[vc_row full_width=”stretch_row”][vc_column][vc_single_image image=”12277″ img_size=”full” alignment=”center”][vc_column_text]In today’s online marketplace, it’s vital that your website grabs people’s attention quickly. Part of this relies on the content you’re producing and visual, and the other part relies on the technical speed of the site itself. If your site can’t keep up on either of these fronts, then you’re going to lose your readers quickly. Here are 8 SEO tips that will help you get the most out of your site.

[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”1. Enable caching on your site” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]When you visit your site, you’ll find that it loads quickly for you. That’s because your browser will have stored the site’s cache for you, making it quicker to load up the next time you visit. If you want your readers to have the same experience, then enable caching on your site. It’s quick and simple, and will improve your reader’s experience in a small but meaningful way. When you’re testing the site yourself, be aware that the caching system will be giving you an inaccurate view of how the site loads for other people.[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”2. Pick your images carefully” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12278″ img_size=”full” alignment=”center”][vc_column_text]Images are important when it comes to your site, as they can illustrate your points and give your readers more context on the topic you’re writing about. However, the images you’re using could be slowing the site down. This is due to the file size of the image. The bigger the image is, the more time it takes to load. The best thing to do is look for JPEG images. These images are compressed, meaning the file size is smaller and easier on the site’s memory.[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”3. Check your hosting” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12279″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”bluehost.com/track/gbklopp “][vc_column_text]Look at who’s hosting your site, and see where you can make changes. Shared servers, where you share the server with other websites, are the worst for affecting site speed. If another website on that server is getting a lot of traffic, then you’ll slow down too. If you find that your server is making your site suffer, consider switching to a dedicated managed server. You’ll see just how much your speed will pick up afterward.[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”4. Use writing services to get good content” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12280″ img_size=”full” alignment=”center”][vc_column_text]The content itself is very important when it comes to retaining readers. They’ll click onto the site, and then scan through the content quickly. If they don’t find what they’re looking for, then they’re going to click away.That means that you need excellent copy that’s giving them what they want. The best thing to do is to hire writers online that are experts in the field. Try the following websites to find a writer for you

[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”5. Split your comments into pages” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]If you’re getting a lot of comments, then you’re doing something right. the more comments you get, the more engaged your audience is. However, it can affect the speed of your site itself. The best thing to do in this situation is split the comments up into separate pages. This reduces the pressure on the site to load them all, and clients can click through if they want to see more.[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”6. Think about your theme” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_single_image image=”12281″ img_size=”full” alignment=”center”][vc_column_text]The joy of WordPress is that you can pick a pre-created theme that gives you everything you want in one go. The problem, though, is that these themes can often be poorly coded and clunky, slowing your website down. The best thing to do in this situation is to pick a simple theme, and use plugins to give your site the functionality it needs.

 

[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”7. Be careful with your plugins” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]Having mentioned plugins, you should use them if they’re helpful to your site, but don’t overdo them. Too many on your site will slow it down as the page struggles to load them all in. Take a look at how many you have, and decide which ones you really need. It’s amazing just how many plugins look cool, but don’t actually have much to offer your site itself.

 [/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”8. Test your website” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]As mentioned earlier, you may think your website’s ok because when you access it, it loads quickly. This doesn’t give you the full picture. Speed depends on servers, location, browser, and more. You’ll need to test for all these consistencies before you claim your site is properly optimised.

The best way to do this is to find a site that offers speed testing tools. There’s plenty out there, and it’s quick to do. Put your site in, and it will give you the breakdown of how it performs on all different kinds of systems and platforms.[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1480766242563{margin-top: 30px !important;}”][vc_column][vc_custom_heading text=”Conclusion” font_container=”tag:h4|font_size:20px|text_align:left|color:%23333333|line_height:25px” google_fonts=”font_family:Roboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_column_text]As you can see, optimising your site for speed really isn’t as hard as it looks. All you have to do is put some thought into how your site works, and change your settings until it’s tweaked perfectly. Also, look at your content and images,  and think about how you use them. You’re looking to improve what’s already on offer, to keep the readers on your site for as long as possible. Give these tips a try, and you’ll see a difference.

[/vc_column_text][vc_separator css=”.vc_custom_1480766784778{margin-top: 40px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]    Guest Author: Sharon Conwell

Sharon Conwell has been a content marketer and ghost writer at over 20 online projects. She’s specializing in content creation and optimization. She loves coffee, tulips, and her Shih Tzu named Bobby. Feel free to contact her on her blog MyWritingWay.com[/vc_column_text][/vc_column][/vc_row]

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