In the era of digitalization starting an online business is usually a good idea. Making money online can be either principal source of income or an additional one which will make it possible to save or spend more. No wonder that an increasing number of people tend to become entrepreneurs overnight and decide to make their proper ideas reality. Or to copy an idea of somebody else. But the idea is only the beginning of the entrepreneurship journey and every online businessman has to have a trump card when it comes to their marketing strategy to beat up the competition.
It is said that one of the element of the marketing strategy should always be a decent and nice looking landing page which today is a must for every online business. The idea of landing pages as a powerful marketing tool has been popularized roughly over 10 past years but the concept is still vivid and landing page experts are still up to their knees. But the question is – is it still worth it?
Landing pages – are they still effective?
Landing pages are considered a powerful marketing tool which should be an essential element of every online business marketing strategy. However, many people doubt if they are actually so precious as it is said or it’s a thing of the past now?
The doubters claim that landing pages are overrated now. They say that they may be a good way to increase brand awareness but it is not true that they help with conversions which is usually the main benefit of landing pages quoted on any page. Moreover, they assume that a landing page is not really needed as a business website is sufficient to gain potential customers’ interest and trust.
However, the truth is that a good landing page is definitely not overrated. It can both help with conversions and brand awareness. And it can be an excellent addition to your main business website but a concise one with clearly outlined advantages of your product or service for your customers instead of long facts and figures. So the question is…
What makes a landing page great?
To put it simply – a good landing page is a converting one. A good landing page is a one consistent with your business. It has all essential elements to persuade the visitors into your solution and makes people want to buy it. With catchy headline, neat layout, concise and straightforward content and call to action it can work miracles for your online business.
A common mistake when creating a landing page is using a landing page template which is not compatible with the type of business. Online businessmen want to do it as quickly as possible and just do a careless research, choose one which is free and go with it. And then they are usually disappointed as it did not bring them the promised benefits.
The problem with the landing page templates is that there is no such thing as a model example of a landing page because its final form depends on many factors such as targeted niche, type of product or service, price, size of the market or location. The free templates to download cannot be universal for all the online business. But luckily – there is a solution for that and it is a free landing page builder.
How to create a perfect free landing page
The landing page experts, in addition to their services, offer free landing page builders on their sites. The free trial lasts 14 days but actually you don’t need all this time as with those builders you are able to create a decent landing page in less than an hour. Pretty neat, right?
The landing page builders make creating landing pages really easy and pleasant experience. They propose several layouts and have a “drag and drop” function so you don’t need any programming or designing skills to create a good looking landing page. The builder does a chunk of work on your behalf and your main task is just to put in the content. And to make a landing page perfect the content must be of a high quality.
How to create high quality content for landing page
The content is everything you put on the landing page. Starting from a headline, through every fact you quote, right up to a call to action. All texts, banners, pictures or photos make up your content and their quality make your landing page a hit or a miss. And as for graphics you can easily improve it with the marketer tools which can be found on the Internet.
The marketer tools will enable you to improve your photos or pictures with effects, to enlighten them, to add some contrast and give them professional look. Also, you can create your own designs like banners, small ads or other elements with free tools like, for example, Canva. The graphics is the first thing your visitors will note so it is very important to take care of it to make your landing page a professional and powerful marketing tool instead of complaining afterwards that it is overrated ;)