It is not an overstatement to say that digital marketing is the future of marketing – it has already displaced many forms of marketing already and is projected to displace the few others that have left in the coming years. If you haven’t familiarized yourself with the medium of digital marketing and haven’t used it to your company’s advantage, it is time to take a few minutes to learn about how important is digital marketing and why you should be hiring a digital marketing agency to help you get started.
#1 Getting the Basics Right
In digital marketing, if you get the basics right, the rest is smooth sailing. The problem is that learning what are the basics and how to get them right require a lot of technical knowledge that most business owners don’t have and require outside help to do it:
- Marketing-friendly design: if you want to ensure people pay attention to your website and company, you need to present your website in a marketing-friendly way. For example, most people when clicking a website, make the decision whether to continue reading or move on to another website in less than 5 seconds. This means that no matter how good your services are and no matter how perfect you’ve described them, the #1 thing that will decide whether or not you sell your products is the design of your website. Learning how to design your website in such a way that grabs people’s attention and follows marketing 101 guidelines.
- Search engine optimization: with the right optimizations and coding, you can get millions worth of free advertisement. The top slots in Google search results and Bing search results for certain keywords related to your business could potentially drive millions of users to your website each month, and each of these users can turn into a client. That’s why a lot of people try to optimize their websites and content to appeal to search engines and ensure they get a high spot for certain keywords. How to go about doing this is a complex and difficult process that requires a lot of technical expertise.
- Social media presence: having an active presence on social media can be the hidden ingredient that will propel your company forward. Especially if you have services or products that lend themselves to be photographed easily, you can easily go viral – this will let thousands of people view your product for free and is a great advertisement. Not to mention, if you manage to get a decent following on social media, it is an excellent place to keep your clients constantly informed and announce new deals.
This is the three cornerstones of a solid foundation for digital marketing – if you manage to get these three right, every additional dollar you spend on marketing will be twice as effective as before. The problem is, however, it is quite difficult to get these right without an agency taking care of things for you. Thankfully, you can hire people around the world – for example, this digital marketing agency Brussels helps you by using the latest technologies and guidelines to ensure your business is ready for the digital world for a very reasonable price.
#2 Learning More about Your Customers
The thing that made digital marketing so effective and made it surpass all other forms of marketing was the fact it was really easy to collect customers’ information and target them with ads. This specific targetting and data collection is what’s made digital marketing insanely powerful.
- You can learn how long a customer spends on a particular web page, you can learn their viewing habits, you can even learn their age and sex. This means that you’ll be able to have a good and semi-complete picture of who your business appeals to and what you can do to ensure continued growth.
- Not only will you learn all about your clients, but you can create ads that will only be shown to certain age groups or income groups. This way, you’ll be able to tailor your online ads to the needs of the people you’re targetting. You won’t need to create an old school ad that will be shown to 20-year-olds, but you can specify that you only want to show it to people between the ages of 35 and 55, for example. This ability to target specific people is very powerful if you learn how to use it properly or let marketing agencies help you.
#3 Creative and Viral Ads
Creating ads is as much art as it is science. The right ad could help your company go viral and increase revenues substantially. There are some stories of ads that have a return on investment to the tune of 500%. That means every dollar the company spent on the ad made the business five dollars. That’s why you need an agency to help you with the ads – they know how each demographic thinks and acts, and they can craft messages and banners that will appeal to them. All the while you can be sure you’re making every penny back and then some.