cryptocurrency trading apps are usually designed to be user-friendly, fast, and provide tools that allow users to track their portfolio value and trade history. They also offer multiple order types, remote app disable, and multi-sig security. Many popular APIs also enable real-time tracking of data.

Some popular crypto trading apps include Binance, Kraken, Bybit, and Gemini. These exchanges offer hundreds of different digital coins and tokens for trading. However, they all lack investor protection in the UK and EU. Moreover, fees can fluctuate at any time. Therefore, it’s important for traders to make sure they are trading at the best price available.

The Bybit app has one of the lowest trading fees in the crypto market. It offers spot trading and rewards users for their activity. In addition, it provides 24-hour customer support and is available in multiple languages. As a bonus, the platform allows US residents to withdraw funds fee-free.

Similarly, the NAGA Coin interface entices beginners to learn about the crypto market. This app is available for Android and iOS devices. Those who want to start trading can open an account and use the platform. If they are looking for more advanced features, they can sign up for a membership.

In addition to its trading products, Uphold offers custodial services, API trading tools, and business products. The company has registered with the Bank of Lithuania and FinCEN. Additionally, it accepts Perfect Money, Zele, and AliPay.

Among its other features are API trading tools, instant market orders, and limit orders. Users can also get alerts on price changes. To further enhance the user experience, the app allows users to track performance in real time.

Having a crypto trading app on a smartphone can be helpful for those who need to make quick decisions. Since it’s easy to miss some updates, it’s important to have timely market information. Besides, it’s helpful to have the ability to compare various cryptocurrencies and see their performance.

Unlike personal e-wallets, these apps have to be developed with secure transaction features. However, some apps like Bisq do not require users to provide their name, email address, or credit card information. Consequently, they’re easy to use and accept most digital currencies.

Crypto Pro is a crypto tracker that offers interactive price charts, output statistics, and alerts. This app also helps users manage their crypto portfolios by securely importing trading data from their other wallets.

Another popular option is the Stack app. Designed for Apple and Android devices, it allows users to store and monitor their portfolio statistics, spend money, and close positions at any time. Those who are 13 or older can use the Stack app. Recently, the app raised $2.7 million in funding from Madrona Venture Group.

Ad Blocker

What Ad Block Is Best for Android in 2022–2023?

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According to the website eMarketer, from 2014 to 2022, the percentage of U.S. internet users who block ads increased by 71.97%. This trend is due to the growing popularity of online marketing. Annoying ad units are increasingly caught in the eyes, which annoys users. Special software helps to fight marketing inserts.

Today let’s talk about the best ad removal solutions for Android devices. We have selected and tested three popular apps that help block ad blocks and make Internet surfing more comfortable.

AWAX

Mobile ad block AWAX removes annoying pop-ups and other marketing inserts in popular browsers, games, apps, and video hosting sites. It provides reliable content “filtering” and stops tracking programs and potentially dangerous sites from loading.

With AWAX, you can access Google Chrome ad block on Android and other browsers you can use on tablets based on this OS. The blocker also has a local VPN service that allows you to connect to the server using an encrypted connection. This way, you’ll be sure to protect your data and remain anonymous online.

AWAX allows you to use your favorite no-ads app or play games without being distracted by sales videos, so gamers will definitely appreciate it.

Ad blocks are “activated” when web pages are loaded. They consume a lot of traffic and slow down your device. Using the app allows you to instantly block pop ads and “harmful” sites, saving mobile traffic and improving performance. As a result, the necessary sites are displayed faster and do not lag when working. Download an ad blocker for Android from the Google Play store. A free 7-day trial period is available for all users.

AdAway – free app for blocking

A blocker that will protect you from pop-up banners, promotional videos, and other marketing “attacks.” The program allows you to set up personal “black” lists, where you can put non-advertising sites. Creating “white” lists is also possible if the blocker recognizes the site you want as advertising.

The only thing AdAway can’t do is block ads in Android apps. Otherwise, it gets positive reviews. Effectively removing banners and pop-ups saves traffic, speeds up web page loading, and reduces battery consumption.

You can download ad blocker for Android through the APK file. Important: to install AdAway, you need access to root rights on your smartphone.

NetGuard

The NetGuard app allows you to block pop-up ads. It does not require root rights, making installing and running much easier. It detects ad links in your browser and prevents them from loading.

NetGuard (as well as other blockers from our list) saves mobile traffic and reduces the charge on your device. A simplified version is available on Google Play that helps block ad traffic in your browser. It also blocks certain apps from accessing the network on your phone, which prevents them from showing ads.

You can buy the full version of the NetGuard app to automatically block ads on Android on the developer’s official website.

Summarizing

We tested three apps and came to the conclusion that the best adblocker on Android is the AWAX app. It provides the most complete protection against marketing blocks. The program also has a local VPN service, giving you additional protection for your online activities.

How Crypto Rates Allow To Make Profit

How Crypto Rates Allow To Make Profit

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Cryptocurrencies have become so widespread: that they enable numerous earning opportunities for traders and investors. The volatility of crypto rates allows to take profit in crypto, which is called trading. How does it happen? Traders use several strategies that vary by the frequency of opening orders (buying or selling assets) on crypto platforms. It may happen many times a day or in a 15 – 30 minutes range, or in a long-term period of several weeks or months. Every strategy is based on traders’ knowledge and information about market fluctuations. It may be crypto charts and analysis of the market. Awareness of charts and experience allows traders to make quick and weighted decisions on the next step. That is how people take a profit in crypto.

Today’s Most Promising Assets To Invest In

Along with the most popular and leading assets like Bitcoin and Ethereum, there are a few up-and-coming projects worth investing in (current crypto rates are specified in brackets):

  • Solana SOL ($40,30)
  • Polcadot DOT ($8,74)
  • Ripple XRP ($0,364)
  • Carano ADA ($0,51)

Why did we pick these projects? The answer is simple: because they have rich technology at the core, and their developers are aimed at scaling their projects and already working hard on them.

What should we pay attention to when picking a project? Let’s outline a few factors:

  • The essence of the project and its usefulness
  • Something groundbreaking that the project brings
  • Partners and Roadmap (plans and points to achieve)
  • Active community of users
  • Presence of credible crypto platforms.

You can visit the White Blog to learn more about the mentioned crypto projects. It is a comprehensive resource with many articles, guides on the crypto market, and the most promising assets to buy. The resource was created by a popular crypto exchange, WhiteBIT, the biggest in Europe. So don’t hesitate to check out the platform and pick an asset to buy.

Man infront of computer doing video editing

10 Best Video Marketing Tools Every Marketer Should Know in 2022

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In today’s crowded digital marketing field, video marketing is no longer a nice-to-have strategy. It’s a must-have. Internet users are attached to their screens, and they love consuming video content, whether it’s a cat video or product demo from their favorite brands.

This is the reason why every savvy business left no stone unturned when it comes to creating explainer videos that engage. According to the statistics, more than 86% have invested in video marketing campaigns– and the number will only grow in the coming years.

Thanks to the internet. Creating high-performing marketing videos doesn’t have to be burning a hole in your pocket. With robust video marketing tools out there, you don’t need to hire a professional video production company or buy high-end video equipment. 

This is definitely a breath of fresh air, especially for small businesses and startups with shoestring budgets. 

Man infront of computer doing video editing

So, what are the best video marketing tools that you can use to create videos without breaking the bank? Here are our top picks for each stage of a video production process:

The Pre-Production Stage

Before you start creating your video, it’s important to have a solid plan in place. Every video marketing checklist tells you to plan everything before you pick up any cameras. This is what we called pre-production. Pre-production is the process of planning and designing your video before you start filming.

Some of the key elements of pre-production are ideas brainstorming, scriptwriting, and storyboarding. Here are some tools that can help you:

Tool #1. StudioBinder

If you’re looking for a comprehensive pre-production tool, StudioBinder is a great option. It’s an all-in-one software that lets you handle every step of the pre-production process, from brainstorming ideas to managing cast and crew.

What we love about StudioBinder is that it’s designed specifically for video production. This means that it has all the features you need to make your video production process as smooth as possible.

Tool #2. Celtx

Celtx is another great pre-production tool that’s been around for quite some time. It’s screenwriting software that can be used for writing scripts and even production schedules.

 

One of the best things about Celtx is that it’s free to use. However, if you want access to premium features, such as cloud storage and collaboration tools, you’ll need to upgrade to the paid version.

The Production Stage

Once you’ve finished the pre-production process, it’s time to start filming. The production process is where you’ll capture all the footage that will be used in your video.

 

The production process we’re talking about here includes everything from setting up your camera to the editing process. Here are some tools that can help you:

Tool #3. Filmora

Filmora is a great video editing tool for businesses of all sizes. It’s easy to use and comes with a wide range of features, such as screen recording, green screen, and picture-in-picture mode.

 

One of the best things about Filmora is that it has a built-in library of royalty-free music and sound effects. This means you don’t have to worry about copyright issues when using it for your business videos.

Tool #4. Adobe Premiere Pro

Adobe Premiere Pro is a powerful video editing tool that’s used by professionals all over the world. It has a wide range of features, including color correction and audio mixing.

 

Premiere Pro is a great option for businesses that need to create high-quality videos. However, it’s important to note that it requires a bit of a learning curve. If you’re not familiar with video editing, you might want to consider another tool.

Tool #5. Animoto

If you want to go for animated marketing videos, Animoto is a great tool. It’s user-friendly and comes with a wide range of templates that you can use to create professional-looking videos. No superb design skills are needed.

 

You can choose the characters, colors, and other elements that you want to use in your video. Animoto also allows you to add your own brandings, such as logos and watermarks.

 

In a nutshell, this tool is a great option for businesses that want to create engaging animated videos without the need for expensive animation software.

Tool #6. Canva

Canva is a user-friendly graphic design tool that’s perfect for creating simple video graphics. With Canva, you can create on-screen text, short social media videos, college videos, and video thumbnails. Plus, it has a wide range of templates that you can use to speed up the design process.

 

While Canva is a great tool, it’s important to note that it’s not meant for complex video graphics. It’s designed for beginners who want to create simple graphics for their videos.

Tool #7. AudioJungle

AudioJungle is a great resource for businesses that need high-quality audio files for their videos. It’s a marketplace where you can buy and sell royalty-free music and sound effects.

 

One of the best things about AudioJungle is that it has a wide range of tracks to choose from. Whether you’re looking for background music or sound effects, you’re sure to find what you need on this tool.

The Post-Production Stage

Preparing all the equipment and editing is one thing. Post-production is another. After all, video marketing isn’t all about creating and publishing videos. You also need to distribute and track the performance of your videos, so you can see how they’re performing.

 

Here are some tools that can help you with post-production:

Tool #8. Vidyard

Vidyard is a great tool for businesses that want to track the performance of their videos. It allows you to see how many people have watched your video, how long they’ve watched it, and where they’re located.

 

Vidyard also provides you with detailed insights, so you can see which parts of your video are performing well and which parts need improvement.

Tool #9. Google Analytics 

Google Analytics is a free tool that businesses can use to track the performance of their website. However, it can also be used to track the performance of your videos.

 

Just like Vidyard, with Google Analytics, you can see how well the video is performing. You can also see which parts of your video are performing well and which parts need improvement.

 

Google Analytics is a great tool for businesses that want to track the performance of their videos and improve their video marketing strategy.

Tool #10. Tubics 

Tubics is a tool that helps businesses to optimize their YouTube channel. It provides you with detailed insights, so you can see which videos are performing well and which ones need improvement.

 

Tubics also allows you to track the performance of your competitors’ videos, so you can see what’s working for them and try to improve upon it.

Wrapping Up

When we talk about video marketing tools, there’s no such thing as a one-size-fits-all tool. The best one is the one that fits your needs the most. Those tools mentioned above are some of the most popular and worth considering for your business.

 

So, take some time to think about what you need and want from a video marketing tool. Do you need something that’s easy to use? Or do you need something that’s more advanced? Once you know what you need, it’ll be easier to find the right tool for you.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

 

Twitter: @breadnbeyond

Email: [email protected] 

LinkedIn: Andre Oentoro