For an e-commerce website, it is necessary that it covers the basics of the online shopping experience. It must offer a portal where the viewers can browse different products and add the one they like to the shopping cart. Next, what’s important is the payment option. It would be great to add more than two payment options as you never know how your customer turns out to be. A good website can be converted into a great e-commerce place with few clicks. And using WordPress for this purpose makes it even easier. Presently, 30% of all the e-commerce stores online use the WordPress’s eCommerce plugin named WooCommerce. (Reference: https://www.workingmother.com/) That makes a huge portion of all the online stores. Do you want to know what makes WordPress so attractive for use?
Here are the top 10 reasons that will help you make your e-commerce so good that it will drive more traffic than ever.
When we talk about retaining the customer, we are actually talking about how to productivity manage the traffic. The websites and e-commerce programs that offer great smb CRM and manage the store properly are a blessing. They look after the customer and produce great results. The viewers present are converted into potential buyers and these, further ahead, pass on good recommendations. The leading manager of the social media company Dubai talks about how customer retention management of different platforms proves to be useful and same is the case with e-commerce platforms. The CRM includes customer account registration, automatic passwords, one-click refunding facility, product variables, app support and a lot of other things.
2. Makes the website highly responsive
WordPress offers great responsiveness to the website. The online stores that sell goods need to be responsive because you never know which platform or device brings in customers for the business brand. Your potential customer might be online through the desktop or he might be using the tablet to log in to the website. The use of smartphones and other electronic devices to browse the internet and online stores is quite common as well. Thus, if you wish to drive more traffic, make sure the e-commerce store is responsive so that not a single viewer goes by without visiting the store.
3. The feature of scalability offers support to the business
By offering scalability to the online store, you promise to manage the increased influx of the sales. This means that even if the viewer inflow passes the maximum amount, the online store will still respond with great flexibility and ease with the incoming customers. The better the experience the store offers, the more people are interested in coming and seeing what it is all about.
4. Easy content integrating option
The content on a website righteously plays its role as a king and attracts the viewers and generate leads. As it helps in increasing the customers, the return on investment of the brand increases as well. The main things that help content drive more traffic are:
- The WordPress themes
- Blog layout on the theme page
- The overall space for videos, images and written content
- Product name addition and brief explanation of the product
5. Modern and trendy user interface
When the sale is the destination, the shopping cart is the place where the customer can either add profit to your business or abandon you. WooCommerce, one of the e-commerce plugins of WordPress is highly designed with latest features and trends to suit the need of today’s shopping generation. When there are kids, teens, young adults and old age people viewing the e-commerce store to shop, it is necessary to offer a simple and easy to understand user interface. This results in increasing the traffic flow to the website. Also, make sure that the navigations are easy, the theme is simple yet attractive and other things added to the web page perform well.
6. Amazing pre-installed payment gateways
One of the essential things for an e-commerce platform is the payment options it offers. The more the payment options it offers, the better are the chances that customers from different areas will pool in for shopping. Using WordPress means that you are offering payment options like direct bank transfer, Cheque payment, and credit card payment using PayPal or the support hosted payment.
7. Social media presence drives more traffic
The truth about the social media platforms is that it is the best platform used for promoting the business. The social media services Dubai firm offers the facility of including the social media buttons in different websites. So does WordPress. It makes sure that the buttons are added to the social media platform. As soon as the viewers like something, he can share it with his friends leading to more traffic flow to the website. People tend to consider recommended brands and products and social media network offers recommendations as well.
8. Reduced loading time keeps the customer intact
No one likes to wait for a long time for your website to load. Thus, make sure you use the software that helps in reducing the download time. AJAX is a similar tool that decreases the time required to load the web page, picture or other things. Provide prompt service to your visitors and they will reward you with profit.
9. Built-in analytic feature
The best thing about built-in analytic is that it offers a priceless service. By keeping a record and making a report of when and how the traffic flows to the online shop and what factors promote it, the WordPress analytics is used to drive more traffic. How is that? It’s because the analytic report offers all the essential information required and offers a way through which you can use it to potentiate the profit.
10. Inbuilt marketing and SEO options
WooCommerce, a great sub-program of WordPress offers advanced features to draw traffic towards the online website. It offers different various plugins that make the website better for use and provide the customers exactly what they are looking for. It includes intelligent product recommendation, product reviews, coupon deals and a lot more. All of this is made possible through high-quality marketing and improved SEO implementations.
Thus, WordPress is a whole e-commerce website developing the world in itself that offers quality features, plugins and extensions to change the world of business. These 10 things mentioned above are the sole reasons why WordPress is preferred above all in the field of marketing and sales. It helps you earn a profit in the best ways.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform the competition and generate profitable leads. His current ventures include Elephantation, eLabelz, Smart Leads.ae, Progos Tech and eCig.